Street Attack

Rebranding a Brand

noreply@blogger.com (Street Attack) — Thu, 24 Jul 2008 21:23:00 +0000

Converse is finally piggy backing on their long time loyal consumers in the music and fashion industry. The new brand launch includes a song/video collaboration between three respected artists Julian Casablancas, Santgold and Pharell Williams.
This black-and-white paper doll themed video can double as a full length music video or be cut into commercial spots. For those special touches 3 HD cameras were brought in and it was all topped off with CGI animation. Sorry no video girls or $100,000 cars. Just some chuck’s and 10,000 paper cut-outs of the artists!

Check out the unique video/commercial hybrid below

The New Facebook

noreply@blogger.com (Street Attack) — Mon, 21 Jul 2008 20:54:00 +0000

Much like the 1960’s race to the moon, there has been an online race to be the first social networking site to take over the web. This day marks a fundamental advancement towards a more universal social web platform. Facebook has unveiled a new look, a sleeker design that brings media sharing front and center. The big question now is how will the masses take to the new experience?

Our initial reaction was why? There didn’t seem to be any truly noteworthy change, other than the basic functionality. However, upon further glance, what’s really important is not the aesthetics of the new Facebook, but what this change in format signifies for the future of the web. The details show a movement towards a social community that has a bigger picture in mind for connecting people in the larger context of the internet.

Changes:

Tabs keep your information separate and compact and also make your Wall the main focus of your profile.

The Wall also has morphed into a combination of the previous version of its self and the mini feed.

A new addition, the Publish Box, let’s you add photos, notes, videos, etc. all with one click, highlighting Facebook’s new emphasis on media sharing.

Applications can be test run and used without the need to add it to a profile.

With its focus on media sharing and user interactions, Facebook is trying to transform into a one-stop-shop, replacing the need for other social networks and pushing along in the race for Web 3.0.

Dipping Into New Creative

noreply@blogger.com (Street Attack) — Mon, 21 Jul 2008 15:05:00 +0000

Check out this new elevator complete with automatic dipping Oreo. With their new slogan “Milk’s Favorite Cookie,” this was a creative way to solidify the brand extension and keep everyone’s minds on Oreo’s.

Find a Penny, Pick It Up...

noreply@blogger.com (Street Attack) — Mon, 21 Jul 2008 14:39:00 +0000

Chevy took a daring approach with its latest ad for the Aveo in London, actually paying people to pay attention. Chevy's 20-foot billboard was made entirely out of one-pence coins to market the car's 769,500 pence price, and created such strong buzz that all the pennies were stripped clean in less than 30 minutes!

Found on Neatorama, photo from autobloggreen

FYI Designers

noreply@blogger.com (Street Attack) — Mon, 21 Jul 2008 14:37:00 +0000

Calling all designers: Uniqlo, Japan’s answer to the GAP, is accepting entries to their annual T-shirt contest. Why not design a T-shirt, have it displayed and sold all over the world, and win some money on top of that?

Check out details at: http://ut.uniqlo.com/us/utgp

Yurie Okada Lorange

Way to Bag Press

noreply@blogger.com (Street Attack) — Fri, 18 Jul 2008 17:16:00 +0000

This extremely clever art installation by Joshua Allen Harris was already covered on NY Mag and Urban Prankster, but for those of you that get all your news about reusing trash for art on TreeHugger, this creative display made quite a splash just recently.

If you haven’t seen it yet, definitely check out these YouTube videos. And we thought we were clever for re-using bags to stuff some pillows that were part of the Birdhead booth at Renegade craft fair...

Monster.com – Stuck in the Wrong Job

noreply@blogger.com (Street Attack) — Wed, 16 Jul 2008 16:55:00 +0000

We’ve all seen those generic “stuck in the wrong job” advertisements on trains. Teach Abroad companies have even used them for their marketing campaigns. We can safely put that in the “not so original bin.”

Finally we’re proud to boast about a campaign that has stepped outside the box and generated a “stuck in the wrong job” campaign worth noting.

All Pictures were found on www.adsoftheworld.com

It's Called epMotion

noreply@blogger.com (Street Attack) — Mon, 14 Jul 2008 20:04:00 +0000

Hats off to Eppendorf for breaking the mold with its creative ad for the epMotion machine. We're glad someone in the medical community is taking advantage of the power of viral marketing.

Paltalk Gets Political, Supports Third Party Candidate

noreply@blogger.com (Street Attack) — Tue, 08 Jul 2008 20:22:00 +0000

If any hot topic is pulling in attention these days, 9 times out of 10 politics are involved. Now, many companies have acknowledge this and have used the 2008 election as a leveraging point for pushing their own agenda...I mean brand, which is essentially what American politics are about anyway.

In this tradition, Paltalk has just launched a politically charged video campaign to draw in some new traffic and viral buzz. You are probably thinking, "and that's special how?"! Well, Paltalk has incorporated its target demo's ego into the mix by making them the center of the political world. Not many people can say they are the long shot political candidate giving Obama a run for his money…..well until now.

Check out site here: News3Online

Links via John Manthos

Brushing up on Mobile Marketing

noreply@blogger.com (Street Attack) — Tue, 01 Jul 2008 18:35:00 +0000

Experiential mobile marketing has grown into a popular medium for companies to advertise their brands. Aquafresh is capitalizing on the trend with a sweet interactive ride that creates buzz and kills plaque all in one.Their converted trailer is complete with 6 brushing stations, sinks, paper towels, and timed water dispensers.

Craftsmen Industries was responsible for this beauty of a vehicle. Check out their description of the trailer below and kudos on the build out:

“The rear of the trailer, referred to as the "Gesturetek area," included an interactive 50-inch wall mounted plasma screen. This area was designed for tour visitors to approach the plasma screen with an Aquafresh-branded two-foot toothbrush and brush directly onto the teeth that were projected on the plasma. The brushing motion of the oversize toothbrush was detected by a camera above the plasma and bubbles appear when the toothbrush is pressed against the screen. The faster you brush, more bubbles appeared on the screen. “

Craftsman:Link

Ikea likes to Drawer Attention

noreply@blogger.com (Street Attack) — Tue, 01 Jul 2008 14:59:00 +0000

Ikea is known for creating captivating outdoor advertising that breaks away from the formulaic billboard approach. Check out this sweet new execution for their “Storage Solution” campiagn. Nicely executed, and a great use of balcony space!

Famous Friends at Europa

noreply@blogger.com (Street Attack) — Mon, 30 Jun 2008 20:47:00 +0000

Here are some photos from the Famous Friends event presented by Mess With Texas and Birdhead Deisgn:

Check out the blog and the rest of the photos here.

Veggitizing

noreply@blogger.com (Street Attack) — Mon, 30 Jun 2008 17:46:00 +0000

Check out this great street marketing for a farmer's market in Portland Oregon:
A little more subtle than the Eddie Murphy Mobile, these ads have been attracting a lot of attention and for good reason. Bravo!

Link:Via Adrants

WTF? Giant Eddie Murphy Mobile

noreply@blogger.com (Street Attack) — Tue, 24 Jun 2008 20:51:00 +0000

Words cannot express my feelings towards this. Truly mobile marketing at its finest.

Original Source: Thanks hayleygrimes

The Internet - Find It Here

noreply@blogger.com (Street Attack) — Tue, 24 Jun 2008 00:35:00 +0000

Every business is looking for that edge that separates them from the competition. Most importantly, they are always looking to build loyal customers. Recently, "Internet Cafes" are popping up all over the world, and each one is searching for its niche. Check out what these established Internet Cafes added to their services to attract attention:

Who can resist a little Facebook with their taco?

Not a spicy food eater? Stop by Rice & Pea Internet Café!

For those of you who are constantly surfing the web, now you can update your blog, grab some groceries AND get your laundry done!

Article and Links: Via Neatorama

Gansta Rap Party Store

noreply@blogger.com (Street Attack) — Tue, 24 Jun 2008 00:30:00 +0000

Are you and your hommies thinking about throwin' a party?

Well head on down to the Compton Long Beach Party Emporium!

Green Roots Festival

noreply@blogger.com (Street Attack) — Mon, 23 Jun 2008 19:43:00 +0000

Thanks so much to everyone who came out to the first annual Green Roots Festival in Jamaica Plain on Sunday June 8th. We had a great time educating everyone about Birdhead's practices and Michael and Lauren's venture, Chase the Rising Sun. The event, organized by Bikes Not Bombs, featured many exhibits, live music, food, speakers, and workshops to promote sustainable living and address environmental issues.

Some notable groups that were there:

ExCL (Extras for Creative Learning) is a clearinghouse that recovers tons of materials from being burned or buried and redistributes it for creative, education use with children.

The Food Project creates fertile ground for new ideas about youth and adults partnering to create social change through sustainable agriculture.

Izzit Green is an online social network of green-conscious individuals who want to make a difference in their community through an exchange of ideas, opinions, and information.

Birdhead made a great impact with locally made shirts and bags printed with soy based inks. Our social message to change the world was well received, along with our yummy organic, vegan Birdhead cookies! Thanks Bikes Not Bombs, we look forward to next year!

Veggie Bus How To

noreply@blogger.com (Street Attack) — Fri, 06 Jun 2008 17:18:00 +0000

Click picture for full image!

Dance Party!

noreply@blogger.com (Street Attack) — Mon, 02 Jun 2008 20:50:00 +0000

WHAT: Famous Friends Dance Party
WHEN: June 13, 10:30
WHERE: Club Europa

Birdhead Design and Mess With Texas present the Famous Friends Dance Party! There'll be a stellar lineup including Ninjasonik, Lismore, Cobra Krames, Bradley D, and Montreal's top DJ Hatchmatik. Plus we'll be giving out free stuff (t-shirts, stickers, etc.) and there's even a free photobooth. Also, NYC's own incredible night life photographer, The Culture of ME will be there snappin' shots of you on the dance floor!

This party will be a kick-off to the Renegade Arts & Crafts fair being held in Greenpoint, Brooklyn down the block on Saturday and Sunday where Birdhead Design will have a booth selling all their super sweet gear. Come by and check it out!

LET'S PARTY!

I'll have a burger with a side of rock star

noreply@blogger.com (Street Attack) — Mon, 02 Jun 2008 20:38:00 +0000

One of middle-America's favorite 24 hour diners, Denny's, has expanded their menu to include...brace yourself...the Rock Star Menu. Say what? No joke. Denny's has currently secured Taking Back Sunday, The All-American Rejects, Plain White T's, and Eagles of Death Metal for their monumental collaboration of signature slams and rock jams. TBS will have their first Rock Star menu launching in August on a national scale.

Denny's have also launched their "Adopt-a-band" program in which up-and-coming bands can compete for temporary sponsorship from them. Six new bands are chosen every other month and receive free food anytime they want and featured content on the Denny's microsite http://Dennysallnighter.com. In return each band is expected to visit three Denny's a month and mention each of these visits on their band's homepage. The first adoptees are EndeverafteR, Saving Abel, Take The Crown, Switches, Forever The Sickest Kids, and Foxy Shazam.

This might possibly be one of the weirdest marketing campaigns I've heard to date. But, when I was 16 years old in Kokomo, Indiana and spending about 15 hours a week at Denny's smoking cigarettes and drinking coffee with the "cool kids", I probably would have been really excited about being able to choose from a menu created by The Smashing Pumpkins. So, kudos to Denny's for putting free food in the bellies of the rock stars.

Street Attack Japan: Hidden Aura

noreply@blogger.com (Street Attack) — Mon, 19 May 2008 17:22:00 +0000

Street Attack Japan gets a new family member! We're happy to introduce our most recent friend, Shantell Martin. Shantell is originally from London but is now based in Tokyo. She's the #9 ranked VJ in the world - pretty impressive - and we are pumped to have her. Check out this recent hidden aura drawing event held at Super Deluxe in Roppongi (and note Street Attack Founder, Brett Zaccardi, blasting out his urban aura!): http://www.shantellmartin.blip.tv/#867944

Shantell will be visiting us this summer in Boston and potentially joining some events in NYC. Keep an eye on her website at http://www.shantellmartin.com/index.php

Go Green! Reincarnation style

noreply@blogger.com (Street Attack) — Tue, 22 Apr 2008 18:18:00 +0000

A Swedish company called Promessa Organic AB takes “going green” as literally as possible. Their mantra is to "Go Green when you GO!" And by "go," they mean, ahem, die.

Promessa Organic AB has developed a method where after you die, the corpse is frozen, then dipped in liquid nitrogen which makes it very brittle, then it is zapped with sound waves that shatter it into a powder so the moisture can be vacuumed away. Sexy, I know. What is left can then be put into an eco-friendly container made of corn starch and buried in the ground were you will decompose quickly and ecologically. Check out the video and find out more on how you can “Go” green.

Japan Culture + Hyperculture: Genius Party

noreply@blogger.com (Street Attack) — Mon, 24 Mar 2008 16:10:00 +0000

Not only was I lucky enough to get tickets to the world premiere of Genius Party, a film by Atsuko Fukushima which kicked off a festival of original projects animated by STUDIO 4C, but I also found myself sitting directly behind Shinichiro Watanabe, the MC for the event. The playbill was a virtual who’s who of Anime legends: Shoji Kawamura, Shinji Kimura, Yoji Fukuyama, Hideki Futamura, Masaaki Yuasa, and Shinichiro Watanabe bringing up the rear with an emotional short story titled Baby Blue.

Each work was a visual odyssey through epic landscapes, nightmarish and beautiful storylines, and touching fantasies. We have only begun to experience the tip of the anime iceberg in the US, and beyond its applications as a form of entertainment, anime presents a powerful emotional vehicle to connect people with ideas in ways regular film could never imagine. I predict that 2008 will be bring increasing interest from brands using this medium to connect with consumers in original and memorable ways.

Thanks to Event Curator, Taeko Baba, of New York – Tokyo LLC, I was able to access artists and performers that would be virtually impossible to meet in Japan. Taeko - I tip my hat off to you. Be sure to look out for future blog posts as I continue to search out the unusual, the remarkable, and the most interesting Japanese trends and connections on behalf of Street Attack!

Warning Virus!

noreply@blogger.com (Street Attack) — Tue, 18 Mar 2008 14:17:00 +0000

The Center for Disease Control (CDC) just issued a medical alert about a highly contagious and potentially dangerous virus that can be transmitted orally, by hand, or even electronically. It is called Weary Overload Recreational Killer (WORK).

If you get WORK from your boss, or a colleague, or anyone else, DO NOT TOUCH IT. This virus can wipe out your personal life!

If you come into contact with WORK you should immediately leave the premises. Take two good friends to the nearest supermarket and purchase one or both of the two known antidotes: Work Isolating Neutralizer Extract (WINE) or Bothersome Employer Elimination Reeboter (BEER). Take the antidote repeatedly until WORK has been completely eliminated from your system.

Share this alert with your circle of friends. If you do not have five friends, you have already been infected and WORK is controlling your life.

Taken from a friendly newsletter by Dan Millman. Just for the record, we at Street Attack do not spread the WORK virus. Instead, we’ve been known to foster People Loving Advertising Year-round (PLAY) and Friends Utilizing Networking (FUN). Enjoy!

Japan Culture + Hyper Culture Part II: Asimo

noreply@blogger.com (Street Attack) — Mon, 17 Mar 2008 19:39:00 +0000

Meet the future: Assimo is a humanoid robot built by engineers at Honda. He can run, walk up and down stairs, play soccer, and oh can he dance. With hundreds of onboard sensors, Assimo can balance just like us. Standing about four feet tall and speaking in a child’s voice, Assimo was the undisputed crowd favorite at the exhibition.

Future applications are mind-boggling. One Honda spokesperson discussed Assimo's possible role as an in-house helper for seniors. With an aging population that is not only outpacing the birthrate in Japan, but also representing the largest market with the highest expendable income, it seems the cards are in line for Honda. I have a feeling we will be seeing a whole fleet of Assimos engaged in marketing campaigns soon, which leads me to ponder, are robots the street teams of the future?