Strategic Profits

The Single Biggest Marketing Mistake Small Businesses Are Making Today…

What do you think is the single biggest marketing mistake that small businesses make today? Is it setting the marketing budget too low? Choosing the wrong advertising channel? Failing to capitalize on current trends? No, no, and no. According to Jay Conrad Levinson (author of the multi-million best-seller “Guerilla Marketing”) the biggest marketing mistake can be summed up simply and [...]

The Selling Power of The “Secret Enemy”

by Todd Brown It’s been said from the shrewdest of salesmen… “People buy products and services from people they like and trust. And, people like people who are most like them.” This is why establishing the feeling of commonality (rapport) with your prospect is such a critical step in the marketing and sales process. It’s also why [...]

My Top 10 Favorite Business & Marketing Books Of All-Time

by Todd Brown I’ll admit… Prior to about the age of 23 I despised reading. Back then I was more interested in playing a little Sega Genesis or simply goofing off with my buddies. It wasn’t until I was bit by the business and marketing bug that reading became one of my most treasured joys. Today, I love books. [...]

“Jaaaane! Get Me Off This Crazy Thiiing!”

Yeah, I went there with the Jetsons reference. And no, I’m not going to announce the addition of the Spacely Sprockets to the Strategic Profits family… But I wanted to get your attention. Because not long ago, I took a good hard look at my business. And I didn’t like what I saw. Let me explain… About a [...]

Review of Lessons From The Marketing Legends

It’s been just a few minutes since Rich Schefren finished delivering his Lessons From The Marketing Legends Live Training. WOW!… Rich led a gathering of marketers thru the MAJOR marketing breakthroughs of the past 100 years… and how they can and should be applied today. If you listened live to the Lessons From The Marketing Legends [...]

The Greatest Marketing Lesson I Ever Learned

From: Todd Brown As a serious student of the marketing and advertising game I’ve certainly come across my share of big lessons and “Aha!” moments. But, there’s one lesson that stands out far above all the others in how it’s impacted my ability to create marketing that pulls like crazy. I can easily say this one lesson [...]

Review of the Email Persuasion Formula Training

Well… it’s been just a few minutes since the Live Email Persuasion Formula Training finished up. The entire training was designed to show marketers how to get more of their emails opened, more of their emails read, more of their links clicked-on, and more of their list to buy. If you were one of the online marketers [...]

The Instant Expert Live Training Review

So, just a few minutes ago Rich Schefren finished up his live training about becoming your niche’s expert and authority. It was called Instant Expert. And, if you were one of the lucky entrepreneurs to get your spot for this live training, we want to hear from you. Let us know what your biggest takeaway was from the [...]