Google see a natural link as one which is acquired by creating quality content on our sites, therefore enticing a user to link back to the site as a reference. The problem is, no one is likely to see your content unless you publish it at high traffic sites around the web, like article directories, however the links pointing back to you are not natural, you can easily see how this is a catch twenty two right.

So if we want our sites to rank highly we need to build links that are as natural as possible but what kind of elements fo natural links possess? An important element is that the links originate from a relevant page, there is no point getting a link from a fishing site, if your site concerns the global financial market, not only does this link look fake but it also passes little relevance.

Another important aspect of a natural linking campaign is to understand that natural links don’t only point back to the homepage of a site, they point to lot’s of deep pages referencing different types of content. Build links to all the content rich areas of your site and if your site doesn’t have any I think it’s time you started a blog.

When it comes to building links it is best to link slowly, natural links don’t all occur in the same day, this makes the link growth look unnatural and spammy, so stay away from buying links as you are putting the future health of your site at risk. Try and develop a consistent but natural link building pattern that shows a natural growth in your sites link popularity.

An important thing to remember is that natural links are not reciprocal, if you have agreed a link exchange this type of juice is worth next to nothing. Google will easily pick up on link exchanges and you could even face site penalties for excess reciprocal links. These are just a few tips to remember when link building, Google does not make the job easy for SEO’s but it is something we must grit our teeth and get through.

Source: Ezinearticles

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We know that keywords are the foundation on which any SEO strategy is built. The pages you will create are optimized around the keywords, the content you will create will be focused around those keywords, the links you build will be to those keyword pages, and you will syndicate and promote those same keyword pages across relevant user, web and social communities.

So this brings us to the conclusion that choosing the right keywords can make or break your SEO campaign ahead.

Some examples of wrong keywords:

1. The keyword has very little or no traffic
2. The keyword has not been searched for in the past 2 years
3. The keyword shows a downward trend over the years
4. The keyword has nothing to do with your business, or the services/products you offer
5. The keyword is VERY competitive (you don’t want to spend the next few years chasing a

keyword)
6. The keyword cannot translate into a conversion for your business

How to choose the right keywords?

Choosing keywords has nothing to do with your understanding of your business. While this is a bold statement to make, choosing the right keywords is more about studying statistical, analytical and factual data of the keywords performance and user behavior over years.

So let’s see how we can overcome the wrong keyword traps.

1. The keyword has very little or no traffic

There are many tools that let can help you understand the traffic potential of the keyword you plan to choose. Google AdWords gives a free tool that can be very useful in understanding the traffic potential (volumes in last month, local volume, and global volume) for your keyword. In addition you can check out the competition you will probably face in targeting that keyword. You will also find various permutations and combinations of your keyword and their traffic potential, and decide to choose a better keyword that is a traffic puller as well as has minimum competition. If the keyword does not show up with traffic numbers (as in case of keyword with very low volume), then it’s time to analyze your keyword again.

There are a variety of paid tools as well, but I am mostly an advocate for the free stuff.

2. The keyword has not been searched for in the past 2 years

If your keyword has not been search for in the past, it’s unlikely that the keyword will suddenly start attracting traffic, unless you have some inside information into a new trend.

Using Google AdWords tool in point above, and using another tool like Google Insights you will get an idea into the history and performance of those keywords. Google Insights gives you keyword volume percentage, and a graph which shows the trend of keyword usage from 2004 till date. It can also tell you which countries show maximum usage of the keyword, and permutation and combinations of the keyword with traffic volume. I have found many right keywords using this tool.

3. The keyword shows a downward trend over the years

If the keyword you plan to choose is showing a downward spiraling trend, its best to avoid that keyword. Targeting a keyword takes a long time, effort and patience (not to forget money), and in that time the keyword could become worthless.
Using Google Trends you can predict rising or falling interest in your keyword, industry, geography, business etc. Used in combination with Google AdWords and Google Insights you will be more capable of predicting the traffic potential of a keyword.

Another great place for checking the trends is on a site like Twitter. There are millions of people talking about everything under the sun. Search for your keyword and see if people are talking about it, and what they are saying. Some very useful keyword hints can come out this effort, not to mention some good contacts.

Enter your keyword in the search box. Check if there are any Blogs, Lenses, and Forums etc about the topic. Spending some time on these sites can give you insightful information into keyword usage, variations and possible trends. Even better, invest some time and participate in these sites.

4. The keyword has nothing to do with your business, or the services/products you offer
This seems silly, but you will be surprised with the number of keywords that lead to a page that has nothing to do with the information you are searching for. Before we blame the search engines, look deep into your own list of keywords. Do all of them relate to your business, products and services? Or are some just attractive as they pull lots of traffic?

5. The keyword is VERY competitive (you don’t want to spend the next few years chasing a keyword)

Personally I stay away from very competitive keywords unless your business depends on it or your pride. In my case I want to rank #1 for the keyword “seo expert“. It’s very competitive, but very relevant so I don’t mind spending a year or so chasing it. But would I spend my time trying to rank for the keyword “SEO”? You get it.

6. The keyword cannot translate into a conversion for your business

There is a lot of time that needs to be invested in choosing the right keywords, analyzing their traffic potential, studying their competition, following their trends and usage. Now what if you manage to rank well for those keywords, only to realize the traffic from certain keywords just does not convert into business.

Check to see if the keywords you are targeting will attract buyers or window shoppers.
Avoiding these pit falls will help you target the right keywords, and then the next step is to build a SEO strategy around those winning keywords.

Source: Ezinearticles

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The first thing that a web SEO consultant has to be able to do is to communicate like a pro with real people face-to-face. Unfortunately this is a skill that a lot of online SEOs have trouble with. Maybe it’s one of the reasons they became an internet marketer or webmaster in the first place. But consulting clients are real people and they will want to meet you in a professional office and you will need to prepare sales presentations for your services as well as make numerous phone calls during the course of the engagement.

The ability to communicate with clients goes a lot deeper than merely having the confidence to meet clients directly for a successful consultant. Most clients running websites (or at least those who will be paying your fees)are likely to be corporate managers rather than technicians and so you will have to have a refined ability to communicate the details of your work in laymans terms. There’s a language barrier that often exists between technically minded webmasters and SEOs and corporate managers that can be difficult to bridge.

One of the best modern examples of a successful web SEO consultant is an unassuming Swiss genius (and one of the pioneers of modern SEO), Ardan Michael Blum or SEO Geneva. Blum’s success at getting first page rankings for his clients is only equalled by his ability to discuss the details of ‘keyword subjectivity’, contextual linking, density and Page Rank with the non-technical minded.

For those who don’t think they are up to the full range of tasks required to be successful offline, don’t give up hope. There are a lot of ways to make money online as an SEO. But for those who are up to the challenge of dealing with clients, meetings, phone calls, staff and an office. I highly recommend you consider pursuing the idea of becoming a web SEO consultant. Good luck!

Source: Ezinearticles

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1. Above all other things that will make or break your site jumping into the first page of the organic rankings is the keyword in which you are after. Before you even begin to design your site you must first know which keyword or phrase that you are going to try and rank for. Along with your one main keyword or keyword phrase you are going to want to pick about 3-4 other keywords related to your target keyword.

2. Make sure your page is related to your keywords and they are not forced into the content a ridiculous amount of times to try and yell at the spider. This might get you initial traffic but your readers will be turned off by this since your website is obviously designed for Google and not for your audience.

So when writing content for your website it is important that you write for the user with SEO keywords in mind and not for the search engine with the user as an after thought. Through personal experience i have seen often times pages with better content rank higher than sites that focus exclusively on the keywords

3. It is important that your primary keyword phrase appears inside of your H1 tag and your meta tag. While including the keyword in the Meta tag make sure to also accurately describe what information is on the site.

4. Have the linking around your site done in anchor text that describes your keywords instead of “click here” or something else that has absolutely nothing to do with anything. Google looks at this anchor text so why not place some of your keywords there. It is also a good practice to use this strategy while interlinking the pages within your domain.

5. The last tip is to make sure that your site is easy to use and navigate. Sure it might look cool to see all these pictures and ads everywhere as soon as someone gets to your page, but it can often be overwhelming to the visitor and they will not even know where to start.

A simple page with a good size font so it is easy for the reader to read goes a lot further with your customers than you would imagine. Especially since for some reason the majority of internet users are still using Dial up or some other slow connection so if your page is filled with all kinds of images and movies and moving parts it may time out while it tries to load or your potential customer could give up and move on to the next site.

Source: Ezinearticles

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First Things First - Getting the targeted Traffic

Getting targeted traffic is the first thing to consider while monetizing a website. You should remember the fact that the traffic flowing to your website should see what they are expecting. Irrelevant traffic will simply bounce from your website, thereby increasing the bounce rate. As you may know, it is impossible to get 100% targeted traffic. However, there are many ways where you can maximize the amount of targeted traffic to your website. This can be done by analyzing the keywords and placing your advertisements in the best publisher sites out there. Thankfully there are many keyword research tools that will guide you to place ads in the best publisher’s website.

Monitoring The Real Time Traffic

Keeping a track of the real time traffic will help you to know the effectiveness of the monetizing process. Though there are many traffic monitoring options available out there (some of them are free), you should make sure that your choice gets you wealthy real time data about the search engine traffic. You should also be able to compare the search engine traffic with the conversion of traffic into customers so that you will be able to clearly identify the effectiveness in your keyword strategy.

The Services

There are some services out there were you can make use of the keyword analysis tools and bid on the keywords to place ads. These are great options to increase the targeted traffic to a website as the ads will be placed in the top quality publisher’s website after extensive keyword research. These service providers will have a huge database of the traffic details of the publisher sites, where you can research and bid on keywords to create successful advertising campaigns.

Remember the fact that the success of any website does not depend upon any traffic. Instead it entirely depends upon the targeted traffic from search engines.

Source: Ezinearticles

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There are tactics out there to do that with, and involve submitting articles to article directories with a resource box linking back to your money site. Other tactics include submitting videos to all the major video sites with a link to your money site as well in the description information. Bookmarking all of these sites on all of the bookmarking services allows other users of the bookmarking services to find your money site. High page ranking sites such as all these mentioned above (Web 2.0 sites) get indexed easy by the search engines, and therefore give you link juice, and visitors from the searches that happen when people search for your keywords.

If you are trying to use the tactics of article submission, video submission, and bookmarking, you know that it takes time to submit to each and every one of the major Web 2.0 sites that you really should be using. After a while you’ll find that you would rather hire someone to do that tedious task, and free yourself to do other things. Using 65 Social/ Web 2.0 sites can be daunting if you have to sign up for them all yourself, not to mention submitting content to them on a regular basis. This could be a full time job in itself. Well if you don’t have the time, or the money to outsource these tasks to someone else, you will need to look for software packages that will do the task for you.

There are services out there that use the latest in Web 2.0, Niche Finding services, Article Submission services, Video submission services, Social bookmarking, and RSS Feed services. You can even find packages that have all of your marketing needs bundled up in one package. Let’s talk about each of these above described services.

First, Niche research and keyword research is research done to help you find a niche to work in. You will need to know the difficulty of the niche that you select, and be able to tell if that niche is even worth pursuing. You need to find a tool to help pick the best keywords to use for your niche, and let you know not only how much competition you have in that niche, but also show you how many links are found with that keyword on any of the Web 2.0 sites.

Next, with Article submission, your articles should be spun to make several different articles that are 30% or more different than the original article. If you’re lazy, and don’t like writing articles, you can find services that will spin the article for you. These articles will now create an influx of backlinks and web traffic after they get submitted to the major article directories.

You should create videos, and submit them to all the major video sites. All you have to do is find a video submitting software that will upload the video into the major video sites at the click of a button. This takes a while because of the size of videos, but you can walk away, and come back to see that your video has been submitted.

When it comes to Bookmarking, you should bookmark all the sites that you’re creating to create more backlinks from these social bookmarking sites. You can find a bookmarking software package that will do all the bookmarking for you.

Source: Ezinearticles

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As the premiere search engine around, Google has bragging rights to being the most sought after basis for any website’s popularity. It is the go-to guru on every category imaginable-from corporate stocks to housekeeping-Google knows best.

What many do not know, however, is how to get to the top ranks of Google’s search pages. It is not an easy feat, at least it used to be difficult to even land on the top ten pages of Google’s search rankings. These days, however, a number of technology savvy individuals have discovered a way to put their client’s websites on the Google map. And the system is quite simple, actually-through the use of keywords.

Using the most advanced system has its merits but so does going back to the basics. One secret is backlinks; that is, infusing high ranking pages with a certain number of backlinks that lead site visitors to target sites. Whatever the site’s theme or content is, it pays to know where to inject your links. These links will not only be the lifeblood of your website, and thus, your business, they also serve as the best way to promote your site on a daily basis.

Of course, one has to toe the line when it comes to backlink building. You don’t want to be tagged as a Spammer and banned from a site forever.

Make Your Website Keyword-Rich

One of the most effective ways to make full use of keywords is by creatively filling your website with content that are not just keyword-friendly but keyword-rich as well. You need to optimize your site for web readability and maximize it to make it searchable. Both can be achieved by using keywords to the most ingenious way possible and scattering them across your website.

Not only will these keywords be visible to your customers’ naked eyes, Google spiders and bots will also be able to recognize the keywords as they crawl around your website. When these bots and spiders latch on to your keywords, you are guaranteed a nice, cozy spot at the top of Google’s search page rankings.

However, it is important to note that you should not overload your website with these keywords. All you need to do is place them strategically all across your website, just enough cleverly crafted placement that guarantees you the attention your website sorely needs to rise to the Google pinnacle.

Source: Ezinearticles

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The problem with this is that everyone else in your industry and niche is using the same keywords and phrases. In order to rise above the competition, you are going to either have to fork out a lot of cash, or find new and fresh keywords for your search engine optimization and marketing efforts.

The best way to do this is through keyword research tools, which can be found online in many locations. These tools allow you to enter a keyword or phrase, and receive back many combinations and additional uses of those keywords. You will also receive general information about how often that keyword is searched. These web based software are free, although you can receive additional features and information for a fee.

When choosing which of these keywords you want to employ in your search engine optimization and marketing, think about the fact that the more popular a keyword is, the more you have to pay for pay-per-click sponsored advertising and the harder it will be to break through into the search results. However, if you choose keywords with the lowest searches you will not receive much traffic. Choose words somewhere in the middle for best results. And don’t only do this activity once-you are not the only one using keyword research for optimization, and the words you use now may be more popular later.

Source: Ezinearticles

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There are many ways to acquire these one way links: write good content that will make other sites want to link to your site naturally, write articles and post them to article directories, submit your site to the top directories, set up a blog on your site, ask for reciprocal links just to name a few.

There is an alternative that will allow you to get even more backlinks from authority sites: submit digital products (software, eBooks) to download sites. Major download sites have Google Page Rank as high as PR6, PR7 and even PR8, but the page rank varies from PR0 and up.

There is a viral aspect to this method. Over time you can literally gain dozens of semi-permanent one-way links to your site, some with a high Page Rank.

You will get traffic both as a result of your higher ranked site (as a result of using this method) as well as traffic from the download sites you submitted to. The same goes for additional profit, some will be as a result of higher rankings and some from the download sites, although conversion rates from download sites is low. You don’t have to be a technical person, i.e. programmer. The process is simple enough that anyone can do it and you can find ready made software that can be re-branded if that is the route you want to take. This is a method I have used to successfully get my sites ranked in the top 10.

Source: Ezinearticles

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Link building is a practice of getting the other semantically similar websites to feature our link on their websites. Link building constitutes finding viable business partners willing to endorse your site.

One of the best approaches for selecting a link partner is use of Search Engine results for the keywords we want to rank for. Usually we treat those websites listed in a search result for our competitive keywords as our competitors. But, if we think them as thematically relevant website we could find a potential link partner in them.

It is dubious; that every website comes in Search Engine result for our search term would be our direct competitor. Those websites might be competing with our keywords but not for our product or services. It could be better understood by the following practical example.

A person sells beauty and fashion magazine through web. To target the right audience, the keyword “beauty product” would be appropriate for him. Rather than competing for the rank, it would be better for him to look for the websites selling beauty products. Those websites can easily be a link partner as they could also get opportunity to promote their product through magazine.

Employ this technique to deliver dual benefit. It would not only help you to get backlinks from quality and highly ranked website that make your website available for the Search Engine crawlers to visit. But also benefit you to get classified visitors from those websites.

Getting links from those websites is a tedious job and require proper planning and execution. If your website has pages that ranks then you can simply swap links with them. Else, you can also post banner or ask for text links from those websites; however this approach might cost money.

Hence, for link partnership, selecting the websites that rank well for your targeted keyword, can weight in Gold. Utilizing the good position and brand value of those websites could raise your chances of being noticed.

Source: Ezinearticles

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