Straydog Marketing + Design Blog

Simply Symmetria

Rachelle Hynes — Mon, 13 Jul 2009 19:27:42 +0000

We’ve launched the Simply Symmteria website. Visit it at www.sspilates.ca

Happy Canada Day!

Rachelle Hynes — Wed, 01 Jul 2009 20:42:12 +0000

Hope you’re all having a great holiday, and enjoying the sunshine! Did you know Canada invented The Zipper and The Telephone?! We’ve had a great start to the summer, and we are currently we are working on web creative and brochure design for VASS, Marketing plans and package design for a nutraceutical brand, and we are [...]

Packaging | Innovating The Future

Rachelle Hynes — Fri, 26 Jun 2009 18:11:30 +0000

These days we have a desire to identify ourselves by what products we use and what those brands stand for. To be successful in the marketplace now and into the future, brands need to focus on what sets them apart in the marketplace – and using package design to deliver their message is essential in the success of any brand.

The Designful Company | Why To Invest In A Designer

Rachelle Hynes — Fri, 26 Jun 2009 17:10:45 +0000

A video by Marty Neumeier A great video: The Designful Company The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Design thinking—not spreadsheet thinking—is the management tool that will transform your company into a powerhouse of nonstop innovation. “If [...]

The Innovation Funnel

Rachelle Hynes — Wed, 24 Jun 2009 19:52:24 +0000

I found this great article by Marty Neumeier, author of ZAG and THE BRAND GAP.

What’s In A Name?

Rachelle Hynes — Wed, 17 Jun 2009 20:36:53 +0000

Naming your brand is one of the most crucial steps in launching your brand. Your name becomes part of your brand story, establishes an introduction to your personality, and is the basis of your marketing plan. When you have a great brand name it distinguishes you from your competitors, it becomes memorable, and it creates [...]

What We’re Up To

Rachelle Hynes — Tue, 16 Jun 2009 21:06:12 +0000

Besides enjoying this gorgeous weather! Straydog is currently working on new creative print collateral and web design for VASS (Vancouver Adaptive Snow Sports). We are also working on a marketing strategy, branding, and packaging for a nutraceutical company. By Rachelle Hynes

Straydog at SOHO Breakfast

Rachelle Hynes — Tue, 16 Jun 2009 21:05:34 +0000

We attended the SOHO breakfast this morning, and met some great connections. Kathryn from Moen Consulting had some great things to say, and if you are a woman with a small business, Liz Verhoeve of Shameless Marketing specializes in helping women get focused and on the right path. by Rachelle Hynes

Straydog + SPCA Biscuit Fund

Rachelle Hynes — Tue, 16 Jun 2009 21:01:24 +0000

Straydog is now donating a percentage of sales to the BCSPCA “Biscuit Fund” The Biscuit fund provides medical treatment for homeless and wild animals. by Rachelle Hynes

5 Steps To Successfully Managing Your Brand

Rachelle Hynes — Tue, 16 Jun 2009 18:57:06 +0000

STEP 1 – Define why you’re in business • What is it that you do and what unique product or service do you offer? • What is your USP (Unique Selling Point) • Define why you exist, and your vision for what you aim to achieve. STEP 2 – What comes to mind when customers think of your brand? [...]