Style Strand Media Blog

Business Storytelling – From Good to Memorable in Customer Journey

Social Media Marketing Specialist — Sun, 21 Jan 2018 15:50:17 +0000

Customers no longer want good products or services. They look for memorable ones! Stories are experiences. When you share a story, you relieve an experience and invite others to share it in with you. Joseph Pine and James Gilmore emphasized the shift in “The Experience Economy: Work in Theater and Every Business a Stage” (Harvard Business School Press, 1999): “Every business competing for the future is customer-centric, customer-driven, customer-focused, customer-yadda-yadda-yadda. So what’s new? This is new: Experiences represent an existing but previously unarticulated genre of economic output.”

Identity-Based Marketing and Media

Antonel Neculai — Mon, 22 Aug 2016 13:16:43 +0000

75% of marketers say their organizations and tech stacks are not set up to provide an integrated customer experience across media channels and devices as a result of poor Cross-Device Identification (XDID). Almost all marketers indicate they are in the market for high-quality XDID solutions, but do not have the confidence to make a choice. The future is now as XDID allows you to deliver a more relevant customer experience that engages today's connected consumers.

#NewKlout to Help People Improve Influence Score

Antonel Neculai — Fri, 07 Feb 2014 19:48:48 +0000

Klout introduced #NewKlout, its newer version of their influence score. The new version helps people not only measure the influence, but also increase it. Klout team took into consideration the conclusions most of the social media experts agreed upon: the best way to increase your influence and make an impact online is to share great content.

CircleCount – Free Social Media Marketing Tool to Monitor Your Effectiveness on Google Plus

Antonel Neculai — Sun, 02 Feb 2014 18:40:27 +0000

Are you truly effective on Google Plus? CircleCount is a tool we recommend for measuring the network effectiveness of your social media marketing efforts on Google Plus. One interesting aspects related to using Google plus is that search engines treat posts as any other web page on the internet. Google does that, anyway, offering page ranks and position in search results. Combine that with the authorship feature promoted by Google and the power to build effective communities and you get the feeling of the full power Google Plus has earned in the social media realm.

Facebook Paper – Revolutionary iPhone App

Antonel Neculai — Sat, 01 Feb 2014 19:08:37 +0000

Facebook will launch a new iPhone app that is much more than just an improvement of their controversial app. On February 3 Facebook will lauch Paper, an app that, according to pundits, will revolutionize Facebook itself.
Paper adds horizontal scrolling to newsfeed, a feature first seen in Flipboard. It also provids a new way of posting on Facebook, using a WYSIWYG blog style editor. This might bring Facebook posts closer to Google Plus, adding more advanced formatting.

Facebook Changes Newsfeed Algorithm to Increase Engagement

Antonel Neculai — Fri, 24 Jan 2014 00:08:02 +0000

Facebook's newsfeed algorithm suffered a change recently. The newer version of the newsfeed rolled out toward the end of January 2014 shows less text status updates from business pages and more text-based status updates from friends. The switch in the weight allocated to different types of status updates is based on the continuous effort made by Facebook to increase engagement (likes, comments, shares and clicks) and provide a more visual and compelling experience to the newsfeed. First to be demoted are the text-only status updates, the spammers' preferred tool. Showing less text-only status updates in the news feed is probably not bad. On the other hand, link-share posts will be pushed higher on the hierarchy. The reason lies in the way people interact with such posts. Research showed that people preferred more the status updates where links were not explicitly included, and interacted more with the messages where links were removed. Do not worry though, removing the link after you typed it or copy-pasted it in the post will still show the image pulled by Facebook and the web connection. The image and the description are still clickable.

Marketing Goals Template for 2014

Social Media Marketing Specialist — Thu, 26 Dec 2013 15:54:36 +0000

The marketing plan is one of the most important components of the recipe for success for any small business. Don't you agree that writing a marketing plan is a daunting task? Writing a marketing plan is not enough, though. You have to write a good marketing plan if you want to offer your business a chance to get in front of most competitors. Bonus: a quick overview of what other successful business owners have planned and prioritized for their marketing efforts for 2014. Set your business on the path to success with this free marketing goals template for 2014!

Customer Analytics for Dummies – IBM Limited Edition

Social Media Marketing Specialist — Mon, 23 Dec 2013 19:08:15 +0000

As business owner you need to leverage any opportunity to get valuable information about your business and ways to improve its processes. It is hard to find a business that does not need an internet presence. You want your business to be successful so you have probably invested in building a good website and (hopefully) a great social media presence. Many people are using the internet to find your business, research for details on your products and services and, depending on the type of business, even make the purchase online. Download "Customer Analytics for Dummies" and learn how to acquire new customers, grow customer lifetime value, retain customers at risk of defection, and enhance customers loyalty and advocacy. One of the most powerful advantages of using internet is the opportunity to gather a lot of useful information about your potential customers, analyze their behavior and purchase intent and tweak the process to enhance its effectiveness and improve your bottom line. But this is true only provided that you are using ways go gather data, analyze it and squeeze business intelligence out of it.

5 Digital Trends with Significant Impact on Marketing Strategies

Antonel Neculai — Wed, 04 Sep 2013 14:11:40 +0000

The job of marketing a business is more complex than ever. You have to do more with less and innovate for long term momentum while staying on top of ever-changing business and consumer trends. The following 5 digital trends have serious strategic implications for every business owner or brand marketer.

No Revenue Share for the Lousy

Antonel Neculai — Wed, 29 May 2013 13:58:56 +0000

I am getting bombarded with offers from companies willing to share revenue with us in exchange of promoting their product or service to our clients. There are, in my mind, only two types of products or services: the good ones, and the lousy ones! Sharing revenue with a successful organization in exchange of promotion does not compensate for a sub-standard product or service. The business market in United States is so big that allows for great companies to run shoulder to shoulder with bad ones. The race usually filters out the pros from the fakes, but somehow the process repeats itself over and over again.