Strategic Minds Articles Digest

Fashion future is painting digital

Tue, 08 May 2012 02:37:00 PDT

According to Joah Spearman, co-founder and executive producer of Style X, the fashion part of SXSW, American incubator of the latest technologies, fashion weeks and trade shows are relics soon to be replaced by digital platforms. Spearman states that fashion weeks represent the TV of the fashion business, with many people watching them. They are still there because there's a lot of money behind...

Big data in fashion business

Tue, 08 May 2012 02:30:00 PDT

Usually when thinking about fashion industry, it is common to have in mind things like trends of the season, color palettes, silhouettes, materials, and fashion shows, fashion weeks and celebrities wearing fancy and outrageous clothes. The world of fashion is link to a glorious and a sophisticated lifestyle, and this is the main reason why people usually think about fashion industry as...

How To Create The Perfect Marketing Message

Tue, 24 Apr 2012 02:11:00 PDT

It’s a wonderful thing to have a great product or service that will really benefit or help people, but if you don’t know how to communicate with people none of that is going to matter. The way you position your communication efforts is so important to not only your sales process, but to your overall branding efforts. My formula to designing the perfect marketing message...

Why Local-sale sites are not the best model for fashion brands?

Tue, 24 Apr 2012 02:04:00 PDT

The battle of being local-sale sites like Groupon Inc. or flash sales sites like Gilt is constantly on the table, but for fashion retail its better to be national than local-sale sites. It seems like flash sales site are winning the battle in apparel sector. But which are the main differences between these two models? 1. Openness: Local site is open for all; Flash Sales is by invite-only 2....

The luxury goods industry in Europe

Tue, 24 Apr 2012 01:59:00 PDT

Analysts have forecasted a high growth of the luxury goods industry. Two of the biggest groups in the sector have announced an extremely positive result for their quarter figures. LVMH reported a 25% increase while Christian Dior too. For LVMH group, strategy is to enhance its portfolio in growing markets like Asia. On the other hand Christian Dior by choosing Raf Simons as it new artistic...

The facts behind the fashions.

Mon, 16 Apr 2012 02:55:00 PDT

April 16th, 2012 is a very important date, first of all to the Fashionbi team and then to the whole fashion market: it sealed the inauguration at full capacity of fashionbi.com. It took a long time to make an innovative idea come true, but we made it, at last! Perhaps many are wondering what Fashionbi is about and it can be easily explained. In a few...

Why e-commerce is becoming a “must” in the fashion industry?

Thu, 12 Apr 2012 02:45:28 PDT

Recently a study released by eMarketer, forecasted a growing in e-commerce of 20% to $40.9 billion this year up from $34.2 billion in 2011 in United States. Apparel and accessories are overtaking the e-market, from books, music, and videos which had been considered the dominant in e-commerce, but for this year analysts are expecting just an 18% of growth.This is a very important trend...

Web development: fashion industry lifeboat

Thu, 12 Apr 2012 02:31:00 PDT

At the beginning of March 2012, CEA (Council of Economic Advisors) published an analysis about last 5 years industry trends, reported by the Linkedin Blog. The survey reported results around every industry sector, based on percent change in industry size and volume of jobs gained/lost criteria. The purpose of the analysis is to identify which businesses performed well in the last years...

Wondering whether a company is going well or bad? If it is large or small? If it is profitable?

Thu, 29 Mar 2012 03:58:00 PDT

... thanks to s-peek it is now possible to understand these easily. s-peek is the unique mobile application that allows you to understand and assess the economic reliability of each company in Europe. Thanks to s-peek you can access to the rating, credit limit, financial information of over twenty million companies and download easily detailed reports based on public data. For more...

Fashion students: the players of tomorrow’s fashion industry?

Thu, 29 Mar 2012 03:49:00 PDT

Everybody who is inside the fashion industry knows that the most recognized fashion capitals in the world are: New York, Milan, Paris and London. As it can be seen, just in the European region there are three cities incredibly active in trend-setting within the fashion industry, while in America there is only New York. Of course there are other cities in America that are highly active in...

Fashion designers should think twice when choosing a name for their brand

Thu, 22 Mar 2012 03:40:00 PDT

In the fashion industry there is a common habit to name ones brand with your personal name, from apparel brands to haute couture, like Tommy Hilfiger, Michael Kors, Anna Sui, Donna Karan, just few to mention. This is probably the main reason why emergent designers usually do the same, following the trends they have seen, but anyone who is looking to open a company in the fashion industry should...

Why China is the first online-shopper in the world

Thu, 22 Mar 2012 03:35:00 PDT

According to Forrester Reserch, China online retail market is expected to rise from $94.6 billion this year to $159.4 billion in 2015. This consistent growth is due to certain attitudes and behaviours that drive Chinese consumers, first of all the importance of the goods' price. In fact, companies are really competitive about pricing in China. Secondly, consumers tend to buy products across...

Middle India: the new clientele to consider

Tue, 20 Mar 2012 04:10:32 PDT

Thanks to the impressive growth of Indian economy, a lot of wealthy customers are able to approach the international luxury scenario. Leaders of multinational companies, Indian high society personalities with a huge spending power who duly attend the most elegant restaurants and clubs of New Delhi or Mumbai. There is only a small hitch: these customers like shopping overseas. In fact, when money...

Twitter, a new distribution channel for fashion brands?

Tue, 20 Mar 2012 02:58:00 PDT

On today’s world, the social media is constantly setting trends in the evolution of fashion retail. Different social networks are trying to engage customers offering tools and applications to make a stronger relationship with them and they have been successful on doing it. Despites being successful on building stronger relationships with customers, social media still have the challenge of...

Il prezzo è giusto?

Tue, 20 Mar 2012 02:42:00 PDT

Me lo chiedo sempre quando sento frasi come “il mio concorrente fa sempre dei prezzi più bassi dei miei” oppure “i cinesi ci copiano e poi vendono i prodotti a una frazione del prezzo”. In questo momento di difficoltà, fare il prezzo giusto è una delle decisioni più complicate da prendere ma, spesso, una delle meno curate. Ad esempio, in un...

Primavera in anticipo per le aziende quotate della moda e del lusso

Tue, 13 Mar 2012 04:14:00 PDT

Primavera in anticipo, si intitolava una canzone (bellissima) di Laura Pausini e James Blunt. Tre parole perfette per descrivere i primi due mesi del 2012, almeno per quanto riguarda le aziende della moda e del lusso quotate sulle principali piazze europee, a New York e in Asia. È quanto emerge da uno studio Pambianco, che da molti anni elabora indici ad hoc estrapolando l'andamento del...

The luxury brands and e-commerce dilemma

Tue, 13 Mar 2012 04:06:00 PDT

Since the late nineties, luxury became a formal economic sector, and since then the evolution of these market has been non-stopping. It is known that in the last decade, the topic of luxury brands has become really controversial, when speaking about which brands should be truly considered as “luxury”. And there is no doubt this questions will came up when in today’s world the...

11 Irresistible Digital Marketing Insights for Lifestyle Brands

Mon, 05 Mar 2012 06:43:00 PST

Last week played host to the inaugural Stylecaster’s ‘State of Style’ Summit in New York City during New York Fashion Week. The day-long conference took place at 92YTribeca and featured over a dozen panels focusing on the digital space. Participants in the industry included Mashable’s Lauren Indvik, designer Rebecca Minkoff, Gilt Groupe’s Alexandra...

Conversations and Conversions

Mon, 05 Mar 2012 06:31:00 PST

There are many bloggers and businesses out there who are struggling to get conversions. Not just in the sense of building an email list, but also get more fans on social networks or just more customers in general. The reason they struggle is because they don’t get to the root of why people actually convert in the first place. Ok, I’ll cut to the chance and explain this as simple as...

Use Motivational Fit to Market Products and Ideas

Mon, 05 Mar 2012 06:20:00 PST

Every marketer knows that people want more good things — good products, experiences, and ideas — and fewer bad ones. What they may not realize, however, is something that research psychologists have known (and kept mostly to themselves) for over two decades: there are two fundamentally different kinds of good. Tailor your message to match the kind of "good" you are selling, and you...