The Steve Rubel Lifestream

The Steve Rubel Lifestream http://www.steverubel.com Daily links, insights, photos, videos and more on emerging technology. posterous.com steverubelhttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with PlusmoSubscribe with Live.comSubscribe with Yourminis.com Fri, 13 Nov 2009 13:02:00 -0800 The Next Big Trend? It's All About Curation http://feedproxy.google.com/~r/steverubel/~3/eyYV9MW8zYo/the-next-big-trend-its-all-about-curation http://www.steverubel.com/the-next-big-trend-its-all-about-curation <p> <p>Fact: Information sources are exploding. More information will be created in 2009 than all prior years.</p> <div>Fact: Attention is finite. We're becoming media agnostic, but when we're interested in something we dig down into our interests.</div> <p /> <div>This is why I and others <a href="http://scobleizer.com/2009/11/13/twitter-lists-lifechangin/">like Robert Scoble</a> are really excited about <a href="http://www.micropersuasion.com/2008/02/the-digital-cur.html">digital curation</a>. Facebook and Twitter lists are one level of curation. However, <a href="http://www.steverubel.com/tag/curation">there are others</a>. Posterous and Tumblr are fantastic platforms for soliciting contributions from groups of people around a shared interest. And they're platforms that will enable all of us to curate together.</div> <p /> <div>Here are a handful of places where you can see curation at work (more in the gallery below as well) ...</div> <div> <ul> <li><a href="http://myparentswereawesome.tumblr.com/">My Parents Were Awesome</a> is a group-contributed tumbelog that honors our elders. It has received national recognition.</li> <li><a href="http://brown.popurls.com/">PopURLs Brown by UPS</a> curates information all around business news (UPS is an Edelman client but we didn't build this site)</li> <li>Microsoft and Nissan <a href="http://www.microsoft.com/windows/social/">have built</a> <a href="http://www.talk370z.com/">entire brandstreaming sites</a> that showcase conversations around their brand (Edelman built the Nissan site)</li> <li>Sawhorse Media is creating a next generation media company by curating tweets in different topics <a href="http://thepetfeed.com/">like pets</a> and now <a href="http://listorious.com/">lists too</a></li> <li>IBM is <a href="http://smarterplanet.tumblr.com/">using Tumblr</a> to curate ideas for a smarter planet</li> </ul> <div>Do you agree that curation - both automated and human-powered - is the next big thing? This isn't just aggregation. As I wrote in <a href="http://www.micropersuasion.com/2008/02/the-digital-cur.html">my initial post on the subject</a> it's about separating art from junk online.</div> </div> <p style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/xXn4I1hIlylPfI8ZpLs5sz1wuvKbMhOBurtsSmcBQDmCx3UfniGqSCHyzF78/screenshot.6.jpg.scaled.1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/9BNnBng58Z5UvUwCvONfvO1AENN3OZzbHKmOy0Hp5Fzq0UW94hFnyNPDz6QH/screenshot.6.jpg.scaled.500.jpg" width="500" height="272"/></a> <a href='http://posterous.com/getfile/files.posterous.com/steverubel/jXMp5GdqScfDEGMqirOrlYHVNQdEPK2jW99VZqcIzgdc1zho2N3GMTXLQJct/screenshot.1.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/qV53ykKUF2B1ztyMJ6LM599u1pKKdCttscU2M0x74n2kgXcgI3BgrPQdZYgY/screenshot.1.jpg.scaled.500.jpg" width="500" height="295"/></a> <a href='http://posterous.com/getfile/files.posterous.com/steverubel/9VdjO5PAWlnZ5PN7G59DeGIy8WkfWeJHK5x4iVPxs3INAP7vKJTCnNiqlYEx/screenshot.2.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/doSIxVDcwfebfepU7EuB4HaLI35naEjS7fnWLQvXbabXoDFfc4J0nK02yK81/screenshot.2.jpg.scaled.500.jpg" width="500" height="298"/></a> <a href='http://posterous.com/getfile/files.posterous.com/steverubel/pOGyHjWYF5WUibNEoaDwrfzfc8toPriComioAG4krC48TVaVHQO0825Eyuos/screenshot.3.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/lVZ1sqIARUCvv3IoM6mYDyYichUc37afSqDjkYwjhIcwwVXi07JBYcE1Er5H/screenshot.3.jpg.scaled.500.jpg" width="500" height="303"/></a> <a href='http://posterous.com/getfile/files.posterous.com/steverubel/u1gUKWXi9gPi2Qsu591zsUZsuScMYIDoJS1NzJB83cA0oPTtk51vhD7ppXla/screenshot.4.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/dZGsqbQKY1aDffw0ZPFibEe5DvYT9ksXFZSOTtWi7Z2GYsBQgW4y32mAYRLV/screenshot.4.jpg.scaled.500.jpg" width="500" height="305"/></a> <a href='http://posterous.com/getfile/files.posterous.com/steverubel/jKcvN2gPP0CIiduPzbHdLXjRUdCKLdkYCNG49tV2nHx58I5dr5Zqys8P3ol2/screenshot.5.jpg.scaled.1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/HakUVKvjDplWnkwltwDBiIeFt8rvWBixhCyMrrvAJiRIGDvvULb0KTddU58C/screenshot.5.jpg.scaled.500.jpg" width="500" height="272"/></a> <div><a href='http://www.steverubel.com/the-next-big-trend-its-all-about-curation'>See and download the full gallery on posterous</a></div></p> </p> <p><a href="http://www.steverubel.com/the-next-big-trend-its-all-about-curation">Permalink</a> | <a href="http://www.steverubel.com/the-next-big-trend-its-all-about-curation#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=eyYV9MW8zYo:uil5ms38FHk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=eyYV9MW8zYo:uil5ms38FHk:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=eyYV9MW8zYo:uil5ms38FHk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/eyYV9MW8zYo" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/the-next-big-trend-its-all-about-curation Fri, 13 Nov 2009 02:52:21 -0800 Simple Security in Just Two Steps http://feedproxy.google.com/~r/steverubel/~3/yJAJptKN8dM/simple-security-in-just-two-steps http://www.steverubel.com/simple-security-in-just-two-steps <p> <div>It never ceases to amaze me just how careless some people are with their passwords. These days we all need to be smart and vigilant. Farhad Manjoo put together a simple way to <a href="http://j.mp/48bgbz">secure your online accounts</a>. It has only two steps.</div> <p /><blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: rgb(204, 204, 204); border-left-style: solid; padding-left: 1ex;"> "Start with an original but memorable phrase. For this exercise, let's use these two sentences: I like to eat bagels at the airport and My first Cadillac was a real lemon so I bought a Toyota. The phrase can have something to do with your life or it can be a random collection of words—just make sure it's something you can remember."</blockquote> <p /><div>and then...<p /><blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: rgb(204, 204, 204); border-left-style: solid; padding-left: 1ex;"> "Turn your phrase into an acronym. Be sure to use some numbers and symbols and capital letters, too."</blockquote></div> </p> <p><a href="http://www.steverubel.com/simple-security-in-just-two-steps">Permalink</a> | <a href="http://www.steverubel.com/simple-security-in-just-two-steps#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=yJAJptKN8dM:75aEHe0tzE0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=yJAJptKN8dM:75aEHe0tzE0:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=yJAJptKN8dM:75aEHe0tzE0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/yJAJptKN8dM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/simple-security-in-just-two-steps Tue, 10 Nov 2009 16:42:00 -0800 Google Makes Two Ranking Changes Per Day http://feedproxy.google.com/~r/steverubel/~3/M4hjpPZFoTQ/google-is-making-one-to-two-ranking-changes-p http://www.steverubel.com/google-is-making-one-to-two-ranking-changes-p <p> <div> <p>Satisfied with your Google ranking? It just may change before the day is out. <a href="http://www.computerworld.com/s/article/9140630/Google_VP_Mayer_describes_the_perfect_search_engine">Marissa Mayer on Google's race against spammers</a>...</p> <div> <blockquote class="gmail_quote" style="margin-top: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-style: solid; border-left-color: #cccccc; padding-left: 1ex; margin-right: 0px; margin-bottom: 0px;">"We have two, three, five changes every week that are visible to the end-user in the user interface. We don't [publicize] the ranking changes. We are making changes to our ranking algorithm at the rate of two per day. Interestingly, some of our competitors haven't made any changes to their ranking function for quite some time. Search needs to evolve: the user interface, the ranking function. It's a process of making lots of small changes all the time and to constantly make things better."</blockquote> <p /> <div>Now factor in personalization and that people are using <a href="http://www.trendsspotting.com/blog/?p=1207">more words per query</a> and you get the sense that SEO as we know it really could one day be extinct.</div> <p /> <span style="font-family: arial;"> </span><div style="text-align: center;"><span style="font-size: small;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/BvoloEawFEwpqxgpFglJDknJramyoaAvydHjpuzyhfrnHIwnyzHElmJlszEd/media_httpwwwtrendsspottingcomblogwpcontentuploads200905comscorewordspersearchusgif_lipkbgAvdBpgjAJ.gif.scaled1000.gif'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/BvoloEawFEwpqxgpFglJDknJramyoaAvydHjpuzyhfrnHIwnyzHElmJlszEd/media_httpwwwtrendsspottingcomblogwpcontentuploads200905comscorewordspersearchusgif_lipkbgAvdBpgjAJ.gif.scaled500.gif" width="500" height="299"/></a> </span></div> </div> </div> <p> </p> </p> <p><a href="http://www.steverubel.com/google-is-making-one-to-two-ranking-changes-p">Permalink</a> | <a href="http://www.steverubel.com/google-is-making-one-to-two-ranking-changes-p#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=M4hjpPZFoTQ:PAHruq2XW-g:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=M4hjpPZFoTQ:PAHruq2XW-g:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=M4hjpPZFoTQ:PAHruq2XW-g:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/M4hjpPZFoTQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/google-is-making-one-to-two-ranking-changes-p Tue, 10 Nov 2009 02:40:00 -0800 The Case for a Status Update Standard http://feedproxy.google.com/~r/steverubel/~3/HCqFVXgt934/the-case-for-a-status-update-a-standard http://www.steverubel.com/the-case-for-a-status-update-a-standard <p> <div>LinkedIn and Twitter announced a status update syncing arrangement yesterday. <a href="http://j.mp/2pljPk">From LinkedIn</a>...</div><p /><blockquote class="posterous_medium_quote"> "The idea is simple: When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool."</blockquote> <p /><div>We're seeing a movement toward status syncing, There's this partnership but also the emergence of tools like <a href="http://www.tumblr.com">Tumblr</a>, <a href="http://Ping.fm">Ping.fm</a> and <a href="http://www.posterous.com">Posterous</a>, which can also accomplish the same across multiple services. </div> <p /><div>So, why doesn't Twitter and others team to submit the status update to a standards body? This will ensure that we don't see a repeat of what occurred with incompatible instant messaging services. If there's one protocol that everyone can adopt and build off of, it will make the real-time web faster, easier and more innovative. Let's hope this is a first such step.</div> </p> <p><a href="http://www.steverubel.com/the-case-for-a-status-update-a-standard">Permalink</a> | <a href="http://www.steverubel.com/the-case-for-a-status-update-a-standard#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=HCqFVXgt934:HJujrPNz5dI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=HCqFVXgt934:HJujrPNz5dI:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=HCqFVXgt934:HJujrPNz5dI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/HCqFVXgt934" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/the-case-for-a-status-update-a-standard Fri, 06 Nov 2009 17:31:18 -0800 Five Incredibly Useful Things You Can Do Without Ever Leaving Facebook http://feedproxy.google.com/~r/steverubel/~3/5d08d6-HYvs/five-incredibly-useful-things-you-can-do-with http://www.steverubel.com/five-incredibly-useful-things-you-can-do-with <p> I have been spending a fair amount of time on Facebook since they updated the news feed feature, mostly because I can get a quick read on what's new. I like how they show you "trends from friends." In the process, I am discovering that it's becoming a one-stop shop for many of my day-to-day activities. Here are five things that I recently found you can do right from within Facebook without having to leave...<p /><div>1) Read, search and post tweets via <a href="http://apps.facebook.com/twitgether/">Twitgether</a>, a full-featured Twitter client</div><p /><div>2) Watch TV streams <a href="http://www.facebook.com/hulu">via Hulu</a></div> <p /><div>3) Catch up with the local weather, <a href="http://www.facebook.com/apps/application.php?id=5622178267">using WeatherBug</a></div><p /><div>4) Read blog and news RSS feeds with <a href="http://www.facebook.com/apps/application.php?id=14190140547">Frontpage News</a></div> <p /><div>5) Follow sports scores and more <a href="http://www.facebook.com/apps/application.php?id=33584315139">via Citizen Sports</a></div> <p><a href='http://posterous.com/getfile/files.posterous.com/steverubel/LsCwprpJn1WyYLGWI0S4CDit1jNrOoAnmjyEcjvBiqxfakG1YL8PMbhEFXjB/Screen_shot_2009-11-06_at_8.15.png'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/iZjMeg6bjVylK8LiHhbvC8YUYY2nwfPb6n80LQMcMMqZ9eZYyGBpcEaaCJoL/Screen_shot_2009-11-06_at_8.15.png.scaled.500.jpg" width="500" height="339"/></a> <a href='http://posterous.com/getfile/files.posterous.com/steverubel/mKr0ppTasyOM6FyPWAbG1jkkX36RX6qa3wdjV0mQ5Jvnuz1SvOxpImfIlEXD/Screen_shot_2009-11-06_at_8.16.png'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/gUcVnMCQUl5H1IBze5Ge2eOjWEGnBzjrEfIk8WVRRaxTbCR5L3hR5WPpV4fp/Screen_shot_2009-11-06_at_8.16.png.scaled.500.jpg" width="500" height="390"/></a> <a href='http://posterous.com/getfile/files.posterous.com/steverubel/QSdBzVY2EWKZSPDreONHA6H99we0uhoQynjggfO9fUOvvo0YxBlZdKaFyh2A/Screen_shot_2009-11-06_at_8.17.png'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/iTb690551mKcLOUCkdOfyjrgO7KBzoCRoP1774V4kFvnC0NSwGhSRSbCRFcn/Screen_shot_2009-11-06_at_8.17.png.scaled.500.jpg" width="500" height="327"/></a> <a href='http://posterous.com/getfile/files.posterous.com/steverubel/SRG97rFgPXKmzKCFt6o2fI5W7j3K7FToD4orjcRqY9wlLokWTtPFSerHK0Vc/Screen_shot_2009-11-06_at_8.22.png'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/fyJFrVDufxz34mUDWdR3n6wE3f2QuXtMoXAiHd3Y85AWgkdyho0hdpiPBgk8/Screen_shot_2009-11-06_at_8.22.png.scaled.500.jpg" width="500" height="309"/></a> <a href='http://posterous.com/getfile/files.posterous.com/steverubel/iK4iNIZwcdp0ZFxlVsYFU2mPQtxZPBLfTX10OeMSbocaT5A639AnKDnOQedk/Screen_shot_2009-11-06_at_8.25.png'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/lf7LBryy3nPJfzBO5WbTUrRgYT80iq2ywVN4ZRNZWUyxQNsaVg8ia3tShvr4/Screen_shot_2009-11-06_at_8.25.png.scaled.500.jpg" width="500" height="386"/></a> <div><a href='http://www.steverubel.com/five-incredibly-useful-things-you-can-do-with'>See and download the full gallery on posterous</a></div></p> </p> <p><a href="http://www.steverubel.com/five-incredibly-useful-things-you-can-do-with">Permalink</a> | <a href="http://www.steverubel.com/five-incredibly-useful-things-you-can-do-with#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=5d08d6-HYvs:NqGeZ5_uJrU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=5d08d6-HYvs:NqGeZ5_uJrU:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=5d08d6-HYvs:NqGeZ5_uJrU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/5d08d6-HYvs" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/five-incredibly-useful-things-you-can-do-with Fri, 06 Nov 2009 16:53:00 -0800 Moms More Influenced Offline, While Kids Are Online http://feedproxy.google.com/~r/steverubel/~3/Mfin9039vOo/moms-more-influenced-offline-kids-more-influe http://www.steverubel.com/moms-more-influenced-offline-kids-more-influe <p> <p>Two new studies point to a growing divide in how moms and kids communicate and are influenced...<p />First up, Nielsen/Pete Blackshaw's <a href="http://blog.nielsen.com/nielsenwire/consumer/a-pocket-guide-to-social-media-and-kids/">Pocket Guide to Social Media and Kids</a>:</p> <blockquote class="posterous_medium_quote">"In the hands of children and tweens, today’s cell phones are primarily used as text messaging devices, cameras, gaming consoles, video viewers, MP3 players, and incidentally, as mobile phones via the speaker capability so their friends can chime in on the call."</blockquote> <div><br /> <div>And, <a href="http://adage.com/digital/article?article_id=140357">via AdAge</a>, parents are relying more on offline conversations to make decisions: <p /> </div> </div> <blockquote class="posterous_medium_quote">"A study due out next week from the Parenting Group found that while moms are avid web and social-media users, they still turn to family and friends first, whether by phone, e-mail or in-person, when making decisions about product purchases."</blockquote> <div> <div> <p /> <div>More in the images below.</div> <p /> <div><img src="http://posterous.com/getfile/files.posterous.com/steverubel/efCzIxjyGDoIuuvjgDdpiioiedkxEzyaGwgmfDaytrzlDjEraJywqmrvtbty/media_httpblognielsencomnielsenwirewpcontentuploads200911SocialChart1gif_EipApjssalochCb.gif.scaled500.gif" width="475" height="400"/> </div> <div><span style=""><img src="http://posterous.com/getfile/files.posterous.com/steverubel/vtAdgvrohiofHpxsbxuCbdxsfBapqqfyjfuuAmrwjDIHAxBsaFugHsqhhDpv/media_httpblognielsencomnielsenwirewpcontentuploads200911SocialChart2gif_lyeIivkorJGuHsr.gif.scaled500.gif" width="475" height="400"/> </span></div> <div><a href='http://posterous.com/getfile/files.posterous.com/steverubel/oyvHkxJdkJDFIsffkfAFxIubGGncstfsDqGDzxcmkwuHEwuChzggjwrwueBc/media_httpadagecomimagesbinimagemoms110509bigjpg_JqHJtowquBtpbbH.jpg.scaled1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/oyvHkxJdkJDFIsffkfAFxIubGGncstfsDqGDzxcmkwuHEwuChzggjwrwueBc/media_httpadagecomimagesbinimagemoms110509bigjpg_JqHJtowquBtpbbH.jpg.scaled500.jpg" width="500" height="461"/></a> </div> </div> </div> </p> <p><a href="http://www.steverubel.com/moms-more-influenced-offline-kids-more-influe">Permalink</a> | <a href="http://www.steverubel.com/moms-more-influenced-offline-kids-more-influe#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=Mfin9039vOo:tuJTnKx0e6M:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=Mfin9039vOo:tuJTnKx0e6M:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=Mfin9039vOo:tuJTnKx0e6M:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/Mfin9039vOo" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/moms-more-influenced-offline-kids-more-influe Tue, 03 Nov 2009 16:01:43 -0800 PR Pros on Press Releases - Meh http://feedproxy.google.com/~r/steverubel/~3/G6RkraSnT-s/pr-pros-on-press-releases-meh http://www.steverubel.com/pr-pros-on-press-releases-meh <p> <div>MarketingCharts uncovers <a href="http://j.mp/3osGDr">some fresh data</a> on how PR people feel about press releases. It's ugly.</div><div><br /><blockquote class="posterous_medium_quote">"(only) 49% of today’s professional communicators say they think press releases are 'as useful as ever,' according to recent poll of corporate communicators conducted by Ragan Communications and PollStream."</blockquote><p>And on why we can't kick the drug...</p><blockquote class="posterous_medium_quote">"The poll also found that another 33% of the the 401 respondents see press releases as 'a necessary evil that won’t go away soon,' in large part because of disclosure rules for public companies set forth by the US Securities and Exchange Commission."</blockquote><p><span style="">And how social media is filling in...</span></p><blockquote class="posterous_medium_quote">"One of the main reasons for the decline of the press release is the recent explosion of the use of social media in public relations and the perception that releases are less relevant in those venues. A majority (64%) of respondents who issue releases say they target them most often to print outlets, while 23% send them to online news and financial sites."</blockquote><p>It's been awhile since there's been some fresh logs to throw on the press release bonfire. You have to wonder if the laws were changed if that would mark the end of an era.</p><p>Still press releases have their place - especially in financial situations. Also let's not overlook the potential SEO value too.</p><p>Over time though our reliance on them will wane as people demand more real-time engagement that's human to human and action oriented. </p></div> </p> <p><a href="http://www.steverubel.com/pr-pros-on-press-releases-meh">Permalink</a> | <a href="http://www.steverubel.com/pr-pros-on-press-releases-meh#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=G6RkraSnT-s:HBmllombud4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=G6RkraSnT-s:HBmllombud4:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=G6RkraSnT-s:HBmllombud4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/G6RkraSnT-s" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/pr-pros-on-press-releases-meh Tue, 03 Nov 2009 10:12:00 -0800 Three Ways to Thrive in the Age of Streams http://feedproxy.google.com/~r/steverubel/~3/G3U6N79c2Jo/three-ways-to-survive-and-thrive-in-the-age-o http://www.steverubel.com/three-ways-to-survive-and-thrive-in-the-age-o <p> <p style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/0cjWiovqYBNGV3URA97Z4FlxaUj4AHYoarQDnihdM0MPODcpNOWyrNeGymzf/87.jpg.scaled.1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/2YropVhUYkIv6yqDhDjjdTxUnF4N4Uzkma6bDh3XCwmLGDLm1cNXUjrTvB8c/87.jpg.scaled.500.jpg" width="500" height="313"/></a> </p> <p style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/cE6jSWEp34IMTBGYzxSgets0sCaFVMBrQHTDzdw7w2rPLJAKxiDqntSR8e9L/2600.jpg.scaled.1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/5K7kgAUMNu6mimR6wPBgAoUJHiZwbSyfXHaKWSYGbAy3OqqscXhPjAPVoAj9/2600.jpg.scaled.500.jpg" width="500" height="313"/></a> </p> <p>The images above should strike fear in any one who seeks attention - be it a brand, a politician or an individual. <a href="http://blog.nielsen.com/nielsenwire/online_mobile/top-u-s-web-brands-and-parent-companies-for-september-2009/">They come from Nielsen</a>. The first (87) is the number of domains the average American visits in a month. The second (2600) is the number of web pages the average American visits in a month. </p> <div>This funnel is small when you think about the infinite choices we have today - an era of information abundance. And given that human attention doesn't scale, I anticipate these stats will remain stable. So how do you break through? Here are three steps I am considering in my work as a communicator ...</div> <p /> <div><strong>1) Limiting all writing to 400 words or less</strong> - <a href="http://mnmlist.com/the-400-word-promise/" target="_blank">that's what Leo Baubata is doing</a> and I think he's on to something. (You can do the same <a href="http://sentenc.es/" target="_blank">with email</a>.)</div> <p /> <div><strong>2) Doing more with visuals</strong> - most of my PowerPoint decks don't have bullet points and I am doing more <a href="http://www.micropersuasion.com/2009/06/what-is-the-the-future-of-twitter-only-you-know.html" target="_blank">with mindmapping</a>. (According to the book <a href="http://brainrules.net/" target="_blank">Brain Rules</a>, if information is presented just verbally orally, people only remember about 10 percent. This jumps to 65 percent if you add a picture.)</div> <p /> <div><strong>3) Embracing a hub and spoke approach</strong> - it's difficult to expect anyone to come to you. This is why I like Posterous. I can start something here and engage with it everywhere via their <a href="http://posterous.com/help/autopost">auto-posting feature</a></div> <p /> <div>Is your message being heard? And if so, how are you coping</div> </p> <p><a href="http://www.steverubel.com/three-ways-to-survive-and-thrive-in-the-age-o">Permalink</a> | <a href="http://www.steverubel.com/three-ways-to-survive-and-thrive-in-the-age-o#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=G3U6N79c2Jo:M3CoiENhmxE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=G3U6N79c2Jo:M3CoiENhmxE:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=G3U6N79c2Jo:M3CoiENhmxE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/G3U6N79c2Jo" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/three-ways-to-survive-and-thrive-in-the-age-o Tue, 03 Nov 2009 09:34:01 -0800 Defining Media, Cross-Mating Elephants and Zebras http://feedproxy.google.com/~r/steverubel/~3/otb8LdSexz4/defining-media-cross-mating-elephants-and-zeb http://www.steverubel.com/defining-media-cross-mating-elephants-and-zeb <p> <img src="http://posterous.com/getfile/files.posterous.com/steverubel/N7uveerKvy7sW0jxbSqIiVvgUncU0KswUNyciZtSo15PV8R2lLT3Ec0FDHkf/zeblephant2.jpg" width="454" height="415"/> <p>Five years ago there was media and social media and the two were distinct. You know what was what. It was like there elephants and zebras. You knew the difference. </p><p /><div>Today <a href="http://www.micropersuasion.com/2009/02/all-media-is-social-all-social-is-media.html">all media is social, all social is media</a>. It's impossible to separate the two. <p /><div>The media all actively use social technologies to innovate, converse and collaborate with their audiences. Meanwhile, social content from friends - be it tweets or status updates or videos - all should be considered media. Yes, the elephants and the zebras have cross-mated.</div> <p /><div>My colleague overheard me say this and he drew this little doodle for me a few months ago. I keep it handy and refer to it often when thinking about big topics, like this one: just what is media? I don't have an answer any more. But it's important we have one. Google has a bunch of definitions <a href="http://www.google.com/search?hl=en&source=hp&q=define%3Amedia&aq=f&oq=&aqi=g10">here</a>, but none of them seem to apply any more.</div> <p /><div>The reason we need a new definition for media (as opposed to a definition for new media - a topic for another day) is because entire industries depend on it. People say "I work in the media business." There are "media buying" agencies. And so on.</div> <p /><div>So in asking this question, I turn to you. How would you define media today? Maybe we can begin to crowdsource a definition.</div></div> </p> <p><a href="http://www.steverubel.com/defining-media-cross-mating-elephants-and-zeb">Permalink</a> | <a href="http://www.steverubel.com/defining-media-cross-mating-elephants-and-zeb#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=otb8LdSexz4:CqBIvEM3rKI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=otb8LdSexz4:CqBIvEM3rKI:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=otb8LdSexz4:CqBIvEM3rKI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/otb8LdSexz4" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/defining-media-cross-mating-elephants-and-zeb Mon, 02 Nov 2009 19:58:00 -0800 Julio Ojeda-Zapata on the Potential for Newspaper Storystreaming http://feedproxy.google.com/~r/steverubel/~3/1RRwhZM4wC4/julio-ojeda-zapada-on-the-potential-for-newsp http://www.steverubel.com/julio-ojeda-zapada-on-the-potential-for-newsp <p> <div class="posterous_bookmarklet_entry"><a href="http://blogs.twincities.com/yourtechweblog/2009/11/posterous-powers-storystreaming-at-the-pioneer-press.html"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/tuuxdoIxFxChJnJIqHDDEuoAwBwyAJyrdadBhnDmGqrGuGCiEbFCsaapgdzs/media_httpblogstwincitiescomyourtechweblogWindowsLiveWriterPosterouspowersstorystreamingatthePioneeE61Esdfsdfsdthumbpng_kcEfnlmyEdtkHum.png.scaled1000.png'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/tuuxdoIxFxChJnJIqHDDEuoAwBwyAJyrdadBhnDmGqrGuGCiEbFCsaapgdzs/media_httpblogstwincitiescomyourtechweblogWindowsLiveWriterPosterouspowersstorystreamingatthePioneeE61Esdfsdfsdthumbpng_kcEfnlmyEdtkHum.png.scaled500.png" width="500" height="434"/></a> </a> <p /> <div class="posterous_quote_citation">via <a href="http://blogs.twincities.com/yourtechweblog/2009/11/posterous-powers-storystreaming-at-the-pioneer-press.html">Posterous powers "storystreaming" at the Pioneer Press </a></div> <p>Julio Ojeda-Zapata <a href="http://blogs.twincities.com/yourtechweblog/2009/11/posterous-powers-storystreaming-at-the-pioneer-press.html">explainsl</a> how the St. Paul Pioneer Press used Posterous to solicit photos from readers in reporting the Packers-Vikings game over the weekend.</p> </div> </p> <p><a href="http://www.steverubel.com/julio-ojeda-zapada-on-the-potential-for-newsp">Permalink</a> | <a href="http://www.steverubel.com/julio-ojeda-zapada-on-the-potential-for-newsp#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=1RRwhZM4wC4:LFdQed3u5dQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=1RRwhZM4wC4:LFdQed3u5dQ:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=1RRwhZM4wC4:LFdQed3u5dQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/1RRwhZM4wC4" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/julio-ojeda-zapada-on-the-potential-for-newsp Mon, 02 Nov 2009 16:34:00 -0800 Interviews on Blogging and Productivity http://feedproxy.google.com/~r/steverubel/~3/KwnPZIq86N8/interviews-on-blogging-and-productivity http://www.steverubel.com/interviews-on-blogging-and-productivity <p> <p>Here are two fresh interviews that might be of interest. The first covers <a href="http://videos.webpronews.com/2009/11/02/bloggings-next-step-in-a-microblogging-world/">blogging's place in a microblog world</a>. <a href="http://www.karthickgopal.com/2009/11/the-steve-rubel-tao-of-productivity/">The second</a> captures the essence of my productivity system, <a href="http://www.karthickgopal.com/2009/11/the-steve-rubel-tao-of-productivity/">how I work</a> and the tools I use</p> <p style="text-align: center;"> <embed src="http://videos.webpronews.com/video/jwplayer/player.swf" flashvars="enablejs=true&overstretch=true&file=http%3A%2F%2Fvideos.webpronews.com%2Fvideo%2Fplaylist.php%3Fmovie_name%3Dbwe09_steverubel&dock=false&javascriptid=n0&linkfromdisplay=false&linktarget=_self&showstop=false&repeat=false&displayheight=356&showdigits=true&shownavigation=true&usefullscreen=true&showicons=true&showdownload=false&autoscroll=false&bufferlength=7&showeq=false&thumbsinplaylist=true&rotatetime=5&autostart=false&screencolor=0x000000&searchbar=false&plugins=yourlytics-1%2Cviral-2" height="296" width="500"></embed></p> </p> <p><a href="http://www.steverubel.com/interviews-on-blogging-and-productivity">Permalink</a> | <a href="http://www.steverubel.com/interviews-on-blogging-and-productivity#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=KwnPZIq86N8:0iDxCuCCh2c:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=KwnPZIq86N8:0iDxCuCCh2c:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=KwnPZIq86N8:0iDxCuCCh2c:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/KwnPZIq86N8" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/interviews-on-blogging-and-productivity Sat, 31 Oct 2009 13:36:00 -0700 Why Email and Phones Still Rule http://feedproxy.google.com/~r/steverubel/~3/IlvngMe2Ips/why-email-and-phones-still-rule http://www.steverubel.com/why-email-and-phones-still-rule <p> <a href="http://feedproxy.google.com/~r/tidbits_main/~3/7iOY4LbSHdA/10700">Adam Engst on why email rules</a>:<p /><blockquote class="posterous_medium_quote">"It all comes down to two simple facts: email is based on open standards, and it's the lowest common denominator for Internet communication. Any communication system that wishes to supplant email will need to offer both openness and ubiquity, and nothing available today comes even close."</blockquote><br /><a href="http://feeds.harvardbusiness.org/~r/harvardbusiness/trapani/~3/nAtVQbydzhk/when-its-time-to-shut-down-ema.html">Gina Trapani says</a> there's a time when shutting down email makes sense:<p /><blockquote class="posterous_medium_quote">"If you're looking for a quick answer to a question, a phone call (when the person on the other end picks up) yields an immediate response, but an email could languish unread in ten inboxes. When an exchange involves several back-and-forths, days' worth of email could be avoided with a five-minute call."</blockquote><br />Twitter and Facebook might be how many of us communicate these are good reminders that two old stalwarts - email and the phone - are not going away. </p> <p><a href="http://www.steverubel.com/why-email-and-phones-still-rule">Permalink</a> | <a href="http://www.steverubel.com/why-email-and-phones-still-rule#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=IlvngMe2Ips:V1r3INvGPY4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=IlvngMe2Ips:V1r3INvGPY4:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=IlvngMe2Ips:V1r3INvGPY4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/IlvngMe2Ips" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/why-email-and-phones-still-rule Thu, 29 Oct 2009 12:27:26 -0700 The Two Faces of Facebook http://feedproxy.google.com/~r/steverubel/~3/OY2dHJIayi8/the-two-faces-of-facebook http://www.steverubel.com/the-two-faces-of-facebook <p> <a href='http://posterous.com/getfile/files.posterous.com/steverubel/VqSVbDwkCyKn12Um6gUmCW6NmYteKZD1dA6NX8P0DqioCxTkhOxj4MtRRrfW/IMG_0027.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/qMtmlXyPQMxyJkvyifq3xvSGZEkOzobN5fB6YEm337V9WvwENXkW03OrtCPZ/IMG_0027.jpg.scaled.500.jpg" width="500" height="188"/></a> <a href='http://posterous.com/getfile/files.posterous.com/steverubel/agG0EDVz0buFaMRCnKUyO6qc7qlm4rtKw6DYAAlXnziWy3uVE56IUnV3degv/IMG_0028.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/nTX4vb7vhfRhLGseGVeTGy8HbGdClDhccJdvx6PMyXGm3asJlqW63Gl6VaeA/IMG_0028.jpg.scaled.500.jpg" width="500" height="188"/></a> <p /><div>The following is also my <a href="http://bit.ly/1C9mDl">Adage column</a> this week<p /><strong>The Two Faces of Facebook </strong><p />I spend a lot of time gazing into a crystal ball that I know is going to be cloudy half the time. Lately I have been pondering Facebook's future. <p />Facebook is clearly on a roll and is knocking on Google's door as the biggest site on the web. Will it continue to dominate or see its lead slip? Here are two potential outcomes. <p /><b>The Google Scenario</b> <p />In the more rosy picture Facebook remains the disrupter. It transforms how we use the web. <p />Just as search changed our expectations that everything we want to know is accessible if we Google it, Facebook is the inverse. If information is important, it will find us through our friends and their friends and so on. We don't have to Google it. <p />'Trends from friends' is as tranformative as search. The more we use Facebook and the more we create and connect there, the smarter it gets in realizing what we need and when. We don't have to ask. <p />The opportunity cost of switching to an alternative is simply too great. This is why millions remain wih the same IM network they first tried years ago. <p />Facebook, like Google, groks data. And they know how to study and use it to make the experience and value grow with every status update, photo, connection and interaction. Once they get serious about search - and consumers see the value in using it for finding curated information - Facebook's value and power could grow. <p /><b>The AOL Scenario</b><p />It's hard to believe but ten years ago AOL was once dominant. It was a hit with advertisers. Publishers paid for position and built grand palaces. It was the place to be. It was also a walled garden. Sound familliar? This begs the question: could Facebook follow the same path? Possibly. <p />Through continuous innovation Facebook is trying not to become AOL. That's the smart play. However each successive update has irked consumers. The revamped news feed, which rolled out last week, is just <a href="http://www.redorbit.com/news/technology/1775986/facebook_users_unhappy_with_new_home_page_design/">the latest</a>. <p />So far we keep coming back; but you have to wonder if a social network has nine lives. It's possible fickle consumers will eventually migrate elsewhere. <p />Where might they turn? Just as with AOL they'll go everywhere. The entire web is becoming social. <a href="http://developers.facebook.com/connect.php">Facebook Connect</a> is a play to make this happen on their terms. However this is where Google, Yahoo and other stalwarts could shine. They already control millions of IM and email address books and <a href="http://www.steverubel.com/the-next-great-social-network-its-your-addres">have lots of data</a> <p />So which mask wil Facebook don - Google's or AOLs? My bet right now is Google's.</div> </p> <p><a href="http://www.steverubel.com/the-two-faces-of-facebook">Permalink</a> | <a href="http://www.steverubel.com/the-two-faces-of-facebook#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=OY2dHJIayi8:5Q7WWMMNzs8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=OY2dHJIayi8:5Q7WWMMNzs8:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=OY2dHJIayi8:5Q7WWMMNzs8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/OY2dHJIayi8" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/the-two-faces-of-facebook Tue, 27 Oct 2009 08:07:00 -0700 Chart: Newspaper Circulation - the Last Two Decades http://feedproxy.google.com/~r/steverubel/~3/8j152qPytDk/charticle-newspaper-circulation-over-the-last http://www.steverubel.com/charticle-newspaper-circulation-over-the-last <p> <div class="posterous_bookmarklet_entry"><a href="http://www.theawl.com/2009/10/a-graphic-history-of-newspaper-circulation-over-the-last-two-decades"><img src="http://posterous.com/getfile/files.posterous.com/steverubel/atxgyzuBmbyhtvGmixuzqgthomAnfmwlunJvguoDaFxbGefnjsAGlAwEprel/media_httpwwwtheawlcomwpcontentuploads200910circ2jpg_nrktHcIAJlAezoB.jpg.scaled500.jpg" width="490" height="1427"/> </a> <div class="posterous_quote_citation">via <a href="http://www.theawl.com/2009/10/a-graphic-history-of-newspaper-circulation-over-the-last-two-decades">theawl.com</a></div> <p>Fascinating look at newspaper circulation over the last 20 years. Handy for PowerPoints should you need it.</p> </div> </p> <p><a href="http://www.steverubel.com/charticle-newspaper-circulation-over-the-last">Permalink</a> | <a href="http://www.steverubel.com/charticle-newspaper-circulation-over-the-last#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=8j152qPytDk:-R0jS3VOZXk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=8j152qPytDk:-R0jS3VOZXk:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=8j152qPytDk:-R0jS3VOZXk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/8j152qPytDk" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/charticle-newspaper-circulation-over-the-last Tue, 27 Oct 2009 06:58:00 -0700 The Next Great Social Network? Your Address Book http://feedproxy.google.com/~r/steverubel/~3/-PDtWmGdVh8/the-next-great-social-network-its-your-addres http://www.steverubel.com/the-next-great-social-network-its-your-addres <p> <p style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/V9BzMeqJOIaGnn7kkUHesFVOXrZe0DqnLA1ARRFPBOe58P8gFDcvcEGHRMGB/Screen_shot_2009-10-27_at_9.23.png'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/BFHXplyjLyY98z5t31HW8xBIw6IYg75MqezLXh7UPxwLlykotjQRYOTiOCit/Screen_shot_2009-10-27_at_9.23.png.scaled.500.jpg" width="500" height="219"/></a> </p> <p>This morning I logged into YouTube and I noticed that it now helps me find me find videos and channels from friends who have linked their <a href="http://www.google.com/profiles/steverubel">Google contact information</a> to their social profiles. Meanwhile yesterday <a href="http://googleblog.blogspot.com/2009/10/introducing-google-social-search-i.html">Google rolled out its social search program</a> (which so far I like). And recently <a href="http://googlereader.blogspot.com/2009/08/flurry-of-features-for-feed-readers.html">Google Reader too became a lot more social</a>. So the Gmail address book/contact list is finally showing that it can be a powerful tool for connecting you to your social connections. This is <a href="http://www.web-strategist.com/blog/2009/10/07/revealing-googles-stealth-social-network-play/">something</a> <a href="http://www.micropersuasion.com/2009/04/the-next-twitter-or-facebook-is-the-open-web.html">we saw coming</a>.</p> <div> <div>Here's what I love about this... </div> <p /> <div>First, because I have lived in Gmail the last five years, there's loads of data in there that can make social networking even more powerful. Google will do a lot to mine these connections. This is just the beginning. But third parties will assist too. <a href="http://www.remail.com/">I love what Remail is doing</a> by helping me easily find emails from contacts on my iPhone - even when I am offline.</div> <p /> <div>Second, its agnostic. Google doesn't care which social network you join. If a user links their profile to their social graph, Google will hep you harness it.</div> <p /> <div>Finally, I like that you're in complete control. If you don't want people to be able to search your Flickr photos, make them private and do not connect them to your Google Profile.</div> <p /> <div>However, here's the big question - will consumers set up their Google profiles? And, if they do, will they link them to their social networks? If they are tech adept, yes, they will. But what about the rest of us? I am not so sure. This has to get as easy and as elegant to use as Facebook.</div> <p /> <div>Watch for Google, and perhaps Yahoo and AOL, to make a big push in this direction in the coming months. Google will start promoting Profiles heavily and on its spartan home page so that they can get smarter about social networks. And Facebook, meanwhile, will do the same by encouraging more sites to use <a href="http://developers.facebook.com/connect.php">Facebook Connect</a> so that, over time, they can help you search the annotated web as filtered by your friends.</div> </div> </p> <p><a href="http://www.steverubel.com/the-next-great-social-network-its-your-addres">Permalink</a> | <a href="http://www.steverubel.com/the-next-great-social-network-its-your-addres#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=-PDtWmGdVh8:zs5YwriPWeg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=-PDtWmGdVh8:zs5YwriPWeg:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=-PDtWmGdVh8:zs5YwriPWeg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/-PDtWmGdVh8" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/the-next-great-social-network-its-your-addres Mon, 26 Oct 2009 06:59:00 -0700 How to Bring Back the Old Facebook Feed http://feedproxy.google.com/~r/steverubel/~3/bP4wbwmTkiQ/how-to-bring-back-the-old-facebook-feed http://www.steverubel.com/how-to-bring-back-the-old-facebook-feed <p> <p style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/jEXAk7254VE9Xn8wPtvWnd803uuCg8HlwAX1M8zEGLIQnvwHVk8kenvlnXoG/screenshot.3.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/eHojGx5zIOxUD2DPHAoBrd0vnaI30j6j8jpDz3BsQn8C8kXeU3w5ef3c3Vwu/screenshot.3.jpg.scaled.500.jpg" width="500" height="349"/></a> </p> <p>On Facebook a lot of my friends are lamenting <a href="http://blog.facebook.com/blog.php?post=162536657130">last week's switch</a> to the new new news feed. (It's now split: the news feed shows trends from friends while the live feed is real-time.) Personally, I like the change. You can pick one. You're not forced.</p> <div>Still, if you want the old Facebook back, you can get it- sorta - via this tip which a friend left on my wall...</div> <div> <blockquote> <div>"To get the "old facebook" back. On your main screen, on your left hand side click 'more' then click and drag 'status update' to the top of the list. Then refresh your page and it should be back to normal."</div> </blockquote> <div>Easy enough.</div> </div> </p> <p><a href="http://www.steverubel.com/how-to-bring-back-the-old-facebook-feed">Permalink</a> | <a href="http://www.steverubel.com/how-to-bring-back-the-old-facebook-feed#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=bP4wbwmTkiQ:jlwbizKbmF8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=bP4wbwmTkiQ:jlwbizKbmF8:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=bP4wbwmTkiQ:jlwbizKbmF8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/bP4wbwmTkiQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/how-to-bring-back-the-old-facebook-feed Mon, 26 Oct 2009 06:55:16 -0700 Ruud Hein on Geocities' Closure http://feedproxy.google.com/~r/steverubel/~3/4IrxdgDV10c/ruud-hein-on-geocities-closure http://www.steverubel.com/ruud-hein-on-geocities-closure <p> <div class="posterous_bookmarklet_entry"> <a href="http://ruudhein.com/geocities-closed">Rudd Hein on GeoCities' closure</a>:<p> </p><blockquote class="posterous_medium_quote"><p>"There are, I believe, two reasons why the Geocities model failed in popularity. And I say Geocities but I could also say Blogger or LiveJournal…</p> <p>One, we don’t want to built web sites, easy page makers or not. Making new pages, figuring out where or how to add them to the navigation – not cool.</p> <p>Two, audience. Family and friends we proudly told about our site came once. Then the incentive was gone and they didn’t come anymore."</p></blockquote><div class="posterous_quote_citation"></div> <p>Good insights on how the web evolves. Online communities to date have been a cyclical business. Consumers are fickle. GeoCities didn't make the turn and the same may happen one day to Twitter and Facebook. However, there's nothing right now on the horizon it seems. So it might be awhile before we see a new class emerge.</p></div> </p> <p><a href="http://www.steverubel.com/ruud-hein-on-geocities-closure">Permalink</a> | <a href="http://www.steverubel.com/ruud-hein-on-geocities-closure#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=4IrxdgDV10c:vo-obQal2sY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=4IrxdgDV10c:vo-obQal2sY:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=4IrxdgDV10c:vo-obQal2sY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/4IrxdgDV10c" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/ruud-hein-on-geocities-closure Sun, 25 Oct 2009 17:11:00 -0700 Goosh is a Cool Command-Line Interface for Google http://feedproxy.google.com/~r/steverubel/~3/h3rLRZojgUQ/goosh-is-a-command-line-interface-for-all-thi http://www.steverubel.com/goosh-is-a-command-line-interface-for-all-thi <p> <p style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/DCPuRWRaeFqRnvU10408vanuJoyBJ57a83mpNQMOYH475M1K9FP03LsCv8IC/Screen_shot_2009-10-25_at_8.03.png'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/VnMPWdnh75dXJ5w4P1DZq2mkNIsGe4kj94CoG7m5Yshzp8jbgdCjeSnO3PCf/Screen_shot_2009-10-25_at_8.03.png.scaled.500.jpg" width="500" height="372"/></a> </p> <p>I am on a minimalist kick these days as I try to unload some of the more complex stuff I use in favor simple tools that are "<a href="http://www.wired.com/gadgets/miscellaneous/magazine/17-09/ff_goodenough">good enough</a>." A lot of this involves moving to anything that works with plain text since it works well everywhere and it's inherently portable. There's actually an active crowd of <a href="http://minimalmac.com/">minimalist curators</a> out there and, <a href="http://mnmal.tumblr.com/post/223160980/goosh-for-the-command-line-lovers-a-command-line">with their help</a>, I am finding all kinds of cool stuff in this genre.</p> <p /> <div>Here's one such gem: <a href="http://Goosh.org">Goosh.org</a> - a command line interface for Google. Once you're on the site type h and enter and you'll get <a href="http://goosh.org/#help">a list of commands</a>. Then, for example, if you type n followed by a keyword (like Yankees as I did here) you can quickly turn around a search <a href="http://goosh.org/#news%20Yankees">of news results</a> for a keyword without leaving the page. </div> <p /> <div>My only nit with Goosh is that it doesn't work on mobile devices. However, the <a href="http://code.google.com/p/goosh/">code is open source</a> so maybe someone will remedy that soon.</div> <p /> <div>Link: <a href="http://Goosh.org">Goosh.org</a> (<a href="http://mnmal.tumblr.com/post/223160980/goosh-for-the-command-line-lovers-a-command-line">via Minimal on Tumblr</a>)</div> </p> <p><a href="http://www.steverubel.com/goosh-is-a-command-line-interface-for-all-thi">Permalink</a> | <a href="http://www.steverubel.com/goosh-is-a-command-line-interface-for-all-thi#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=h3rLRZojgUQ:f8D-M5eafC4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=h3rLRZojgUQ:f8D-M5eafC4:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=h3rLRZojgUQ:f8D-M5eafC4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/h3rLRZojgUQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/goosh-is-a-command-line-interface-for-all-thi Thu, 22 Oct 2009 12:11:00 -0700 Cloud Computing's Partly Cloudy Future? http://feedproxy.google.com/~r/steverubel/~3/7EnFvqHHehE/cloud-computings-partly-cloudy-future http://www.steverubel.com/cloud-computings-partly-cloudy-future <p> Americans overwhelmingly have a lack of interest in cloud-based services, according to <a href="http://rss.macworld.com/click.phdo?i=3afbf24a8cc49a86da60242f90662092">a new survey</a><blockquote class="posterous_medium_quote">"Asked what they felt about personal data being stored on third-parties’ remote computers, 64% say they don’t want their data kept by a third party, according to the latest installment of 'Unisys Security Index: United States.''"</blockquote>I wonder how much of this comes down to semantics. The vast majority of people I know have no problems storing their email in the cloud. And that's probably the biggest cache of personal data most average users have. </p> <p><a href="http://www.steverubel.com/cloud-computings-partly-cloudy-future">Permalink</a> | <a href="http://www.steverubel.com/cloud-computings-partly-cloudy-future#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=7EnFvqHHehE:bUayZOMHDcw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=7EnFvqHHehE:bUayZOMHDcw:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=7EnFvqHHehE:bUayZOMHDcw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/7EnFvqHHehE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/cloud-computings-partly-cloudy-future Wed, 21 Oct 2009 18:06:57 -0700 The Age of Social Search Dawns http://feedproxy.google.com/~r/steverubel/~3/Nj9lQRNAV-c/the-age-of-social-search-dawns http://www.steverubel.com/the-age-of-social-search-dawns <p> During the first fifteen of years of the Internet's gestation, we searched the web unassisted. In the second era, we'll do so with the curated assistance of our social networks - and be able to spot trends from friends. As we wrote in our <a href="http://issuu.com/edelman_pr/docs/search_engine_visibility?mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true">search white paper</a> earlier this year...<p /> <blockquote class="posterous_medium_quote">"However, on the whole, social networks are becoming a key way for people to find content that's meaningful to them. In response, all of the major networks are building out search tools that could, conceivably, threaten Google."</blockquote> <p /><div>Well, Google made it clear <a href="http://www.techcrunch.com/2009/10/21/web-2-0-summit-marrisa-mayer-shows-off-social-search-results-from-your-social-netowrk/">they're not waiting around</a> to get beaten. This is the opening salvo of what will be an all out social search war in in the next few years. Watch this space.</div> </p> <p><a href="http://www.steverubel.com/the-age-of-social-search-dawns">Permalink</a> | <a href="http://www.steverubel.com/the-age-of-social-search-dawns#comment">Leave a comment  »</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=Nj9lQRNAV-c:O_eYF0KDc7k:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=Nj9lQRNAV-c:O_eYF0KDc7k:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=Nj9lQRNAV-c:O_eYF0KDc7k:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/Nj9lQRNAV-c" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/the-age-of-social-search-dawns