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    <title>The Steve Rubel Lifestream</title>
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      <pubDate>Mon, 04 Jan 2010 13:00:00 -0800</pubDate>
      <title>Three Ideas for 2010 Part III: Lifelogging and Self Tracking</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/DT3UsKumKvM/three-ideas-for-2010-part-iii-lifelogging-and</link>
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      <description>&lt;p&gt;
	&lt;div style="text-align: left;"&gt;&lt;span style="font-style: italic;"&gt;Happy 2010! Note this is the third in a three-part series&amp;nbsp;on ideas anyone can ride in 2010 and beyond.&amp;nbsp;- part I is &lt;a href="http://www.steverubel.com/three-ideas-to-rock-your-2010-part-i-correspo" target="_blank"&gt;here&lt;/a&gt;&amp;nbsp;and part II is &lt;a href="http://www.steverubel.com/three-ideas-for-2010-part-ii-diy-work-hacking" target="_blank"&gt;here&lt;/a&gt;.&lt;/span&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: center;"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/k1ErGPZT6eTGvlkfbI2jesE4eRLcP1hLs3TivI3UP3vXSyLxFTTPYrE8CyDx/Capture.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/Tlto4hSYU9BvX2wpiSvS4bHm5fkFjvjvOaChPy1hUAXKT11L00PTy3dHU8U6/Capture.jpg.scaled.500.jpg" width="500" height="266"/&gt;&lt;/a&gt;
&lt;/div&gt;
&lt;div&gt;&lt;br /&gt;
&lt;div&gt;Image credit: &lt;a href="http://www.evernote.com"&gt;Evernote Web site&lt;/a&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;One of the great mindset shifts from the last decade is that today, finally, people of all walks are recognizing that what gets captured and measured gets managed (&lt;a href="http://www.resultsjunkies.com/blog/revisiting-drucker-what-gets-measured-gets-managed/"&gt;to quote Peter Drucker&lt;/a&gt;).&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;In 2010 and beyond we will become far more savvier about using data (both our own and aggregate streams) to make decisions large and small. Those who commit themselves to becoming data-driven will be in the best position to succeed both in business and in life -&amp;nbsp;&lt;a href="http://lifehacker.com/5437156/run-effective-google+style-meetings-by-focusing-on-data-not-politics?skyline=true&amp;amp;s=x" target="_blank"&gt;just ask Google&lt;/a&gt;.&amp;nbsp;Consider leading yourself and inspire others to do live and work the same. In 2010 I am personally trying to apply data-driven tools, thinking and insights to all of my goals.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;One way anyone become more data-driven by logging his/her life. This isn't a new idea. In fact, it's &lt;a href="http://www.sptimes.com/2003/02/23/Floridian/Dear_Diary_2.shtml"&gt;ancient&lt;/a&gt;. Consider former senator Bob Graham. He takes&amp;nbsp;&lt;a href="http://thespiralnotebook.wordpress.com/about/" target="_blank"&gt;meticulous daily notes&lt;/a&gt;&amp;nbsp;&lt;a href="http://www.time.com/time/magazine/article/0,9171,49456,00.html"&gt;on the mundane to foreign policy&lt;/a&gt;&amp;nbsp;in notebooks and has done so for decades.&lt;/div&gt;
&lt;p /&gt;
&lt;blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"&gt;&lt;em&gt; "I start each month with a fresh notebook, the color which would follow the last notebook of the previous month.&amp;nbsp; On the inside cover of the notebook I write the information which will determine its overall position in the total collection of notebooks (the first notebook used in July of 2009 would be 7/09A), the date upon which the notebook was commenced and completed, and the information which would assist in recovery of the notebook should it be lost (address, home-office-cell numbers and email address) and, finally, an index of when the sections of notebook were completed by my having finished the &amp;ldquo;things to do&amp;rdquo; lists &amp;nbsp;in that notebook."&lt;/em&gt;&lt;/blockquote&gt;
&lt;p /&gt;
&lt;div&gt;Self-tracking goes beyond just capture, though. You need to use the data to glean insights. Google Spreadsheets has a great way to do this with&amp;nbsp;&lt;a href="http://docs.google.com/support/bin/answer.py?hl=en&amp;amp;answer=92575" target="_blank"&gt;their gadgets&lt;/a&gt;. You can even&amp;nbsp;&lt;a href="http://lifehacker.com/5140271/track-your-spending-with-gmail-and-google-docs" target="_blank"&gt;set up forms&lt;/a&gt;&amp;nbsp;for to make capturing the data even easier. For more on this topic, read Chris Brogan's "&lt;a href="http://www.chrisbrogan.com/my-3-words-for-2010/" target="_blank"&gt;three words&lt;/a&gt;,"&amp;nbsp;&lt;a href="http://flowingdata.com/" target="_blank"&gt;Flowing Data&lt;/a&gt;&amp;nbsp;and&amp;nbsp;&lt;a href="http://www.quantifiedself.com/" target="_blank"&gt;The Quantified Self&lt;/a&gt;.&amp;nbsp;Other tools to look at include&amp;nbsp;&lt;a href="http://www.23andme.com" target="_blank"&gt;23andMe&lt;/a&gt;,&amp;nbsp;&lt;a href="http://www.nikeplus.com" target="_blank"&gt;Nike Plus&lt;/a&gt;,&amp;nbsp;&lt;a href="http://www.evernote.com" target="_blank"&gt;Evernote&lt;/a&gt;&amp;nbsp;and&amp;nbsp;&lt;a href="http://www.wired.com/geekdad/2009/11/10-ways-geeks-measure-the-world/" target="_blank"&gt;a host of others&lt;/a&gt;.&amp;nbsp;&lt;/div&gt;
&lt;div&gt;
&lt;p /&gt;
&lt;div&gt;Oh and if you think this is just for geeks, think again.&amp;nbsp;&lt;a href="http://www.wired.com/wiredscience/2009/12/baby-tracking/" target="_blank"&gt;Even parents are obsessed with data&lt;/a&gt;. For more, see the video embedded below or&amp;nbsp;&lt;a href="http://link.brightcove.com/services/player/bcpid46203255001?bclid=46205328001&amp;amp;bctid=53500994001" target="_blank"&gt;here&lt;/a&gt;.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;
&lt;div style="text-align: center;"&gt;
&lt;object height="436" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="404"&gt;
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&lt;p /&gt;
&lt;/div&gt;
&lt;div&gt;There's no doubt in my mind that if you dedicate yourself to using data wisely to plan and measure you will succeed no matter what your goals are. And, increasingly, the tools to make this happen are getting easier and more accessible all the time.&lt;/div&gt;
&lt;/div&gt;
&lt;div style="text-align: center;"&gt;&lt;/div&gt;
&lt;/div&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/three-ideas-for-2010-part-iii-lifelogging-and"&gt;Permalink&lt;/a&gt; 

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      <pubDate>Sat, 02 Jan 2010 19:38:00 -0800</pubDate>
      <title>Holy Moses, We're Bored and Out of Shiny Objects</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/LaaPlp1lHOs/holy-moses-were-bored-and-out-of-shiny-object</link>
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      <description>&lt;p&gt;
	&lt;div style="text-align: center;"&gt;&lt;span style="font-family: arial, sans-serif; font-size: 13px; border-collapse: collapse;"&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/hhmHCdJicbgvGivaFekrcvDHjiEikFsDIbjmphntbnBvJgcHsjifnEHcwknl/media_httpfarm4static_xlfHw.jpg.scaled500.jpg" width="333" height="500"/&gt;
&lt;/span&gt;&lt;/div&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/wallyg/2617472244/" target="_blank"&gt;Image credit:&amp;nbsp;Moses with the Tablets of Law by Wally G&lt;/a&gt;&lt;/p&gt;
&lt;div&gt;For the last several months there's been a ton of interest in the mythical Apple tablet. Just how much?&amp;nbsp;&lt;a href="http://www.google.com/trends?q=apple+tablet&amp;amp;ctab=0&amp;amp;geo=all&amp;amp;date=ytd&amp;amp;sort=0" target="_blank"&gt;Since July&lt;/a&gt; Google&amp;nbsp;searches for the words Apple and tablet are up 400% percent and news reference volume is up 150%. Apple has said nothing so that leaves a lot of room for armchair quarterbacking, the latest of which is a thoughtful and intelligent discourse between &lt;a href="http://www.techcrunch.com/2010/01/02/apple-tablet-future-tech/" target="_blank"&gt;MG Siegler at TechCrunch&lt;/a&gt; and &lt;a href="http://www.betanews.com/joewilcox/article/The-world-doesnt-need-an-Apple-tablet-or-any-other/1262456214" target="_blank"&gt;Joe Wilcox&lt;/a&gt;. But there's a bigger story here:&amp;nbsp;we, the early adopters, are officially bored.&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: center;"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/1CXrGI1SfAqdRqTZyqT1RdeRMH3ucOSSzyH4ZKfUcWxBgFdctcjhjPFZrt0D/Screen_shot_2010-01-02_at_10.2.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/8YX4oxFxlwNn6Slr5yXRdWsDI1bVJHCd3rwzp5eOjj2uy22iWD2rY3Lhl8Z4/Screen_shot_2010-01-02_at_10.2.png.scaled.500.jpg" width="500" height="251"/&gt;&lt;/a&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;&lt;a href="http://www.nytimes.com/2010/01/03/weekinreview/03carr.html" target="_blank"&gt;Twitter is out of beta&lt;/a&gt; and nothing arguably as innovative is seeming to replace it - although growth maybe &lt;a href="http://venturebeat.com/2009/11/23/twitters-stalled-growth-could-spell-bad-news-for-twitter-ecosystem/" target="_blank"&gt;peaking&lt;/a&gt;. Facebook and smartphones have become mainstream. Everything else - even some significant innovations in the mobile computing space that I am sure we will see at CES - is being (incorrectly) considered iterative. And so we're left to debate the merits and need for the Apple tablet, a fantastic imaginary device addressing arguably a need and market that does not exist currently, except perhaps in our imagination.&lt;/div&gt;
&lt;p&gt;Mind you, I am not saying this is wrong. I am am just trying to scratch under the surface at the psychology of the meme. Perhaps part of the reason there has been so much debate is that the economy has slowed the pace of industry innovation and so what's in front of us can't meet the expectations of a select, yet influential few - the early adopters.&lt;p /&gt; So, we keep talking about the tablet in full view. The press therefore rightly keeps writing &amp;ndash; the conjecture is a story too. Plus the occasional new rumors and opinion keep the the cycle going.&lt;/p&gt;
&lt;div&gt;All of this is a fascinating study in the psychology of our times and how conversation drives the news and the hype cycle, potentially setting up everyone to fail given the outlandish expectations.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Perhaps only divine intervention will give us what we want, even if we may not need it.&lt;/div&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/holy-moses-were-bored-and-out-of-shiny-object"&gt;Permalink&lt;/a&gt; 

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      <pubDate>Sat, 02 Jan 2010 08:53:00 -0800</pubDate>
      <title>Three Ideas for 2010 Part II: DIY Work Hacking </title>
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	&lt;div&gt;&lt;em&gt;Happy 2010! Note this is the second in a three-part series&amp;nbsp;covering three big ideas to ride in 2010. Part I is &lt;a href="http://www.steverubel.com/three-ideas-to-rock-your-2010-part-i-correspo" target="_blank"&gt;here&lt;/a&gt;.&lt;/em&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;&lt;strong&gt;DIY Work Hacking&lt;/strong&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: center;"&gt;&lt;strong&gt;&lt;span style="font-family: arial, sans-serif; font-size: 13px; font-weight: normal; border-collapse: collapse;"&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/odllswenmBJvEuyFbyyauoBtCGApvlrDplcFFHuskEqkxzygCcpvBAxAkrgy/media_httpfarm4static_Bdfpc.jpg.scaled500.jpg" width="500" height="333"/&gt;
&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;&lt;a href="http://www.flickr.com/photos/malkoff/3460622708/"&gt;Photo credit: Dave Malkoff&lt;/a&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;In a column in the New York Times last month&amp;nbsp;&lt;a href="http://www.nytimes.com/2009/12/13/opinion/13friedman.html?_r=1" target="_blank"&gt;Tom Friedman described&lt;/a&gt;&amp;nbsp;how do-it-yourself (DIY) technology tools, particularly cloud computing services, are empowering workers to do more with less. The &lt;em&gt;Harvard Business Review&lt;/em&gt; in their January/February issue&amp;nbsp;&lt;a href="http://hbr.org/2010/01/the-hbr-list-breakthrough-ideas-for-2010/ar/9" target="_blank"&gt;describes this&lt;/a&gt;&amp;nbsp;as Hacking Work (article available behind the paywall).&lt;/div&gt;
&lt;p /&gt;
&lt;blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"&gt;&lt;em&gt; "When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work, how can you pretend to be competitive?...Hack work, and embrace the others in your midst who care enough to do so."&lt;/em&gt;&lt;/blockquote&gt;
&lt;p /&gt;
&lt;div&gt;Good advice.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;I have been a DIY type my whole career - always on the lookout for ways I can use technology to streamline my work. One of my favorite techniques is to use bookmarklets. If you don't know where to start, visit&amp;nbsp;&lt;a href="http://marklets.com" target="_blank"&gt;marklets.com&lt;/a&gt;. They have a great directory. Another great resource for ideas on hacking work is, naturally, Lifehacker. The photo above is the site's editor, &lt;a href="http://adampash.com/"&gt;Adam Pash&lt;/a&gt;. I am not sure if this is a sign of the times or not, but Lifehacker's global traffic was up 37% last year according to their own stats, which they make publicly available&amp;nbsp;&lt;a href="http://www.sitemeter.com/?a=stats&amp;amp;s=s19lifehackerworld&amp;amp;r=36" target="_blank"&gt;here&lt;/a&gt;.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Doing more with less is part of&amp;nbsp;&lt;a href="http://www.google.com/url?sa=D&amp;amp;q=http%3A%2F%2Fwww.theatlantic.com%2Fdoc%2F200902u%2Frichard-florida-interview&amp;amp;usg=AFQjCNFPPrSE4UA-X6GPA1Ozm8ah7PN46A" target="_blank"&gt;The &lt;/a&gt;&lt;a href="http://www.google.com/url?sa=D&amp;amp;q=http%3A%2F%2Fwww.theatlantic.com%2Fdoc%2F200902u%2Frichard-florida-interview&amp;amp;usg=AFQjCNFPPrSE4UA-X6GPA1Ozm8ah7PN46A" target="_blank"&gt;Great Reset&lt;/a&gt;.&amp;nbsp;Those who embrace using new technologies and tools will not only survive, but thrive. No one will teach you necessarily how to do this on your own. Each information worker needs to take matters into their own hands.&lt;br /&gt;&lt;/div&gt;
	
&lt;/p&gt;

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      <pubDate>Sat, 02 Jan 2010 07:20:00 -0800</pubDate>
      <title>The Digital Decade in Stats </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/05yyMXFeKkE/the-digital-decade-in-stats</link>
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	&lt;div class="zemanta-img" style="float: right; display: block; margin: 1em;"&gt;&lt;a href="http://www.flickr.com/photos/33863004@N00/240653991"&gt;&lt;img src="http://farm1.static.flickr.com/82/240653991_6ee255a133_m.jpg" height="150" alt="HDTV Cool!!!" width="200" style="border: none; display: block;" /&gt;&lt;/a&gt;
&lt;p class="zemanta-img-attribution" style="font-size: 0.8em;"&gt;Image by &lt;a href="http://www.flickr.com/photos/33863004@N00/240653991"&gt;marcopako &lt;/a&gt; via Flickr&lt;/p&gt;
&lt;/div&gt;
&lt;p&gt;Josh Bernoff&amp;nbsp;&lt;a href="http://blogs.forrester.com/groundswell/2009/12/what-you-can-learn-from-consumers-digital-decade.html"&gt;What you can learn from consumers' digital decade&lt;/a&gt;, reminding us that...&lt;/p&gt;
&lt;div&gt;
&lt;blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"&gt;&lt;em&gt;"As I look back on all this from the perspective of media and marketing, it's clear that consumer lead, media stumbles along behind, and marketers follow along behind."&lt;/em&gt;&lt;/blockquote&gt;
&lt;p /&gt;
&lt;div&gt;Some stats of Josh compiled:&lt;/div&gt;
&lt;ul&gt;
&lt;li&gt;Broadband homes: 2.6 million (2000), 80 million (2010)&lt;/li&gt;
&lt;li&gt;HDTV: virtually zero (2000) to 51 million (2010)&lt;/li&gt;
&lt;li&gt;Mobile phones: 51 million adults (2000) to 270 million (2010)&lt;/li&gt;
&lt;/ul&gt;
&lt;/div&gt;
	
&lt;/p&gt;

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      <pubDate>Fri, 01 Jan 2010 09:06:00 -0800</pubDate>
      <title>Three Ideas to Rock Your 2010 Part I: Correspond to Connect</title>
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      <description>&lt;p&gt;
	&lt;div style="text-align: left;"&gt;Happy New Year and welcome to the next decade - "&lt;a href="http://goo.gl/iRgl" target="_blank"&gt;the teenies&lt;/a&gt;," as some in the UK are calling it. Today is great day to take inventory and think about what you want to accomplish in the new year - or even the new decade. Over the next three days I will cover a few ideas that anyone can ride to new heights in 2010 and beyond. These can help you no matter what line of work you're in. Of course, given my world view, they apply most to those interested in social media, marketing and communications. Here's the first...&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;&lt;span style="font-weight: bold;"&gt;Correspond to Connect&lt;/span&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;div style="text-align: center;"&gt;&lt;img title="monticello_2b.jpg" src="http://www.wired.com/images_blogs/rawfile/2009/07/monticello_2b.jpg" alt="monticello_2b.jpg" /&gt;&lt;br /&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;em&gt;Thomas Jefferson's polygraph was used to keep identical copies of the 20,000 letters he wrote in is life. (Photograph by Jim Merithew/Wired.com via "&lt;/em&gt;&lt;a href="http://www.wired.com/rawfile/2009/07/monticello/"&gt;&lt;em&gt;Tommy J&amp;rsquo;s Crib Is 18th Century Palace of Gadget Geekery&lt;/em&gt;&lt;/a&gt;&lt;em&gt;")&lt;/em&gt;&lt;/div&gt;
&lt;div&gt;
&lt;p /&gt;
&lt;div&gt;In 2010 to succeed as individuals and businesses we need to embrace connecting with people globally on three levels: one-to-one, one-to-few and one-to-many.&amp;nbsp;As dancer Twyla Tharp describes in her new book &lt;a href="http://www.amazon.com/gp/product/1416576509/"&gt;&lt;em&gt;The Collaborative Habit&lt;/em&gt;&lt;/a&gt;, great work comes through collaboration. Success requires thinking and acting on all three levels. And it means listening too.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Today Twitter,&amp;nbsp;Facebook, Google Wave and the next big things in connecting socially will allow us to innovate in how we connect with stakeholders, colleagues and friends - and on all three levels. But some things never go out of style. I get more email than ever - and I love it.&amp;nbsp;Businesses should too.&amp;nbsp;Connecting offline remains important. Rosabeth Moss Kanter calls this&amp;nbsp;&lt;a href="http://blogs.harvardbusiness.org/kanter/2009/09/mbfa-management-by-flying-arou.html" target="_blank"&gt;Management by Flying Around&lt;/a&gt;. So my advice is in 2010 vow to correspond to connect as much as you realistically can.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Need inspiration? How about Thomas Jefferson. Sure he connected with and inspired millions with the Declaration of Independence's "&lt;a href="http://en.wikipedia.org/wiki/Life,_liberty_and_the_pursuit_of_happiness"&gt;life, liberty and the pursuit of happiness&lt;/a&gt;." But he also answered his mail &amp;nbsp;thousands of letters - connecting with countless others. He even devised a &lt;a href="http://www.monticello.org/reports/interests/polygraph.html"&gt;clever polygraph machine&lt;/a&gt; to keep copies of all correspondence.&amp;nbsp;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;&lt;a href="http://www.monticello.org/jefferson/dayinlife/cabinet/home.html" target="_blank"&gt;From the Monticello web site&lt;/a&gt;...&lt;/div&gt;
&lt;p /&gt;
&lt;blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"&gt;&lt;em&gt; "From sun-rise to one or two o'clock," he noted, "I am drudging at the writing table." Jefferson wrote almost 20,000 letters in his lifetime, among them, scholarly musings to colleagues, affectionate notes to his family, and civil responses to admirers. He wrote John Adams that he suffered&amp;nbsp;"under the persecution of letters," calculating that he received 1,267 letters in the year 1820, "many of them requiring answers of elaborate research, and all to be answered with due attention and consideration."&lt;/em&gt;&lt;/blockquote&gt;
&lt;p /&gt;
&lt;div&gt;
&lt;div&gt;This year, vow not to&amp;nbsp;lose sight of the art and importance of daily correspondence. Reach out to new people - even those you don't agree with or those in other countries. Solicit and share new ideas.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;As for me, I try to answer any correspondence that deserves a response. Sometimes it takes me time but I do so on three levels: my one-to-one communications (email and Twitter&amp;nbsp;direct messages), one-to-few (Facebook comments, Twitter replies, etc.) and one-to-many (blog comments, interview requests, etc.) I also reach out to new people as well who I want to get to know better. Don't begrudge the volume of communications, focus on it - but the right messages.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Wouldn't it be great if organizations and&amp;nbsp;&lt;em&gt;the people who work for them&lt;/em&gt;&amp;nbsp;all aspired to live the same, just as Jefferson did.&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
	
&lt;/p&gt;

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      <pubDate>Mon, 28 Dec 2009 13:02:00 -0800</pubDate>
      <title>Video: Engaging Employees in the Age of Streams </title>
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	&lt;div&gt;Pete Cashmore from Mashable calls 2010 &lt;a href="http://www.cnn.com/2009/TECH/12/23/cashmore.digital.distraction/index.html"&gt;the year of digital distraction&lt;/a&gt; - and he's spot on. The deluge of information is only going to increase, which is going to make reaching people harder than ever. Mark Evans recommends &lt;a href="http://www.markevanstech.com/2009/12/28/2010-the-year-of-quality-not-quantity/"&gt;focusing on quality not quantity&lt;/a&gt; - which is something I have started to do.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;While so much attention focuses on just what the &lt;a href="http://www.steverubel.com/tag/attentioncrash"&gt;Attention Crash&lt;/a&gt; means for consumers and marketers, there's another story looming. Companies will also need to fight the internal and external noise just to engage their own workforce.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Earlier this month I spoke at the &lt;a href="http://change.edelman.com/events_and_best_practices_in_employee_engagement_summit/Summit2009.html"&gt;Edelman Change and Employee Engagement Summit&lt;/a&gt; on this topic. I offered three potential solutions, which are&amp;nbsp;&lt;a href="http://edelmanchange.blogspot.com/2009/12/age-of-streams-helping-companies-go.html"&gt;summarized here&lt;/a&gt;, In addition, you can see more in this &lt;a href="http://www.youtube.com/watch?v=mUcEk7Vyt60"&gt;nine minute excerpt&lt;/a&gt; from my talk.&amp;nbsp;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Has your company changed the way it communicates with you?&lt;/div&gt;
&lt;p /&gt;
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        <posterous:firstName>Steve</posterous:firstName>
        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
      </posterous:author>
    <feedburner:origLink>http://www.steverubel.com/video-engaging-employees-in-the-age-of-stream</feedburner:origLink></item>
    <item>
      <pubDate>Mon, 21 Dec 2009 16:10:26 -0800</pubDate>
      <title>Google Prioritizes Real-Time Results Over Official Twitter Accounts 	</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/nQuTQjQWKhM/google-prioritizes-real-time-results-over-off</link>
      <guid isPermaLink="false">http://www.steverubel.com/google-prioritizes-real-time-results-over-off</guid>
      <description>&lt;p&gt;
	It used to be easy to find an official Twitter account. You&amp;#39;d go to Google, type in the name of the company or celebrity or product and the official (or squatted) Twitter account using that proper noun came out on top. Not any more.&lt;p /&gt;&lt;div&gt;As of this writing if you Google up &lt;a href="http://www.google.com/search?hl=en&amp;amp;q=ford+twitter&amp;amp;aq=f&amp;amp;oq=&amp;amp;aqi=g-c2g1"&gt;any company name&lt;/a&gt; &lt;a href="http://www.google.com/search?hl=en&amp;amp;source=hp&amp;amp;q=larry+king+twitter&amp;amp;aq=f&amp;amp;oq=&amp;amp;aqi=g1"&gt;or celebrity&lt;/a&gt; - even &lt;a href="http://www.google.com/search?hl=en&amp;amp;source=hp&amp;amp;q=rosemary+clooney+twitter&amp;amp;aq=f&amp;amp;oq=&amp;amp;aqi=g10"&gt;a dead one&lt;/a&gt; - and also include the word Twitter, Google will now prioritize a real-time stream of results over the official presence. This basically bumps anyone down slightly who was hoping to set up a Twitter account for SEO. A gallery of examples follows. &lt;/div&gt; &lt;p /&gt;&lt;div&gt;Oh and it&amp;#39;s not just big names either. &lt;a href="http://www.google.com/search?hl=en&amp;amp;source=hp&amp;amp;q=steve+rubel+twitter&amp;amp;aq=f&amp;amp;oq=&amp;amp;aqi=g1"&gt;It applies to me as well&lt;/a&gt;.&lt;/div&gt; &lt;p&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/e8DLlrkHwu2sivXEnCMnBdDXGO4rDaNPw9C3hAjZuMqE7weh47iGmT9gS3vY/Screen_shot_2009-12-21_at_7.01.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/sZr8cFTtBkjGdeJC6AmjX5pHKqdpbFdFHZk40NXG3vPGuD8ZLWzwfziHYB83/Screen_shot_2009-12-21_at_7.01.png.scaled.500.jpg" width="500" height="306"/&gt;&lt;/a&gt;
&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/MvFzCqydR0BN1nalaqY5oYhHFqoQnghpY7xf5Glb3mHl0QujwI8DTm67riwd/0Screen_shot_2009-12-21_at_7.01.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/ESsgjiYbrw2zUxus8MUKT365Uvr7cTQUzQPRUM1CgrbsEdmHN5BYpwetTwZp/0Screen_shot_2009-12-21_at_7.01.png.scaled.500.jpg" width="500" height="376"/&gt;&lt;/a&gt;
&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/C7a7RgoWacP0nFBJfO6kpwu7cMW9OgFGozq7KaxnOhKt41ieqg0zOFqXKrPO/Screen_shot_2009-12-21_at_7.02.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/peQWBt3UScCpYSvB0NIpZAgjFnXD1mCIe87gpG9UqHV4YcEQsPIHTlZgfL0s/Screen_shot_2009-12-21_at_7.02.png.scaled.500.jpg" width="500" height="318"/&gt;&lt;/a&gt;
&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/hdhknQPVnLLDgVhg4Nx2Wp86wPIDp4Xzzc9enTzRSrMc0qYUZXMVWByLhgkk/Screen_shot_2009-12-21_at_7.03.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/Ni3ogKDqkqyAVvUmZJKLHD8s2FBvOl996LRFhzHAWBrvdPn8peBBs8dxRFpS/Screen_shot_2009-12-21_at_7.03.png.scaled.500.jpg" width="500" height="344"/&gt;&lt;/a&gt;
&lt;div&gt;&lt;a href='http://www.steverubel.com/google-prioritizes-real-time-results-over-off'&gt;See and download the full gallery on posterous&lt;/a&gt;&lt;/div&gt;&lt;/p&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/google-prioritizes-real-time-results-over-off"&gt;Permalink&lt;/a&gt; 

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    <item>
      <pubDate>Mon, 21 Dec 2009 10:06:00 -0800</pubDate>
      <title>As the Decade Closes, Has RSS Faded Too?</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/e5gqHgYj860/as-the-decade-closes-has-rss-faded-too</link>
      <guid isPermaLink="false">http://www.steverubel.com/as-the-decade-closes-has-rss-faded-too</guid>
      <description>&lt;p&gt;
	&lt;div style="text-align: center;"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/FyZIDfE1wVGq1kWbhoezcthyr58X2WGYHc6p82g0pzBtdkDfgQcYSV5CiGoy/Capture.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/DV5nqzmWmCgYF3PKynAvHRDvCIgwVksLgWesPxqHXXFpcR9kDgS6WVe3gUBX/Capture.jpg.scaled.500.jpg" width="500" height="296"/&gt;&lt;/a&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;The decade is coming to an end. And with it, so has the era of feeds too faded - though you can argue it never got off the ground. Even with real-time technologies like&amp;nbsp;&lt;a href="http://www.scripting.com/stories/2009/07/10/googlesPubsubhubbub.html"&gt;pubsubhubbub&lt;/a&gt;, RSS today&amp;nbsp;feels slow and it's clear its best days are behind it. Feed reading, like blogging, feels "very 2005." I wasn't convinced until recently, however.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Until a few weeks ago, this die-hard techie was clinging to &lt;a href="http://reader.google.com"&gt;Google Reader&lt;/a&gt; like a disco maniac might his eight-tracks. I felt like the last hold out; the guy still dancing to the Bee Gees when everyone else had gone punk - and maybe I was.&amp;nbsp;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Now, however, slowly but surely I am moving more of my consumption out of RSS and into the Twitter stream. Twitter,&amp;nbsp;not blogs, long ago became the focal point for reading and conversing around news for many. So it's natural, as &lt;a href="http://www.readwriteweb.com/archives/rss_reader_market_in_disarray.php?utm_source=feedburner&amp;amp;utm_medium=feed&amp;amp;utm_campaign=Feed%3A+readwriteweb+%28ReadWriteWeb%29&amp;amp;utm_content=Twitter"&gt;this report on Read Write Web indicates&lt;/a&gt;, that most of us who were even using RSS readers to begin with have ditched them and have moved to tracking news in the stream instead. And we're not alone. &lt;a href="http://www.forrester.com/rb/Research/who_flocks_to_twitter/q/id/55850/t/2?src=RSS_CustomFeed&amp;amp;cm_mmc=Forrester-_-RSS-_-Document-_-55850"&gt;According to Forrester&lt;/a&gt;, eight percent of US online adults post and read updates on Twitter at least monthly.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Personally, this is something I resisted for three reasons: a) I like full text feeds, b) there was a lack of organization/lists and c) Twitter remains very dependent on "now," making saving and digesting information at a later date in a Tivo-like way all the more difficult. That all changed with the advent of Twitter lists.&amp;nbsp;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Nowadays I am bringing it all into Gmail, which other than my corporate email account is my sole &lt;a href="http://www.micropersuasion.com/2008/11/making-gmail-yo.html"&gt;productivity&lt;/a&gt; and &lt;a href="http://www.micropersuasion.com/2007/09/looking-for-the.html"&gt;social&lt;/a&gt; Ginsu Knife. I already publish to my Posterous-powered lifestream site via email. Couple that with &lt;a href="http://twittergadget.appspot.com/"&gt;Twitgether&lt;/a&gt;, a full-blown real-time Gmail Twitter client, &lt;a href="http://nutshellmail.com/"&gt;NutshellMail&lt;/a&gt; for tracking social network interactions like replies and &lt;a href="http://listimonkey.com/"&gt;Listimonkey&lt;/a&gt; to bring me Twitter lists every hour via email (pictured above), my Google Reader is starting to get lonely.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;How about you? Are there any die-hard RSS users out there who have not succumb to the stream?&lt;/div&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/as-the-decade-closes-has-rss-faded-too"&gt;Permalink&lt;/a&gt; 

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
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    <item>
      <pubDate>Sat, 19 Dec 2009 14:01:21 -0800</pubDate>
      <title>Twitter Is... Well, You Know</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/J1nzEwKqyjI/twitter-is-well-you-know</link>
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      <description>&lt;p&gt;
	Confused about Twitter? Maybe we all need to simply spell it out just &lt;a href="http://www.monticello.org/about/communities.html"&gt;like they do&lt;/a&gt; on the Monitcello web site...&lt;p /&gt;&lt;div style="text-align: center;"&gt; &lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/CUtgtZ9j5pwtyzLBmYel3n1ZE9OLlnzNhcylYxB8fetH5SVWVJMAXsUE3ELV/Screen_shot_2009-12-19_at_4.57.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/g6WEBiDKgWgHdSt90w6ZqzQ4hcdbdvBqiO8J8nRn5qd3GhMPah0i959tP8pF/Screen_shot_2009-12-19_at_4.57.png.scaled.500.jpg" width="500" height="184"/&gt;&lt;/a&gt;
&lt;br /&gt; &lt;/div&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/twitter-is-well-you-know"&gt;Permalink&lt;/a&gt; 

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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    <item>
      <pubDate>Sat, 19 Dec 2009 05:34:00 -0800</pubDate>
      <title>Search the Live Web with Two Simple Bookmarklets</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/TaO5wwUq9KE/search-the-live-web-with-two-simple-bookmarkl</link>
      <guid isPermaLink="false">http://www.steverubel.com/search-the-live-web-with-two-simple-bookmarkl</guid>
      <description>&lt;p&gt;
	&lt;div style="text-align: center;"&gt;&lt;span style="font-family: Times; font-size: medium;"&gt;
&lt;/span&gt;&lt;div&gt;
&lt;div style="text-align: center;"&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/jiNRx4bt74cmAHRtggpPsDu3uOEewNo9telvK3frP1KHUPHcFabMKOD255rt/Screen_shot_2009-12-19_at_8.28.png" width="424" height="166"/&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: left;"&gt;I have become addicted to Google's&amp;nbsp;&lt;a href="http://googleblog.blogspot.com/2009/12/relevance-meets-real-time-web.html"&gt;new real-time search feature&lt;/a&gt;. It's an incredible window onto the world's psyche. However, it's somewhat lacking in one small way.&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: left;"&gt;By default, Google doesn't serve up real-time results for most searches. It only does so for topics that are in the news or the conversation zeitgeist. For example, as of this writing, a search&amp;nbsp;&lt;a href="http://www.google.com/search?hl=en&amp;amp;source=hp&amp;amp;q=google&amp;amp;aq=f&amp;amp;oq=&amp;amp;aqi=g10" target="_blank"&gt;for the phrase "Google"&lt;/a&gt;&amp;nbsp;doesn't turn up any real-time results. Compare this with any of the terms&amp;nbsp;&lt;a href="http://www.google.com/trends" target="_blank"&gt;listed on Google Trends&lt;/a&gt;, all of which will automatically feature real-time results.&amp;nbsp;&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: left;"&gt;If you want to easily access Google real-time results for any query, all you need is two simple bookmarklets.&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: left;"&gt;The first bookmarklet once triggered will reveal the latest status updates from Twitter, Jaiku, Facebook and others. If you select text on a page it will automatically pull it into a query. If you don't select any text, the bookmarklet will pop up a box for you to enter a query.&lt;/div&gt;
&lt;blockquote&gt;
&lt;div style="text-align: left;"&gt;javascript:x=escape(getSelection());if(!x)%7Bvoid(x=prompt('%20-%20Google%20Real-time%20Updates:',''))%7D;window.location='http://www.google.com/search?hl=en&amp;amp;rls=en&amp;amp;tbo=1&amp;amp;output=search&amp;amp;tbs=mbl:1&amp;amp;q='+x&lt;/div&gt;
&lt;/blockquote&gt;
&lt;div style="text-align: left;"&gt;The second bookmarklet is broader - it pulls in all real-time results from blogs, news sources and Twitter and like the one above will work on pre-selected text or a new query.&lt;/div&gt;
&lt;blockquote&gt;
&lt;div style="text-align: left;"&gt;javascript:x=escape(getSelection());if(!x)%7Bvoid(x=prompt('%20-%20Google%20Real-time%20Search:',''))%7D;window.location='http://www.google.com/search?hl=en&amp;amp;rls=en&amp;amp;tbo=1&amp;amp;tbs=rltm:1&amp;amp;q='+x&lt;/div&gt;
&lt;/blockquote&gt;
&lt;div style="text-align: left;"&gt;Both bookmarklets should work in various browsers. I tested them in Safari and Firefox. All you need to do is create a bookmark with the precise URL listed above. (For some reason I can't get javascript code to link properly on Posterous, otherwise I wold have done so.)&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
	
&lt;/p&gt;

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
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    <item>
      <pubDate>Sat, 12 Dec 2009 16:18:00 -0800</pubDate>
      <title>Three Observations from Le Web</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/uca-PZUjG0w/three-observations-from-le-web</link>
      <guid isPermaLink="false">http://www.steverubel.com/three-observations-from-le-web</guid>
      <description>&lt;p&gt;
	Earlier this week I attended Le Web in Paris. It was my first time at the conference. Loic and Geraldine Le Meur did an awesome job bringing together a mix of Americans and Europeans for what, as far as I can tell, is the only truly global Internet industry event. Here are my three takeaways coming out of Le Web... &lt;p&gt;One of the great untold stories is just how much Facebook and Twitter are growing off-site. Facebook announced they reach 60 million through Facebook Connect. Meanwhile nearly half of Twitter's activity takes place away from Twitter.com - they reported. Both platforms are quietly becoming a social operating systems for the web, not just their own sites. &lt;p&gt;Second, nowadays no two people see the same Internet. This was a key point that Facebook made, saying that we increasingly discover online content not just by algortihms but via the "lens of friends." Microsoft researcher Danah Boyd brought this to life through rich, moving stories. Google's Marissa Mayer went a step further saying that the future of news is a "personalized news stream." This trend has major implications for marketers and PR pros who are accustomed to reaching everyone the same way - it's simply not possible anymore. &lt;p&gt;Finally there's a ton of energy around the live web. It feels like everyone from Google to governments gets its import. Perhaps Queen Rania of Jordan summed it up best when she said: "real time is the new prime time." &lt;p&gt;Le Web was a great conference. If you can, I recommend trying to go at least once. Not only was the content good but the networking was too. I got to meet many European startups that are all quietly innovating.&lt;/p&gt;&lt;/p&gt;&lt;/p&gt;&lt;/p&gt;
	
&lt;/p&gt;

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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    <item>
      <pubDate>Wed, 09 Dec 2009 00:29:19 -0800</pubDate>
      <title>How Twitter is Rewiring My Brain - and Maybe Yours </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/GXMHX70QDSM/how-twitter-is-rewiring-my-brain-and-maybe-yo</link>
      <guid isPermaLink="false">http://www.steverubel.com/how-twitter-is-rewiring-my-brain-and-maybe-yo</guid>
      <description>&lt;p&gt;
	&lt;div&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/VQgroFISCporiHOLWuiQA5A1VE2s2KL4jvlR9LKGFGbHPN6oIF2vAIqJbxu2/IMG_0120.png" width="320" height="480"/&gt;
&lt;p /&gt;These days - perhaps a function of my lifestyle - the mobile device is becoming my primary content reading and browsing tool. This is slowly changing my habits and I wonder if this is part of a larger trend. &lt;p /&gt;With the advent of Twitter lists, I find myself dipping in and out of the stream to catch up not only on news but blog posts from friends and &lt;a href="http://twitter.com/steverubel/services"&gt;companies&lt;/a&gt; whose products and services I use or have more than a passing interest. However the changes in how I interact with media go deeper than news. &lt;p /&gt;I am an avid reader. Each year I read several dozen books - exclusively nonfiction (call me boring, it's ok).&lt;/div&gt;&lt;p /&gt;&lt;div&gt;Where I used to finish one book before picking up the next, nowadays, I keep a virtual shelf of books on my iPhone and dip in and out in Twitter-like bursts of time. This could never work for fiction but it suits me fine.&lt;p /&gt;So Twitter is definitely reconditioning this 40-year-old toward a new way of living. How about you?&lt;/div&gt;
	
&lt;/p&gt;

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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      <pubDate>Mon, 07 Dec 2009 04:15:41 -0800</pubDate>
      <title>Gifts for Those Who Have Everything... the Cloud</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/oc9yVrvDg-k/gifts-for-those-who-have-everything-the-cloud</link>
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      <description>&lt;p&gt;
	&lt;div class="posterous_bookmarklet_entry"&gt;
      My &lt;a href="http://adage.com/article?article_id=140888"&gt;AdAge column this week&lt;/a&gt; covers three cloud services you can buy as gifts for the digerati in your life: Evernote Premium, DropBox and GigaOm Pro...&lt;p&gt;

&lt;/p&gt;&lt;blockquote class="posterous_long_quote"&gt;&lt;p&gt;The holiday crush is on and the clock is ticking. But what do you get the geek or coworker in your life who has (or wants) everything? How about something intangible: a web-service subscription.

&lt;/p&gt;&lt;p&gt;
Over the last few years, as I have moved more of my life into "the cloud," I have started to rely on a handful of such services. They keep me in sync, in the know and in touch. Here are three that passed my "30-day test."&lt;/p&gt;&lt;/blockquote&gt;&lt;div class="posterous_quote_citation"&gt;Link: &lt;a href="http://adage.com/article?article_id=140888"&gt;Gifts for Those Who Have Everything ... in the Cloud - adage.com&lt;/a&gt;&lt;/div&gt;
    &lt;p&gt;&lt;/p&gt;&lt;/div&gt;
	
&lt;/p&gt;

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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    <item>
      <pubDate>Sun, 06 Dec 2009 05:27:50 -0800</pubDate>
      <title>Friendster Relaunches </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/ddXcks_kkJA/friendster-relaunches</link>
      <guid isPermaLink="false">http://www.steverubel.com/friendster-relaunches</guid>
      <description>&lt;p&gt;
	&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/l5tLgiq79kmkfU4op7K2GjcnTasEL9ipVcQUKfAdFtNghvNimUFX9Ni6EhgY/Screen_shot_2009-12-06_at_8.23.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/xEA4k6LvoiSz4Ad3CTnVILhzM6h0cluLij6yDdaaMq9ExKClRbuSiU6XB89t/Screen_shot_2009-12-06_at_8.23.png.scaled.500.jpg" width="500" height="426"/&gt;&lt;/a&gt;
&lt;p&gt;It was nice to get an email from &lt;a href="http://www.friendster.com"&gt;Friendster&lt;/a&gt; today about their relaunch, detailed below. I wouldn&amp;#39;t count them out. You never know who can make a comeback today. Just as it&amp;#39;s easy for a site to come out of nowhere and dominate, it&amp;#39;s equally possible that an existing player can find their footing again. Worth watching...&lt;/p&gt;
	
&lt;/p&gt;

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        <posterous:displayName>Steve Rubel</posterous:displayName>
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    <item>
      <pubDate>Sun, 06 Dec 2009 05:19:00 -0800</pubDate>
      <title>Taking Brainstorming to the Twitter Hive</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/d22ClZPfqrU/taking-brainstorming-to-the-twitter-hive</link>
      <guid isPermaLink="false">http://www.steverubel.com/taking-brainstorming-to-the-twitter-hive</guid>
      <description>&lt;p&gt;
	&lt;div class="posterous_bookmarklet_entry"&gt;Jeff Kirvin is &lt;a href="http://www.jeffkirvin.net/2009/11/brainstorming-with-the-hive-mind/"&gt; open sourcing his novel&lt;/a&gt; by turing to Twitter (the hive) to help.&amp;nbsp;I bet this will become even more common going forward...&lt;/div&gt;
&lt;div&gt;
&lt;blockquote class="posterous_long_quote"&gt;"But because I was too close to the source material, I couldn&amp;rsquo;t think of another way to do it. So I asked Twitter.
&lt;blockquote&gt;jeffkirvin     &lt;br /&gt;How would you kill something that had nanites in its blood that repair damage (injuries, aging) almost as fast as they happen? #research"&lt;/blockquote&gt;
&lt;/blockquote&gt;
&lt;div class="posterous_quote_citation"&gt;
&lt;p&gt;Link: &lt;a href="http://www.jeffkirvin.net/2009/11/brainstorming-with-the-hive-mind/"&gt;Brainstorming with the hive mind on jeffkirvin.net&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
	
&lt;/p&gt;

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      <posterous:author>
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        <posterous:firstName>Steve</posterous:firstName>
        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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    <item>
      <pubDate>Fri, 04 Dec 2009 19:00:00 -0800</pubDate>
      <title>Google Building Augmented Reality Search for Android Phones </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/toHULJIhKrg/google-building-augmented-reality-to-android</link>
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      <description>&lt;p&gt;
	&lt;div&gt;CNBC tonight is running an hour-long &lt;a href="http://www.cnbc.com/id/33831099" target="_blank"&gt;special&lt;/a&gt; on Google. &lt;a href="http://www.cnbc.com/id/33831099" target="_blank"&gt;The show&lt;/a&gt; dropped some exclusive news &lt;a href="http://www.eweek.com/c/a/Search-Engines/Google-Visual-Search-Coming-For-Android-Phones-129311/" target="_blank"&gt;that eWeek picked up on&lt;/a&gt; - Google is in the process &lt;a href="http://www.msnbc.msn.com/id/34223514/ns/business-cnbc_tv/page/2/"&gt;of developing an augmented reality system&lt;/a&gt; called Visual Search for Android phones.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;The concept, according to CNBC ...&lt;/div&gt;
&lt;p /&gt;
&lt;blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"&gt;"Imagine you're a tourist and you arrive at this place and you want to know more about it,&amp;rdquo; said (Google Product Manager Hartmut) Neven on a visit to the Santa Monica pier in Los Angeles the show off the technology. &amp;ldquo;All you will have to do is take a picture of the sign. We send the information up to the&amp;nbsp;serverand we recognize this as the Santa Monica pier. The idea is you see something that interests you, you whip out your camera phone, take a picture of the object of interest, and this will trigger a Google search."&lt;/blockquote&gt;
&lt;p /&gt;
&lt;div&gt;
&lt;div&gt;
&lt;div&gt;The CNBC special, which had exclusive access to the Visual Search team, showed that the technology was not quite ready for prime time - at least back in August when footage was filmed. In his report eWeek's Clint Boulton &lt;a href="http://www.eweek.com/c/a/Search-Engines/Google-Visual-Search-Coming-For-Android-Phones-129311/"&gt;notes&lt;/a&gt; that&amp;nbsp;&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"&gt;Neven has a patent for mobile advertising around augmented reality.&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/google-building-augmented-reality-to-android"&gt;Permalink&lt;/a&gt; 

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
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      <pubDate>Thu, 03 Dec 2009 10:24:00 -0800</pubDate>
      <title>Google Public DNS is About Algorithms and Ads, Not Just Speed </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/n92WpjlULUk/google-public-dns-is-about-algorithms-and-ads</link>
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      <description>&lt;p&gt;
	&lt;p&gt;Google today &lt;a href="http://googleblog.blogspot.com/2009/12/introducing-google-public-dns.html"&gt;rolled out&lt;/a&gt; a public DNS &lt;a href="http://code.google.com/speed/public-dns/"&gt;service&lt;/a&gt;&amp;nbsp;that anyone tech savvy can use to make their browsing faster. There's no word yet if the &lt;a href="http://en.wikipedia.org/wiki/Domain_name_system"&gt;domain name service&lt;/a&gt; will be built into other services like the Google Toolbar or Google Chrome as a default setting. Here's my quick take: Google says this is about making the web faster, but I think there's more to it.&amp;nbsp;&lt;/p&gt;
&lt;div&gt;From &lt;a href="http://googleblog.blogspot.com/2009/12/introducing-google-public-dns.html"&gt;the blog post&lt;/a&gt;...&lt;/div&gt;
&lt;div&gt;
&lt;p /&gt;
&lt;blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"&gt;&lt;em&gt;"The average Internet user ends up performing hundreds of DNS lookups each day, and some complex pages require multiple DNS lookups before they start loading. This can slow down the browsing experience. Our research has shown that&amp;nbsp;&lt;/em&gt;&lt;span style="color: #000000;"&gt;&lt;span style="text-decoration: none;"&gt;&lt;em&gt;speed matters&lt;/em&gt;&lt;/span&gt;&lt;/span&gt;&lt;em&gt;&amp;nbsp;to Internet users, so over the past several months our engineers have been working to make improvements to our public DNS resolver to make users' web-surfing experiences faster, safer and more reliable."&lt;/em&gt;&lt;/blockquote&gt;
&lt;p /&gt;
&lt;div&gt;While I am sure this is true, don't be fooled. There's far more at stake here than speed.&amp;nbsp;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Google likes massive data they can compute and crunch. This is what makes its search result algorithms and ads smarter and targeted. The more data they can collect in aggregate on the sites that we visit using bookmarks or links (e.g. roads that don't run through Google's servers), the easier it will be for them to maintain their dominance over competitors. This includes social networking sites like Facebook and Twitter, which are increasingly becoming key routers of Internet traffic.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;I don't believe Google is spying on anyone or invading privacy here. However, make no mistake - there are some not so subtle intentions. The benefit of such a service to Google is the data. Speed is just the user catnip. The more this is used the more data they can collect.&lt;/div&gt;
&lt;/div&gt;
	
&lt;/p&gt;

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
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        <posterous:displayName>Steve Rubel</posterous:displayName>
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    <item>
      <pubDate>Wed, 02 Dec 2009 06:52:43 -0800</pubDate>
      <title>Is the Caffeine Effect Already Hitting Google Alerts? </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/UlbjJhjOQlI/is-the-caffeine-effect-already-hitting-google</link>
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      <description>&lt;p&gt;
	I subscribe to an ego search via &lt;a href="http://www.google.com/alerts"&gt;Google Web alerts&lt;/a&gt;, which is &lt;a href="http://www.google.com/help/faq_webalerts.html"&gt;separate&lt;/a&gt; from Google News alerts. Normally, I get one or two of these a day - typically after one of my columns go live or when I post here. &lt;p /&gt;&lt;div&gt;However, in the last couple of days the activity has picked up and now the alerts are bringing in many many more results. I have a feeling this is tied to the roll-out of &lt;a href="http://googlewebmastercentral.blogspot.com/2009/08/help-test-some-next-generation.html"&gt;Google Caffeine&lt;/a&gt;, the search engine&amp;#39;s next-gen algorithm, which is now live &lt;a href="http://www.tomsguide.com/us/Google-Caffeine-Search-Engine-Data,news-5236.html"&gt;on one data center&lt;/a&gt; but will &lt;a href="http://www.mattcutts.com/blog/google-caffeine-update/"&gt;expand after the holidays&lt;/a&gt;. Anyone else seeing this? Did Caffeine already get integrated with Google Alerts?&lt;p /&gt;&lt;div style="text-align: center;"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/yrX42ybaB1KlBb8Vhc4wrCaPQXH3xDeRZp45gOhhTQ7PmSOFGgofzPLqmjFs/Capture.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/iNLsnR8DU2sTEIFaKpjj3LFFEdMqYELrCHzC9RNhJ3FDDOAWVAW4Vn4IR8qx/Capture.jpg.scaled.500.jpg" width="500" height="242"/&gt;&lt;/a&gt;
&lt;br /&gt; &lt;/div&gt;&lt;/div&gt;
	
&lt;/p&gt;

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
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        <posterous:displayName>Steve Rubel</posterous:displayName>
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      <pubDate>Tue, 01 Dec 2009 06:50:11 -0800</pubDate>
      <title>What To Watch In 2010: Social TV</title>
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      <description>&lt;p&gt;
	&lt;div class="posterous_bookmarklet_entry"&gt;
      &lt;center&gt;&lt;img src="http://www.xbox.com/NR/rdonlyres/81AB9C1B-1D83-4B7A-AAE8-44658C82F671/0/stgTop453facebookpost.jpg" /&gt;&lt;/center&gt;&lt;br /&gt;

Although it's been &lt;a href="http://www.micropersuasion.com/2007/12/2008-digital--1.html"&gt;years in the making&lt;/a&gt;, 2010 is poised to finally be the year that social networking and TV will converge, allowing consumers to connect through their big screens. My latest &lt;a href="http://www.forbes.com/2009/11/30/social-networking-tv-cmo-network-steve-rubel.html"&gt;Forbes.com column&lt;/a&gt; addresses what to watch for in the coming year. (Note: XBox is an Edelman client)&lt;br /&gt;

&lt;p&gt;&lt;/p&gt;&lt;blockquote class="posterous_long_quote"&gt;&lt;p&gt;&lt;i&gt;A race is underway to turn social networking into an engaging 10-foot experience--one that we interact with via TVs. The technology has been in place for years. However, the price of Internet-connected HDTVs was, until recently, out of reach for most. No longer. High-definition TVs were among the top sellers on Black Friday, according to ShopperTrak RCT Corp. And just in time, the major social networks are racing to make the entire experience more interactive via number of channels--not just cable TV, but gaming consoles too. &lt;/i&gt;&lt;/p&gt;&lt;i&gt;&lt;/i&gt;&lt;p&gt;&lt;i&gt;Television inherently has been a social experience for decades, dominating water cooler conversations worldwide. But as social networking enters the living room via embedded Twitter and Facebook streams and more, some observers see it changing the live experience, which has largely remained passive. This potentially could shake up the millions of dollars spent on TV advertising, while ushering in new ways to reach both women and men.&lt;/i&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;div class="posterous_quote_citation"&gt;Story link: &lt;a href="http://www.forbes.com/2009/11/30/social-networking-tv-cmo-network-steve-rubel.html"&gt;What To Watch In 2010: Social TV - forbes.com&lt;/a&gt;&lt;/div&gt;
    &lt;p&gt;&lt;/p&gt;&lt;/div&gt;
	
&lt;/p&gt;

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    <item>
      <pubDate>Sun, 29 Nov 2009 15:31:06 -0800</pubDate>
      <title>A Social Network for Wordies </title>
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      <description>&lt;p&gt;
	&lt;div style="text-align: center;"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/z2urwpKwic7YSE1Xl76vPw0HKcupKdYu3fVBSTsMJPCNXyTca3Ndi43MGkHo/Screen_shot_2009-11-29_at_6.09.png.scaled.1000.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/vxgrLEcI0QCtbNugChws5smXENPQZw7v6LugqMo9GJrOuVBE1a3Rgzm3TlSj/Screen_shot_2009-11-29_at_6.09.png.scaled.500.jpg" width="500" height="319"/&gt;&lt;/a&gt;
&lt;/div&gt; &lt;p /&gt;&lt;div&gt;I have a love-hate relationship with writing. Clearly, it&amp;#39;s intimately tied to what I do. But sometimes it&amp;#39;s also a fear that grips me. I struggle to find the right words, which result in my re-using the same ones over and over again (doh - like the word &amp;quot;over.&amp;quot;)&lt;p /&gt;&lt;div&gt;Hacks and tools help clear my thinking so I can write. This is why I am a fan of &lt;a href="http://www.mindjet.com/"&gt;Mindmanager&lt;/a&gt; and &lt;a href="http://www.hogbaysoftware.com/products/writeroom"&gt;WriteRoom&lt;/a&gt; (Mac/iPhone) and &lt;a href="http://writemonkey.com/"&gt;WriteMonkey&lt;/a&gt; (for Windows). But I haven&amp;#39;t found a tool yet until now that can replace a good thesaurus - every writer&amp;#39;s best friend - by taking a new approach.  &lt;/div&gt; &lt;p /&gt;&lt;div&gt;Enter &lt;a href="http://www.wordnik.com/"&gt;Wordnik&lt;/a&gt;, a great reference I just stumbled on. It&amp;#39;s for people who love or (at least need to live with) words. Unlike a static reference, Wordnik is made for the real-time web. Each word page of course offers the usual in the way of definitions, but Wordnik goes a step further by pulling in images from Flickr and the latest tweets. &lt;/div&gt; &lt;p /&gt;&lt;div&gt;Here&amp;#39;s the most interesting part, though. Wordnik is also a social network for words. If you login with Facebook Connect you can favorite words, comment on them and more. I have no idea what the business model is but Wordnik raised $3.7M in financing - even during the &lt;a href="http://en.wikipedia.org/wiki/Late-2000s_recession"&gt;Great Recession&lt;/a&gt;. The site&amp;#39;s approach has me hooked so I am rooting for them to grow so that they can become a more comprehensive resource.&lt;/div&gt; &lt;/div&gt;
	
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