Opus Magnum

Farmhouse-Mkt-header

Farmhouse Market Offers Fresh Food 24/7

When their local, organic creamery, Cedar Summit Farms, closed in early 2015, Kendra Rasmusson ’12 M.B.C. and her husband, Paul, took action. They saw...
Mark Addicks

The Case for Learning How to Think

When it comes to teaching Executive MBA students how to strategize, Mark Addicks, adjunct professor and chair of Marketing Innovation, believes in the...
Storyboarding a prototype

Hacking Social Change

Puppy parties. Matchmaking apps. Game shows.These are just a few of the creative ideas generated by leaders from more than 40 nonprofit organizati...
Minneapolis skyline

Why Is Target Doing Cartwheels?

Building a $3 billion dollar business with 23 million users and $500 million in savings for customers is no easy feat. Yet, Sarah Peterson-Post and a ...
Dr. Penny Wheeler, president and chief executive officer of Allina Health

The Health Care Continuum

Health care is rapidly evolving and changing for the better. In Minnesota, more people have access to care, there are increasing care delivery options...
Douglas Jondle, left, research director at the Center for Ethical Business Cultures at the University of St. Thomas and Ron James, right, president and CEO of CEBC

The Rules of Engagement

Some of the biggest questions global corporations operating in emerging markets need to confront concern ethics. Doing business in or with developing ...
Exec Ed Classroom Shots

Diving Into Data

This spring, I participated in Marketing Data Analysis: Design, Dissect, Decide through Executive Education. The program, which includes 20 hours of i...
Jay Ebben

Outside Consultant Features Jay Ebben

On Sunday, April 10, Jay Ebben, associate professor of entrepreneurship at the University of St. Thomas Opus College of Business, was featured in the ...
equations on whiteboard

Data Analytics: Like a Boss

We need to have a discussion about marketing analytics; primarily, we need to discuss what this means because I’m seeing two distinct camps forming an...
equations on whiteboard

Data Analytics: Ask the Right Questions

Public Service Announcement: If you’re not intimately familiar with formulas, functions and tables in Excel, you really want to get your hands on an a...
Dan McLaughlin

Data Analytics for Everyone

Cognitive computing has entered the business enterprise as an important tool. The term “cognitive computing” refers to a computer’s ability to functio...