Comments for STRUCK Blog http://struck.com/blog STRUCK is a creative shop that builds and promotes brands through a philosophy of making things greater than they are. Thu, 03 May 2012 19:45:49 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Smithsonian Bound by Daniel http://struck.com/blog/2011/11/smithsonian-bound/#comment-3733 Daniel Thu, 03 May 2012 19:45:49 +0000 http://struckaxiom.com/blog/?p=7791#comment-3733 Sure wish I could go to that display... Talk about inspirational logos! Sure wish I could go to that display… Talk about inspirational logos!

]]> Comment on Storytelling in Advertising by Donnie Clapp http://struck.com/blog/2012/02/storytelling-in-advertising/#comment-3732 Donnie Clapp Thu, 03 May 2012 15:52:49 +0000 http://struckaxiom.com/blog/?p=8015#comment-3732 New reader, new fan. Great stuff, Alex. You could have just spun this tale without researching quotes and providing links to examples and it would have been almost as good. Thanks for going that last mile to provide a real jumping-off point. New reader, new fan. Great stuff, Alex. You could have just spun this tale without researching quotes and providing links to examples and it would have been almost as good. Thanks for going that last mile to provide a real jumping-off point.

]]> Comment on The Pitch = Reality TV by Kyality http://struck.com/blog/2012/04/the-pitch-reality-tv/#comment-3731 Kyality Sat, 21 Apr 2012 14:23:45 +0000 http://struck.com/blog/?p=8192#comment-3731 Yeah, I'm still so confused how Subway can back shows like Chuck and Community and NOT see how the zAMbies concept fits so well with that demo. But again, that's the exact point of my post, the reality is sometimes pitch decisions just don't makes sense. Yeah, I’m still so confused how Subway can back shows like Chuck and Community and NOT see how the zAMbies concept fits so well with that demo. But again, that’s the exact point of my post, the reality is sometimes pitch decisions just don’t makes sense.

]]> Comment on The Pitch = Reality TV by Marcus Blankenship http://struck.com/blog/2012/04/the-pitch-reality-tv/#comment-3730 Marcus Blankenship Sat, 21 Apr 2012 01:09:56 +0000 http://struck.com/blog/?p=8192#comment-3730 Nice post. Did you notice that about half way through the episode, there was a subway commercial for their breakfast sandwitches? I wonder who did that spot... :-) I totally agree that the zAMbies were the better idea. Nice post. Did you notice that about half way through the episode, there was a subway commercial for their breakfast sandwitches? I wonder who did that spot… :-)

I totally agree that the zAMbies were the better idea.

]]> Comment on You Don’t Need an App by It’s Still the Golden Age – STRUCK Blog http://struck.com/blog/2012/02/you-don%e2%80%99t-need-an-app/#comment-3714 It’s Still the Golden Age – STRUCK Blog Fri, 30 Mar 2012 16:16:39 +0000 http://struck.com/blog/?p=8093#comment-3714 [...] any sound at all? Strategy leads us to the unique insights that help us decide if your audience needs an app, or if it’s smarter to create a mobile website. Will your audience really scan QR codes or is a [...] [...] any sound at all? Strategy leads us to the unique insights that help us decide if your audience needs an app, or if it’s smarter to create a mobile website. Will your audience really scan QR codes or is a [...]

]]> Comment on You Don’t Need an App by John Gross http://struck.com/blog/2012/02/you-don%e2%80%99t-need-an-app/#comment-3704 John Gross Wed, 21 Mar 2012 06:13:29 +0000 http://struck.com/blog/?p=8093#comment-3704 @all ... really appreciate taking the time to comment on the post and glad it struck (snicker) a positive chord with you. @Captain Ahab, I'd argue the the majority of consumer-facing brands that we'd be working with would have a very difficult time monetizing their app unless it's a pure entertainment play. Sadly, too few brands have recognized the opportunity to become publishers which would lead to the content monetization you mentioned. @all … really appreciate taking the time to comment on the post and glad it struck (snicker) a positive chord with you.

@Captain Ahab, I’d argue the the majority of consumer-facing brands that we’d be working with would have a very difficult time monetizing their app unless it’s a pure entertainment play. Sadly, too few brands have recognized the opportunity to become publishers which would lead to the content monetization you mentioned.

]]> Comment on Very Pinteresting… by Dylan John Mazziotti http://struck.com/blog/2012/03/very-pinteresting/#comment-3699 Dylan John Mazziotti Thu, 15 Mar 2012 19:46:32 +0000 http://struck.com/blog/?p=8111#comment-3699 Great article, Kyle. Great article, Kyle.

]]> Comment on We’re Struck. by Arlo Vance http://struck.com/blog/2012/02/we%e2%80%99re-struck/#comment-3698 Arlo Vance Thu, 15 Mar 2012 16:07:28 +0000 http://struckaxiom.com/blog/?p=7928#comment-3698 I really want to love the new logo, but the kerning between T and R… I really want to love the new logo, but the kerning between T and R…

]]> Comment on You Don’t Need an App by Colin http://struck.com/blog/2012/02/you-don%e2%80%99t-need-an-app/#comment-3697 Colin Thu, 15 Mar 2012 01:45:12 +0000 http://struck.com/blog/?p=8093#comment-3697 Wow! That was refreshing to hear some common business sense coming from an ad agency. I guess you really are more than just an ad agency. Everyone is stumbling over themselves to get an app out and they are doing the me2 routine with no solid strategy behind it. You have a new fan! Wow! That was refreshing to hear some common business sense coming from an ad agency. I guess you really are more than just an ad agency. Everyone is stumbling over themselves to get an app out and they are doing the me2 routine with no solid strategy behind it. You have a new fan!

]]> Comment on Beware of the Stray Ladder by Austin Holt http://struck.com/blog/2011/11/beware-of-the-stray-ladder/#comment-3696 Austin Holt Wed, 14 Mar 2012 06:04:55 +0000 http://struckaxiom.com/blog/?p=7797#comment-3696 "The true value of a brand comes from a company’s internalization of what makes them different..." A simple truth, but how right it is. “The true value of a brand comes from a company’s internalization of what makes them different…”

A simple truth, but how right it is.

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