• Fusing cold weather essentials with a futuristic edge, the new drop leans into an on-trend space age aesthetic, featuring reinvented Ultraboost and ACE footwear silhouettes and bold, playful apparel pieces, perfect for styling winter outfits
• Shot through the lens of renowned French photographer Julien Boudet and his creative studio, Bleu Mode, the campaign vividly captures the space-inspired collection debuted by former French international footballer Djibril Cissé and cross-country skiing champion Frida Karlsson
• Marking their second collaboration together, adidas and Moon Boot’s new offering launches worldwide from November 20, 2025, in stores and online https://www.adidas.com/sportswear

Today, adidas and iconic winter boot brand Moon Boot unveil their second and final capsule collection. Following the inaugural FW24 drop, the second capsule follows a similar creative direction, bringing a mountain-to-street spirit whilst taking cues from off-planet exploration. The fresh range of statement outerwear and footwear channels each brand’s signature DNA, bringing together adidas’ tech-ready materials with Moon Boot’s playful imagination.

Designed for movement and winter comfort in urban environments, the versatile pieces are built with winter-ready materials in a cool-tone color palette, capturing the essence of modern sportswear style. Merging functionality with futuristic style, the latest drop comprises of oversized puffer jackets, tracksuits and base layers created for cold-weather environments, as well as two new footwear models – the signature UB 1.0 and a fresh iteration of the ACE.

Highlight pieces include:

ADIDAS X MOON BOOT FOOTWEAR

Designed for warmth and comfort, the latest adidas x Moon Boot footwear brings mountain energy to the street with two updated silhouettes. The Moon Boot Ultraboost takes adidas’ iconic responsive BOOST and refreshes it with a versatile lacing system. The Moon Boot ACE brings a winter-ready padded upper to adidas’ signature Lightstrike midsole, built for active exploration.

ADIDAS X MOON BOOT PUFFER JACKET

The adidas x Moon Boot puffer jacket is designed for cold-weather environments, mirroring the playful, oversized design language of Moon Boot’s icon boot. The high shine and reflectivity of the jacket adds a futuristic edge.

ADIDAS X MOON BOOT LAYERING PIECES

The women’s collection includes a range of full-length leggings, long sleeve tops and shine onesies in black and purple – the upper apparel features integrated thumb holes in the sleeves, making them functional, comfortable and ideal for layering.

Fronting the campaign is former renowned French international footballer Djibril Cissé and cross-country skiing champion Frida Karlsson, each bringing a unique blend of individuality, style and self-expression, from the pitch to the alpine tracks.

Djibril Cissé is known not only for his explosive career on the pitch, but also for his fearless approach to fashion and self-expression. A longtime disruptor in both sport and culture, Cissé brings an unapologetic energy and presence to the campaign – his persona reflecting the collaboration’s bold tone. Frida Karlsson is a Swedish cross-country skiing champion, embodying the fusion of high performance and modern cool. As one of winter sport’s rising stars, her drive, discipline, and connection to the natural elements bring authenticity to the collection’s mountain-to-street narrative, aligning with adidas’ performance roots and Moon Boot’s alpine heritage.

The standout looks are presented in Bleu Mode’s signature style, with photographer Julien Boudet drawing on his visual language shaped by sport, hip-hop, and automotive culture. This influence adds depth to his creative role in the campaign, where streetwear and motorsport aesthetics collide in a playfully disruptive way.

In homage to lunar exploration, the campaign also showcases Tardigrade 2.0 – the first conceptual drivable space vehicle of its kind created by German motorcycle builder Hookie – to illustrate the stylistic opportunities unlocked when the two worlds collide.

• adidas and Arte’s head-to-toe range is a celebration of sportswear style in football, featuring apparel, footwear and accessories elevated with artisanal embroidery and intricate lace trims in the North African flag colors of red, green, white and black
• In a campaign and collection centered around the significance of football in Morocco, shot by photographer Ilyes Griyeb, with additional imagery featuring footballer Brahim Díaz, the visual storytelling spotlights the people and places that make up the fabric of football culture and communities in the African diaspora
• The adidas x Arte capsule collection is available to buy now on adidas.com/sportswear and via the via the adidas app

Today, adidas and Belgian elevated streetwear label Arte Antwerp unveil the inaugural head-to-toe collection from their partnership, designed to provide a refined vision of sportswear silhouettes through the lens of street culture.

Following the recent launch of the all-white Lightblaze POD shoe, in a campaign fronted by Belgian former footballer and friend of adidas and Arte Mousa Dembélé, the new collection features the same textural depth and premium craftmanship seen in the initial footwear drop, echoing design sensibilities of Arte’s mainline collection through touches of elegance and minimalism coming together with adidas’ sporting expertise.

The capsule of apparel, footwear and accessories from the two brands is a celebration of how North African culture has influenced European football style. From colors to detailing, the pieces connect directly to the significance of football in Morocco – where the sport unites the continent and its diaspora, transcending background, heritage, and identity to create a common ground.

Arte’s DNA, deeply tied to founder Bertony Da Silva’s Angolan roots and European upbringing, meets adidas’ global football influence to tell a story that resonates far beyond the pitch. The collection is inspired by North Africa’s impact on football and the continuing achievements of iconic athletes from its nations. Reflecting the partnership’s focus on the untold stories of European athletes of the African diaspora, the campaign features Brahim Díaz – an adidas athlete whose Moroccan-Spanish roots echo the cultural narrative at the heart of this season.

Shot by Ilyes Griyeb, the Moroccan-born, Paris-based photographer known for his authentic reportage, the campaign captures the texture of everyday life in North Africa, documenting life around a football pitch in Marrakech featuring people from the local community. Griyeb’s visual storytelling – raw, honest, and detailed – offers the perfect lens to frame the new adidas x Arte collection, capturing grassroot football in Morocco and highlighting the significance of the sport in this nation and across the continent.

The capsule collection blends adidas Sportswear silhouettes with Arte’s design craft. Hero pieces of the collection include the ADIDAS Z.N.E. tracksuits, knitted long-sleeve jerseys and graphic t-shirts with an Arabic text overlay on the back – translating to “Sport Unites Africa” – complemented by jerseys and shorts in corresponding colorways. The pieces have a clean and elegant aesthetic, elevated with artisanal embroidery, intricate lace trims and seasonal colors of red, green, white and black – a nod to the flag colors of North African countries.

Completing the looks are a set of accessories in matching colors, including sling bags, socks and caps, accompanied by a range of footwear silhouettes – the Lightblaze POD ZIP in black and Adilette slide with embroidery detail coming out in December, with the new Trivela sneaker silhouette coming out in February 2026.

Speaking about the adidas x Arte capsule collection, Bertony Da Silva, Arte Founder & Creative Director, said:“This first capsule with adidas is inspired by the raw energy of African football culture, a world defined by community, expression and resilience. The pieces reflect the cultural energy that surrounds the game and the people who give it meaning. Our new campaign is built with and by local voices in Morocco. From the photographer to casting director, models to set team, every still and scene is rooted in collaboration.”

Priced from €45 – €220, available in sizes 2XS-2XL for apparel and UK sizes 3.5-14 for footwear, the adidas x Arte capsule collection launches worldwide from December 5, 2025 in stores and online. There is also an elevated Z.N.E. PU leather jacket within the collection, priced at €450, available exclusively via Arte.

Born from sport with comfort at its core, today, adidas drops an all-new sportswear capsule. The collection is inspired by the way the next generation continues to turn tradition on its head with how they move through the world, opting for a fresh comfort-first mindset and rejecting old-world pressures. 

To get closer to this mindset, adidas reached out to uncover more about the rise of the cosy fit. Nine in ten believe the clothes they wear impact how mentally comfortable they feel, and over three quarters say they are more likely to thrive in multiple aspects of life when rooted in a true feeling of comfort. With this in mind, adidas’ sportswear capsule is built for next-level comfort both at home and on the streets with a full collection of casual, stylish fits for both men and women.

Fronted by a raft of next generation trailblazers, including global award-winning actress Hoyeon, US gymnast sensation Nia Dennis, American football superstar Tua Tagavailoa, and Chinese national sprinting champion Xie Zhenye, the campaign reveals how choosing comfort in mind and body has given them confidence, more internal headspace, and the ability to embrace any challenges within their journey of progress.

Delving deeper, adidas also found that three-quarters believe the feeling of comfort helps them be more ambitious as well as pursue causes they care about, whilst over half say their confidence is boosted when wearing comfortable apparel. In China, comfortable clothes are related more to life success and achievements, whereas in Japan, the community believes in being able to express themselves better. Meanwhile, in the UK and US, relaxed apparel relates to feeling more comfortable within themselves.

Inspired by these collective insights, the all-new capsule features a selection of versatile pieces that offer a minimalist aesthetic and cloud-like comfort, with several pieces also made in part with recycled materials. Each garment has a relaxed fit and is ideal for those looking to level up their everyday sport streetwear style whilst remaining cosy throughout the day.

Key looks include:

• Women’s Rib Dress: A straight minimalist silhouette in block-colour black, which can be worn individually or layered for a more expressive look. Features a twister racerback detail, crew neck cut, and side split hem for an added edge
• Men’s Classic Tee paired with Woven Pants and Coach Jacket: Paying homage to sport heritage, the woven pants and coach jacket offer an oversized and relaxed fit, in a neutral but bold colour pairing. The ribbed crewneck tee complements the look with a stylish mixture of textures
• Women’s Oversized Hoodie with Rib Crop Top and Biker Shorts: A muted pastel toned top designed with a cropped hem and matching shorts in soft rib knit material, creating an effortless fresh but cosy look which can be easily layered with a slouchy oversized hoodie
• Men’s Fleece Hoodie layered over Oversized Tee and Fleece Shorts: Relaxed fit basic tee with a vibrant red block logo paired with a boxy hooded jumper which boasts an oversized aesthetic. Complemented by baggy fleece-lined shorts ensures comfort through every move and moment

Speaking about the collection, Jo Aberg, Vice President Design at adidas, said: “Gone are the days where conforming to traditions is the norm. Instead, we are seeing the rise of a comfort-first mindset amongst the next generation and the consensus that living in this feeling is how they thrive. We also know that when it comes to self-confidence, being comfortable with who they are and what they wear has a huge impact on their lives. With this very much our inspiration, our new capsule fuses fresh looks with optimum comfort and fit and looks to serve the next generation as they drive culture forward and move through the world with purpose.”

Speaking about the design journey, Rob Lee, Vice President Brand Expression at adidas, said: “Taking inspiration and combining and remixing the best pieces across our entire portfolio, from performance to fashion, we set out to create a capsule that takes fit and comfort to the next level. When designing each look, we pinpointed the styles and silhouettes that carry all-round versatility, before landing on the modern remix twists, neutral color palettes and the best fabrics that would bring it all to life. Everything that we created kept the wearer’s experience in mind – we wanted to make sure they felt fresh – and I definitely think that these key looks do exactly that!”

The role of comfort being a catalyst is celebrated in the campaign as a collective of adidas partners share the power of choosing a comfort-first mindset and the inspiring impact it has had on their life.

Speaking about the campaign and collection Hoyeon shared: “Opting for comfort continues to prove so valuable in many aspects of my life. Whether this be me taking a moment to relax on set and feel comfortable within myself before the next take or choosing looks that give me an inner confidence and comfort in my own skin, this mindset and approach continues to help me progress and evolve.

This is largely why I was so drawn to adidas’ new capsule and feel so in tune with the message its inspired by. The pieces really capture the beauty and balance between minimalistic design, cosy fit and stylish aesthetic. The signature piece for me is the ribbed dress with its subtle detailing which elevates its simplicity and gives a fresh everyday look.”

The adidas sportswear capsule is available worldwide from June 15 on the adidas website, in stores and via the adidas app, with early access available from June 9.

References

_{adidas commissioned research conducted by Vitreous World across 1,203 respondents in UK, US, Japan and China, aged 16-24.}

Born from sport worn for style, today adidas reveals an all-new label – adidas Sportswear. Complementing the brand’s Performance and Originals labels, the new line aims to level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes, for decades.

Global superstar, Jenna Ortega, makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style, passion and purpose, unapologetically expressing all that she is and all that she stands for.

Actress, advocate, producer, style icon, plus so much more, Jenna is a true reflection and champion of individualism and versatility – aligning perfectly with what adidas Sportswear has been designed to embody and aptly symbolizing how the next generation is showing up in the world.

Speaking about her experiences and involvement, Jenna Ortega shared: “The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.”

Sporty in essence, the adidas Sportswear collection offers specific performance technologies through simple cutlines, colorways and stripped back design details, with comfort running through its every fiber. Curated to serve the next generation during multiple moments, as they tackle the sport of life, each iconic piece can be remixed to create a unique look or remain a subtle yet striking fit if worn as is. 

Marking the label’s debut drops, AVRYN and Tiro Suit take center stage, the perfect on-point aesthetic and uniform for kicking back with friends, heading to practice, or exploring the city for the weekend. Key details include:

• Tiro Suit Collection: Reimagining adidas’ iconic tracksuit silhouette with a deep heritage in football, the Tiro Suit translates sport design cues specifically for Sportswear. Fronting the collection, the all-black timeless co-ord – Tiro Suit Up Advanced – remains sporty at its core but takes on a new identify, as the classic 3- stripe set brings functionality to the fore whilst maintaining a minimalistic look. With the potential to create a variety of fresh looks, Jenna Ortega remixes it by pairing with a shirt and tie for her on-set moments but then switches it up with a gold sequinned crop for an evening out with friends.
   
• AVRYN: Made in part with recycled materials, the shoe also fuses BOOST and BOUNCE technology in a new way to offer comfort both inside and out. This AVRYN drop includes two colorways, a muted two-tone black and grey with minimal red detailing, as well as all-grey version with black signature 3-stripes complete with purple accent, origami inspired finishes and an exaggerated heel tab, AVRYN provides a fresh and versatile look and feel, making it easy to pair across a number of everyday looks.

From muted colorways to bold prints and stand out ensembles, the wider collection also features a silk-like striped Express Dress, which takes all the design elements of a wrap style silhouette, remixed with boasted collars and soft, comfortable ribbed cuffs. Whilst striking when worn alone the tie front fit can also easily be subbed in as a lightweight jacket and layered over a basic ensemble. Meanwhile, the relaxed fit Express Jersey is inspired by a 90’s football aesthetic with a two-tone colourway and offset white piping with a comfy casual fit. Jenna wears the long-sleeved pullover with matching purple Tiro Suit Up Advanced Trousers for a co-ordinated and comfortable fit as she makes her way to set. Finally, the sport style Coach Jacket comes in a classic monochrome colour scheme, but with an oversized fit and shine-finish fabric to give an added level of style and comfort. Cuffed sleeves with 3 stripe detailing and oversized collars add subtle contemporary touches to the piece.

Speaking about the new label, Senior Designer, adidas Sportswear Jasmin Bynoe at adidas, said: “Expertly blending sport silhouettes with fresh detailing, adidas Sportswear brings together adidas’ latest performance technologies and comfort-first looks to elevate the wearers’ everyday style. We are so excited that Jenna has joined the adidas family and will be fronting the label, as the new line is a true celebration of self-expression and individualism – aligning perfectly with all that she stands for. Offering a range of pieces that can be used as a blank canvas for each wearer to pair and style as they see fit, we paid close attention to incorporating specific cutlines, colourways and stripped back design details, so that the collection works no matter what the wearer’s day looks like.”

Alongside Jenna Ortega, the campaign will also see a wider collective of adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression, including Premier League current golden boot holder and music lover Son Heung-min, professional basketballer, off-court sketching enthusiast and self-care advocate Trae Young, Women’s Super League forward and nature lover Mary Fowler and renowned gamer and thrill-seeker Carolina Voltan.

Reflecting on the new campaign, Trae Young shared: “My everyday life is shaped around being a professional athlete and fearless competitor on the court – staying focused, competitive, and driven at all times. But I’ve learned to really embrace the quieter moments. Self-care and leaning into my art help me to recharge during my downtime off the court – helping me give the game all I’ve got. The Tiro Suit is ideal for me when I am off duty as I can use it as a base layer, levelling it up with a contrasting green checked golf-inspired top for days on the green, but also stripping it back with a gold chain layered over a basic white tee for those times where I need more of a toned down, effortless look.”

Reflecting on the new campaign, Son Heung-min shared: “Whilst my day-to-day focus is shaped around my performance on the football pitch, whether that is for my club or country, I also love to spend time enjoying my other hobbies. Whether that’s gaming, fashion or music, each of these allow me to keep a fresh mindset, helping me maintain my competitive edge. These different areas of my life also mean I need wardrobe staples with versatility, which is why I am such a big fan of adidas’ new label, Sportswear – it really is the perfect blend of sport, style and comfort!”

adidas Sportswear’ will launch worldwide from February 9 on the adidas website, in stores and via the adidas app, with early access available from February 2.

About adidas

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people across the globe and generated sales of €21.2 billion in 2021

Today, adidas reveals its latest drop from all-new Sportswear label, the Z.N.E. collection. A collection of comfy and relaxed fits built with innovative materials including AEROREADY technology and four–way stretch fabric for maximum comfort. The collection of hoodies, trackpants, tees and shorts, offers a minimalist and distraction-free design, ideal for everyday and fan centric occasions.

Debuted by icons at the forefront of style and sport, the campaign brings together global superstar, actor and producer Jenna Ortega, actor and model Hoyeon, Lioness and Manchester United’s star forward Alessia Russo, Germany’s footballer and Olympic champion Melanie Leupolz, Minnesota Timberwolves record-breaking shooting guard Anthony Edwards and actor David Yang. Whilst showcasing the range of comfort-first looks, each also share how it helps to keep them in the moment, whether supporting or representing their national team, watching their favorite artist perform live, or kicking back and binging the latest fandom series this summer.

Speaking about the collection, Jenna Ortega, said: “I grew up playing soccer, as did my entire family. It was our favorite sport to watch and play together. I just love how the competitive spirit of the game makes you stay in the moment. The latest drop of the Sportswear label, adidas Z.N.E. is perfect for just that – comfortable, and easy to throw on to watch for any sporting event.”

From performance to lifestyle, the new collection remixes the original design, fusing it with adidas’ AEROREADY technology and stylish yet subtle features, all whilst maintaining adidas Sportswear’s comfort first DNA. Embracing a stripped-back aesthetic that can be styled in various ways to suit individual style, the key looks from the collection include:

• Women’s World Cup Expression: In celebration of the qualified adidas federation teams, the Z.N.E. Premium Full Zip and Z.N.E. Premium Pants co-ord take on an additional identity. Keeping it clean with an all–white color palette and simplistic detailing, the fit proudly showcases the national team‘s crest on the upper chest and mid-leg all whilst ensuring comfort remains central.

• Z.N.E. Premium Full Zip paired with Z.N.E. Premium Pants or Z.N.E. Leggings: Boasting a casual yet coordinated look, the men’s Full Zip hoodie offers an all-round relaxed fit with added shape through its ribbed hem, cuff construction and high rounded neckline. Maintaining similar design cues, the women’s version instead adopts a batwing aesthetic with added form through its shoulder structure helping to offset its boxy silhouette. Whilst the men’s look matches it with close to the body full- length pants with a tapered cuffed ankle finish, the women’s expression pairs it with soft-to-the-touch leggings, complete with split hem detailing, reduced seaming and a smooth finish.

 

• Premium Overhead Hoodie and Shorts: Mirroring the same material construct as the Full Zip and Pants, the men’s hoodie and short combination gives a fresh look and feel with its pink fusion colorway and clean-cut detailing. Built with a kangaroo pocket and all-round clean seaming, the pullover garment also features an extra high neckline when the hood is up, for added comfort. Similarly, the women’s Overhead Hoodie and Shorts remains understated in detail but still bold in essence owed to its all-white color palette, resembling the men’s look with identical cutlines and stylistic features. The hoodie offers an oversized, boxy aesthetic whilst the shorts bring the pairing together with its split hem detailing and wide leg fit.

 

• Women’s Z.N.E. Tee and Z.N.E. Shorts: Offering a cropped fit, the basic short sleeve tee also boasts a striking pink fusion hue, whilst a contrasting thick ribbed hem and neckline provide added shape. Complete with a bold block color adidas logo on the chest, the tee is paired with matching double-knit shorts, which offer a mid-rise relaxed fitting, elasticated waist and drop back finish for all-round comfort.

• Men’s Z.N.E. Premium Polo and Z.N.E. Premium Shorts: Drawing on classic sporty cues, the crisp white polo provides a regular fit, complete with a fold over collar feature and a three-button placket. Subtly elevated through contrasting black detailing, the shirt keeps it no-fuss, offering a smart casual feel when worn with the cozy fit white Z.N.E. shorts.

Speaking about the new drop, Tricia Shumavon, VP Product Apparel at adidas, said: “With the Women’s World Cup on the horizon, fans across the globe will be coming together to celebrate their national teams, so we set out to create a range of looks that keeps their fan experience comfort-first. Featuring an exclusive federation expression, set to debut on the players as they enter the pitch and during the anthems, the full tracksuit look is designed to keep athletes in-the-moment, with its distraction-free aesthetic, as they step out on to the pitch to represent their nation. But even beyond sport, we know that there are a range of occasions where people just want to relax and feel comfortable, so this collection of everyday looks is built to provide exactly that, all whilst keeping style front of mind this summer.”

Speaking about the new line and being a face of the label’s latest collection, Hoyeon shared: “When it comes to my personal style, I like to keep it simple. I usually go for a minimalistic look with clean colors or subtle details. That’s why I really like the Z.N.E. collection. Each piece is simple and versatile and can be worn for different seasons and occasions, whether I’m on set or at a concert. I enjoy mixing and matching to create new looks while still being comfortable and stylish, no matter what I’m doing.”

adidas Sportswear’s Z.N.E. collection will launch worldwide from June 27, on the adidas website, in stores and via the adidas app.

• Inspired by dance and crafted for comfort, the sportswear collection celebrates the female form in movement 
• A fusion of adidas’ sports DNA and Rui Zhou’s distinct style, the capsule launches eight statement lifestyle pieces including a Bodysuit, Side Split Maxi Skirt, Dress and the new AVRYN footwear
• Launching on 1 March, adidas Designed by Rui Zhou collection is available via selected retail stores, and online at adidas.com.

​​​​​​Today, adidas announces the launch of its collaboration with world-renowned womenswear designer Rui Zhou with the adidas Designed by Rui Zhou 2024 Spring/Summer collection. 

The new capsule brings Zhou’s celebrated signature style of fabric manipulation and striking cut outs – which have accrued a fanbase of some of the biggest names in music culture – to adidas sportswear, creating a collection that effortlessly intertwines rhythm, style and comfort across eight striking and dynamic pieces. Featuring a Bodysuit, Bike Shorts, Sweatshirt, Tracksuit and Side Split Maxi Skirt – each piece is a unique celebration of the female form, designed to be worn as statement piece or layered for comfort with a stylish edge. 

The nine statement pieces and are presented in either a pastel spring colour pairing of lilac and grey, designed to bring energy and vividness, or classic black and white for a monochromatic look. Standout pieces include the adidas Designed by Rui Zhou Dress and Rui Zhou’s reinterpretation of the adidas AVRYN shoe. The adidas Designed by Rui Zhou Dress features a dramatic side split and eye-catching cut outs to enhance how movement not only looks but feels. The dress symbolises a true coming together of both brands, the adidas 3 Stripe is emblazoned across this striking silhouette. The Rui AVRYN shoe is a new ballerina inspired silhouette featuring adidas’ BOOST and Bounce technologies for versatility and comfort, with an added pop of interest from a bold metallic heel. Accompanied by either an ankle or knee-high socks featuring Zhou’s cut out design, the adidas Designed by Rui Zhou AVRYN footwear encourages the community to boldly style their looks as an homage to self-expression. 

Rui Zhou said:

“I’m delighted to launch this capsule with adidas, with free-flowing movement at its core, combining our signature cut-outs, layering and sheer texture with adidas sportswear to create pieces that are easy-wear but with attitude.  Each piece heroes the female form in all its facets, championing and juxtaposing strength and delicacy, repose, and exertion. Together, we aim to inspire our communities to embrace the softness and delicacy of movement whilst celebrating imperfection and fragility into the everyday.”

Tim Smeets, Senior Product Manager, adidas said:

“This has been such an exciting collaboration to work on as we had a clear vision inspired by Rui Zhou’s work since the beginning. Rooted in movement, the interplay of creativity, emotions, style and sport this capsule embodies will offer our community a new way to express themselves.”

The adidas designed by Rui Zhou collection is available from today (1 March) at select retailers.

 

ABOUT ADIDAS

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 22.5 billion in 2022. 

ABOUT RUI ZHOU

Founded in 2019, Rui Zhou creations feature novel physical aesthetics and perspectives, allowing a wider range of women and individuals from diverse backgrounds to feel inspired and recognized, and empowering them to confidently express themselves in their own ways. Rui Zhou’s creativity explores imperfection, she expresses her fascination with unfinished and broken things, whilst uplifting the duality of fragility and strength in these things. Advocating for the connection between clothing and the wearer’s body to find self-expression and ultimately “love what makes you, you”. Rui Zhou’s designs have been showcased multiple times at Paris Fashion Week and have earned her numerous accolades in both Chinese and international fashion competitions. Notably, she was the first Chinese designer to reach the finals of the LVMH Prize and ultimately won the 2021 Karl Lagerfeld Prize.