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    <title>The Steve Rubel Lifestream</title>
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      <pubDate>Wed, 25 Nov 2009 02:39:17 -0800</pubDate>
      <title>Nearly All Inc. 500 Companies Are Engaged in Social Media </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/CwDEHzbmJ98/nearly-all-inc-500-companies-are-engaged-in-s</link>
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      <description>&lt;p&gt;
	&lt;a href="http://www.inc.com/news/articles/2009/11/inc500-social-media-usage.html"&gt;Inc. magazine is out with a new study&lt;/a&gt; that tracks the Inc. 500 - the fastest growing private companies in the US:&lt;div&gt;&lt;br /&gt;&lt;blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: rgb(204, 204, 204); border-left-style: solid; padding-left: 1ex;"&gt; According to the study, social media usage by companies on the Inc. 500 has grown in the past year, with 91 percent of companies reporting that they use at least one social media tool, compared with 77 percent of companies surveyed in 2008. Of the six social media categories covered in the survey, the one that continues to be the most familiar to Inc. 500 companies is social networking, with 75 percent saying that they are &amp;quot;very familiar with it.&amp;quot;&lt;/blockquote&gt; &lt;/div&gt;&lt;p /&gt;&lt;div&gt;The small are using social media to arguably outmaneuver the larger companies that are taking more time to get it together. This is not to fault the multinationals. It&amp;#39;s just taking time to peel back the onion layers to prepare their culture for a new era of real-time engagement and &lt;a href="http://blogs.harvardbusiness.org/cs/2009/11/the_uberconnected_organization.html?utm_source=feedburner&amp;amp;utm_medium=feed&amp;amp;utm_campaign=Feed%3A+harvardbusiness+%28HarvardBusiness.org%29"&gt;the age of the über-connected organization&lt;/a&gt;.&lt;/div&gt;
	
&lt;/p&gt;

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        <posterous:firstName>Steve</posterous:firstName>
        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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      <pubDate>Mon, 23 Nov 2009 17:30:51 -0800</pubDate>
      <title>When Magazines Lose Their Research Departments, Google Wins</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/GS8lOEIN-RA/when-magazines-lose-their-research-department</link>
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      <description>&lt;p&gt;
	&lt;div class="posterous_bookmarklet_entry"&gt;
      &lt;a href="http://thenumerati.net/index.cfm?postID=450"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/vvazFrsdnxqscaCfbrpeeFnIvFJoBbfAFkuglzybgtGhvFFixifkhaApbecp/media_httpthenumeratinetimagescontentpleaseseegoogleJPG_tqGCElHHxiauvsI.JPG.scaled1000.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/vvazFrsdnxqscaCfbrpeeFnIvFJoBbfAFkuglzybgtGhvFFixifkhaApbecp/media_httpthenumeratinetimagescontentpleaseseegoogleJPG_tqGCElHHxiauvsI.JPG.scaled500.jpg" width="500" height="374"/&gt;&lt;/a&gt;
&lt;/a&gt;&lt;div class="posterous_quote_citation"&gt;&lt;a href="http://thenumerati.net/index.cfm?postID=450"&gt;Steve Baker on Bloomberg's takeover of BusinessWeek&lt;/a&gt; and what it means for both the blogs and their research departments.&lt;/div&gt;
    &lt;p&gt;&lt;/p&gt;&lt;/div&gt;
	
&lt;/p&gt;

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        <posterous:firstName>Steve</posterous:firstName>
        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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      <pubDate>Mon, 23 Nov 2009 17:13:00 -0800</pubDate>
      <title>Study: Twitter is 80% "Meformers" and 20% Informers </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/0Em5JWoEfWg/study-twitter-is-made-of-80-meformers-and-20</link>
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      <description>&lt;p&gt;
	&lt;p&gt;&lt;a href="http://www.miamiherald.com/news/breaking-news/story/1347621.html"&gt;The Miami Herald&lt;/a&gt; on &lt;a href="http://docs.google.com/viewer?url=http%3A%2F%2Finfolab.stanford.edu%2F~mor%2Fresearch%2FnaamanCSCW10.pdf"&gt;a new study&lt;/a&gt;&amp;nbsp;about Twitter psychology...&lt;/p&gt;
&lt;blockquote style="margin: 0 0 0 40px; border: none; padding: 0px;"&gt;"The communication and information professors, Mor Naaman and Jeffrey Boase, found that there tend to be two types of Twitter folks. The majority, or 80 percent, were what they called 'meformers' -- Twitter users who sent out messages that revolved around themselves, updating others about their activities or sharing thoughts and feelings.&lt;p /&gt; The other 20 percent are 'informers' -- people who were actually sharing information. Not surprisingly, the informers tended to have larger social networks and be more interactive."&lt;/blockquote&gt;
&lt;div&gt;
&lt;div&gt;&lt;br /&gt;If you're going to attract a swarm you gotta inform. Full study embedded below.&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: center;"&gt;&lt;iframe src="http://docs.google.com/viewer?url=http%3A%2F%2Finfolab.stanford.edu%2F~mor%2Fresearch%2FnaamanCSCW10.pdf&amp;embedded=true" height="650" style="border: none;" width="500"&gt;&lt;/iframe&gt;&lt;/div&gt;
&lt;/div&gt;
	
&lt;/p&gt;

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        <posterous:firstName>Steve</posterous:firstName>
        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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      <pubDate>Mon, 23 Nov 2009 13:17:06 -0800</pubDate>
      <title> Intermingling Personal and Professional Digital Personas</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/Cqw1acZpVjc/intermingling-personal-and-professional-digit</link>
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      <description>&lt;p&gt;
	&lt;div class="posterous_bookmarklet_entry"&gt;
      &lt;blockquote class="posterous_short_quote"&gt;"My job is really jumping on the social-media bandwagon and strongly encourages employees to use sites like Twitter and Facebook to help broaden our company’s brand and build a presence online. I’m really uncomfortable with combining my personal online life with my professional one, but no one else seems to mind. Can I push back or should I just go with it?"&lt;/blockquote&gt;&lt;div class="posterous_quote_citation"&gt;&lt;a href="http://gadgetwise.blogs.nytimes.com/2009/11/23/a-pair-of-social-media-predicaments/?partner=rss&amp;amp;emc=rss"&gt;A reader question to the New York Times.&lt;/a&gt;&lt;/div&gt;
    &lt;p&gt;This is a common question I hear on the road a lot from clients and others - particularly those who are in PR. The Times' Jenna Wortham offers up sound advice.&lt;/p&gt;&lt;/div&gt;
	
&lt;/p&gt;

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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      <pubDate>Mon, 23 Nov 2009 12:43:00 -0800</pubDate>
      <title>Seeing the World Through Other People's Social Eyes </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/F7LP-Y34HIA/how-to-see-the-world-through-other-peoples-so</link>
      <guid isPermaLink="false">http://www.steverubel.com/how-to-see-the-world-through-other-peoples-so</guid>
      <description>&lt;p&gt;
	&lt;p&gt;To often, it seems, we forget that the people we interact with have &lt;em&gt;their own lives&lt;/em&gt;. Their social relationships have far more impact on their behavior than anything you or I might say or do. &lt;a href="http://o-my-goodness.livejournal.com/23043.html"&gt;This is one of the tenets of &lt;em&gt;The Four Agreements&lt;/em&gt;&lt;/a&gt;. Nowhere is this more important than in public relations. PR is a lot more about psychology than people realize.&lt;/p&gt;
&lt;div&gt;Regardless if you're trying to influence someone or just to break bread, it's important to see the world through their eyes, not just yours. Here are two easy ways to do that.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;First, if they're on Twitter, check out &lt;a href="http://www.ctwittlike.net/"&gt;cTwittLike&lt;/a&gt;. Using this tool you you can see what any given Twitter user might be facing (or not) in the way of noise when they log in. Here's what &lt;a href="http://www.ctwittlike.net/steverubel"&gt;my friends' social timeline&lt;/a&gt; looks like.&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: center;"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/JwJuhvsWCmOxGjAZs2ghi4UfMCodwdO9zMVR271lyznHvI1RwDQp9of79WHX/ctwittlike.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/iQBtGB00qsF0jvOg0wwsXlKGKBciQMnLx1877GhYKoUg9kxAjzo9RLsiqiU4/ctwittlike.png.scaled.500.jpg" width="500" height="384"/&gt;&lt;/a&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;You can also do something similar with Facebook by viewing how any of your friends see your profile. This is handy if you don't want someone in your circle to see a small something like "Jessica is now single." To see how others see you, &lt;a href="http://www.facebook.com/privacy/?view=profile"&gt;visit this page&lt;/a&gt; and start typing in your friends' names.&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: center;"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/inv04u7yhfleBmyCgX5ZSOeA8njndkSsitHZK5wHr04A4feQkmnHmX4Z49rD/facebookview.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/w7shz5qqFSIul3qkVyxRDBOQlFd5IeSWDLS9iKkIgFDY1OW8MtwULnJHGRgl/facebookview.png.scaled.500.jpg" width="500" height="250"/&gt;&lt;/a&gt;
&lt;br /&gt;&lt;/div&gt;
	
&lt;/p&gt;

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      <pubDate>Thu, 19 Nov 2009 17:20:00 -0800</pubDate>
      <title>The Apple "Tablet" and Chrome OS are Meaningless - the Phone is the Future of Computing </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/wjkfxGoEwh4/the-apple-tablet-and-chrome-os-are-meaningles</link>
      <guid isPermaLink="false">http://www.steverubel.com/the-apple-tablet-and-chrome-os-are-meaningles</guid>
      <description>&lt;p&gt;
	&lt;div style="text-align: center;"&gt;&lt;span style=""&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/zIumsarCFnyJImCqoqEiekpuAhAhFsnCqJtubqfzpaizpFyhcnEiqhkjAsgr/media_httpimagesapplecomipodtouchfeaturesimagesmailhero20090909jpg_dutiqiwnAbJzHmo.jpg.scaled1000.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/zIumsarCFnyJImCqoqEiekpuAhAhFsnCqJtubqfzpaizpFyhcnEiqhkjAsgr/media_httpimagesapplecomipodtouchfeaturesimagesmailhero20090909jpg_dutiqiwnAbJzHmo.jpg.scaled500.jpg" width="500" height="313"/&gt;&lt;/a&gt;
&lt;/span&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;If you're paying any attention to the techosphere today there are two stories dominating the headlines. Both involve non-shipping products.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;First, Google showed off the first demo of its Chrome OS. &lt;a href="http://www.downloadsquad.com/2009/11/19/google-chromeos-its-basically-a-modified-browser-that-runs-web/"&gt;Download Squad does a nice job breaking it down&lt;/a&gt;....&lt;/div&gt;
&lt;p /&gt;
&lt;blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"&gt;"So what exactly is Chrome OS? It's an operating system based on a web browser called... Google Chrome. The idea is that you won't have to (or be able to) install a single application directly on your PC. Rather, all of your apps will be run from the web and all of your data will be stored in the cloud."&lt;/blockquote&gt;
&lt;p /&gt;
&lt;div&gt;Second, a mythical unicorn called the Apple tablet, which I don't believe exists - at least anymore, is rumored to have slipped to late 2010. Like Google Wave the "iTablet" doesn't solve problems so I can't be bullish about it - yet.&amp;nbsp;&lt;a href="http://www.pcworld.com/article/182571/"&gt;Ian Paul&lt;/a&gt;&amp;nbsp;seems to be the lone voice of reason ...&lt;/div&gt;
&lt;p /&gt;
&lt;blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"&gt;"These rumors are getting so ridiculous that I think it's time we accepted the truth: the Apple tablet is dead; in fact it probably never existed."&lt;/blockquote&gt;
&lt;p /&gt;
&lt;div&gt;So why do I think these stories are meaningless? Simple. Your phone, my phone - any smartphone - will become our &lt;em&gt;primary portable computers&lt;/em&gt; long before these two products catch on in the mainstream. For the more adventurous among us, it's already happening. Chris Rawson &lt;a href="http://www.tuaw.com/2009/11/19/buyer-s-guide-33-things-you-don-t-need-if-you-have-an-iphone/"&gt;writes about 33 products&lt;/a&gt; his iPhone made obsolete. It's not just about the iPhone either. Any smartphone - Android, Palm (a client), Blackberry, WinMo - will soon do double duty as PCs, turning all the above two products into vaporware.&amp;nbsp;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Why? Simple. Moore's Law. Already an 64gb iPod Touch has enough on-board storage to easily hold two operating systems, OS X and OS X mobile. Apple is even billing it as &lt;a href="http://www.apple.com/ipodtouch/what-is/pocket-computer.html"&gt;a pocket computer&lt;/a&gt;. As processor speeds increase and full graphics systems get embedded onto single chips, the phones will soon be able to embody a PC experience as soon as they get near a flat screen TV and a keyboard. Some data will be locally stored but the rest will be in clouds - either your personal cloud or your employers. Want a clamshell keyboard and screen like a laptop? No problem, soon we'll see "dumb shells" that encase phones so they can do more on the go.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;So take today's news with a grain of salt. The phones are going to be where the action is for the vast majority of users. It's &lt;a href="http://www.wired.com/gadgets/miscellaneous/magazine/17-09/ff_goodenough"&gt;good enough&lt;/a&gt;. And the pace of change in mobile will be rapid.&lt;/div&gt;
	
&lt;/p&gt;

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      <pubDate>Tue, 17 Nov 2009 18:43:00 -0800</pubDate>
      <title>Ten Common Phrases That Could Soon Be History </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/I9r-cNGwOk4/ten-common-phrases-that-could-soon-be-history</link>
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      <description>&lt;p&gt;
	&lt;p&gt;Earlier this week Oxford University Press declared "unfriend" &lt;a href="http://blog.oup.com/2009/11/unfriend/"&gt;its word of the year&lt;/a&gt;. This got me thinking...&amp;nbsp;now that we are entering an era of&amp;nbsp;&lt;a href="http://www.facebook.com/video/video.php?v=1143815636245"&gt;media reforestation&lt;/a&gt;&amp;nbsp;what common phrases could soon be history? Here's 10 that I came up with. You may disagree but I believe all of these have faded or will be gone soon. (All images are from Flickr via Creative Commons and are credited.)&lt;/p&gt;
&lt;p&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/ZLum4mkdg0kHzrBwu0TbXtm5naV1UJkzmajzxCKHCH8iHoICP1RcyF4dAQNf/retrophrases_001.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/BzUOEq0XjeEpAAq7MRjUnUhlxI0x421h65SFlmNUAHr7xxc3VNTjIdFt1CTR/retrophrases_001.jpg.scaled.500.jpg" width="500" height="375"/&gt;&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/CFxYwTrTrLoA1dYV4FcDphPeWysFcicxIBBIwx6akeQIe3pWCH69YWSidX9l/retrophrases_002.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/IXMFnwGr9iP57LNc0fAaFkAgDCfrHw6fS50PPh6PTtQnO43y5N557GvBoXBV/retrophrases_002.jpg.scaled.500.jpg" width="500" height="375"/&gt;&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/ZRCI7rTxuRQJ5eNR6O31XelsJfI7FuzoSD4EaDsxcgYODI8hYwkGAMcvMG2w/retrophrases_003.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/rWbe35cEVYTTb4zeMmGB2VzCA8D6HZsHXuyBKerbtwvZXB2FYjimJ9EAQveo/retrophrases_003.jpg.scaled.500.jpg" width="500" height="375"/&gt;&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/2WldEDBQ8vksItEVc65Ee0gokcEjOYB8scabeQPiiilHmARbuPvZ1VZWRAkh/retrophrases_004.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/gqjLYaI3trP4Rm8q79S7H5j9HkN3AIVZEScxMD25aOfptSD952hK1lOyrOv4/retrophrases_004.jpg.scaled.500.jpg" width="500" height="375"/&gt;&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/IW7w1Wv7s4Pmu3Zrioti0AFfvciqfjnYpA7NXE0RKLxCBFOuGuHXiAdRWEyc/retrophrases_005.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/KgPcGfVioVVLRXSMufekITn5gRnp88EgdMZh6bozuD1z4M8epmp2YTA1QSGE/retrophrases_005.jpg.scaled.500.jpg" width="500" height="375"/&gt;&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/wkC3XCHMyfDa4jYS1pKvVlCB9WABf7GDzSOFwU57oX5P5jPM4VZf6amHexQ9/retrophrases_006.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/jlKJeNDaiWIdL6Cwb1suW5ls6PsK0DX89xvxFzm02BCoJpNXFPJ4DJ6sfBee/retrophrases_006.jpg.scaled.500.jpg" width="500" height="375"/&gt;&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/Kdb1HlA5qFP83H4Gu1XFNgjcYvqLDMedfdIRVRx5nE7SM47pCPNUEHEXTvp1/retrophrases_007.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/zqOsbuTAVwo17vZTJmNOm9a315WjAspfwZEIRyXv3jYi3DJT162V5Fspyx1e/retrophrases_007.jpg.scaled.500.jpg" width="500" height="375"/&gt;&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/uPY8GT8qq4YMZ8w6IuAdY9QDJDgiowR5zumHLqJvmrv4vMTxnESt5L5QL97w/retrophrases_008.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/K2MTtHA4QgBfBnOucMzBqQPtGjVrV66AVNxdytF0h6BztNpArnImRGtCIN0B/retrophrases_008.jpg.scaled.500.jpg" width="500" height="375"/&gt;&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/zdRvweyel2aROS9b1RS2zML00M6hudymVhLrzsvSVWYeWTLfQIbwPjh9jS00/retrophrases_009.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/UvWj1oYHR95VnEHdj6tZt39yPvCdXZrUUd2XM5eTR5gAFzTSH6rCNAHfVHCD/retrophrases_009.jpg.scaled.500.jpg" width="500" height="375"/&gt;&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/QUPPdj94kKlJuTfdjyxQWPRICG5TtIPKHh0Ur1McOEv7vdC7IwDyCaes2IZ2/retrophrases_010.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/qXGxMaXeSJYRQQcNx9mRvUOY4cjXNwPOQSZ9gOnPntGhRkNXZvDMYJGJQdhk/retrophrases_010.jpg.scaled.500.jpg" width="500" height="375"/&gt;&lt;/a&gt;
&lt;/p&gt;
	
&lt;/p&gt;

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    <item>
      <pubDate>Sun, 15 Nov 2009 16:29:00 -0800</pubDate>
      <title>Google Fast Flip Nearing Launch? </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/92B54hG0htA/google-fast-flip-nearing-launch</link>
      <guid isPermaLink="false">http://www.steverubel.com/google-fast-flip-nearing-launch</guid>
      <description>&lt;p&gt;
	&lt;p&gt;&lt;a href="http://fastflip.googlelabs.com/"&gt;Google Fast Flip&lt;/a&gt; appears to be nearing a full integration into Google News. I wasn't able to replicate this in other browsers so right now this appears to just be a cookie test. Stories from Google Fast Flip started appearing at the bottom of my page - even when I logged out of my account.&lt;/p&gt;
&lt;div&gt;
&lt;div style="text-align: center;"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/OfRaIDOsNLfdk5PtwFryghh8IilL4fokwY408midjMZnAPEONQz5ESuaJb9x/Screen_shot_2009-11-15_at_7.18.png.scaled.1000.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/pTHpJqcZ8OUtaqSqkwxHHzualPgu6kd4YCR1BW4NtuS7SVd47PLbJITSpTZj/Screen_shot_2009-11-15_at_7.18.png.scaled.500.jpg" width="500" height="313"/&gt;&lt;/a&gt;
&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;In addition, Google News searches now show links to Fast Flip results at the bottom of the page. This is visible to all users.&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: center;"&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/h2BUMvNUb6QFTTh3yVmg7CZpMA7feui8BNGTxpE5RML0lt79LQzM5MdlOQBR/Screen_shot_2009-11-15_at_7.23.png" width="464" height="168"/&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: left;"&gt;&lt;em&gt;Update 11/16/2009 - Chris from Google News notes in a comment below that this is indeed a test.&lt;/em&gt;&lt;/div&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/google-fast-flip-nearing-launch"&gt;Permalink&lt;/a&gt; 

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    <item>
      <pubDate>Sun, 15 Nov 2009 03:13:00 -0800</pubDate>
      <title>Reviews Stripped from Google Search Options </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/0UjlnPZbSmc/reviews-stripped-from-google-search-options</link>
      <guid isPermaLink="false">http://www.steverubel.com/reviews-stripped-from-google-search-options</guid>
      <description>&lt;p&gt;
	&lt;p&gt;I make heavy use of Google Search options in refining my queries. I was surprised this morning to see that the "reviews" option is now gone. This was one of the more handy features. Anyone have any insight here?&lt;/p&gt;
&lt;div&gt;Search Options before (&lt;a href="http://searchengineland.com/up-close-with-google-search-options-26985"&gt;image via Search Engine Land&lt;/a&gt;). Note under that "Reviews" is the last link under "All Results."&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: center;"&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/wP97pKJaR7RlXedh0xS7WiznXC8A4fCcXfIbnypDfkz6ftRf8Fawi0ivaNn2/smx-east-Google-Search-1.jpg" width="227" height="558"/&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;And now today...&lt;/div&gt;
&lt;p /&gt;
&lt;div style="text-align: center;"&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/2tC79rm3gyqtVtCuDHTyURTu33yZ22eoHwV2mjv0z6mNLfR2gj0xXZ21klTK/Screen_shot_2009-11-15_at_6.12.png" width="154" height="286"/&gt;
&lt;br /&gt;&lt;/div&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/reviews-stripped-from-google-search-options"&gt;Permalink&lt;/a&gt; 

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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    <item>
      <pubDate>Fri, 13 Nov 2009 13:02:00 -0800</pubDate>
      <title>The Next Big Trend? It's All About Curation </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/eyYV9MW8zYo/the-next-big-trend-its-all-about-curation</link>
      <guid isPermaLink="false">http://www.steverubel.com/the-next-big-trend-its-all-about-curation</guid>
      <description>&lt;p&gt;
	&lt;p&gt;Fact: Information sources are exploding. More information will be created in 2009 than all prior years.&lt;/p&gt;
&lt;div&gt;Fact: Attention is finite. We're becoming media agnostic, but when we're interested in something we dig down into our interests.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;This is why I and others &lt;a href="http://scobleizer.com/2009/11/13/twitter-lists-lifechangin/"&gt;like Robert Scoble&lt;/a&gt; are really excited about &lt;a href="http://www.micropersuasion.com/2008/02/the-digital-cur.html"&gt;digital curation&lt;/a&gt;. Facebook and Twitter lists are one level of curation. However, &lt;a href="http://www.steverubel.com/tag/curation"&gt;there are others&lt;/a&gt;. Posterous and Tumblr are fantastic platforms for soliciting contributions from groups of people around a shared interest. And they're platforms that will enable all of us to curate together.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Here are a handful of places where you can see curation at work (more in the gallery below as well) ...&lt;/div&gt;
&lt;div&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="http://myparentswereawesome.tumblr.com/"&gt;My Parents Were Awesome&lt;/a&gt; is a group-contributed tumbelog that honors our elders. It has received national recognition.&lt;/li&gt;
&lt;li&gt;&lt;a href="http://brown.popurls.com/"&gt;PopURLs Brown by UPS&lt;/a&gt; curates information all around business news (UPS is an Edelman client but we didn't build this site)&lt;/li&gt;
&lt;li&gt;Microsoft and Nissan &lt;a href="http://www.microsoft.com/windows/social/"&gt;have built&lt;/a&gt; &lt;a href="http://www.talk370z.com/"&gt;entire brandstreaming sites&lt;/a&gt; that showcase conversations around their brand (Edelman built the Nissan site)&lt;/li&gt;
&lt;li&gt;Sawhorse Media is creating a next generation media company by curating tweets in different topics &lt;a href="http://thepetfeed.com/"&gt;like pets&lt;/a&gt; and now &lt;a href="http://listorious.com/"&gt;lists too&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;IBM is &lt;a href="http://smarterplanet.tumblr.com/"&gt;using Tumblr&lt;/a&gt; to curate ideas for a smarter planet&lt;/li&gt;
&lt;/ul&gt;
&lt;div&gt;Do you agree that curation - both automated and human-powered - is the next big thing? This isn't just aggregation. As I wrote in &lt;a href="http://www.micropersuasion.com/2008/02/the-digital-cur.html"&gt;my initial post on the subject&lt;/a&gt; it's about separating art from junk online.&lt;/div&gt;
&lt;/div&gt;
&lt;p style="text-align: center;"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/xXn4I1hIlylPfI8ZpLs5sz1wuvKbMhOBurtsSmcBQDmCx3UfniGqSCHyzF78/screenshot.6.jpg.scaled.1000.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/9BNnBng58Z5UvUwCvONfvO1AENN3OZzbHKmOy0Hp5Fzq0UW94hFnyNPDz6QH/screenshot.6.jpg.scaled.500.jpg" width="500" height="272"/&gt;&lt;/a&gt;
&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/jXMp5GdqScfDEGMqirOrlYHVNQdEPK2jW99VZqcIzgdc1zho2N3GMTXLQJct/screenshot.1.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/qV53ykKUF2B1ztyMJ6LM599u1pKKdCttscU2M0x74n2kgXcgI3BgrPQdZYgY/screenshot.1.jpg.scaled.500.jpg" width="500" height="295"/&gt;&lt;/a&gt;
&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/9VdjO5PAWlnZ5PN7G59DeGIy8WkfWeJHK5x4iVPxs3INAP7vKJTCnNiqlYEx/screenshot.2.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/doSIxVDcwfebfepU7EuB4HaLI35naEjS7fnWLQvXbabXoDFfc4J0nK02yK81/screenshot.2.jpg.scaled.500.jpg" width="500" height="298"/&gt;&lt;/a&gt;
&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/pOGyHjWYF5WUibNEoaDwrfzfc8toPriComioAG4krC48TVaVHQO0825Eyuos/screenshot.3.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/lVZ1sqIARUCvv3IoM6mYDyYichUc37afSqDjkYwjhIcwwVXi07JBYcE1Er5H/screenshot.3.jpg.scaled.500.jpg" width="500" height="303"/&gt;&lt;/a&gt;
&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/u1gUKWXi9gPi2Qsu591zsUZsuScMYIDoJS1NzJB83cA0oPTtk51vhD7ppXla/screenshot.4.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/dZGsqbQKY1aDffw0ZPFibEe5DvYT9ksXFZSOTtWi7Z2GYsBQgW4y32mAYRLV/screenshot.4.jpg.scaled.500.jpg" width="500" height="305"/&gt;&lt;/a&gt;
&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/jKcvN2gPP0CIiduPzbHdLXjRUdCKLdkYCNG49tV2nHx58I5dr5Zqys8P3ol2/screenshot.5.jpg.scaled.1000.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/HakUVKvjDplWnkwltwDBiIeFt8rvWBixhCyMrrvAJiRIGDvvULb0KTddU58C/screenshot.5.jpg.scaled.500.jpg" width="500" height="272"/&gt;&lt;/a&gt;
&lt;div&gt;&lt;a href='http://www.steverubel.com/the-next-big-trend-its-all-about-curation'&gt;See and download the full gallery on posterous&lt;/a&gt;&lt;/div&gt;&lt;/p&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/the-next-big-trend-its-all-about-curation"&gt;Permalink&lt;/a&gt; 

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
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    <item>
      <pubDate>Fri, 13 Nov 2009 02:52:21 -0800</pubDate>
      <title>Simple Security in Just Two Steps </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/yJAJptKN8dM/simple-security-in-just-two-steps</link>
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      <description>&lt;p&gt;
	&lt;div&gt;It never ceases to amaze me just how careless some people are with their passwords. These days we all need to be smart and vigilant. Farhad Manjoo put together a simple way to &lt;a href="http://j.mp/48bgbz"&gt;secure your online accounts&lt;/a&gt;. It has only two steps.&lt;/div&gt; &lt;p /&gt;&lt;blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: rgb(204, 204, 204); border-left-style: solid; padding-left: 1ex;"&gt; &amp;quot;Start with an original but memorable phrase. For this exercise, let&amp;#39;s use these two sentences: I like to eat bagels at the airport and My first Cadillac was a real lemon so I bought a Toyota. The phrase can have something to do with your life or it can be a random collection of words—just make sure it&amp;#39;s something you can remember.&amp;quot;&lt;/blockquote&gt; &lt;p /&gt;&lt;div&gt;and then...&lt;p /&gt;&lt;blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: rgb(204, 204, 204); border-left-style: solid; padding-left: 1ex;"&gt; &amp;quot;Turn your phrase into an acronym. Be sure to use some numbers and symbols and capital letters, too.&amp;quot;&lt;/blockquote&gt;&lt;/div&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/simple-security-in-just-two-steps"&gt;Permalink&lt;/a&gt; 

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&lt;a href="http://feeds.feedburner.com/~ff/steverubel?a=yJAJptKN8dM:75aEHe0tzE0:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/steverubel?a=yJAJptKN8dM:75aEHe0tzE0:I9og5sOYxJI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/steverubel?a=yJAJptKN8dM:75aEHe0tzE0:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
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        <posterous:firstName>Steve</posterous:firstName>
        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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    <item>
      <pubDate>Tue, 10 Nov 2009 16:42:00 -0800</pubDate>
      <title>Google Makes Two Ranking Changes Per Day</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/M4hjpPZFoTQ/google-is-making-one-to-two-ranking-changes-p</link>
      <guid isPermaLink="false">http://www.steverubel.com/google-is-making-one-to-two-ranking-changes-p</guid>
      <description>&lt;p&gt;
	
&lt;div&gt;
&lt;p&gt;Satisfied with your Google ranking? It just may change before the day is out.&amp;nbsp;&lt;a href="http://www.computerworld.com/s/article/9140630/Google_VP_Mayer_describes_the_perfect_search_engine"&gt;Marissa Mayer on Google's race against spammers&lt;/a&gt;...&lt;/p&gt;
&lt;div&gt;
&lt;blockquote class="gmail_quote" style="margin-top: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-style: solid; border-left-color: #cccccc; padding-left: 1ex; margin-right: 0px; margin-bottom: 0px;"&gt;"We have two, three, five changes every week that are visible to the end-user in the user interface. We don't [publicize] the ranking changes. We are making changes to our ranking algorithm at the rate of two per day. Interestingly, some of our competitors haven't made any changes to their ranking function for quite some time. Search needs to evolve: the user interface, the ranking function. It's a process of making lots of small changes all the time and to constantly make things better."&lt;/blockquote&gt;
&lt;p /&gt;
&lt;div&gt;Now factor in personalization and that people are using&amp;nbsp;&lt;a href="http://www.trendsspotting.com/blog/?p=1207"&gt;more words per query&lt;/a&gt;&amp;nbsp;and you get the sense that SEO as we know it really could one day be extinct.&lt;/div&gt;
&lt;p /&gt;
&lt;span style="font-family: arial;"&gt;
&lt;/span&gt;&lt;div style="text-align: center;"&gt;&lt;span style="font-size: small;"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/BvoloEawFEwpqxgpFglJDknJramyoaAvydHjpuzyhfrnHIwnyzHElmJlszEd/media_httpwwwtrendsspottingcomblogwpcontentuploads200905comscorewordspersearchusgif_lipkbgAvdBpgjAJ.gif.scaled1000.gif'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/BvoloEawFEwpqxgpFglJDknJramyoaAvydHjpuzyhfrnHIwnyzHElmJlszEd/media_httpwwwtrendsspottingcomblogwpcontentuploads200905comscorewordspersearchusgif_lipkbgAvdBpgjAJ.gif.scaled500.gif" width="500" height="299"/&gt;&lt;/a&gt;
&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
	
&lt;/p&gt;

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      <posterous:author>
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        <posterous:firstName>Steve</posterous:firstName>
        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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    <item>
      <pubDate>Tue, 10 Nov 2009 02:40:00 -0800</pubDate>
      <title>The Case for a Status Update Standard </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/HCqFVXgt934/the-case-for-a-status-update-a-standard</link>
      <guid isPermaLink="false">http://www.steverubel.com/the-case-for-a-status-update-a-standard</guid>
      <description>&lt;p&gt;
	&lt;div&gt;LinkedIn and Twitter announced a status update syncing arrangement yesterday. &lt;a href="http://j.mp/2pljPk"&gt;From LinkedIn&lt;/a&gt;...&lt;/div&gt;&lt;p /&gt;&lt;blockquote class="posterous_medium_quote"&gt; &amp;quot;The idea is simple: When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool.&amp;quot;&lt;/blockquote&gt; &lt;p /&gt;&lt;div&gt;We&amp;#39;re seeing a movement toward status syncing, There&amp;#39;s this partnership but also the emergence of tools like &lt;a href="http://www.tumblr.com"&gt;Tumblr&lt;/a&gt;, &lt;a href="http://Ping.fm"&gt;Ping.fm&lt;/a&gt; and &lt;a href="http://www.posterous.com"&gt;Posterous&lt;/a&gt;, which can also accomplish the same across multiple services. &lt;/div&gt; &lt;p /&gt;&lt;div&gt;So, why doesn&amp;#39;t Twitter and others team to submit the status update to a standards body? This will ensure that we don&amp;#39;t see a repeat of what occurred with incompatible instant messaging services. If there&amp;#39;s one protocol that everyone can adopt and build off of, it will make the real-time web faster, easier and more innovative. Let&amp;#39;s hope this is a first such step.&lt;/div&gt;
	
&lt;/p&gt;

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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    <item>
      <pubDate>Fri, 06 Nov 2009 17:31:18 -0800</pubDate>
      <title>Five Incredibly Useful Things You Can Do Without Ever Leaving 	Facebook</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/5d08d6-HYvs/five-incredibly-useful-things-you-can-do-with</link>
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      <description>&lt;p&gt;
	I have been spending a fair amount of time on Facebook since they updated the news feed feature, mostly because I can get a quick read on what&amp;#39;s new. I like how they show you &amp;quot;trends from friends.&amp;quot; In the process, I am discovering that it&amp;#39;s becoming a one-stop shop for many of my day-to-day activities. Here are five things that I recently found you can do right from within Facebook without having to leave...&lt;p /&gt;&lt;div&gt;1) Read, search and post tweets via &lt;a href="http://apps.facebook.com/twitgether/"&gt;Twitgether&lt;/a&gt;, a full-featured Twitter client&lt;/div&gt;&lt;p /&gt;&lt;div&gt;2) Watch TV streams &lt;a href="http://www.facebook.com/hulu"&gt;via Hulu&lt;/a&gt;&lt;/div&gt; &lt;p /&gt;&lt;div&gt;3) Catch up with the local weather, &lt;a href="http://www.facebook.com/apps/application.php?id=5622178267"&gt;using WeatherBug&lt;/a&gt;&lt;/div&gt;&lt;p /&gt;&lt;div&gt;4) Read blog and news RSS feeds with &lt;a href="http://www.facebook.com/apps/application.php?id=14190140547"&gt;Frontpage News&lt;/a&gt;&lt;/div&gt; &lt;p /&gt;&lt;div&gt;5) Follow sports scores and more &lt;a href="http://www.facebook.com/apps/application.php?id=33584315139"&gt;via Citizen Sports&lt;/a&gt;&lt;/div&gt; &lt;p&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/LsCwprpJn1WyYLGWI0S4CDit1jNrOoAnmjyEcjvBiqxfakG1YL8PMbhEFXjB/Screen_shot_2009-11-06_at_8.15.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/iZjMeg6bjVylK8LiHhbvC8YUYY2nwfPb6n80LQMcMMqZ9eZYyGBpcEaaCJoL/Screen_shot_2009-11-06_at_8.15.png.scaled.500.jpg" width="500" height="339"/&gt;&lt;/a&gt;
&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/mKr0ppTasyOM6FyPWAbG1jkkX36RX6qa3wdjV0mQ5Jvnuz1SvOxpImfIlEXD/Screen_shot_2009-11-06_at_8.16.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/gUcVnMCQUl5H1IBze5Ge2eOjWEGnBzjrEfIk8WVRRaxTbCR5L3hR5WPpV4fp/Screen_shot_2009-11-06_at_8.16.png.scaled.500.jpg" width="500" height="390"/&gt;&lt;/a&gt;
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&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/SRG97rFgPXKmzKCFt6o2fI5W7j3K7FToD4orjcRqY9wlLokWTtPFSerHK0Vc/Screen_shot_2009-11-06_at_8.22.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/fyJFrVDufxz34mUDWdR3n6wE3f2QuXtMoXAiHd3Y85AWgkdyho0hdpiPBgk8/Screen_shot_2009-11-06_at_8.22.png.scaled.500.jpg" width="500" height="309"/&gt;&lt;/a&gt;
&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/iK4iNIZwcdp0ZFxlVsYFU2mPQtxZPBLfTX10OeMSbocaT5A639AnKDnOQedk/Screen_shot_2009-11-06_at_8.25.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/lf7LBryy3nPJfzBO5WbTUrRgYT80iq2ywVN4ZRNZWUyxQNsaVg8ia3tShvr4/Screen_shot_2009-11-06_at_8.25.png.scaled.500.jpg" width="500" height="386"/&gt;&lt;/a&gt;
&lt;div&gt;&lt;a href='http://www.steverubel.com/five-incredibly-useful-things-you-can-do-with'&gt;See and download the full gallery on posterous&lt;/a&gt;&lt;/div&gt;&lt;/p&gt;
	
&lt;/p&gt;

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        <posterous:lastnNme>Rubel</posterous:lastnNme>
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    <item>
      <pubDate>Fri, 06 Nov 2009 16:53:00 -0800</pubDate>
      <title>Moms More Influenced Offline, While Kids Are Online </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/Mfin9039vOo/moms-more-influenced-offline-kids-more-influe</link>
      <guid isPermaLink="false">http://www.steverubel.com/moms-more-influenced-offline-kids-more-influe</guid>
      <description>&lt;p&gt;
	&lt;p&gt;Two new studies point to a growing divide in how moms and kids communicate and are influenced...&lt;p /&gt;First up, Nielsen/Pete Blackshaw's&amp;nbsp;&lt;a href="http://blog.nielsen.com/nielsenwire/consumer/a-pocket-guide-to-social-media-and-kids/"&gt;Pocket Guide to Social Media and Kids&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote class="posterous_medium_quote"&gt;"In the hands of children and tweens, today&amp;rsquo;s cell phones are primarily used as text messaging devices, cameras, gaming consoles, video viewers, MP3 players, and incidentally, as mobile phones via the speaker capability so their friends can chime in on the call."&lt;/blockquote&gt;
&lt;div&gt;&lt;br /&gt;
&lt;div&gt;And, &lt;a href="http://adage.com/digital/article?article_id=140357"&gt;via AdAge&lt;/a&gt;, parents are relying more on offline conversations to make decisions:
&lt;p /&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;blockquote class="posterous_medium_quote"&gt;"A study due out next week from the Parenting Group found that while moms are avid web and social-media users, they still turn to family and friends first, whether by phone, e-mail or in-person, when making decisions about product purchases."&lt;/blockquote&gt;
&lt;div&gt;
&lt;div&gt;
&lt;p /&gt;
&lt;div&gt;More in the images below.&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/efCzIxjyGDoIuuvjgDdpiioiedkxEzyaGwgmfDaytrzlDjEraJywqmrvtbty/media_httpblognielsencomnielsenwirewpcontentuploads200911SocialChart1gif_EipApjssalochCb.gif.scaled500.gif" width="475" height="400"/&gt;
&lt;/div&gt;
&lt;div&gt;&lt;span style=""&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/vtAdgvrohiofHpxsbxuCbdxsfBapqqfyjfuuAmrwjDIHAxBsaFugHsqhhDpv/media_httpblognielsencomnielsenwirewpcontentuploads200911SocialChart2gif_lyeIivkorJGuHsr.gif.scaled500.gif" width="475" height="400"/&gt;
&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/oyvHkxJdkJDFIsffkfAFxIubGGncstfsDqGDzxcmkwuHEwuChzggjwrwueBc/media_httpadagecomimagesbinimagemoms110509bigjpg_JqHJtowquBtpbbH.jpg.scaled1000.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/oyvHkxJdkJDFIsffkfAFxIubGGncstfsDqGDzxcmkwuHEwuChzggjwrwueBc/media_httpadagecomimagesbinimagemoms110509bigjpg_JqHJtowquBtpbbH.jpg.scaled500.jpg" width="500" height="461"/&gt;&lt;/a&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/moms-more-influenced-offline-kids-more-influe"&gt;Permalink&lt;/a&gt; 

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    <item>
      <pubDate>Tue, 03 Nov 2009 16:01:43 -0800</pubDate>
      <title>PR Pros on Press Releases - Meh </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/G6RkraSnT-s/pr-pros-on-press-releases-meh</link>
      <guid isPermaLink="false">http://www.steverubel.com/pr-pros-on-press-releases-meh</guid>
      <description>&lt;p&gt;
	&lt;div&gt;MarketingCharts uncovers &lt;a href="http://j.mp/3osGDr"&gt;some fresh data&lt;/a&gt; on how PR people feel about press releases. It's ugly.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;blockquote class="posterous_medium_quote"&gt;"(only) 49% of today’s professional communicators say they think press releases are 'as useful as ever,' according to recent poll of corporate communicators conducted by Ragan Communications and PollStream."&lt;/blockquote&gt;&lt;p&gt;And on why we can't kick the drug...&lt;/p&gt;&lt;blockquote class="posterous_medium_quote"&gt;"The poll also found that another 33% of the the 401 respondents see press releases as 'a necessary evil that won’t go away soon,' in large part because of disclosure rules for public companies set forth by the US Securities and Exchange Commission."&lt;/blockquote&gt;&lt;p&gt;&lt;span style=""&gt;And how social media is filling in...&lt;/span&gt;&lt;/p&gt;&lt;blockquote class="posterous_medium_quote"&gt;"One of the main reasons for the decline of the press release is the recent explosion of the use of social media in public relations and the perception that releases are less relevant in those venues. A majority (64%) of respondents who issue releases say they target them most often to print outlets, while 23% send them to online news and financial sites."&lt;/blockquote&gt;&lt;p&gt;It's been awhile since there's been some fresh logs to throw on the press release bonfire. You have to wonder if the laws were changed if that would mark the end of an era.&lt;/p&gt;&lt;p&gt;Still press releases have their place - especially in financial situations. Also let's not overlook the potential SEO value too.&lt;/p&gt;&lt;p&gt;Over time though our reliance on them will wane as people demand more real-time engagement that's human to human and action oriented. &lt;/p&gt;&lt;/div&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/pr-pros-on-press-releases-meh"&gt;Permalink&lt;/a&gt; 

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    <item>
      <pubDate>Tue, 03 Nov 2009 10:12:00 -0800</pubDate>
      <title>Three Ways to Thrive in the Age of Streams</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/G3U6N79c2Jo/three-ways-to-survive-and-thrive-in-the-age-o</link>
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      <description>&lt;p&gt;
	&lt;p style="text-align: center;"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/0cjWiovqYBNGV3URA97Z4FlxaUj4AHYoarQDnihdM0MPODcpNOWyrNeGymzf/87.jpg.scaled.1000.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/2YropVhUYkIv6yqDhDjjdTxUnF4N4Uzkma6bDh3XCwmLGDLm1cNXUjrTvB8c/87.jpg.scaled.500.jpg" width="500" height="313"/&gt;&lt;/a&gt;
&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/cE6jSWEp34IMTBGYzxSgets0sCaFVMBrQHTDzdw7w2rPLJAKxiDqntSR8e9L/2600.jpg.scaled.1000.jpg'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/5K7kgAUMNu6mimR6wPBgAoUJHiZwbSyfXHaKWSYGbAy3OqqscXhPjAPVoAj9/2600.jpg.scaled.500.jpg" width="500" height="313"/&gt;&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;The images above should strike fear in any one who seeks attention - be it a brand, a politician or an individual. &lt;a href="http://blog.nielsen.com/nielsenwire/online_mobile/top-u-s-web-brands-and-parent-companies-for-september-2009/"&gt;They come from Nielsen&lt;/a&gt;. The first (87) is the number of domains the average American visits in a month. The second (2600) is the number of web pages the average American visits in a month.&amp;nbsp;&lt;/p&gt;
&lt;div&gt;This funnel is small when you think about the infinite choices we have today - an era of information abundance. And given that human attention doesn't scale, I anticipate these stats will remain stable. So how do you break through? Here are three steps I am considering in my work as a communicator ...&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;&lt;strong&gt;1) Limiting all writing to 400 words or less&lt;/strong&gt; - &lt;a href="http://mnmlist.com/the-400-word-promise/" target="_blank"&gt;that's what Leo Baubata is doing&lt;/a&gt; and I think he's on to something. (You can do the same &lt;a href="http://sentenc.es/" target="_blank"&gt;with email&lt;/a&gt;.)&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;&lt;strong&gt;2) Doing more with visuals&lt;/strong&gt; - most of my PowerPoint decks don't have bullet points and I am doing more &lt;a href="http://www.micropersuasion.com/2009/06/what-is-the-the-future-of-twitter-only-you-know.html" target="_blank"&gt;with mindmapping&lt;/a&gt;. (According to the book &lt;a href="http://brainrules.net/" target="_blank"&gt;Brain Rules&lt;/a&gt;, if information is presented just verbally orally, people only remember about 10 percent. This jumps to 65 percent if you add a picture.)&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;&lt;strong&gt;3) Embracing a hub and spoke approach&lt;/strong&gt; - it's difficult to expect anyone to come to you. This is why I like Posterous. I can start something here and engage with it everywhere via their &lt;a href="http://posterous.com/help/autopost"&gt;auto-posting feature&lt;/a&gt;&lt;/div&gt;
&lt;p /&gt;
&lt;div&gt;Is your message being heard? And if so, how are you coping&lt;/div&gt;
	
&lt;/p&gt;

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    <feedburner:origLink>http://www.steverubel.com/three-ways-to-survive-and-thrive-in-the-age-o</feedburner:origLink></item>
    <item>
      <pubDate>Tue, 03 Nov 2009 09:34:01 -0800</pubDate>
      <title>Defining Media, Cross-Mating Elephants and Zebras </title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/otb8LdSexz4/defining-media-cross-mating-elephants-and-zeb</link>
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      <description>&lt;p&gt;
	&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/N7uveerKvy7sW0jxbSqIiVvgUncU0KswUNyciZtSo15PV8R2lLT3Ec0FDHkf/zeblephant2.jpg" width="454" height="415"/&gt;
&lt;p&gt;Five years ago there was media and social media and the two were distinct. You know what was what. It was like there elephants and zebras. You knew the difference. &lt;/p&gt;&lt;p /&gt;&lt;div&gt;Today &lt;a href="http://www.micropersuasion.com/2009/02/all-media-is-social-all-social-is-media.html"&gt;all media is social, all social is media&lt;/a&gt;. It&amp;#39;s impossible to separate the two. &lt;p /&gt;&lt;div&gt;The media all actively use social technologies to innovate, converse and collaborate with their audiences. Meanwhile, social content from friends - be it tweets or status updates or videos - all should be considered media. Yes, the elephants and the zebras have cross-mated.&lt;/div&gt; &lt;p /&gt;&lt;div&gt;My colleague overheard me say this and he drew this little doodle for me a few months ago. I keep it handy and refer to it often when thinking about big topics, like this one: just what is media? I don&amp;#39;t have an answer any more. But it&amp;#39;s important we have one. Google has a bunch of definitions &lt;a href="http://www.google.com/search?hl=en&amp;amp;source=hp&amp;amp;q=define%3Amedia&amp;amp;aq=f&amp;amp;oq=&amp;amp;aqi=g10"&gt;here&lt;/a&gt;, but none of them seem to apply any more.&lt;/div&gt; &lt;p /&gt;&lt;div&gt;The reason we need a new definition for media (as opposed to a definition for new media - a topic for another day) is because entire industries depend on it. People say &amp;quot;I work in the media business.&amp;quot; There are &amp;quot;media buying&amp;quot; agencies. And so on.&lt;/div&gt; &lt;p /&gt;&lt;div&gt;So in asking this question, I turn to you. How would you define media today? Maybe we can begin to crowdsource a definition.&lt;/div&gt;&lt;/div&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/defining-media-cross-mating-elephants-and-zeb"&gt;Permalink&lt;/a&gt; 

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&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/steverubel?a=otb8LdSexz4:CqBIvEM3rKI:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/steverubel?a=otb8LdSexz4:CqBIvEM3rKI:I9og5sOYxJI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/steverubel?a=otb8LdSexz4:CqBIvEM3rKI:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/steverubel/~4/otb8LdSexz4" height="1" width="1"/&gt;</description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/3y76Rtgx4</posterous:profileUrl>
        <posterous:firstName>Steve</posterous:firstName>
        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
      </posterous:author>
      <media:content type="image/jpeg" width="454" height="415" url="http://posterous.com/getfile/files.posterous.com/steverubel/N7uveerKvy7sW0jxbSqIiVvgUncU0KswUNyciZtSo15PV8R2lLT3Ec0FDHkf/zeblephant2.jpg">
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    <feedburner:origLink>http://www.steverubel.com/defining-media-cross-mating-elephants-and-zeb</feedburner:origLink></item>
    <item>
      <pubDate>Mon, 02 Nov 2009 19:58:00 -0800</pubDate>
      <title>Julio Ojeda-Zapata on the Potential for Newspaper Storystreaming</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/1RRwhZM4wC4/julio-ojeda-zapada-on-the-potential-for-newsp</link>
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      <description>&lt;p&gt;
	&lt;div class="posterous_bookmarklet_entry"&gt;&lt;a href="http://blogs.twincities.com/yourtechweblog/2009/11/posterous-powers-storystreaming-at-the-pioneer-press.html"&gt;&lt;a href='http://posterous.com/getfile/files.posterous.com/steverubel/tuuxdoIxFxChJnJIqHDDEuoAwBwyAJyrdadBhnDmGqrGuGCiEbFCsaapgdzs/media_httpblogstwincitiescomyourtechweblogWindowsLiveWriterPosterouspowersstorystreamingatthePioneeE61Esdfsdfsdthumbpng_kcEfnlmyEdtkHum.png.scaled1000.png'&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/steverubel/tuuxdoIxFxChJnJIqHDDEuoAwBwyAJyrdadBhnDmGqrGuGCiEbFCsaapgdzs/media_httpblogstwincitiescomyourtechweblogWindowsLiveWriterPosterouspowersstorystreamingatthePioneeE61Esdfsdfsdthumbpng_kcEfnlmyEdtkHum.png.scaled500.png" width="500" height="434"/&gt;&lt;/a&gt;
&lt;/a&gt;
&lt;p /&gt;
&lt;div class="posterous_quote_citation"&gt;via &lt;a href="http://blogs.twincities.com/yourtechweblog/2009/11/posterous-powers-storystreaming-at-the-pioneer-press.html"&gt;Posterous powers "storystreaming" at the Pioneer Press &lt;/a&gt;&lt;/div&gt;
&lt;p&gt;Julio Ojeda-Zapata&amp;nbsp;&lt;a href="http://blogs.twincities.com/yourtechweblog/2009/11/posterous-powers-storystreaming-at-the-pioneer-press.html"&gt;explainsl&lt;/a&gt;&amp;nbsp;how the St. Paul Pioneer Press used Posterous to solicit photos from readers in reporting the Packers-Vikings game over the weekend.&lt;/p&gt;
&lt;/div&gt;
	
&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.steverubel.com/julio-ojeda-zapada-on-the-potential-for-newsp"&gt;Permalink&lt;/a&gt; 

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&lt;a href="http://feeds.feedburner.com/~ff/steverubel?a=1RRwhZM4wC4:LFdQed3u5dQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/steverubel?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/steverubel?a=1RRwhZM4wC4:LFdQed3u5dQ:I9og5sOYxJI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/steverubel?d=I9og5sOYxJI" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/steverubel?a=1RRwhZM4wC4:LFdQed3u5dQ:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/steverubel?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
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      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/8207/steverubelnew.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/3y76Rtgx4</posterous:profileUrl>
        <posterous:firstName>Steve</posterous:firstName>
        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
      </posterous:author>
      <media:content type="image/png" width="558" height="484" url="http://posterous.com/getfile/files.posterous.com/steverubel/tuuxdoIxFxChJnJIqHDDEuoAwBwyAJyrdadBhnDmGqrGuGCiEbFCsaapgdzs/media_httpblogstwincitiescomyourtechweblogWindowsLiveWriterPosterouspowersstorystreamingatthePioneeE61Esdfsdfsdthumbpng_kcEfnlmyEdtkHum.png">
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    <feedburner:origLink>http://www.steverubel.com/julio-ojeda-zapada-on-the-potential-for-newsp</feedburner:origLink></item>
    <item>
      <pubDate>Mon, 02 Nov 2009 16:34:00 -0800</pubDate>
      <title>Interviews on Blogging and Productivity</title>
      <link>http://feedproxy.google.com/~r/steverubel/~3/KwnPZIq86N8/interviews-on-blogging-and-productivity</link>
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      <description>&lt;p&gt;
	&lt;p&gt;Here are two fresh interviews that might be of interest. The first covers &lt;a href="http://videos.webpronews.com/2009/11/02/bloggings-next-step-in-a-microblogging-world/"&gt;blogging's place in a microblog world&lt;/a&gt;. &lt;a href="http://www.karthickgopal.com/2009/11/the-steve-rubel-tao-of-productivity/"&gt;The second&lt;/a&gt; captures the essence of my productivity system, &lt;a href="http://www.karthickgopal.com/2009/11/the-steve-rubel-tao-of-productivity/"&gt;how I work&lt;/a&gt; and the tools I use&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&amp;nbsp;&lt;embed src="http://videos.webpronews.com/video/jwplayer/player.swf" height="296" flashvars="enablejs=true&amp;amp;overstretch=true&amp;amp;file=http%3A%2F%2Fvideos.webpronews.com%2Fvideo%2Fplaylist.php%3Fmovie_name%3Dbwe09_steverubel&amp;amp;dock=false&amp;amp;javascriptid=n0&amp;amp;linkfromdisplay=false&amp;amp;linktarget=_self&amp;amp;showstop=false&amp;amp;repeat=false&amp;amp;displayheight=356&amp;amp;showdigits=true&amp;amp;shownavigation=true&amp;amp;usefullscreen=true&amp;amp;showicons=true&amp;amp;showdownload=false&amp;amp;autoscroll=false&amp;amp;bufferlength=7&amp;amp;showeq=false&amp;amp;thumbsinplaylist=true&amp;amp;rotatetime=5&amp;amp;autostart=false&amp;amp;screencolor=0x000000&amp;amp;searchbar=false&amp;amp;plugins=yourlytics-1%2Cviral-2" width="500"&gt;&lt;/embed&gt;&lt;/p&gt;
	
&lt;/p&gt;

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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/steverubel/~4/KwnPZIq86N8" height="1" width="1"/&gt;</description>
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        <posterous:firstName>Steve</posterous:firstName>
        <posterous:lastnNme>Rubel</posterous:lastnNme>
        <posterous:nickName>Steve</posterous:nickName>
        <posterous:displayName>Steve Rubel</posterous:displayName>
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