STHNEWYORK

Travel Weekly Article: “New High School in New York Focuses on Hotel Studies” by Kate Rice

SiteOwner — Tue, 11 Sep 2012 22:19:11 +0000

New York City has opened another high school devoted to the hospitality industry, the School for Tourism and Hospitality in the Bronx.

One of its partners is New York University, which will accept graduates that meet NYU’s entrance criteria. NYU offers undergraduate degrees in hotel and tourism and sports management.

The four-year high school is starting with its first class of ninth graders— 135 students enrolled — and will phase in additional classes as students move through the program. Students study the New York State core curriculum, and elective courses focus on travel and tourism, said David Martin, the school’s principal.

In their first year, students work toward getting certification as a front desk representative through the American Hotel and Lodging Association’s educational institute. Next year, they will work toward their second certification, that of a front desk supervisor. Students also do job shadowing.

In the third year of the program, students take courses that focus on entrepreneurism, marketing and technology. In the final year, they will participate in a “virtual enterprise,” creating and launching a virtual business, Martin said. Students write business plans, do marketing, look at trends, balance the books and pay taxes — all the functions of an actual business.

“We want to expose students to all facets of the industry,” Martin said. While the school is focused on tourism and hospitality, he many of the skills it teaches cover universal principles of business that apply to industries beyond tourism.

New York has other high schools that focus on tourism and hospitality, such as the Academy of Hospitality and Tourism in Brooklyn and the Food and Finance High School in Manhattan. What differentiates the School for Tourism and Hospitality is the American Hotel and Lodging Association’s certification program. Martin said that the school’s focus is on hotels but that it plans to reach out to airlines and airports in the future.

NYC & Company, New York City’s marketing and tourism organization, is on the school’s advisory board. Other supporters of the program include Sheraton and Benchmark Hospitality. The school is seeking other industry partners, Martin said.

See the article on the Travel Weekly website here.

Daily News Article – “New Schools to open in the Bronx this fall offer varied fields”

SiteOwner — Tue, 31 Jul 2012 21:47:32 +0000

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One will give every student an e-reader. Another will allow students to run an entertainment company. And yet another will train students in the fast-growing tourism industry. Read more here.

Ad Campaign Dazzles Students and Parents

SiteOwner — Sun, 04 Mar 2012 03:54:03 +0000

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Some say schools and their leaders are forced to treat their schools more like businesses these days. Competition for resources, classroom space and even students are rumored to be common place among the city’s schools. One new school, which will open this September, is beating the odds by getting creative. The School for Tourism and Hospitality (STH) is a new Career and Technical Education high school which opens this fall in the Morrisania section of the Bronx. The school’s instructional focus uses a hands-on problem-based curriculum to engage and prepare students for college and careers in management. Potential parents and students alike are dazzled by the school’s new ad campaign. The campaign – which was created for less than $150 – sets images of students and teachers (on billboards and in other ad space) in familiar and recognizable places throughout New York City; Times Square for instance. The outcome is a “larger than life” impression that STH is THE school to get into; in other words, it is a marketing success! That is quite an accomplishment for a brand new school with the same limiting budget and resources as its peers. When asked about the success of the campaign, David Martin, the school’s proposed leader/founder said “The truth of the matter is, this ad campaign embodies the vision we have for the eventual success of our school. We’ve worked tirelessly – with lots of support – to create a school with a vision and mission that we believe will connect with today’s students; students who seem to be waiting for educators to embrace the idea that the best kind of learning is not tied to a desk, a chair or even a building. Learning should be fun and we make it a priority at STH!”

The School for Tourism and Hospitality is a NYC Department of Education public CTE high school and is currently accepting 9th grade students for the 2012-2013 school year. Students who are interested in enrolling should list the school’s code “Y59A” on the high school choice form that they receive from their 8th grade high school guidance counselors. For more information about STH, visit their website at www.sthnewyork.com. The ad campaign can be viewed here.

NY Times’ SchoolBook Article Mentions STH!

SiteOwner — Sun, 04 Mar 2012 03:16:44 +0000

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NY Times’ SchoolBook article mentions STH as one of ten new school options! Read the full article here.

Bronx High School Fair – March 7

SiteOwner — Thu, 01 Mar 2012 06:57:07 +0000

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Come visit our table at the Bronx High School Fair on March 7 (5:30pm to 7:30pm), at the Alfred E. Smith H.S. Campus: 333 East 151st Street, Bronx, NY 10456. Be sure to sign in when you see us at the fair, and don’t forget to rank us on the High Schools Choice form that you receive from your guidance counselor!

Also, register ahead of time. Click on the Upcoming Events link (here) to register now! See you there…

Supplemental High School Fair – March 3 & 4

SiteOwner — Sun, 19 Feb 2012 03:41:21 +0000

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Come visit our table at the Supplemental High School Fair on March 3 & 4, (10am to 3pm), at Martin Luther King Jr. Educational Campus: 122 Amsterdam Avenue, New York, New York, 10023. Be sure to sign in when you see us at the fair, and don’t forget to rank us on the High Schools Choice form that you receive from your guidance counselor!

Also, register ahead of time. Click on the Upcoming Events link (here) to register now! See you there…