Storm81

The case for outsourcing your marketing technology challenge

David Sealey — Wed, 07 Feb 2018 12:09:08 +0000

You may have been led to believe that investment in marketing technology will solve all your problems. Self-learning, AI based, flexible data-models, machine learning, blockchain compatible, Big Data enabled tech appears at face value to offer everything you need with …

The case for outsourcing your marketing technology challenge Read More »

Getting excited about GDPR

David Sealey — Tue, 25 Jul 2017 12:50:18 +0000

GDPR is far from perfect. The current guidelines are vague and at worst confusing. However I think that this new regulation (and the heavy fines that accompany it) offer a great platform for investment in amazing CRM activity. For the …

Getting excited about GDPR Read More »

Channel Strategy: Mobile first but not mobile only

David Sealey — Wed, 14 Sep 2016 21:13:04 +0000

“These findings suggest that managers should avoid overextending into mobile channels and instead seek to maintain a balance across different online channels” is the conclusion of new research reported by Marketing Science Institute. Two studies were conducted on mobile strategy …

Channel Strategy: Mobile first but not mobile only Read More »

Email; it’s time to seriously invest in this overlooked channel

David Sealey — Tue, 30 Aug 2016 17:07:32 +0000

Email is a channel that Warren Buffett would invest in! For those who don’t know; Warren Buffett, the sage of Omaha and world’s third richest man, amassed his fortune by finding value stocks. He doesn’t chase down expensive new tech …

Email; it’s time to seriously invest in this overlooked channel Read More »

Big Data: Finding the incremental value

David Sealey — Mon, 01 Aug 2016 22:47:44 +0000

I recently spoke at a conference on the topic of Big Data. In preparation I asked my contacts for their opinions on the topic. I also read a mountain of academic papers, business articles and a new book on the …

Big Data: Finding the incremental value Read More »

How to accelerate business growth

David Sealey — Fri, 17 Jun 2016 15:50:36 +0000

Business growth creates complexity. Complexity kills growth. This is the paradox of growth which, over the long run, affects the growth ambitions of 90% of companies. In this post I’ll review new research on the ways to identify and resolve …

How to accelerate business growth Read More »

Checking your thinking: Confirmation bias in consultants

David Sealey — Fri, 10 Jun 2016 08:50:16 +0000

You’re certain that you’re right…but are you? Confirmation bias in consulting can lead to poor decision making, incomplete analysis and a failure to deliver value to your clients. Checking your thinking is a crucial step to getting rid of confirmation …

Checking your thinking: Confirmation bias in consultants Read More »

The four uses of data (big or small)

David Sealey — Tue, 07 Jun 2016 22:38:58 +0000

Describing. Diagnosing. Predicting. Prescribing. These are the four main uses of data. As a consultant you need to understand the difference. Some further thoughts on the uses of data Let me acknowledge Harvard Business Review’s article on Smart, Connected Products …

The four uses of data (big or small) Read More »

Book Review: Hacking Marketing

David Sealey — Tue, 17 May 2016 23:29:14 +0000

Scott Brinker’s Hacking Marketing is a must read for those involved in marketing. Marketing in 2016 isn’t easy. Marketers need to be as much an expert in creative branding as they do in predictive analytics. They need to produce huge …

Book Review: Hacking Marketing Read More »

Continuing Professional Development (CPD) ideas for digital consultants

David Sealey — Fri, 06 May 2016 11:04:29 +0000

All types of business consultants need to take continuing professional development (CPD) seriously. This post contains a list of ideas that you can apply. As a bonus, at the bottom of the article is a link to an Excel file …

Continuing Professional Development (CPD) ideas for digital consultants Read More »