http://www.steverubel.com Daily links, insights, photos, videos and more on emerging technology. posterous.com steverubelhttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with PlusmoSubscribe with Live.comSubscribe with Yourminis.com Tue, 09 Feb 2010 02:04:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/7H8jyvsSIaE/facebook-pulls-lexicon-analytics-tool http://www.steverubel.com/facebook-pulls-lexicon-analytics-tool <p> <p style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/s7BzGOkKqhjICoqTCo9153v12F2p2PSATmM2oiHD9TqWG3ZVTTphK87LT10E/Screen_shot_2010-02-09_at_4.52.png'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/vIUStakbDTDle3oN1D4KKnOEcQpKABMqDFqabLTtViuHPLfgPanVdUFqFkhJ/Screen_shot_2010-02-09_at_4.52.png.scaled.500.jpg" width="500" height="98"/></a> </p> <p>Facebook has taken its promising Lexicon tool down from the site.&nbsp;Perhaps this happened when they pushed their new redesign. Lexicon, like Google Trends, provided limited yet interesting data on site-wide trends. You can read more about it <a href="http://www.readwriteweb.com/archives/facebook_lexicon.php">here</a>.</p> <div>From the <a href="http://www.facebook.com/lexicon/">Lexicon site</a>....</div> <p /> <div> <blockquote> <div><em>"Thank you for your interest in Lexicon. We are removing the Lexicon product from Facebook for the time being. We may bring components of Lexicon back in the future, but we are focusing development on our analytics tools for Page owners, advertisers and Platform developers."</em></div> </blockquote> <div>Analytics remains a major focus at&nbsp;Facebook for advertisers and page owners. They recently <a href="http://www.allfacebook.com/2010/01/facebook-presentation/">pushed out a tool</a> that lets page owners see detailed data about their individual items. Still, I would like to see the social network emulate Google more in how they share global data.</div> </div> </p> <p><a href="http://www.steverubel.com/facebook-pulls-lexicon-analytics-tool">Permalink</a> | <a href="http://www.steverubel.com/facebook-pulls-lexicon-analytics-tool#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=7H8jyvsSIaE:Wlro7Joj1l0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=7H8jyvsSIaE:Wlro7Joj1l0:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=7H8jyvsSIaE:Wlro7Joj1l0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/7H8jyvsSIaE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/facebook-pulls-lexicon-analytics-tool Mon, 08 Feb 2010 10:52:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/JsRq_Bjnddw/trust-in-friends-declines-trust-in-experts-ri http://www.steverubel.com/trust-in-friends-declines-trust-in-experts-ri <p> <div>Last week Edelman, my employer, published our tenth annual Trust Barometer study. <a href="http://www.edelman.com/trust/2010/">You can read the full report here</a>. One of the more juicy statistics that <a href="http://adage.com/article?article_id=141972">Advertising Age</a> and others noted is that trust in peers surprisingly dropped dramatically from 47% to 27%.</div> <p /> <div> <div><a href="http://blogs.zdnet.com/Foremski/?p=1107" target="_blank">Tom Foremski says this is bad for PR</a>:</div> <blockquote> <div><span style="font-style: italic;">"This is bad news for PR agencies because social media has been the &lsquo;point of the spear&rsquo; for so many firms. This is what brings in new business."</span></div> </blockquote> <div>While he's right that social media has been a big business driver, I respectfully disagree with Tom that this is bad news for the PR agencies. It won't make the PR industry's case for social media budgets any less compelling. In fact, it's awesome news. Here's why...</div> <p /> </div> <div>If you dig into the report, you'll note that the Trust data shows that we're desperately seeking out experts. This is unsurprising given the torrent of information we're all contending with. We're self-curating and in the process seeking out higher authorities.</div> <p /> <div style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/PTZBpKXWJcWa2sKe9PsDzhLcPCn2HUsqqEVsghKURKlOrKXbWCUj98O0XAoc/Capture.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/KOeSQZNObyYBJdlcd89bX8weOs07uDURAKjYMLaJG7pJI7A7z2w4b8VvUe1g/Capture.jpg.scaled.500.jpg" width="500" height="327"/></a> </div> <p /> <div> <div>Taking this a step further, this is where PR agencies shine. We have&nbsp;<em>decades of experience</em>&nbsp;positioning companies, NGOs, execs and employees in the ranks as subject-matter experts. So what does this have to do with social media? A lot. Blogs, Facebook, Twitter, YouTube, you name it are by&nbsp;far the&nbsp;fastest and most effective ways for an any individual or a company to build a thought leadership footprint. So, if you think about it, this isn't 2012 scenario as Foremski suggests. All it means that we'll have to work harder to build credibility through online thought leadership. If you're doing this <a href="http://www.steverubel.com/go-big-get-your-employees-on-the-bus-or-go-ho">with scale</a>, you will win.</div> <p /> </div> <div>In addition, beyond that, we will have to do it all to break through the noise. So I don't see this as bad news at all.&nbsp;Richard Edelman, our CEO, sums this up best with his quotes in&nbsp;<a href="http://adage.com/article?article_id=141972" target="_blank">Advertising Age</a>:</div> <blockquote> <div><span style="font-style: italic;">"The events of the last 18 months have scarred people," Mr. Edelman said. "People have to see messages in different places and from different people. That means experts as well as peers or company employees. It's a more-skeptical time. So if companies are looking at peer-to-peer marketing as another arrow in the quiver, that's good, but they need to understand it's not a single-source solution. It's a piece of the solution."</span></div> </blockquote> <p><em> </em></p> <p><em> <div><span style="font-style: normal;">Bingo. All this means is less fluff more substance. And that's a good thing.</span>&nbsp;</div> </em></p> <p>&nbsp;</p> </p> <p><a href="http://www.steverubel.com/trust-in-friends-declines-trust-in-experts-ri">Permalink</a> | <a href="http://www.steverubel.com/trust-in-friends-declines-trust-in-experts-ri#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=JsRq_Bjnddw:XX5skXmct-Q:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=JsRq_Bjnddw:XX5skXmct-Q:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=JsRq_Bjnddw:XX5skXmct-Q:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/JsRq_Bjnddw" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/trust-in-friends-declines-trust-in-experts-ri Mon, 08 Feb 2010 07:31:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/P2bAk-lf7rk/facebook-will-centralize-the-social-web http://www.steverubel.com/facebook-will-centralize-the-social-web <p> <div>Michael Arrington&nbsp;<a href="http://techcrunch.com/2010/02/07/social-feels-like-search-a-decade-ago-lots-of-noise-and-lots-of-spam/" target="_blank">laments about about the decentralized nature of social content</a>&nbsp;on TechCrunch today...</div> <blockquote> <div><em>"The online social landscape today sort of feels to me like search did in 1999. It&rsquo;s a mess, but we don&rsquo;t complain much about it because we don&rsquo;t know there&rsquo;s a better way.</em></div> </blockquote> <div> <p>You might be <a href="http://www.steverubel.com/facebook-could-eat-the-web">sick of hearing this from me</a>, but strongly believe that Facebook is the next Google. It took me a while to "get religion," but now I have it. Just as Google brought a simple way to search the web, my observation is that Facebook is poised to do the same for organizing and - this is key - centralizing social content</p> <p>Google will continue to dominate "pull." But Facebook will aggregate content, make it social and rule "push." Using our social circle it will surface content that we care about just when we want it - and allow us to comment on it all. As more people use Facebook to connect, share and create, a network effect takes over - and the system get even smarter.</p> <div>Here's an example. In my newsfeed today I saw an item from CNN about Sarah Palin. Within minutes it had dozens of comments. Some 20 minutes later it had 300 comments. Now that pales in comparison to the 2775 comments (as of this writing) that <a href="http://edition.cnn.com/2010/POLITICS/02/07/palin.presidential.run.tea.party/index.html?hpt=T2%20">the actual story</a> on CNN.com has. However, over time through Facebook Connect, I suspect this to become more cohesive so that you can follow the conversation in either place.</div> <p /> <div style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/9eiQuUCzUKQPrOcasuEfdT0rFivuVvcOKxvwMHRMFSB9Mnv5uY2jPPGzZtAo/Capture.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/Eg3WKqdq6bIOFVrtANVrq3FlGEZZZ1LFWdvyn7ZnY0HKyJqd5soh4j8qdYfV/Capture.jpg.scaled.500.jpg" width="500" height="308"/></a> <a href='http://posterous.com/getfile/files.posterous.com/steverubel/ri5DtjxMQvttobsRgx12U5a8pbDrnJoGTAJMl4DW44scrsNEJx9T6sC0GGAt/Capture2.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/2jRlKs5XLLHliYmvH515hjgxAY1wD8cQ6IrxtGmfMA4N3CeqY2tVEZx8oy76/Capture2.jpg.scaled.500.jpg" width="500" height="327"/></a> <div><a href='http://www.steverubel.com/facebook-will-centralize-the-social-web'>See and download the full gallery on posterous</a></div></div> <p /> <div>Facebook has done an extraordinary job at making social elegant, simple and organized for millions. Couple this with the search deal with Bing, I believe they will be a force to be reckoned with - one that challenges Google on every turf.</div> </div> </p> <p><a href="http://www.steverubel.com/facebook-will-centralize-the-social-web">Permalink</a> | <a href="http://www.steverubel.com/facebook-will-centralize-the-social-web#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=P2bAk-lf7rk:caRA0C_NilM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=P2bAk-lf7rk:caRA0C_NilM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=P2bAk-lf7rk:caRA0C_NilM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/P2bAk-lf7rk" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/facebook-will-centralize-the-social-web Thu, 04 Feb 2010 11:54:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/DgwWYFpjfvc/facebook-could-eat-the-web http://www.steverubel.com/facebook-could-eat-the-web <p> <div style="text-align: center;"><img src="http://posterous.com/getfile/files.posterous.com/steverubel/kJwewguckhGjyBgcHJAsqtdDxtjDIdpttEAcmoJrbzghzCIFwwlgvBJEDqpD/media_httpfarm2static_doldu.jpg.scaled500.jpg" width="500" height="375"/> </div> <div> <div><a href="http://www.flickr.com/photos/mastermaq/942327913/">Photo credit: mastermaq</a></div> <div>Like almost everyone else on the planet, it seems, I am spending more time on Facebook than any other site. The lone exception is Google. The reason I know this is that Safari, my browser, lists Facebook as my most visited site when I access its&nbsp;<a href="http://arstechnica.com/apple/guides/2009/02/safari-4-focus-top-sites-browser-in-a-nutshell.ars">top sites feature</a>.</div> <div>In addition to using Facebook to check in on what my family, friends and colleagues are up to, I have been using it as a newsreader for months. The screenshot below is my reader. This is something that the company suggested everyone do <a href="http://blog.facebook.com/blog.php?post=276507062130">here</a>.&nbsp;Although I suspect that most users haven't taken the steps top create a dedicated news list as Facebook suggests, there's not doubt that the social network is becoming a critical source of information. Yesterday,&nbsp;Hitwise published <a href="http://weblogs.hitwise.com/us-heather-hopkins/2010/02/facebook_largest_news_reader_1.html">a fascinating report</a>&nbsp;that illustrates just how large Facebook looms as a source for news.</div> <div> <div style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/qHfdhhDAytFeynGheConeIduGzexGeJchEqdcJDCanrctykGiaoqagwAAszy/media_httpphotosfakfb_iqviz.jpg.scaled1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/qHfdhhDAytFeynGheConeIduGzexGeJchEqdcJDCanrctykGiaoqagwAAszy/media_httpphotosfakfb_iqviz.jpg.scaled500.jpg" width="500" height="424"/></a> </div> <div>But something bigger is going on here...Facebook is eating the web.</div> <div>Yes, Facebook is <em>becoming the web</em> for millions and millions of people. As I have written before, there's <a href="http://www.steverubel.com/five-incredibly-useful-things-you-can-do-with">already a wealth of amazing things</a> you can do within the site without ever leaving. What's more, as I also speculated, the site giving rise to <a href="http://74.125.47.132/search?q=cache:j7DWsq4pAcEJ:adage.com/article%3Farticle_id%3D139558+rubel+headless+media&amp;cd=1&amp;hl=en&amp;ct=clnk&amp;gl=us&amp;client=safari">headless media companies</a> like Zynga that don't need a web site to succeed.</div> <div>In short, I believe Facebook is unstoppable. <a href="http://www.theatlanticwire.com/opinions/view/opinion/3-Reasons-Facebook-Will-Usurp-Google-2394">They aren't just the next Google</a>. They're the next web.</div> <div>Here's where I see things shaping up from here.</div> <div>First, Facebook will move from being a solely place where people connect to each other to a site where people connect with businesses and, more importantly, the people who work for them, <a href="http://www.steverubel.com/go-big-get-your-employees-on-the-bus-or-go-ho">as I wrote yesterday</a>. This, as my friend Robert Scoble, points out is an area <a href="http://scobleizer.com/2009/03/26/facebook-is-lucky-it-missed-buying-twitter-and-now-should-eat-yelp/">where others dominate</a>. But I expect Facebook will catch up fast.&nbsp;They will buy Yelp and/or Foursquare - or just implement similar technology - and become the yellow pages of the web.</div> <div> <div> <div>Facebook may not even need to buy Yelp to make it happen. They are already slowly becoming the yellow pages. Everywhere I go I see signs like the one above telling us where we can find a local business on Facebook. In addition, last night during a fascinating session on the future of journalism (<a href="http://docs.google.com/present/view?id=ac48t3fnkswg_78dsfw6zcf">archived here</a>), Sree Sreenivasan from Columbia Journalism School noted that movie posters don't have URLs anymore. They just tell us to go find them on Facebook. That's significant.</div> </div> </div> <div> <div>Second, Facebook will start to give web developers more tools to build entire rich micro-sites that exist solely inside the social network. <a href="http://www.dmnews.com/1-800-flowers-blooms-with-facebook-transactions/article/151320/">Check out what 1800Flowers is already doing</a>. Such a move will encourage more companies to focus 100% of their web marketing efforts on maximizing their Facebook presence. And why not? The site has 350+ million users,&nbsp;<a href="http://www.techcrunch.com/2010/02/01/facebook-coo-sheryl-sandberg-world-economic-forum-davos/">half of whom</a>&nbsp;log in at least once a month. It's much easier to go where people are than to get them to come to you.</div> <div>Third, Facebook will get serious about search. It's an untapped monetization pipeline that can bring in billions - especially when they couple social algorithms with crawlers. <a href="http://www.steverubel.com/sooner-or-later-facebook-will-launch-its-own">Phones too</a>.</div> <div>So what could derail Facebook? A lot. People could tire of it. But I don't see that happening. In fact, I see us putting more of our content inside Facebook and I see them making it all easily searchable and accessible from any device and leveraging connections to make it all even more powerful.</div> <div>Now history says I will be wrong. AOL tried this and lost. But AOL did not have the algorithms and social connections that Facebook has in place, so I think we're in a different era. Facebook could eat the web or, perhaps more likely, become a parallel universe web. But, the question is this - will the web allow itself to be eaten or will two webs emerge? Time will tell.</div> </div> </div> </div> </p> <p><a href="http://www.steverubel.com/facebook-could-eat-the-web">Permalink</a> | <a href="http://www.steverubel.com/facebook-could-eat-the-web#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=DgwWYFpjfvc:pR_bYmKnB0M:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=DgwWYFpjfvc:pR_bYmKnB0M:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=DgwWYFpjfvc:pR_bYmKnB0M:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/DgwWYFpjfvc" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/facebook-could-eat-the-web Wed, 03 Feb 2010 09:10:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/No_O244KZDs/go-big-get-your-employees-on-the-bus-or-go-ho http://www.steverubel.com/go-big-get-your-employees-on-the-bus-or-go-ho <p> <p><em>The following is also my column in next week's issue of Advertising Age.</em><p /></p> <div><span style="font-family: arial, sans-serif; font-size: 13px; border-collapse: collapse;"><strong>Go Big, Get Your Employees on the Bus or Go Home</strong></span></div> <p /> <div style="text-align: center;"><span style="font-family: arial, sans-serif; font-size: 13px; border-collapse: collapse;"><img src="http://posterous.com/getfile/files.posterous.com/steverubel/iDeaFdkEDhtdqnsGurubBxmDrwbdgfDGsrgszDbBJcDubIAuHoqyIvnqDmBp/media_httpfarm4static_wxDvH.jpg.scaled500.jpg" width="375" height="500"/> </span></div> <p /> <div><em>Photo credit: </em><a href="http://www.flickr.com/photos/pwz/3660594747/"><em>Traffic by scottpowerz</em></a></div> <div><br /> <div>The single biggest challenge that marketers face over the next ten years is attention scarcity. Bank on it. <div><br />According to Andreas Weigland, Amazon.com's former chief scientist, <a href="http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html">more data was generated by individuals in 2009</a> than in the entire history of mankind. Human attention, however, is finite - and arguably, it shrinks as we age.&nbsp; <div><br />The end result is downright ugly. It's like 25 lanes of traffic trying to squeeze through two Lincoln Tunnel tubes during the peak of rush hour. Your marketing programs may be the biggest, baddest bus in the flow, but you're competing with everyone else for the same space and time. Chances are, however, your bus is empty. Park that idea for now. We'll come back to it.</div> <div><br />Each individual, whether it's a stay-at-home mom or a twenty-something online addict, will develop his/her own coping mechanisms. Some of these decisions will be conscious. Many of them won't be. And that spells trouble for marketers.</div> <div><br />Already one of the ways we're coping is by digging deeper into social networking sites to connect with our friends and interests. According to Nielsen, globally consumers spent more than five and half hours on social networking sites in December. This represents an 82 percent increase year over year. Human beings have always been drawn to each other. Social networking just makes this easier and scalable - or does it?</div> <div><br />Robin Dunbar, professor of Evolutionary Anthropology at Oxford University, discovered that <a href="http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article6999879.ece">we are only capable</a> of managing 150 friendships - this includes brands. Once again, we're handicapped by our darn brains.</div> <div><br />Marketers know they need to be engaged in social networks. Some <a href="http://www.emarketer.com/Article.aspx?R=1007479">45% of senior marketers surveyed</a> by The Society for Digital Agencies said that social network engagement is their top priority. However, many marketers that I speak to don't understand the sheer scale that's required, given the above challenges.&nbsp;</div> <div><br />To succeed in a world where attention remains scarce and our brains are limited, businesses must go beyond campaigns and move to real-time engagement. I believe the best way to accomplish this is scale. This means every business must become a social business by deeply integrating their often decoupled employee engagement and digital engagement initiatives.</div> <div><br />In short, to revisit the aforementioned metaphor, you must go big, get your employees on the bus, put more buses into the traffic flow or go home.</div> <div><br />So what exactly does this look like? It means unshackling your employees. It means equipping them with tools, policies and the means to engage with stakeholders around the clock. Finally, above all, it means allowing your workforce to unlock and share their company and subject-matter expertise.&nbsp;</div> <div><br />According to<a href="http://www.edelman.com/trust/2010/"> fresh data from our own Edelman Trust Barometer</a>, we're desperately seeking expertise. Informed publics are more likely to trust what they hear from experts over any other source.</div> <div><br />However, the reality there are very few companies understand this. Most are still taking a campaign approach to social networks where it's the brand, not the people, that are the voice - and there's usually only one.</div> <div><br />What's worse, the Berlin Wall stands tall inside Corporate America. <a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=15351002">Robert Half Technology found</a> that only 10% of corporate chief information officers grant their employees full access to social networking sites. Those that do probably aren't guiding them. <a href="http://www.emarketer.com/Article.aspx?R=1007493">Manpower reports</a> that only 20 percent of companies have social network policies.</div> <div><br /><a href="http://web.hbr.org/email/archive/managementtip.php?date=020310">Change must begin at home</a>. If you don't get your employees on buses, your competition will and it will be harder to covet attention. This is every business' challenge in 2010 and beyond.</div> </div> </div> </div> </p> <p><a href="http://www.steverubel.com/go-big-get-your-employees-on-the-bus-or-go-ho">Permalink</a> | <a href="http://www.steverubel.com/go-big-get-your-employees-on-the-bus-or-go-ho#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=No_O244KZDs:ENHNoy9oXig:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=No_O244KZDs:ENHNoy9oXig:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=No_O244KZDs:ENHNoy9oXig:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/No_O244KZDs" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/go-big-get-your-employees-on-the-bus-or-go-ho Mon, 25 Jan 2010 10:39:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/9ZJjSHffic4/presentation-communicating-in-the-age-of-stre http://www.steverubel.com/presentation-communicating-in-the-age-of-stre <p> <p>Last week during the launch of <a href="http://seesmic.com/seesmic_desktop/look/">Seesmic Look</a>&nbsp;in New York, I gave a presentation on communicating in the age of streams. You can watch the video <a href="http://www.youtube.com/watch?v=cmQk1tZOGR0#t=84m04s">here</a> or below (if for some reason the embedded video doesn't go direct to my part of the talk, simply scroll to the 1:24:04 minute mark). My slides can be found <a href="http://www.slideshare.net/steverubel/communicating-in-the-age-of-streams">here</a>. I have embedded them below as well with the YouTube video too.</p> <div> <div>A quick summary ...</div> <p /> <div>All of us - whether you're a stay at home mom or an executive - are going to have to cope with the firehose. There's more information coming at us than we can handle. Information will scale. Human attention is finite. This presents a major challenges to those of us who are in the attention business. It's like 25 lanes of traffic trying to squeeze into the Lincoln Tunnel all it once. Your marketing campaign is just one bus.</div> <p /> <div>To mitigate this ongoing trend of streams, communicators will need to: 1) be as ubiquitous as possible, 2) adopt multiple messages, stories and formats and 3) make sure you allow your employees to get out there - in other words, use the force, don't fight it.</div> <p /> <div>More in the embedded media below.</div> <p /> <div style="text-align: center;"><object height="417" width="500"><param name="movie" value="http://www.youtube.com/v/cmQk1tZOGR0#t=84m04s&hl=en&fs=1" /></param><param name="wmode" value="window" /><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed src="http://www.youtube.com/v/cmQk1tZOGR0#t=84m04s&hl=en&fs=1" allowfullscreen="true" type="application/x-shockwave-flash" allowscriptaccess="always" wmode="window" height="417" width="500"></embed></object></div> <p /> <div style="text-align: center;"><object height="417" width="500"> <param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=seesmicstreams-100122123320-phpapp02&stripped_title=communicating-in-the-age-of-streams" /> <param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /> <embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=seesmicstreams-100122123320-phpapp02&stripped_title=communicating-in-the-age-of-streams" allowfullscreen="true" type="application/x-shockwave-flash" allowscriptaccess="always" height="417" width="500"></embed> </object></div> </div> </p> <p><a href="http://www.steverubel.com/presentation-communicating-in-the-age-of-stre">Permalink</a> | <a href="http://www.steverubel.com/presentation-communicating-in-the-age-of-stre#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=9ZJjSHffic4:74twQIqdrPM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=9ZJjSHffic4:74twQIqdrPM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=9ZJjSHffic4:74twQIqdrPM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/9ZJjSHffic4" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/presentation-communicating-in-the-age-of-stre Mon, 25 Jan 2010 10:14:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/Ua3KYbcHpXg/forbes-study-cmos-more-bullish-on-social-medi http://www.steverubel.com/forbes-study-cmos-more-bullish-on-social-medi <p> <p>During a recent meeting with Forbes they shared with me a summary of their recent survey of Chief Marketing Officers (embedded below). There are two notable trends here - which Forbes isn't connecting, but I am.</p> <div>First, social media is seen as the single most promising marketing vehicle amongst all respondents and those who oversee more than $5M in annual spend. Note how social media surpasses other tactics that get a lot of attention - notably mobile applications and search engine marketing.</div> <p /> <div style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/uACf58eBJBexFVdrnvC1L16mXCVIggugzaBsfgBkgmd8z045T5pQ5tb7anRK/CMO_Survey_Results_2.jpg.scaled.1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/A0l0gTBo9yoqjA9VUyBipmT5SGI2kYxGYkqUkq8Ow42dbwq8fSlBEwk6AM94/CMO_Survey_Results_2.jpg.scaled.500.jpg" width="500" height="353"/></a> <br /></div> <p /> <div>Second, some 73% of CMOs surveyed oversee PR. I don't have the data, but I imagine this is a new trend. In the past, PR would sit in all kinds of other departments. Now it seems to be more closely aligned with marketing.</div> <p /> <div style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/p9uF8yiT1sr8lslR2kG0H32tsylHQCWAy34TpYv9YqUI29yiJjoWhOGT3BLU/CMO_Survey_Results_1.jpg.scaled.1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/ezEZQkeUgKoLCF2zRQUnLzJmW8oGIczblC0oI0PLNeBtdMD3EMx4lQ8lkxqc/CMO_Survey_Results_1.jpg.scaled.500.jpg" width="500" height="353"/></a> <br /></div> <p /> <div style="text-align: left;">Now the Forbes study doesn't say this, but I fundamentally believe that other than placing ads, PR is in the best position to manage a business' social media endeavors. The reason is that engaging in social circles requires an understanding of psychology and also it is an uncontrolled discipline. Both of these play well to the skills of PR practitioners. If I were a CMO controlling $5M in spend with an interest in social media and I oversaw PR, I would connect these dots. I suspect that's what many are doing.</div> <p style="text-align: center;"> <div class='downloadFlyout'> <div class="downloadIcon"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/ZbGaWdTd17wxB3mV26oRXkBzUQSJ5s94TZVR9t0LB6u3SHNFjUzQ5ZusV3BG/CMO_Survey_Results_11.16.09.pdf'><img src='http://posterous.com/images/filetypes/pdf.png' style='border: none;'/></a></div> <div class="downloadlinkInstructions">Download now or <a href='http://www.steverubel.com/forbes-study-cmos-more-bullish-on-social-medi' style='color: #bc7134;'>preview on posterous</a></div> <b><a href='http://posterous.com/getfile/files.posterous.com/steverubel/ZbGaWdTd17wxB3mV26oRXkBzUQSJ5s94TZVR9t0LB6u3SHNFjUzQ5ZusV3BG/CMO_Survey_Results_11.16.09.pdf'>CMO Survey Results 11.16.09.pdf</a></b> <span class="downloadSize">(2137 KB)</span> <br class="clearboth"/></div> </p> </p> <p><a href="http://www.steverubel.com/forbes-study-cmos-more-bullish-on-social-medi">Permalink</a> | <a href="http://www.steverubel.com/forbes-study-cmos-more-bullish-on-social-medi#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=Ua3KYbcHpXg:Ptn7c5jq-qk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=Ua3KYbcHpXg:Ptn7c5jq-qk:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=Ua3KYbcHpXg:Ptn7c5jq-qk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/Ua3KYbcHpXg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/forbes-study-cmos-more-bullish-on-social-medi Fri, 22 Jan 2010 12:52:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/NRYVk-5tmXc/video-interview-scott-monty-ford-motor-compan http://www.steverubel.com/video-interview-scott-monty-ford-motor-compan <p> <div>One of the great people I run into everywhere is <a href="http://www.scottmonty.com/">Scott Monty</a>, who heads social media at the Ford Motor Company. In this four and a half minute <a href="http://www.youtube.com/watch?v=JWiA6o1aacc&amp;feature=player_embedded" target="_self">video</a>, which I shot yesterday, Scott talks about what he does in his day job, how social media is integrated into Ford's communications engine (pun intended) and how he works with his executives.</div> <p /> <div style="text-align: center;"><object height="417" width="500"><param name="movie" value="http://www.youtube.com/v/JWiA6o1aacc&hl=en&fs=1" /></param><param name="wmode" value="window" /><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed src="http://www.youtube.com/v/JWiA6o1aacc&hl=en&fs=1" allowfullscreen="true" type="application/x-shockwave-flash" allowscriptaccess="always" wmode="window" height="417" width="500"></embed></object></div> </p> <p><a href="http://www.steverubel.com/video-interview-scott-monty-ford-motor-compan">Permalink</a> | <a href="http://www.steverubel.com/video-interview-scott-monty-ford-motor-compan#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=NRYVk-5tmXc:vCro82aTjNc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=NRYVk-5tmXc:vCro82aTjNc:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=NRYVk-5tmXc:vCro82aTjNc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/NRYVk-5tmXc" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/video-interview-scott-monty-ford-motor-compan Tue, 19 Jan 2010 12:40:01 -0800 http://feedproxy.google.com/~r/steverubel/~3/DbatDxEi1jM/ten-ideas-for-the-new-decade-an-edelman-digit http://www.steverubel.com/ten-ideas-for-the-new-decade-an-edelman-digit <p> <div class='downloadFlyout'> <div class="downloadIcon"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/RFyqTVKp2X7Tt5LsmgLMlBKQbv40VbPxYKE8fyJb9GbnLtQunwg4aeqyAP4l/10IdeasForTheNewDecade.pdf'><img src='http://posterous.com/images/filetypes/pdf.png' style='border: none;'/></a></div> <div class="downloadlinkInstructions">Download now or <a href='http://www.steverubel.com/ten-ideas-for-the-new-decade-an-edelman-digit' style='color: #bc7134;'>preview on posterous</a></div> <b><a href='http://posterous.com/getfile/files.posterous.com/steverubel/RFyqTVKp2X7Tt5LsmgLMlBKQbv40VbPxYKE8fyJb9GbnLtQunwg4aeqyAP4l/10IdeasForTheNewDecade.pdf'>10IdeasForTheNewDecade.pdf</a></b> <span class="downloadSize">(3312 KB)</span> <br class="clearboth"/></div> <p>One of the best parts of my job is that I get to every day work with and learn from some of the smartest minds in the business - the Edelman Digital team. Today we published a brand new white paper with 10 ideas for the new decade. You can download the white paper <a href="http://www.edelman.com/insights/special/10IdeasForTheNewDecade.pdf">here</a> (PDF) or view it below. </p><p /><div>In the video below I outline the big themes in the paper. My full introduction follows.</div><p /><div style="text-align: center;"><object height="417" width="500"><param name="movie" value="http://www.youtube.com/v/UEIJMCSPryU&hl=en&fs=1" /></param><param name="wmode" value="window" /><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed src="http://www.youtube.com/v/UEIJMCSPryU&hl=en&fs=1" allowfullscreen="true" type="application/x-shockwave-flash" allowscriptaccess="always" wmode="window" height="417" width="500"></embed></object></div> <p /><div style="text-align: center;"># # #</div><p /><div style="text-align: left;"><div style="text-align: left;">During the last decade, we’ve seen social and digital media move from being purely the domain of tech-savvy types into a mainstream phenomenon. All you need to do is consider one statistic: Twitter was mentioned on television nearly 20,000 times in 2009, according to SnapStream. As a result, companies are investing in it and – slowly – seeing results.</div> <p /><div style="text-align: left;">Given the hype, much attention has turned to guessing what will become “the next Twitter.” It’s ample fodder for tech and marketing pundits, the media and clients - especially at the beginning of a new year and a new decade.</div> <p /><div style="text-align: left;">However, in many ways this is the wrong question to ask. Where once it was hard to sleuth out emerging platforms like Twitter, YouTube and Facebook before they grew, now they just seem to surface out of nowhere. You’ll know the next Twitter when you see it.</div> <p /><div style="text-align: left;">The bigger opportunity for clients, we believe, is to identify the global societal and technological trends that are reshaping how we think, act and buy - and to pivot into them early. Trends today tend to develop more slowly and are harder to see, allowing clients to take a more thoughtful, thorough and systematic approach.</div> <p /><div style="text-align: left;"><div style="text-align: left;">In the following pages you will find 10 essays on such trends written by some of the smartest thinkers in digital marketing. These ideas, when looked at together, reveal four key themes:</div> <div style="text-align: left;"><ul><li>The shift to digital technologies by both consumers and marketers is now global and pervasive across all aspects of our life and growing daily.</li><li>Our engagement with each other is migrating rapidly from computer to handset.</li> <li>Companies (and organized interests) are just beginning to wake up to the engagement imperative - and how to fund and develop it over time.</li><li>And finally, the future is about carefully using the data people generate to make smarter decisions, while adhering to concerns over privacy.</li> </ul></div><div style="text-align: left;">We hope you enjoy our 10 ideas for the new decade. We welcome you to challenge us on our thinking. After all, that’s the only way we can grow.</div></div></div> </p> <p><a href="http://www.steverubel.com/ten-ideas-for-the-new-decade-an-edelman-digit">Permalink</a> | <a href="http://www.steverubel.com/ten-ideas-for-the-new-decade-an-edelman-digit#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=DbatDxEi1jM:zBDTqMUTMQ8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=DbatDxEi1jM:zBDTqMUTMQ8:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=DbatDxEi1jM:zBDTqMUTMQ8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/DbatDxEi1jM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/ten-ideas-for-the-new-decade-an-edelman-digit Wed, 13 Jan 2010 18:00:28 -0800 http://feedproxy.google.com/~r/steverubel/~3/u6rF0Oo5-eg/video-the-future-of-social-media http://www.steverubel.com/video-the-future-of-social-media <p> <div class="posterous_bookmarklet_entry"> <center><object height="281" width="500"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7658470&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00ADEF&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=7658470&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00ADEF&amp;fullscreen=1" allowfullscreen="true" type="application/x-shockwave-flash" allowscriptaccess="always" height="281" width="500" /></embed></param></param></param></object></center><div class="posterous_quote_citation">via <a href="http://www.vimeo.com/7658470">vimeo.com</a></div><p> Late last year <a href="http://www.socialmediaexaminer.com/the-future-of-social-media-being-everywhere-a-steve-rubel-interview/">I was interviewed by The Social Media Examiner</a> on the future of the medium. In this nine-minute interview we discuss: why you need to have a presence on all social networks where your customers are spending time, how to use mixed messages to tailor your stories to different venues,how to measure social media metrics, why the different vectors of reach, engagement and reputation lead to trust and why it’s important to understand people &amp; understand business.</p> <p></p></div> </p> <p><a href="http://www.steverubel.com/video-the-future-of-social-media">Permalink</a> | <a href="http://www.steverubel.com/video-the-future-of-social-media#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=u6rF0Oo5-eg:NsHdB0f1xJ8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=u6rF0Oo5-eg:NsHdB0f1xJ8:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=u6rF0Oo5-eg:NsHdB0f1xJ8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/u6rF0Oo5-eg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/video-the-future-of-social-media Thu, 07 Jan 2010 09:30:50 -0800 http://feedproxy.google.com/~r/steverubel/~3/UgRSiTlYxkU/the-age-of-media-agnosticism http://www.steverubel.com/the-age-of-media-agnosticism <p> <div><div style="font-family: arial, sans-serif; font-size: 13px; border-collapse: collapse;">According to Nielsen, the average American visited 87 domains and 2,600 Web pages in September. Outside the U.S., those numbers tend to be smaller, and fresh data indicates that just a few sites dominate the mix. Many rely on the news to find them rather than seeking it out - and those who do hunt for news are likely to do so via a single outlet of their choosing and/or via a search engine or even YouTube. It seems that, curiously, the diversity of the sites Americans frequent remains small even though their choices have grown infinitely.&nbsp;<br /> <p>In this essay I touch on why - faced with infinite choices, powerful search tools and equally helpful friends - Americans are adapting their habits and becoming less loyal to general sources than ever before, and why engaged companies can still find relevance in social spaces and influence their stakeholders in this Age of Media Agnosticism.</p> <p>You can find the full article <a href="http://www.edelman.com/insights/special/Rubel_The%20Age%20of%20Media%20Agnosticism%20FINAL.pdf">here</a>&nbsp;(PDF) or below. For more visit, <a href="http://www.edelman.com/insights">our insights web site</a>.</p> <p><br /></p></div> </div><div></div> <p> <div class='downloadFlyout'> <div class="downloadIcon"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/dUA3YCztS2zbk1X3kGd1NbJ6nkXuP9RINBQQ3DAMnT4GrC50ULEvrYWIlLcY/Rubel_The_Age_of_Media_Agnosti.pdf'><img src='http://posterous.com/images/filetypes/pdf.png' style='border: none;'/></a></div> <div class="downloadlinkInstructions">Download now or <a href='http://www.steverubel.com/the-age-of-media-agnosticism' style='color: #bc7134;'>preview on posterous</a></div> <b><a href='http://posterous.com/getfile/files.posterous.com/steverubel/dUA3YCztS2zbk1X3kGd1NbJ6nkXuP9RINBQQ3DAMnT4GrC50ULEvrYWIlLcY/Rubel_The_Age_of_Media_Agnosti.pdf'>Rubel_The Age of Media Agnosticism FINAL.pdf</a></b> <span class="downloadSize">(37 KB)</span> <br class="clearboth"/></div> </p> </p> <p><a href="http://www.steverubel.com/the-age-of-media-agnosticism">Permalink</a> | <a href="http://www.steverubel.com/the-age-of-media-agnosticism#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=UgRSiTlYxkU:iDMCpjMGNWg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=UgRSiTlYxkU:iDMCpjMGNWg:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=UgRSiTlYxkU:iDMCpjMGNWg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/UgRSiTlYxkU" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/the-age-of-media-agnosticism Wed, 06 Jan 2010 07:27:26 -0800 http://feedproxy.google.com/~r/steverubel/~3/hPcFN6M8ed4/tip-get-the-weather-instantly-in-gmail http://www.steverubel.com/tip-get-the-weather-instantly-in-gmail <p> As I have shared, Gmail is <a href="http://www.micropersuasion.com/2008/11/making-gmail-yo.html" target="_blank">my Ginsu Knife</a>. As they roll out <a href="http://mail.google.com/mail/help/about_whatsnew.html" target="_blank">features</a>, I keep finding new uses for them - sometimes inadvertently. <p /><div>Gmail has <a href="http://gmailblog.blogspot.com/2009/04/new-in-labs-google-search-right-in.html" target="_blank">a cool Labs feature</a> that puts a little search box in your sidebar. I use it all the time to pull up information for lifestream posts since I publish to my Posterous-powered site via email. This little box is already capable of quite a lot but it also can pull up the latest weather. </div> <p /><div>All you need to do is enter in a city name and weather and you get the current conditions as well as the forecast. You can access the search box with a keyboard command too - just type in g then / - and enter your query.</div> <p /><div style="text-align: center;"><img src="http://posterous.com/getfile/files.posterous.com/steverubel/oOeqMlVAPA2WmvL9MMCsm229OAMpfdXhhGaqIWNLDioekpzdMdTtWSGKqyI8/Screen_shot_2010-01-02_at_12.0.png" width="350" height="287"/> <br /> </div> </p> <p><a href="http://www.steverubel.com/tip-get-the-weather-instantly-in-gmail">Permalink</a> | <a href="http://www.steverubel.com/tip-get-the-weather-instantly-in-gmail#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=hPcFN6M8ed4:DEH9IEtYUpE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=hPcFN6M8ed4:DEH9IEtYUpE:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=hPcFN6M8ed4:DEH9IEtYUpE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/hPcFN6M8ed4" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/tip-get-the-weather-instantly-in-gmail Tue, 05 Jan 2010 17:45:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/HR0Cx-QLqtQ/sooner-or-later-facebook-will-launch-its-own http://www.steverubel.com/sooner-or-later-facebook-will-launch-its-own <p> <div style="text-align: center;"><img src="http://posterous.com/getfile/files.posterous.com/steverubel/kdN2aNfEtMEaKioyi14Z45V4v1sdq6hzUXuAHuLutvtnD3eD6zY0qB3klwrF/Screen_shot_2010-01-05_at_8.35.png" width="500" height="376"/> <br /></div> <p /> <div><a href="http://www.flickr.com/photos/honan/4249103006/">Adapted from photo by Mat Honan</a></div> <p>Change happens slowly.</p> <div>It took us years before we noticed that Microsoft was upending a tech industry that, until the 1990s, IBM dominated. However, if you squinted you saw this starting in the 1980s once the mainframe era was ending.&nbsp; <div><br />Then Google changed the game for Microsoft (a client) in the 2000s when the desktop lost some of its dominance to the broadband-enabled web - but like with IBM this shift started earlier, back in the 1990s.&nbsp; <div><br />Now, it could happen again.</div> <p /> <div>Just as everyone thinks Google is unstoppable comes Facebook. Over time we may soon witness another shift as the web evolves from an intent-driven medium where you need tell it what you want to one <a href="http://www.forbes.com/2010/01/04/data-decade-behavioral-targeting-cmo-network-steve-rubel.html">where content and ads</a> finds you through the lens of your friends and their digital footprints. However, if the desktop was the battleground in the 1990s and the web was in the 2000s then mobile is where the battle for dominance will take place next.&nbsp;</div> <p /> <div>Consider these three data points, all of which are fresh...</div> <div> <ul> <li><a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=119987">According to Mary Meeker</a>,&nbsp;more people will connect to the Internet via mobile devices than PCs in five years</li> <li>Forrester <a href="http://demo.venturebeat.com/2010/01/05/smartphone-usage-continues-to-grows-in-us-according-to-forrester-research/?utm_source=twitter&amp;utm_medium=twitter-publisher-main&amp;utm_campaign=twitter">reports</a> that 17% of US consumers have smartphones. (That means that 83% don't.)</li> <li>And Pew says that <a href="http://www.pewinternet.org/Reports/2010/Internet-broadband-and-cell-phone-statistics.aspx?r=1">55% of Americans connect wirelessly</a> (And 45% therefore don't)</li> </ul> <div>And that's just the US.&nbsp;Combine these three trends on a global level and it's obvious that mobile is the future.&nbsp;Mobile is a far far larger market than mainframes, PCs or even the web. It will have lots and lots of winners in hardware, software and services. This is why I believe&nbsp;Facebook can't sit on the sidelines anymore. They will be on every device, but they eventually will try to launch their own hardware too.</div> </div> <p /> <div>Consider this: Facebook is competing with Google for time, attention and ad dollars. With Google clearly serious about phones. And Apple buying up mobile ad companies.&nbsp;Facebook can't solely rely just on others to carry their application if they want to dominate what will increasingly be a mobile market for content and ads. They will want to have a deeper relationship with their users. Deeper relationships means more data and more data means more moolah.</div> <p /> <div>Facebook easily has the brand equity to launch their own phone (most likely with a partner at first) and marry it to your address book, photos, videos and events in ways that Google can never match because they are more social. Facebook&nbsp;gets connections and how to use the data to make your life better.</div> <p /> <div><a href="http://scobleizer.com/2010/01/05/the-google-reef/">Scoble talks about the Google Reef</a>. Sure it's big. But in many ways it's the&nbsp;Facebook reef that could be far larger.&nbsp;</div> <p /> <div>How large? <a href="http://www.facebook.com/press/info.php?statistics">Consider these stats</a>. A lot of people wouldn't know Picasa from Picasso. But Facebook sees more than 2.5 billion photos uploaded to the site each month. A lot of people don't know Yelp (a rumored Google acquisition) from Yodels, but&nbsp;Facebook has 700,000 local businesses that are a click away from 350M people - who oh yeah on average have 130 friends on the site and spend hours there, often from phones.</div> <p /> <div>See the pattern? All of these are mobile experiences: your friends, your events, your photos and local businesses. They're made for mobile phones. Mark my words.&nbsp;Facebook will launch a mobile phone. But this isn't zero sum. There will be lots of winners.</div> </div> </div> </p> <p><a href="http://www.steverubel.com/sooner-or-later-facebook-will-launch-its-own">Permalink</a> | <a href="http://www.steverubel.com/sooner-or-later-facebook-will-launch-its-own#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=HR0Cx-QLqtQ:r7cjrEdpZ7w:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=HR0Cx-QLqtQ:r7cjrEdpZ7w:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=HR0Cx-QLqtQ:r7cjrEdpZ7w:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/HR0Cx-QLqtQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/sooner-or-later-facebook-will-launch-its-own Tue, 05 Jan 2010 06:26:24 -0800 http://feedproxy.google.com/~r/steverubel/~3/_YFDPgssM1M/email-newsletter-subs-trump-rss-study http://www.steverubel.com/email-newsletter-subs-trump-rss-study <p> <div><div style="text-align: center;"><span style=""><a href='http://posterous.com/getfile/files.posterous.com/steverubel/EDceIxsgnxhphgBdgEszdJldCkaumabIsjDziGBGppCvqwbtAEAauqgdhyxl/media_httpbloghubspot_FvnHf.png.scaled1000.png'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/EDceIxsgnxhphgBdgEszdJldCkaumabIsjDziGBGppCvqwbtAEAauqgdhyxl/media_httpbloghubspot_FvnHf.png.scaled500.png" width="500" height="295"/></a> </span></div> <p /></div>An <a href="http://blog.hubspot.com/blog/tabid/6307/bid/5448/Business-Blogs-Average-12-Times-More-Subscribers-by-Email-Than-by-RSS.aspx">unsurprising study out of Hubspot</a> this morning reveals that email subscribers to many blogs factor in 12x larger than those who read through RSS. I am not seeing this in my own stats however. Only 1.5% of you read site feed via email. Still, I keep thinking about where RSS reading is going these days. I love the technology but have begun to explore other opt<p /><div><div style="text-align: left;"><a href="http://www.mattcutts.com/blog/type/30-days/">Borrowing a page from Matt Cutts</a>, for January I am trying a 30-day challenge - to reduce my use of RSS. I am trying to only dip into Google Reader as a data warehouse. I am finding that email newsletters, Gmail filtering and Twitter lists/<a href="http://listimonkey.com/">Listimonkey</a> maybe all I need. It simplifies my streams.</div> <p /><div style="text-align: left;">Anybody else seeing a shift to email newsletters? E-marketer reports that companies are <a href="http://Combining social media and e-mail marketing is a growing trend">increasingly integrating email and social media</a>.</div> <p /><div style="text-align: center;"><span style=""><img src="http://posterous.com/getfile/files.posterous.com/steverubel/vzppeflhxEfgIyetwlGeuDdqnmisfDmDjynuJyICbwszHAkzukiAHoDmimAw/media_httpwwwemarkete_zqBel.gif.scaled500.gif" width="324" height="374"/> </span></div> </div> </p> <p><a href="http://www.steverubel.com/email-newsletter-subs-trump-rss-study">Permalink</a> | <a href="http://www.steverubel.com/email-newsletter-subs-trump-rss-study#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=_YFDPgssM1M:ibOLzR23Ue4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=_YFDPgssM1M:ibOLzR23Ue4:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=_YFDPgssM1M:ibOLzR23Ue4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/_YFDPgssM1M" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/email-newsletter-subs-trump-rss-study Tue, 05 Jan 2010 03:26:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/pP1YcLEaIo4/gmail-points-to-possibilities-of-the-data-dec http://www.steverubel.com/gmail-points-to-possibilities-of-the-data-dec <p> <p style="text-align: center;"><img src="http://farm2.static.flickr.com/1280/983210404_f828cca347.jpg" alt="" /></p> <p><a href="http://www.flickr.com/photos/cinefil_/983210404/"> Photo credit: Cinefil on Flickr </a></p> <div><em>The following is also </em><a href="http://adage.com/digital/article?article_id=141252" target="_blank"><em>my column</em></a><em> in this week's Advertising Age.</em></div> <p>If you threw me on a desert island (one with internet connectivity) and said that I could use only one website, it would be Gmail.<p /> For the last five years Gmail has become the most indispensable tool in my communications and productivity system. I've even found a full-fledged Twitter client, <a href="http://www.twitgether.com/">Twitgether</a>, that integrates into Gmail.<p /> My use of Gmail is unorthodox in that I also <a href="http://www.micropersuasion.com/2007/02/transform_gmail.html">use it as a massive database</a> -- a backup brain <a href="http://www.micropersuasion.com/2008/11/making-gmail-yo.html">and more</a>. For years now I have been e-mailing myself articles that I think I might need later. Along the way, Gmail gives me a preview of what the algorithmic, personalized future of advertising and media will undoubtedly resemble.<p /> The 2010s (or "the Tens" as it might be called) will be the Data Decade. Companies that understand how to harness it will win. Those that don't will perish. The same goes for marketers.<p />The Harvard Business Review highlighted this issue in its recent list of breakthrough ideas for next year: "When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work, how can you pre tend to be competitive?" wrote Bill Jensen and Josh Klein in the January 2010 issue. The article outlined a bank that was having trouble parsing its massive amounts of data into reports that senior executives could actually use. The breakthrough idea? "Work hacking," or working creatively to get your best data and information.<p /> And that's what Gmail has done. Google has built an ingenious search-advertising business -- it's all about intent. You need to enter a query before you are served with relevant ads. However, over the next decade, trusted sites such as Gmail will have learned enough about us that they will start to surface media, social and advertising content before we even ask. This is why I believe Facebook will succeed wildly. Like Google, they are data-driven, using what they call "the lens of friends" to connect us in real-time with products and services. This was one of Facebook's takeaways from the recent Le Web conference: We increasingly discover online content not just by algorithms but via this lens.<p /> Google understands it's all about data. And Gmail is where you really can see a glimmer of where they will continue to shine in "the Tens" and how all those free services around the search engine will add up to revenues fast. Here's a simple example.<p /> Recently <a href="http://www.steverubel.com/three-ideas-to-rock-your-2010-part-i-correspo">I became fascinated</a> with the work habits of Thomas Jefferson (a hacker and data geek if there ever was one). I am particularly intrigued by his fondness for <a href="http://webworkerdaily.com/2009/03/28/how-to-build-a-standing-desk/">stand-up desks</a>, which are exactly what they sound like. As someone who already sits for much of the day, the thought of standing at the computer instead of sitting when I get home is actually appealing. So I began e-mailing myself articles on the topic that I found on websites. A few days later the little news ticker in my Gmail inbox began to show me ads for stand-up desks, which I have clicked on and have used in my research for what I might end up buying for my apartment.<p /> Think about that: Gmail surfaced high-value information in the form of ads even when I wasn't searching for it. That's an early view of what the Data Decade will look like.</p> </p> <p><a href="http://www.steverubel.com/gmail-points-to-possibilities-of-the-data-dec">Permalink</a> | <a href="http://www.steverubel.com/gmail-points-to-possibilities-of-the-data-dec#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=pP1YcLEaIo4:OJlhO_rMars:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=pP1YcLEaIo4:OJlhO_rMars:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=pP1YcLEaIo4:OJlhO_rMars:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/pP1YcLEaIo4" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/gmail-points-to-possibilities-of-the-data-dec Mon, 04 Jan 2010 13:00:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/DT3UsKumKvM/three-ideas-for-2010-part-iii-lifelogging-and http://www.steverubel.com/three-ideas-for-2010-part-iii-lifelogging-and <p> <div style="text-align: left;"><span style="font-style: italic;">Happy 2010! Note this is the third in a three-part series&nbsp;on ideas anyone can ride in 2010 and beyond.&nbsp;- part I is <a href="http://www.steverubel.com/three-ideas-to-rock-your-2010-part-i-correspo" target="_blank">here</a>&nbsp;and part II is <a href="http://www.steverubel.com/three-ideas-for-2010-part-ii-diy-work-hacking" target="_blank">here</a>.</span></div> <p /> <div style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/k1ErGPZT6eTGvlkfbI2jesE4eRLcP1hLs3TivI3UP3vXSyLxFTTPYrE8CyDx/Capture.jpg'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/Tlto4hSYU9BvX2wpiSvS4bHm5fkFjvjvOaChPy1hUAXKT11L00PTy3dHU8U6/Capture.jpg.scaled.500.jpg" width="500" height="266"/></a> </div> <div><br /> <div>Image credit: <a href="http://www.evernote.com">Evernote Web site</a></div> <p /> <div>One of the great mindset shifts from the last decade is that today, finally, people of all walks are recognizing that what gets captured and measured gets managed (<a href="http://www.resultsjunkies.com/blog/revisiting-drucker-what-gets-measured-gets-managed/">to quote Peter Drucker</a>).</div> <p /> <div>In 2010 and beyond we will become far more savvier about using data (both our own and aggregate streams) to make decisions large and small. Those who commit themselves to becoming data-driven will be in the best position to succeed both in business and in life -&nbsp;<a href="http://lifehacker.com/5437156/run-effective-google+style-meetings-by-focusing-on-data-not-politics?skyline=true&amp;s=x" target="_blank">just ask Google</a>.&nbsp;Consider leading yourself and inspire others to do live and work the same. In 2010 I am personally trying to apply data-driven tools, thinking and insights to all of my goals.</div> <p /> <div>One way anyone become more data-driven by logging his/her life. This isn't a new idea. In fact, it's <a href="http://www.sptimes.com/2003/02/23/Floridian/Dear_Diary_2.shtml">ancient</a>. Consider former senator Bob Graham. He takes&nbsp;<a href="http://thespiralnotebook.wordpress.com/about/" target="_blank">meticulous daily notes</a>&nbsp;<a href="http://www.time.com/time/magazine/article/0,9171,49456,00.html">on the mundane to foreign policy</a>&nbsp;in notebooks and has done so for decades.</div> <p /> <blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"><em> "I start each month with a fresh notebook, the color which would follow the last notebook of the previous month.&nbsp; On the inside cover of the notebook I write the information which will determine its overall position in the total collection of notebooks (the first notebook used in July of 2009 would be 7/09A), the date upon which the notebook was commenced and completed, and the information which would assist in recovery of the notebook should it be lost (address, home-office-cell numbers and email address) and, finally, an index of when the sections of notebook were completed by my having finished the &ldquo;things to do&rdquo; lists &nbsp;in that notebook."</em></blockquote> <p /> <div>Self-tracking goes beyond just capture, though. You need to use the data to glean insights. Google Spreadsheets has a great way to do this with&nbsp;<a href="http://docs.google.com/support/bin/answer.py?hl=en&amp;answer=92575" target="_blank">their gadgets</a>. You can even&nbsp;<a href="http://lifehacker.com/5140271/track-your-spending-with-gmail-and-google-docs" target="_blank">set up forms</a>&nbsp;for to make capturing the data even easier. For more on this topic, read Chris Brogan's "<a href="http://www.chrisbrogan.com/my-3-words-for-2010/" target="_blank">three words</a>,"&nbsp;<a href="http://flowingdata.com/" target="_blank">Flowing Data</a>&nbsp;and&nbsp;<a href="http://www.quantifiedself.com/" target="_blank">The Quantified Self</a>.&nbsp;Other tools to look at include&nbsp;<a href="http://www.23andme.com" target="_blank">23andMe</a>,&nbsp;<a href="http://www.nikeplus.com" target="_blank">Nike Plus</a>,&nbsp;<a href="http://www.evernote.com" target="_blank">Evernote</a>&nbsp;and&nbsp;<a href="http://www.wired.com/geekdad/2009/11/10-ways-geeks-measure-the-world/" target="_blank">a host of others</a>.&nbsp;</div> <div> <p /> <div>Oh and if you think this is just for geeks, think again.&nbsp;<a href="http://www.wired.com/wiredscience/2009/12/baby-tracking/" target="_blank">Even parents are obsessed with data</a>. For more, see the video embedded below or&nbsp;<a href="http://link.brightcove.com/services/player/bcpid46203255001?bclid=46205328001&amp;bctid=53500994001" target="_blank">here</a>.</div> <p /> <div> <div style="text-align: center;"> <object height="436" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="404"> <param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9/1813626064?isVid=1&amp;publisherID=1564549380" /> <param name="bgcolor" value="#FFFFFF" /> <param name="flashVars" value="videoId=53500994001&amp;playerID=1813626064&amp;domain=embed&amp;" /> <param name="base" value="http://admin.brightcove.com" /> <param name="seamlesstabbing" value="false" /> <param name="allowFullScreen" value="true" /> <param name="swLiveConnect" value="true" /> <param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9/1813626064?isVid=1&amp;publisherID=1564549380" type="application/x-shockwave-flash" height="436" flashvars="videoId=53500994001&amp;playerID=1813626064&amp;domain=embed&amp;" width="404"></embed>&lt;/object&gt; </param></param></param></param></param></param></param></param></object> </div> <p /> </div> <div>There's no doubt in my mind that if you dedicate yourself to using data wisely to plan and measure you will succeed no matter what your goals are. And, increasingly, the tools to make this happen are getting easier and more accessible all the time.</div> </div> <div style="text-align: center;"></div> </div> </p> <p><a href="http://www.steverubel.com/three-ideas-for-2010-part-iii-lifelogging-and">Permalink</a> | <a href="http://www.steverubel.com/three-ideas-for-2010-part-iii-lifelogging-and#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=DT3UsKumKvM:0PryR_KMni4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=DT3UsKumKvM:0PryR_KMni4:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=DT3UsKumKvM:0PryR_KMni4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/DT3UsKumKvM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/three-ideas-for-2010-part-iii-lifelogging-and Sat, 02 Jan 2010 19:38:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/LaaPlp1lHOs/holy-moses-were-bored-and-out-of-shiny-object http://www.steverubel.com/holy-moses-were-bored-and-out-of-shiny-object <p> <div style="text-align: center;"><span style="font-family: arial, sans-serif; font-size: 13px; border-collapse: collapse;"><img src="http://posterous.com/getfile/files.posterous.com/steverubel/hhmHCdJicbgvGivaFekrcvDHjiEikFsDIbjmphntbnBvJgcHsjifnEHcwknl/media_httpfarm4static_xlfHw.jpg.scaled500.jpg" width="333" height="500"/> </span></div> <p><a href="http://www.flickr.com/photos/wallyg/2617472244/" target="_blank">Image credit:&nbsp;Moses with the Tablets of Law by Wally G</a></p> <div>For the last several months there's been a ton of interest in the mythical Apple tablet. Just how much?&nbsp;<a href="http://www.google.com/trends?q=apple+tablet&amp;ctab=0&amp;geo=all&amp;date=ytd&amp;sort=0" target="_blank">Since July</a> Google&nbsp;searches for the words Apple and tablet are up 400% percent and news reference volume is up 150%. Apple has said nothing so that leaves a lot of room for armchair quarterbacking, the latest of which is a thoughtful and intelligent discourse between <a href="http://www.techcrunch.com/2010/01/02/apple-tablet-future-tech/" target="_blank">MG Siegler at TechCrunch</a> and <a href="http://www.betanews.com/joewilcox/article/The-world-doesnt-need-an-Apple-tablet-or-any-other/1262456214" target="_blank">Joe Wilcox</a>. But there's a bigger story here:&nbsp;we, the early adopters, are officially bored.</div> <p /> <div style="text-align: center;"><a href='http://posterous.com/getfile/files.posterous.com/steverubel/1CXrGI1SfAqdRqTZyqT1RdeRMH3ucOSSzyH4ZKfUcWxBgFdctcjhjPFZrt0D/Screen_shot_2010-01-02_at_10.2.png'><img src="http://posterous.com/getfile/files.posterous.com/steverubel/8YX4oxFxlwNn6Slr5yXRdWsDI1bVJHCd3rwzp5eOjj2uy22iWD2rY3Lhl8Z4/Screen_shot_2010-01-02_at_10.2.png.scaled.500.jpg" width="500" height="251"/></a> <br /></div> <p /> <div><a href="http://www.nytimes.com/2010/01/03/weekinreview/03carr.html" target="_blank">Twitter is out of beta</a> and nothing arguably as innovative is seeming to replace it - although growth maybe <a href="http://venturebeat.com/2009/11/23/twitters-stalled-growth-could-spell-bad-news-for-twitter-ecosystem/" target="_blank">peaking</a>. Facebook and smartphones have become mainstream. Everything else - even some significant innovations in the mobile computing space that I am sure we will see at CES - is being (incorrectly) considered iterative. And so we're left to debate the merits and need for the Apple tablet, a fantastic imaginary device addressing arguably a need and market that does not exist currently, except perhaps in our imagination.</div> <p>Mind you, I am not saying this is wrong. I am am just trying to scratch under the surface at the psychology of the meme. Perhaps part of the reason there has been so much debate is that the economy has slowed the pace of industry innovation and so what's in front of us can't meet the expectations of a select, yet influential few - the early adopters.<p /> So, we keep talking about the tablet in full view. The press therefore rightly keeps writing &ndash; the conjecture is a story too. Plus the occasional new rumors and opinion keep the the cycle going.</p> <div>All of this is a fascinating study in the psychology of our times and how conversation drives the news and the hype cycle, potentially setting up everyone to fail given the outlandish expectations.</div> <p /> <div>Perhaps only divine intervention will give us what we want, even if we may not need it.</div> </p> <p><a href="http://www.steverubel.com/holy-moses-were-bored-and-out-of-shiny-object">Permalink</a> | <a href="http://www.steverubel.com/holy-moses-were-bored-and-out-of-shiny-object#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=LaaPlp1lHOs:xW3TuyfpI2g:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=LaaPlp1lHOs:xW3TuyfpI2g:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=LaaPlp1lHOs:xW3TuyfpI2g:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/LaaPlp1lHOs" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/holy-moses-were-bored-and-out-of-shiny-object Sat, 02 Jan 2010 08:53:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/W2d6Asl6B0w/three-ideas-for-2010-part-ii-diy-work-hacking http://www.steverubel.com/three-ideas-for-2010-part-ii-diy-work-hacking <p> <div><em>Happy 2010! Note this is the second in a three-part series&nbsp;covering three big ideas to ride in 2010. Part I is <a href="http://www.steverubel.com/three-ideas-to-rock-your-2010-part-i-correspo" target="_blank">here</a>.</em></div> <p /> <div><strong>DIY Work Hacking</strong></div> <p /> <div style="text-align: center;"><strong><span style="font-family: arial, sans-serif; font-size: 13px; font-weight: normal; border-collapse: collapse;"><img src="http://posterous.com/getfile/files.posterous.com/steverubel/odllswenmBJvEuyFbyyauoBtCGApvlrDplcFFHuskEqkxzygCcpvBAxAkrgy/media_httpfarm4static_Bdfpc.jpg.scaled500.jpg" width="500" height="333"/> </span></strong></div> <p /> <div><a href="http://www.flickr.com/photos/malkoff/3460622708/">Photo credit: Dave Malkoff</a></div> <p /> <div>In a column in the New York Times last month&nbsp;<a href="http://www.nytimes.com/2009/12/13/opinion/13friedman.html?_r=1" target="_blank">Tom Friedman described</a>&nbsp;how do-it-yourself (DIY) technology tools, particularly cloud computing services, are empowering workers to do more with less. The <em>Harvard Business Review</em> in their January/February issue&nbsp;<a href="http://hbr.org/2010/01/the-hbr-list-breakthrough-ideas-for-2010/ar/9" target="_blank">describes this</a>&nbsp;as Hacking Work (article available behind the paywall).</div> <p /> <blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"><em> "When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work, how can you pretend to be competitive?...Hack work, and embrace the others in your midst who care enough to do so."</em></blockquote> <p /> <div>Good advice.</div> <p /> <div>I have been a DIY type my whole career - always on the lookout for ways I can use technology to streamline my work. One of my favorite techniques is to use bookmarklets. If you don't know where to start, visit&nbsp;<a href="http://marklets.com" target="_blank">marklets.com</a>. They have a great directory. Another great resource for ideas on hacking work is, naturally, Lifehacker. The photo above is the site's editor, <a href="http://adampash.com/">Adam Pash</a>. I am not sure if this is a sign of the times or not, but Lifehacker's global traffic was up 37% last year according to their own stats, which they make publicly available&nbsp;<a href="http://www.sitemeter.com/?a=stats&amp;s=s19lifehackerworld&amp;r=36" target="_blank">here</a>.</div> <p /> <div>Doing more with less is part of&nbsp;<a href="http://www.google.com/url?sa=D&amp;q=http%3A%2F%2Fwww.theatlantic.com%2Fdoc%2F200902u%2Frichard-florida-interview&amp;usg=AFQjCNFPPrSE4UA-X6GPA1Ozm8ah7PN46A" target="_blank">The </a><a href="http://www.google.com/url?sa=D&amp;q=http%3A%2F%2Fwww.theatlantic.com%2Fdoc%2F200902u%2Frichard-florida-interview&amp;usg=AFQjCNFPPrSE4UA-X6GPA1Ozm8ah7PN46A" target="_blank">Great Reset</a>.&nbsp;Those who embrace using new technologies and tools will not only survive, but thrive. No one will teach you necessarily how to do this on your own. Each information worker needs to take matters into their own hands.<br /></div> </p> <p><a href="http://www.steverubel.com/three-ideas-for-2010-part-ii-diy-work-hacking">Permalink</a> | <a href="http://www.steverubel.com/three-ideas-for-2010-part-ii-diy-work-hacking#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=W2d6Asl6B0w:Xz_JuXb5dY4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=W2d6Asl6B0w:Xz_JuXb5dY4:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=W2d6Asl6B0w:Xz_JuXb5dY4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/W2d6Asl6B0w" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/three-ideas-for-2010-part-ii-diy-work-hacking Sat, 02 Jan 2010 07:20:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/05yyMXFeKkE/the-digital-decade-in-stats http://www.steverubel.com/the-digital-decade-in-stats <p> <div class="zemanta-img" style="float: right; display: block; margin: 1em;"><a href="http://www.flickr.com/photos/33863004@N00/240653991"><img src="http://farm1.static.flickr.com/82/240653991_6ee255a133_m.jpg" height="150" alt="HDTV Cool!!!" width="200" style="border: none; display: block;" /></a> <p class="zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/33863004@N00/240653991">marcopako </a> via Flickr</p> </div> <p>Josh Bernoff&nbsp;<a href="http://blogs.forrester.com/groundswell/2009/12/what-you-can-learn-from-consumers-digital-decade.html">What you can learn from consumers' digital decade</a>, reminding us that...</p> <div> <blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"><em>"As I look back on all this from the perspective of media and marketing, it's clear that consumer lead, media stumbles along behind, and marketers follow along behind."</em></blockquote> <p /> <div>Some stats of Josh compiled:</div> <ul> <li>Broadband homes: 2.6 million (2000), 80 million (2010)</li> <li>HDTV: virtually zero (2000) to 51 million (2010)</li> <li>Mobile phones: 51 million adults (2000) to 270 million (2010)</li> </ul> </div> </p> <p><a href="http://www.steverubel.com/the-digital-decade-in-stats">Permalink</a> | <a href="http://www.steverubel.com/the-digital-decade-in-stats#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=05yyMXFeKkE:0UGkYIJ-nYM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=05yyMXFeKkE:0UGkYIJ-nYM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=05yyMXFeKkE:0UGkYIJ-nYM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/05yyMXFeKkE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/the-digital-decade-in-stats Fri, 01 Jan 2010 09:06:00 -0800 http://feedproxy.google.com/~r/steverubel/~3/q57yLAR4vdc/three-ideas-to-rock-your-2010-part-i-correspo http://www.steverubel.com/three-ideas-to-rock-your-2010-part-i-correspo <p> <div style="text-align: left;">Happy New Year and welcome to the next decade - "<a href="http://goo.gl/iRgl" target="_blank">the teenies</a>," as some in the UK are calling it. Today is great day to take inventory and think about what you want to accomplish in the new year - or even the new decade. Over the next three days I will cover a few ideas that anyone can ride to new heights in 2010 and beyond. These can help you no matter what line of work you're in. Of course, given my world view, they apply most to those interested in social media, marketing and communications. Here's the first...</div> <p /> <div><span style="font-weight: bold;">Correspond to Connect</span><br /> <p /> <div style="text-align: center;"><img title="monticello_2b.jpg" src="http://www.wired.com/images_blogs/rawfile/2009/07/monticello_2b.jpg" alt="monticello_2b.jpg" /><br /></div> <p /> <em>Thomas Jefferson's polygraph was used to keep identical copies of the 20,000 letters he wrote in is life. (Photograph by Jim Merithew/Wired.com via "</em><a href="http://www.wired.com/rawfile/2009/07/monticello/"><em>Tommy J&rsquo;s Crib Is 18th Century Palace of Gadget Geekery</em></a><em>")</em></div> <div> <p /> <div>In 2010 to succeed as individuals and businesses we need to embrace connecting with people globally on three levels: one-to-one, one-to-few and one-to-many.&nbsp;As dancer Twyla Tharp describes in her new book <a href="http://www.amazon.com/gp/product/1416576509/"><em>The Collaborative Habit</em></a>, great work comes through collaboration. Success requires thinking and acting on all three levels. And it means listening too.</div> <p /> <div>Today Twitter,&nbsp;Facebook, Google Wave and the next big things in connecting socially will allow us to innovate in how we connect with stakeholders, colleagues and friends - and on all three levels. But some things never go out of style. I get more email than ever - and I love it.&nbsp;Businesses should too.&nbsp;Connecting offline remains important. Rosabeth Moss Kanter calls this&nbsp;<a href="http://blogs.harvardbusiness.org/kanter/2009/09/mbfa-management-by-flying-arou.html" target="_blank">Management by Flying Around</a>. So my advice is in 2010 vow to correspond to connect as much as you realistically can.</div> <p /> <div>Need inspiration? How about Thomas Jefferson. Sure he connected with and inspired millions with the Declaration of Independence's "<a href="http://en.wikipedia.org/wiki/Life,_liberty_and_the_pursuit_of_happiness">life, liberty and the pursuit of happiness</a>." But he also answered his mail &nbsp;thousands of letters - connecting with countless others. He even devised a <a href="http://www.monticello.org/reports/interests/polygraph.html">clever polygraph machine</a> to keep copies of all correspondence.&nbsp;</div> <p /> <div><a href="http://www.monticello.org/jefferson/dayinlife/cabinet/home.html" target="_blank">From the Monticello web site</a>...</div> <p /> <blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"><em> "From sun-rise to one or two o'clock," he noted, "I am drudging at the writing table." Jefferson wrote almost 20,000 letters in his lifetime, among them, scholarly musings to colleagues, affectionate notes to his family, and civil responses to admirers. He wrote John Adams that he suffered&nbsp;"under the persecution of letters," calculating that he received 1,267 letters in the year 1820, "many of them requiring answers of elaborate research, and all to be answered with due attention and consideration."</em></blockquote> <p /> <div> <div>This year, vow not to&nbsp;lose sight of the art and importance of daily correspondence. Reach out to new people - even those you don't agree with or those in other countries. Solicit and share new ideas.</div> <p /> <div>As for me, I try to answer any correspondence that deserves a response. Sometimes it takes me time but I do so on three levels: my one-to-one communications (email and Twitter&nbsp;direct messages), one-to-few (Facebook comments, Twitter replies, etc.) and one-to-many (blog comments, interview requests, etc.) I also reach out to new people as well who I want to get to know better. Don't begrudge the volume of communications, focus on it - but the right messages.</div> <p /> <div>Wouldn't it be great if organizations and&nbsp;<em>the people who work for them</em>&nbsp;all aspired to live the same, just as Jefferson did.</div> </div> </div> </p> <p><a href="http://www.steverubel.com/three-ideas-to-rock-your-2010-part-i-correspo">Permalink</a> | <a href="http://www.steverubel.com/three-ideas-to-rock-your-2010-part-i-correspo#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/steverubel?a=q57yLAR4vdc:uFUXIqmU9E8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=q57yLAR4vdc:uFUXIqmU9E8:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/steverubel?a=q57yLAR4vdc:uFUXIqmU9E8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/steverubel/~4/q57yLAR4vdc" height="1" width="1"/> http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg http://posterous.com/people/3y76Rtgx4 Steve Rubel Steve Steve Rubel http://www.steverubel.com/three-ideas-to-rock-your-2010-part-i-correspo