http://www.studionorth.com Be brave. Be bold. Be true. Wed, 20 Jan 2016 23:18:32 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.1 http://www.studionorth.com/blog/any-volunteers-studionorth-team-members-pitch-in-locally-and-globally/ http://www.studionorth.com/blog/any-volunteers-studionorth-team-members-pitch-in-locally-and-globally/#respond Tue, 19 Jan 2016 18:22:58 +0000 http://studionorth.wpengine.com/?p=8919 Everyone talks about “giving back.” At StudioNorth, we like to give back the way we do everything else—creatively. Toward the end of 2015, our team members found fun, engaging ways to help make the world a better place, both locally and in far-flung corners of the globe. Here are three of our stories.   BOOSTING]]> http://www.studionorth.com/blog/any-volunteers-studionorth-team-members-pitch-in-locally-and-globally/feed/ 0 http://www.studionorth.com/blog/can-your-b2b-web-content-outperform-those-tiny-recycling-codes/ http://www.studionorth.com/blog/can-your-b2b-web-content-outperform-those-tiny-recycling-codes/#respond Mon, 07 Dec 2015 16:16:38 +0000 http://studionorth.wpengine.com/?p=8641 Plastic packaging makers don’t really want me to recycle. How do I know? Because the recycling codes stamped into plastic packaging are tiny, hard to find and often impossible to read. I end up throwing away lots of packages I could probably recycle, because I either can’t find the little triangle, or I can’t read]]> http://www.studionorth.com/blog/can-your-b2b-web-content-outperform-those-tiny-recycling-codes/feed/ 0 http://www.studionorth.com/blog/reptiles-robots-and-drunks-5-takeaways-from-content-jam-2015/ http://www.studionorth.com/blog/reptiles-robots-and-drunks-5-takeaways-from-content-jam-2015/#respond Wed, 18 Nov 2015 08:00:39 +0000 http://studionorth.wpengine.com/?p=8309 On November 5, several StudioNorth team members dedicated a day to Content Jam, where we heard “experts in content strategy, SEO, analytics, promotion, conversion, and measurement ... share their smartest tools and techniques.” Here are our biggest individual takeaways:   THE FOUR F’S DICTATE WEB BEHAVIOR People (e.g., customers visiting your website) are basically lazy,]]> http://www.studionorth.com/blog/reptiles-robots-and-drunks-5-takeaways-from-content-jam-2015/feed/ 0 http://www.studionorth.com/blog/insert-headline-about-b2b-writers-block-here/ http://www.studionorth.com/blog/insert-headline-about-b2b-writers-block-here/#respond Tue, 10 Nov 2015 15:22:40 +0000 http://studionorth.wpengine.com/?p=8267 A blank page, a flashing cursor, and a dial tone in your head. Whether you write for a living or just for the fun of it, we’ve all sat at a keyboard and stared vacantly at that vast empty expanse, waiting for the words to magically start appearing. As journalist and author Gene Fowler said,]]> http://www.studionorth.com/blog/insert-headline-about-b2b-writers-block-here/feed/ 0 http://www.studionorth.com/blog/4-ways-to-ruin-a-perfectly-good-webinar/ http://www.studionorth.com/blog/4-ways-to-ruin-a-perfectly-good-webinar/#respond Tue, 03 Nov 2015 15:55:42 +0000 http://studionorth.wpengine.com/?p=8193 You’ve been asked to give a webinar, and you want to knock it out of the park. So you compile all your information and opinions into an airtight outline, and design a lovely PowerPoint deck. Then you practice until you know your presentation cold. Good to go, right? Well, it’s a good start. But lots]]> http://www.studionorth.com/blog/4-ways-to-ruin-a-perfectly-good-webinar/feed/ 0 http://www.studionorth.com/blog/does-your-customer-journey-have-anything-to-do-with-your-actual-customers/ http://www.studionorth.com/blog/does-your-customer-journey-have-anything-to-do-with-your-actual-customers/#respond Tue, 27 Oct 2015 08:30:38 +0000 http://studionorth.wpengine.com/?p=8134 No customer has ever said, “I have an important purchase to make. Time to go on a journey!” Yet everyone in business-to-business marketing talks about the “customer journey.” The concept has become an important framework for marketing strategy, and essential to customer experience management. So it’s important to get it right. Many have tried to]]> http://www.studionorth.com/blog/does-your-customer-journey-have-anything-to-do-with-your-actual-customers/feed/ 0 http://www.studionorth.com/blog/simplicity-the-one-word-designers-should-teach-b2b-marketers/ http://www.studionorth.com/blog/simplicity-the-one-word-designers-should-teach-b2b-marketers/#respond Mon, 19 Oct 2015 16:19:43 +0000 http://studionorth.wpengine.com/?p=7990 Last month, I attended the LinkedIn B2B Forum in New York City. After listening to several insightful presentations on the customer journey, marketing technology, measurement, relevance, and new research findings, I had my own “Hallelujah” moment during the final panel discussion of the day, “Insights from the Cutting Edge.” It came when Margaret Molloy—Global CMO]]> http://www.studionorth.com/blog/simplicity-the-one-word-designers-should-teach-b2b-marketers/feed/ 0 http://www.studionorth.com/blog/three-reasons-studionorth-says-ihearthit/ http://www.studionorth.com/blog/three-reasons-studionorth-says-ihearthit/#respond Tue, 06 Oct 2015 17:30:14 +0000 http://studionorth.wpengine.com/?p=7944 Here at the Studio, we’re very grateful to partner with several healthcare companies. From technology providers and startups, to pharma companies and health systems, we are passionate about putting patients at the center of care. That’s why we’re participating in the #IHeartHIT initiative for National Health IT Week! Originated by HIMSS—the not-for-profit Healthcare Information and]]> http://www.studionorth.com/blog/three-reasons-studionorth-says-ihearthit/feed/ 0 http://www.studionorth.com/blog/agency-creatives-overcoming-your-inner-sell-out/ http://www.studionorth.com/blog/agency-creatives-overcoming-your-inner-sell-out/#comments Thu, 01 Oct 2015 16:48:12 +0000 http://studionorth.wpengine.com/?p=7883 When I was in art school, I majored in visual communications. However, I loved to paint and took a lot of fine art classes. Even though I was studying to be a graphic designer, I longed to be one of the fine artists. I’ll never forget a story from one classmate. A woman asked to]]> http://www.studionorth.com/blog/agency-creatives-overcoming-your-inner-sell-out/feed/ 8 http://www.studionorth.com/blog/inside-the-smartphone-studionorths-top-10-favorite-apps/ http://www.studionorth.com/blog/inside-the-smartphone-studionorths-top-10-favorite-apps/#respond Tue, 22 Sep 2015 11:54:58 +0000 http://studionorth.wpengine.com/?p=7722 Ever wonder what your coworkers do on their phones all day? What new apps are informing them, entertaining them or making their lives easier? I asked my StudioNorth colleagues about their favorite apps, and their responses ran the gamut from creative expression to complete timewasters—choosing a Top 10 was just about impossible. Maybe you’ll find]]> http://www.studionorth.com/blog/inside-the-smartphone-studionorths-top-10-favorite-apps/feed/ 0