Product Talk

My Fav 5 for Message Studio 5.0

Thu, 23 Apr 2009 15:37:14 -0800

I just finished two days at ad:tech SF, where I had the opportunity to talk with many customers and prospects about our newly launched Message Studio 5.0. It was great to hear the positive “buzz” about all the new features and enhancements, and I was often asked to demo the top five enhancements. With over 50 new features and enhancements to choose from, it was difficult to choose "My Fav 5 for Message Studio 5.0," but here they are:

1. Dynamic Content Testing and Preview – We have greatly enhanced our Test Mail capability to allow for easier proofing of templates and mailings that include dynamic content before launch using actual recipient data for personalization.

2. Business Intelligence Suite (BIS) – This is a must-have module for any serious marketer who cares about driving better relevancy with their campaigns. BIS allows the marketer to identify trends, anomalies and correlations in customer and response data with easy-to-use OLAP analysis, ad-hoc reporting and dashboarding tools. More information about BIS can be found here.

3. Global Search – No more hunting around to find mailing assets. Our new powerful search capability allows you to quickly find templates, targets, mailings, content blocks and other mailing assets. This is just one of the dozen or so usability enhancements that make Message Studio even more intuitive and easy to use.

4. Planning Calendar – Easily plan and navigate your mailing schedule directly in Message Studio using our Planning Calendar with day, week and month views. Future mailings appear on the calendar according to their planned/scheduled launch date. Past completed mailings are also displayed with visibility into response results.

5. Template Flow View – Now you can navigate templates and mailings by flipping through a collection of template images. This is a great way to browse through your templates and mailings visually to find exactly what you are looking for.

Customers who are interested in upgrading to the 5.0 release should contact their StrongMail Account Manager.

Please send comments, questions and any feedback to me at dcormier@strongmail.com. You can also follow me on twitter @Dave_StrongMail.

Get Organized with Drag and Drop Lists

Mon, 30 Mar 2009 18:29:40 -0800

Back in November, I explained how to keep mailing assets organized using Campaign Smart Lists in Message Studio. However, I’ve since been asked if there’s another easy way to keep things organized for customers who don’t happen to use the campaign functionality.

The good news is that as an extremely flexbile application, Message Studio also allows you to organize your assets by simply creating a List and manually adding assets according to your own organization requirements.

A StrongMail List is a lot like a traditional folder, but with the added benefit of allowing an asset to be referenced in multiple Lists without creating additional copies of the asset. So, if you want a particular asset to be included in several different Lists, you can go right ahead and add it with no impact on performance.

Creating Lists in Message Studio can be accomplished via these three simple steps:

From the left-hand navigation menu, click on a menu option (e.g. Standard) under Mailings and select the Add button at the bottom of the menu. Alternatively, you can simply right-click on the Standard Mailings menu node and select Add from the drop down menu.

Give your List a name that makes sense for the type of assets you will be adding to it.

Now that your List is created, you can simply drag and drop assets from the List screens right into the List. Right-clicking the asset will also allow you to add it to a List.

If you have any questions, comments or other feedback, feel free to contact me via email. You can also follow me on Twitter.

Using Campaign Smart Lists to Organize your Mailings, Templates and Other Assets

Thu, 20 Nov 2008 10:50:47 -0800

Message Studio has an innovative feature, called Campaign Smart Lists, which allows users to manage and organize different mailing assets, including Mailings, Templates, and Targets, by Campaign. Since Campaigns in Message Studio are user-definable, you will be able to categorize your mailing assets according to your business requirements. Here’s how it works:

First, you need to define your Campaign in Message Studio. Think of campaigns as logical groupings or categories of your different mailing programs. For example, if you send out a monthly newsletter, you may want to have a campaign called "Monthly Newsletter." While setting up your campaigns, you will have the option to have Campaign Smart Lists automatically created for different mailing assets. When you save the Campaign, a new menu node called "Monthly Newsletter" will be added to all the selected assets. Campaigns are set up in the Administration module.

Next, whenever you create a new target, template mailing or other asset, you will have the option to assign a Campaign. For example, if you were creating a template for your monthly newsletter, you would select Monthly Newsletter for the campaign. This will automatically categorize this template so that any time you select the Monthly Newsletter Campaign Smart List in the menu, you will only see this and other templates that have been assigned a campaign category of "Monthly Newsletter."

Another added benefit of using Campaigns to categorize your mailing assets is that it also adds a filter when creating templates and mailings, so that only the appropriate data is shown, which enhances the user experience.

This feature was introduced in Message Studio 4.1.1. If you haven’t yet updated to this version, contact StrongMail Support to get started.

Add a Read-Only linux user

Mon, 15 Sep 2008 07:28:46 -0800

Depending on how you have implemented StrongMail, it may make sense to create a limited access user account. This will allow you to setup processes that can harvest information from the StrongMail application log files.

Here's how to do it:

1.) Create the following group with the groupadd command.

$ groupadd -g 5000 smuser

2.) Use the useradd command to create the following user account in the home directory.

$ useradd -u 5000 -g 5000 -md /home/smuser -c "Strongmail Linux User " -s /bin/bash smuser

$ cat /etc/passwd
$ cat /etc/group

Review the changes you have made to these files, there should be lines at the bottom beginning with the string smuser.

3.) Assign initial passwords to both accounts. For user smuser assign the password of smuser (type smuser in at this point - lowercase no quotes)

$ passwd smuser
Changing password for smuser
New Password:
BAD PASSWORD: it is based upon a dictionary word

Retype New Password:
$

4.) Logout of the StrongMail system.

$ logout

5.) Test the account you have just created by logging in as user smuser with a password of smuser. IMPORTANT: Once you confirm that the user is functioning properly, change the password again to insure that it is secure.

6.) Repeat steps 2, 3, 4, 5 and 6 for each additional user account to be created. Note that linux expects the home directory name (/home/smuser1) to be identical with the username (smuser1), the last argument to the
useradd command.

7.) To allow read only access to the strongmail/log directory for read only access, the world permissions of Read/eXecute must be granted to both directories.

Existing Permissions for the directories strongmail and strongmail/log are:

Perms Owner Group Name
drwxrwx--- strongmail strongmail strongmail
drwxrwx--- strongmail strongmail log

and should be changed to the following:

Perms Owner Group Name
drwxrwxr-x strongmail strongmail strongmail
drwxrwxr-x strongmail strongmail log

$ cd /data1
$ chmod 775 strongmail
$ cd /data1/strongmail
$ chmod 775 log

Special thanks to Norm DeValliere for helping out with this post.

Benefits of Participating in Beta

Thu, 28 Aug 2008 08:56:19 -0800

Each release of StrongMail EAS and Message Studio goes through a rigorous testing and certification process. From the software engineers who unit test their code to the quality assurance engineers who hammer on the application in every way they can think of to try to break it, StrongMail software gets put through the wringer in order to make sure that our customers get the most robust product possible.

Unfortunately, there are just some things that we cannot reproduce in our testing environment. For that, we need the help of our customers. We need customers to put StrongMail EAS and Message Studio through real-world trials, including high-volume and high-frequency sending, very large data sources and advanced targeting queries.

As we get closer to the release of StrongMail EAS and Message Studio 4.2, we are looking for customers who are willing to install the Beta software and test it out using their own templates, mailings, and process. Testing those types of scenarios will make sure that we have captured any remaining issues before the final certification process.

What, you ask, would make someone want to participate in the Beta program? Well, there are many reasons, including

Early access to new features, enhancements, and bug fixes
Opportunity to provide real-time feedback and have direct influence on the software
Extra support from StrongMail for installations and addressing reported issues
Test new software in advance of its availability

Below is a short list of some of the new features that will be available to 4.2 Beta program participants

Numerous usability enhancements
New EAS clustering options
New and improved APIs
New dynamic content testing engine
Enhanced standard reporting options
Business Intelligence Server integration for advanced and ad-hoc reporting

If you are interested in being 4.2 Beta program participant, contact us at product@strongmail.com.

Get the 411 on 4.1.1

Tue, 29 Jul 2008 03:16:42 -0800

This will probably be the last pun that I use to announce the release of a new version of StrongMail EAS and Message Studio (who am I kidding? It's not the last time).

I am excited to announce that the latest release of StrongMail EAS and Message Studio software is now available. This is an exciting release with many new features and security enhancements, including certification on Red Hat Enterprise Linux, versions 4.4, 4.5, and 4.6.

You can download the new version from the StrongMail FTP site. Just download the installation file(s), unpack them and then install at your convenience. Specific instructions for installation are included in the README file. For questions or for further assistance, please contact StrongMail Support.

Included below are details about many (but not all) of the big enhancements.

EAS

A new HighPriority mailing class has been added that allows Message Studio users to specify high priority for specific mailings.
Load balancing across Virtual IPs. Users can now distribute the load across IPs within a Virtual Server Group by designating a percentage of the total volume of messages to be sent through a particular IP address.
A new Feedback Loop report is now available. This report displays the count of FBLs received, categorized by ISPs.
A new failure category (8xxx) has been added for invalid addresses.

Message Studio

Ability to send mailings using Normal or High-Priority (related to the EAS enhancement above).
Ability to filter and sort templates in the Content tab of create/edit mailing screens. This feature allows users to include or exclude approved/unapproved templates and to sort the template pick list by last modified date.
Ability to do mass deletes on all list screens. This allows users to select one or more rows in any screen that displays multiple items and then click the delete button to remove all selected items at once.
Ability to copy a template or a content block from one department to another department within the same organization.
Campaign SmartLists: the most mailing assets (data sources, targets, lists, templates, mailings, etc) can now be assigned to a campaign. When a user does this, a new SmartList will be configured that contains the assets assigned to the campaign.
StrongTools menu: users can add a web application to be displayed under the StrongTools drop down menu and when clicked will be opened inside a Message Studio tab.
Enhanced the scheduling options for recurring mailings to allow very flexible options for launch cadences.

The README files have much more information about all of the new features and bug fixes in this release, so be sure to review it to get all of the details.

Got an idea for an enhancement you would like to see in a future release of EAS or Message Studio? Send an email to product@strongmail.com.

Quick and Easy A/B Testing

Thu, 24 Jul 2008 05:12:42 -0800

Testing elements of your mailings is one of the most effective ways to improve performance of your marketing campaigns and with email, unlike off line media (print, radio, TV) there is almost no additional cost associated with deployment.

When I talk to customers and prospects, I often ask if they are currently doing or planning to do any A/B testing of their messages. I am always surprised when they say that they want to, but don't. Most of them cite time and effort as the main reason, but some also say that it's too difficult to set up the data and track everything.

Pishaw!

A/B testing your email program doesn't have to be a cumbersome, laborious task. If you aren't doing any testing, it's easy to just try one or two things to see if they have any effect. And if you are thinking that it requires re-working your content, there are other aspects of your mailings that you can test that don't require any effort from your creative team.

In Message Studio 4, doing A/B testing is a piece of cake. Message Studio takes care of splitting and randomizing the data and makes it simple to configure each test with the variables you want to evaluate.

You can create between 2 and 20 splits in a single mailing, though if you are just starting out with A/B testing, I recommend that you start with a small number of splits, say 2-3. Within each split you can control a variety of variables including:

Template
Format (HTML, Text or multi-part)
Headers (From Name, From Address, Subject, etc)
Launch date and time

This is a great way to try out new elements of your mailing. The A/B testing feature in Message Studio lets you send the test to all or part of your subscriber list, so you can test a particular change with just a sample of your list (e.g., 20%) without affecting everyone else. After you send the tests and determine the winner, you can easily assign those parameters to the remaining unsent recipients and then launch. There's no need to create another mailing or figure out who received the test email and who didn't.

A/B testing doesn't have to be a one-time process either. You can test and tweak as much as you like. Once a month, week or day. Each time you do, you get valuable information about your subscribers and what they respond to in your emails.

Once you have mastered testing single mailing elements, you can move on to multivariate testing to learn how you can fine-tune your email campaigns even further.

For more details on how to configure an A/B split mailing in Message Studio, check out pages 129-130 in the Message Studio 4.1 User Guide.

Make Your Subject Line Work

Wed, 16 Jul 2008 06:03:12 -0800

I just received an email from one of our partners which had a fantastic example of how to use a novel, yet relevant subject line to pique recipients' interest and get them to read your email. Here it is:

Do your landing pages smell like your keywords?

I get so many emails that either try to trick me into opening with a subject line that is unrelated to the actual content (Instantly Own your own Business) or is so generic (Missive: May 2008) that even if I know who the sender is and want their email, I am not motivated to open it because it doesn't stand out amid the other noise in my inbox.

This example above demonstrates what you can do (with minimal effort) to improve the visibility of your message. I wanted to open it just to see what they were talking about. The subject line, while somewhat cryptic, made sense to me based on who the sender was (click on the link to see the whole header and top of the content window). The offer inside wasn't my cup of tea, but I forwarded it to some folks who would be interested.

My next post will be about how you can do very simple, very easy tests on your subject line to determine which ones perform best. you can use this to try out a bunch of new ones or just compare a new one against your existing subject line. Just because it's new doesn't mean that it's better.

Stay tuned!

Roles in Message Studio

Thu, 19 Jun 2008 11:58:18 -0800

If your company has multiple staff members working on your email marketing programs, you are probably interested in learning more about Message Studio's role capabilities. Roles can streamline your work flow and insure that individuals working on your email only have access to the functions relevant to them. This is especially important for those companies that are governed by security processes or by compliance regulations.

In Message Studio, a role is a collection of permissions that is assigned to a user. A role belongs to a single organization, but is available across that organization’s sub-organizations.

Message Studio includes four pre-defined roles: Approver, Content Manager, Data Manager, and Mailing Manager, each with different permissions across the functional areas of the application.

A description of each in included below.

Approver - An approver can edit, view, and approve message templates and mailings
Content Manager - A content manager can create, edit, delete, and view message templates, attachments, and content blocks
Data Manager - A data manager can create, edit, delete, and view internal data sources, external data sources, targets, suppression lists, and seed lists
Mailing Manager - The mailing manager has all permissions pertaining to a mailing

But those are not the only roles you can have. Message Studio allows you to create roles using any of the permissions that are available for each functional area. Below, you can see all of the different permissions that are available.

You can create roles specific to your business or based on the needs of different types of users. For security reasons, only super-users and administrators can create and edit roles, so you don't have to worry about unwanted roles popping up or existing roles changing beyond their intended scope.

Sending Content in Multiple Languages

Mon, 09 Jun 2008 06:40:37 -0800

If you are a marketer (or support a marketing team) that needs or wants to send emails in multiple languages which use different character sets, you can use Message Studio or EAS to accomplish that. EAS provides a bit more flexibility, since it allows users to set both the incoming and outgoing character set for an email template, but for most users, setting the outgoing character set is sufficient to meet their needs.

You may be saying right now, "Ivan, you're right, I HAVE been wanting to send emails in multiple languages, but I don't know how." Well, let me get you started. There are few concepts you need to understand so that yo can make the right choices about how to best create your content and configure your mailings.

For starters, let's differentiate between a language and a character set:

A language is the set of characters, signs, symbols, sounds of a communication system. It includes both syntax, semantics and phonetics that guide how the components of the language are used. English is a language; so are Hebrew, Italian, German, Spanish, Japanese, Tlingit, and Chinese, just to name a few of the approximately 7000 living languages.
A character set is a collection codes that reference characters/symbols of a language so that they can be used to display/process/store those characters/symbols electronically (typically in computer programs and in telecommunications. The character set is only a mapping; it does not contain any logic for how the characters are used.

Now that you are an expert in languages and character sets, let me clarify how you can send messages using different character sets. Like any mailing, you need content. In Message Studio, content has to be imported into the system in either ASCII or UTF-8.

ASCII is a character set comprised of the characters commonly found on keyboards in the United States. It is one of the most basic character sets and acts as sort of a minimum requirement for character sets. It supports most latin-based languages, but does lack some of the special characters of some languages.

UTF-8 is a super-set of characters from a variety of languages including single-byte characters like the ones in ASCII, as well as languages which use glyphs to represent whole words, such as Chinese. The great thing about UTF-8 is that it can be used to create content for many languages. The less great thing about UTF-8 is that it is not widely adopted in countries outside of the US and Canada.

Luckily, Message Studio (and StrongMail EAS) can both convert content from one character set to another. So, in order to send content to Chinese recipients using the Big-5 character set, you can create the original content in UTF-8, import it into Message Studio and then have Message Studio automatically send the message out using Big-5, which the email reader that the Chinese recipient uses can display properly.

The steps in the mailing work flow to do this require only a few extra clicks. When you upload the template into Message Studio, you open the ADVANCED section on the CREATE/EDIT TEMPLATE screen. You can then set the character set for both the headers and the body. When you launch the mailing, the message assembly engine will convert the characters from UTF-8 to the character set you specified and also set the appropriate header values.

As with all mailings, but especially for content in foreign languages (at least foreign to you), make sure that you test the template and the mailing. Beyond the normal testing process you may have in place, be sure to view the message using the same applications that recipients will be using. This will aid you in avoiding any embarrassments should the applications that recipients use have rendering issues that would not be evident using your normal testing environment.

Create a Compliance Token

Tue, 29 Apr 2008 06:55:02 -0800

In the United States and in many other countries, there are legal requirements for including certain text in every commercial email that is sent. To insure that the language and content of this text is consistent and conforms to the legal requirements, email marketers may want to create a custom content block to add to their mailings. In this post, I'll describe how you can set that up.

1. Define the Compliance Token

Create a content block file named CanSpamTokenFile.txt (you can use whatever name you like, but make it easily recognizable) with a token called CAN-SPAM (again, you can name the token anything you like, but try to select a token name that is unique and recognizable) and upload it into the Content Block section of the Content Library in Message Studio. You can create the content block file off line using the text editor of your choice or just write it in the text box of the CREATE CONTENT BLOCK screen.

Here is an example of the text you could use in the content block:

CAN-SPAM {
##First_Name##, you are receiving this message because you visited the ##Company_Name## website and signed up to receive information from us. If you would prefer not to receive future communications, click or copy/paste the following URL into your browser: ##Unsubscribe_Link## to be removed from this mailing list. All Mailings are provided by ##Company_Name##. Our address is ##Company_Address##.
}

NOTE: This is the format for creating tokens in content block files. You can learn more about tokens and content block files in this posting or in the Message Studio product documentation.

This example has tokens that references additional profile data from the target data source. If those token values do not exist in the target data source (First_Name, Company_Name, Unsubscribe_Email and Company_Address), the content block will not populate the values correctly.

To avoid having to put all of those values in every data source, you could create another content block file with tokens for Company_Address, Company_Name, Company_Address and Unsubscribe_Link, since those are not likely to change very often. Another option would be to eliminate the personalization within the content block.

2. Associate the Content Block File with a Template

After you have uploaded your template, scroll to the bottom of the EDIT MESSAGE TEMPLATE screen and click on the + icon next to Content Blocks. You will see the section expand and a shuttle control. The list on the left is all of the uploaded content block files. If you want to use a content block file with the template, select it with your cursor and then click on the right-facing arrow, which should move the selected content block file(s) to the list on the right. Then click on the SAVE button.

3. Insert the Token

Place the token into the email by inserting ##CAN-SPAM## at the appropriate location in the message template. You can do this in the template before you upload it, by manually typing it into the template via the Message Studio online editors or by using the personalization wizard. When the email is assembled, the token will be replaced by the contents of the content block file.

That's it. Now you have a compliance text block that you don't have to write in every version of your email. And you can use the content block in multiple templates, so it's always consistent, both in content and functionality.

StrongMail EAS and Message Studio 4.1

Tue, 01 Apr 2008 06:07:52 -0800

Despite it being April Fool's Day, this is no joke. It's 4.1 on 4/1.

StrongMail EAS and Message Studio 4.1 are now available for download. These latest releases of the StrongMail software have a lot a great new features that will appeal to a wide range of users. Customers using Message Studio 3.2.x will be especially interested in the new Migration Tool that we have included which will make the transition from version 3 to version 4 a snap!

Here's a quick breakdown of some of the new features in each version--

StrongMail EAS 4.1

Overflow to Disk
Customers can now configure their injecting applications to send SMTP messages to a StrongMail server at a high sustained rate. The StrongMail server buffers the incoming messages to disk to avoid sending server busy messages back to the injecting application. There are two modes, Memory Queue and Disk Queue, that users can choose based on their business requirements.

Pause/Resume Message Assembly API
StrongMail has added the ability for applications to request that message assembly be paused temporarily but still allow the StrongMail server to continue to accept transactional mailing SEND requests and queue them up until a resume request is received. This enables users to make changes to the transactional mailing without having to shut down the entire transactional messaging process.

Message Studio 4.1

Transactional Mailings
Customers now have the ability to create, manage, and test transactional mailings through the Message Studio user interface.

User-Defined Asset Lists
Most menu categories now support user-defined lists. Users can select items and either right-click or drag-and-drop items into the list to create your a custom collection for browsing and organizing data.

Expanded External Data Sources
This release introduces support for connecting to the following external databases: PostgreSQL, Sybase, IBM DB/2.

Automated Web Analytics Tags
The Add Tracking Tags screen has been enhanced to allow users to easily add parameters to the tracking URLs that are utilized by web analytics applications. Users can create their own tags or modify the default tags for the following products: Omniture, Coremetrics, and Google Analytics. This feature works with any link-based web analytics software.

Target Editor Enhancements
The Target Query editor now supports grouping terms with parentheses and allows the of deleting specific terms from a query. Additionally, a data preview button allows users to browse the values contained in a database column and select the value into the query.

Migration Tool
A new migration tool enables the migration of data from existing Message Studio installations from versions 3.2.3 and 3.2.4 to version 4.1 (upgrades from 4.0 do not need to migrate any data). The migration utility is automatically invoked when you run the setup script for Message Studio 4.1 using the upgrade mode.

These are just the highlights. There's much more in each of these releases than I have room to list. If you are a current StrongMail customer, visit the Support Portal today or contact StrongMail Support to get ready for Version 4.1! If you are not a current StrongMail customer and want more information about version 4.1, contact our Sales team to learn more.

Group Mailings by Campaign

Wed, 26 Mar 2008 07:01:54 -0800

When I travel to visit customers or get on calls with prospects, I am often asked about how to aggregate the report details for multiple mailings in Message Studio. Rolling up mailing data this way is key to evaluating how your different mailing types or mailing programs are performing at a global level or over time.

In Message Studio 4.x, there is a feature that makes it easy to roll up mailings into campaigns, which allows you to view mailing response data holistically. Setting the campaign field is not required when setting up and launching mailings, but if you would like to use it, here's how--

Go to ADMINISTRATION tab in the left navigation panel
Click on CAMPAIGNS
Click on CREATE button
Enter a CAMPAIGN NAME and click SAVE
Click FINISH (or close the CREATE CAMPAIGN tab)
Repeat as necessary

Now when you set up any type of mailing in Message Studio, you can select a campaign from the CAMPAIGN drop down menu. When you want to run the campaign-level reports, just go to the REPORTS tab in the left navigation panel and select CAMPAIGNS. You can select an individual campaign or multiple campaigns to be included in the report.

The Campaign report looks similar to the Mailing report, but allows you to view the both the aggregate information and the individual mailing data. If you see something interesting at the mailing level, you can easily jump to the report for that individual mailing just by clicking on the name of the mailing. You also have ready access to the failure details for each mailing within the campaign by clicking on the failure data in the campaign report.

Campaign reports are just another way you can look at your mailing data and with Message Studio, it is easy to group mailings together in a logical way to see the macro trends instead of just reviewing each mailing in isolation.

Using the Media Server in Message Studio

Fri, 14 Mar 2008 07:10:52 -0800

In Message Studio 4.0, users now have the ability to easily upload all of their HTML and image files all at once. The new Media Server feature will unpack the zipped files and automatically publish all of the images to StrongMail media servers or third-party servers so that when recipients get a message, the images will be served from the specified location.

The HTML template can also contain absolute (src="http://www.myserver.com/images/2008/picture.gif") or relative (src="images/picture.gif") paths for images. When the template is uploaded, Message Studio will scan the code for all image references. For any images that have relative paths, Message Studio will automatically convert the path to point to the specified image server.

To get started with using the media server in Message Studio 4.0, all you have to do is go to the Administration module in the left navigation panel and create connections to internal or external media servers. You can leverage the StrongMail tracking server (either on-board or off-board) as a media server or you can use a third-party server to host your images. In addition, you can set up a group of servers as a single media server for use with a load balancer.

When you set up a media server, you can designate the server as either writable or read-only. With a writable media server, when you upload a zip file with the HTML and images in it, Message Studio will upload the images into a temporary folder until you specify the media server. If you create a connection to a read-only media server, you must upload images directly to the media server outside of the Message Studio interface. If the media server configuration includes multiple servers, Message Studio will upload the file to each server.

Once you’ve set up a media server configuration in Message Studio, you can upload a zip file (containing images and a single HTML template) or an HTML template that includes image references on the Template import screen. Once you specify the media server the template should use, Message Studio will automatically update any relative image links within your HTML template to reflect the media server URL that you specified during set up.

That's it.

Now, when you preview the email template during mailing setup or when you launch the mailing and recipients view the email, the images in the template will be served by the media server.

Scheduling Mailings in Message Studio

Tue, 19 Feb 2008 09:19:17 -0800

Some emailers have the luxury of having an entire month (or longer) to setup and execute their mailings. They have weeks to plan, collect, and execute. But for many StrongMail customers, there is a constant barrage of mailings happening and the staff responsible for executing them can't wait until the last minute to get all of the pieces together and hit the Launch button.

Another scenario is that emailers want the mailing to start at a particular time, but won't necessarily be at their desk (or awake) to hit the Launch button at the desired time. For folks in these two situations (and maybe you, too), the Message Studio scheduler is just what you need.

Fortunately, using the Message Studio scheduler is a breeze. Any standard or A/B split mailing can be a scheduled mailing with only a few extra clicks. For standard mailings, the work flow is identical right up until the last step, so you don't need to do anything different as you setup the mailing. For A/B split mailings, scheduling is one of the components of the mailing that you can test, so you have the opportunity to schedule the splits together or individually.

Here are some screen shots of how you can set a standard mailing and an A/B Split mailing to be a scheduled launch:

Standard Mailings

When you get to the Launch screen in the Mailings work flow, just select "Scheduled" as the Launch Type and you will be presented with a Date and Time entry field to set when to launch the mailing.

A/B Split Mailings

When you get to the Launch screen in the A/B Test Mailings work flow, just select "Scheduled" as the Launch Type for one, multiple or all of the test splits and you will be presented with a Date and Time entry field to set when to launch the mailing. For A/B Test Mailings, you can select any combination of scheduled and launch now across the splits.

It's just that easy. You may even want to use the A/B split feature of Message Studio to determine if your current send schedule is optimal for your audience. As your audience grows, the most effective day or time of launch may change so it's a good idea to check it every once in a while.