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<title>Subtraction.com</title>
<link>http://www.subtraction.com</link>
<description>Khoi Vinh's Web Site</description>
<dc:language>en</dc:language>
<dc:creator>desk@subtraction.com</dc:creator>
<dc:rights>Copyright 2009</dc:rights>
<dc:date>2009-06-30T19:45:23+00:00</dc:date>
<admin:generatorAgent rdf:resource="http://expressionengine.com/" />
 

<item>
	<title>Jean-Luc Godard Interviews Woody Allen</title>
	<guid isPermaLink="false">http://www.subtraction.com/2009/06/30/jean-luc-godard-interviews-woody-allen</guid>
		<link>http://feedproxy.google.com/~r/subtraction/~3/7FGSR9Hyj9E/jean-luc-godard-interviews-woody-allen</link>
		<description>&lt;p&gt;Gold mine of a discussion between two giants, from 1986.
&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/subtraction/~4/7FGSR9Hyj9E" height="1" width="1"/&gt;</description>
	<dc:subject />
	<dc:date>2009-06-30T14:45:23-05:00</dc:date>
<feedburner:origLink>http://www.subtraction.com/2009/06/30/jean-luc-godard-interviews-woody-allen</feedburner:origLink></item>

<item>
	<title>Typography in Doubt</title>
	<guid isPermaLink="false">http://www.subtraction.com/2009/06/29/typography-in-doubt</guid>
		<description>&lt;p&gt;Over the weekend, resigned to the couch while fighting a cold, I watched John Patrick Shanley&amp;#8217;s movie adaptation of his own play, &amp;#8220;&lt;a href="http://movies.nytimes.com/2008/12/12/movies/12doub.html"&gt;Doubt&lt;/a&gt;.&amp;#8221; It&amp;#8217;s a truly superb piece of dramaturgy that&amp;#8217;s gripping and not a little depressing, to be honest. But it&amp;#8217;s also sure to reward any viewing, so thought-provoking and thoughtful are the plot and dialog throughout the movie&amp;#8217;s 104-minute running time. That includes the movie&amp;#8217;s beautifully simple titles, too. In fact, the titles of this film are so effective, they reminded me of how rare a thing is truly intelligent, rewarding typography.&lt;/p&gt;

&lt;p&gt;These titles are not flashy at all, just quietly authoritative in their evocation of tradition and faith and understated in their suggestion of betrayal and suspicion. Though I can&amp;#8217;t identify the typeface unequivocally, it&amp;#8217;s almost certainly some variant of &lt;a href="http://fontshop.com/fonts/downloads/bitstream/cheltenham/"&gt;Cheltenham&lt;/a&gt;, a handsome serif face designed at the end of the 19th century by &lt;a href="http://en.wikipedia.org/wiki/Bertram_Goodhue"&gt;Bertram Goodhue&lt;/a&gt;. &lt;/p&gt;
&lt;h3&gt;Careful Type Casting&lt;/h3&gt;

&lt;p&gt;In more ways than one, Cheltenham makes for an astute choice. In addition to designing Cheltenham, Goodhue was an architect closely associated with the neo-Gothic style, and he had a prolific career building a series of imposing American churches &amp;#8212; churches which were as tradition-bound as the one at the center of Shanley&amp;#8217;s tale of suspected impropriety in a mid-century Bronx Roman Catholic school. That location, too, is important&amp;#58; many of Goodhue&amp;#8217;s buildings were built in New York in the first several decades of the twentieth century, and so are regionally contemporaneous with the movie&amp;#8217;s setting and social context. &lt;/p&gt;

&lt;div class="pic-mid"&gt;&lt;img src="http://subtraction.pmhclients.com/images/uploads/2009-06-29-doubt-titles-01.jpg" alt="Doubt Titles 1" width="505" height="275" /&gt;&lt;/div&gt;

&lt;p&gt;That subtle but meaningful harkening back to the typographer&amp;#8217;s personal history, his works and his ideas, and the subsequent link drawn to the subject matter of the movie makes for sharp, canny typography. It&amp;#8217;s not just Cheltenham&amp;#8217;s aesthetic benefits that are conscripted into service for these titles, but also the ideas that typeface evokes. As typographic selections in cinema go, it has to rank up there among the smartest, and certainly among the most conceptually rewarding I&amp;#8217;ve seen.&lt;/p&gt;

&lt;div class="pic-mid"&gt;&lt;img src="http://subtraction.pmhclients.com/images/uploads/2009-06-29-doubt-titles-02.jpg" alt="Doubt Titles 2" width="505" height="275" /&gt;&lt;/div&gt;

&lt;p&gt;Also, it must be said that &lt;em&gt;The New York Times&lt;/em&gt; also uses a cut of Cheltenham, one &lt;a href="http://typographica.org/000723.php"&gt;redrawn by Matthew Carter&lt;/a&gt;, in our print edition. Our &amp;#8220;Chelts,&amp;#8221; as we refer to them affectionately, are a core part of our brand &amp;#8212; which obviously explains my predilection for these titles. You could argue, too, that typesetting the word &amp;#8220;Doubt&amp;#8221; in the preferred typeface of the paper of record &amp;#8212; rightly or not, &lt;em&gt;The Times&lt;/em&gt; has always been a bastion of certainty &amp;#8212; offers another, more contemporary but no less shrewd, dimension to the typography. Whether this is an intentional reading of the selection or not &amp;#40;I&amp;#8217;d bet good money that it was no accident, though the Gray Lady plays no part in the plot of the film&amp;#41;, the added reading and ambiguity just makes these titles richer, in my opinion.&lt;/p&gt;

&lt;div class="pic-mid"&gt;&lt;img src="http://subtraction.pmhclients.com/images/uploads/2009-06-29-doubt-titles-03.jpg" alt="Doubt Titles 3" width="505" height="275" /&gt;&lt;/div&gt;

&lt;h3&gt;In an Alternate Universe&lt;/h3&gt;

&lt;p&gt;If this praise isn&amp;#8217;t convincing enough that this kind of typography is rare, a quick tour of the DVD extras offered with &amp;#8220;Doubt&amp;#8221; should be more convincing even. The typographic choice made for these titles shows what might have been, had the movie&amp;#8217;s titles themselves been designed by less capable, less thoughtful hands.&lt;/p&gt;

&lt;div class="pic-mid"&gt;&lt;img src="http://subtraction.pmhclients.com/images/uploads/2009-06-29-doubt-extras-01.jpg" alt="Doubt Extras 1" width="505" height="275" /&gt;&lt;/div&gt;

&lt;p&gt;In lieu of the inspired use of Cheltenham, these extras rely on that standby of pop-cultural interpretations of classical and medieval design&amp;#58; the overused typeface &lt;a href="http://fontshop.com/fonts/singles/creative_alliance/trajan_regular/"&gt;Trajan&lt;/a&gt;. Exquisitely, even ostentatiously serifed, Trajan has, through much abuse, come to serve as lazy shorthand for anything vaguely traditional, formal or, in cinema especially, anything remotely dramatic. &amp;#40;Not to missed&amp;#58; this &lt;a href="http://www.goodiebag.tv/episodes/06_trajan_is_the_movie_font.htm"&gt;amusing video indictment&lt;/a&gt; of the use of Trajan in movies.&amp;#41; &lt;/p&gt;

&lt;div class="pic-mid"&gt;&lt;img src="http://subtraction.pmhclients.com/images/uploads/2009-06-29-doubt-extras-02.jpg" alt="Doubt Extras 2" width="505" height="275" /&gt;&lt;/div&gt;

&lt;p&gt;And that&amp;#8217;s the tole Trajan is playing here in the titles for these DVD extras&amp;#58; lazily telegraphing &amp;#8220;Doubt&amp;#8221;&amp;#8217;s most superficial qualities. Gone is the research, the thought and the tasteful restraint that went into the movie&amp;#8217;s titles. In their place&amp;#58; 3D rendering, hideous drop shadows and, in case you somehow missed the fact that &amp;#8220;Doubt&amp;#8221; is a movie about a Catholic school, a shadow of a cross. &lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/subtraction/~4/PebkqI22AoE" height="1" width="1"/&gt;</description>
	<dc:subject>Design, Movies</dc:subject>
	<dc:date>2009-06-29T19:13:57-05:00</dc:date>
<link>http://feedproxy.google.com/~r/subtraction/~3/PebkqI22AoE/typography-in-doubt</link><feedburner:origLink>http://www.subtraction.com/2009/06/29/typography-in-doubt</feedburner:origLink></item>

<item>
	<title>Goodbye to Way Back When</title>
	<guid isPermaLink="false">http://www.subtraction.com/2009/06/26/goodbye-to-way-back-when</guid>
		<description>&lt;img src="http://subtraction.pmhclients.com/lens/2009-06-26-farrah-michael-small.png" alt="" width="400" height="195" /&gt;&lt;img src="http://feeds.feedburner.com/~r/subtraction/~4/2RIDKtqbyeA" height="1" width="1"/&gt;</description>
	<dc:subject>Pop Culture</dc:subject>
	<dc:date>2009-06-26T11:21:45-05:00</dc:date>
<link>http://feedproxy.google.com/~r/subtraction/~3/2RIDKtqbyeA/goodbye-to-way-back-when</link><feedburner:origLink>http://www.subtraction.com/2009/06/26/goodbye-to-way-back-when</feedburner:origLink></item>

<item>
	<title>Advertising Designs for Container Corporation of America</title>
	<guid isPermaLink="false">http://www.subtraction.com/2009/06/25/advertising-designs-for-container-corporation-of-america</guid>
		<link>http://feedproxy.google.com/~r/subtraction/~3/elhqW51QI_0/advertising-designs-for-container-corporation-of-america</link>
		<description>&lt;p&gt;Gallery of amazing designs from a former corporate leader in commissioning extraordinary work from seminal designers. Also see &lt;a href="http://www.fulltable.com/VTS/c/concor/cca/c.htm"&gt;gallery two&lt;/a&gt; and &lt;a href="http://www.fulltable.com/VTS/c/cc/cc.htm"&gt;gallery three&lt;/a&gt;. Via &lt;a href="http://twitter.com/sampotts/status/2329180028"&gt;Sam Potts&lt;/a&gt;.
&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/subtraction/~4/elhqW51QI_0" height="1" width="1"/&gt;</description>
	<dc:subject />
	<dc:date>2009-06-25T12:36:24-05:00</dc:date>
<feedburner:origLink>http://www.subtraction.com/2009/06/25/advertising-designs-for-container-corporation-of-america</feedburner:origLink></item>

<item>
	<title>Photojojo: Guide to Kodachrome</title>
	<guid isPermaLink="false">http://www.subtraction.com/2009/06/25/photojojo-guide-to-kodachrome</guid>
		<link>http://feedproxy.google.com/~r/subtraction/~3/11DHXHX1Zdo/photojojo-guide-to-kodachrome</link>
		<description>&lt;p&gt;An end-game primer on how to get your hands on, shoot with and develop the distinctive, century-defining photographic film before it&amp;#8217;s completely discontinued. And by the way, if you&amp;#8217;re at least mildly interested in photography and not yet &lt;a href="http://photojojo.com/subscribe/"&gt;subscribed to Photojojo&lt;/a&gt;, you&amp;#8217;re missing out.
&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/subtraction/~4/11DHXHX1Zdo" height="1" width="1"/&gt;</description>
	<dc:subject />
	<dc:date>2009-06-25T06:31:56-05:00</dc:date>
<feedburner:origLink>http://www.subtraction.com/2009/06/25/photojojo-guide-to-kodachrome</feedburner:origLink></item>

<item>
	<title>John Cantwell: Architecture in Ghostbusters</title>
	<guid isPermaLink="false">http://www.subtraction.com/2009/06/16/architecture-in-ghostbusters</guid>
		<link>http://feedproxy.google.com/~r/subtraction/~3/QdlIn5UHheY/architecture-in-ghostbusters</link>
		<description>&lt;p&gt;Not necessarily essential, but nevertheless amusing and actually quite convincing argument about the centrality of architecture in the Ivan Reitman classic &amp;#40;and its sequel&amp;#41;. &amp;#8220;The Ghostbusters&amp;#8217; quest is not for recognition, but simply for the right to exist, to be weird, to have different theories and succeed. Standing in their way are several forces of the &amp;#8216;establishment&amp;#8217; &amp;#8212; from Dean Yeager, to Walter Peck of the Environmental Protection Agency, to the Mayor &amp;#8212; who repeatedly try to shut the Ghostbusters down. This battle against the establishment, so central to the Ghostbusters&amp;#8217; story, is reflected throughout the film by architectural setting.&amp;#8221;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/subtraction/~4/QdlIn5UHheY" height="1" width="1"/&gt;</description>
	<dc:subject />
	<dc:date>2009-06-16T10:57:03-05:00</dc:date>
<feedburner:origLink>http://www.subtraction.com/2009/06/16/architecture-in-ghostbusters</feedburner:origLink></item>

<item>
	<title>Boulevard Voltaire</title>
	<guid isPermaLink="false">http://www.subtraction.com/2009/06/15/boulevard-voltaire</guid>
		<description>&lt;img src="http://subtraction.pmhclients.com/lens/2009-06-15-boulevard-voltaire-small.jpg" alt="" width="400" height="220" /&gt;	&lt;p&gt;For the next week or so, I&amp;#8217;m in Paris again, visiting my father along with my nephew Justin, shown here on Boulevard Voltaire in the 3rd Arrondissement.  &lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/subtraction/~4/WV7PE-4kaiU" height="1" width="1"/&gt;</description>
	<dc:subject>Personal, Travel</dc:subject>
	<dc:date>2009-06-15T15:24:01-05:00</dc:date>
<link>http://feedproxy.google.com/~r/subtraction/~3/WV7PE-4kaiU/boulevard-voltaire</link><feedburner:origLink>http://www.subtraction.com/2009/06/15/boulevard-voltaire</feedburner:origLink></item>

<item>
	<title>NYT: Nicolai Ouroussoff on Frank Gehry Being Fired from Atlantic Yards Project</title>
	<guid isPermaLink="false">http://www.subtraction.com/2009/06/10/nicolai-ouroussoff-on-atlantic-yards</guid>
		<link>http://feedproxy.google.com/~r/subtraction/~3/htpiHqjFFQA/nicolai-ouroussoff-on-atlantic-yards</link>
		<description>&lt;p&gt;From yesterday, a scathing condemnation of the recent turn of events in the continually controversial &lt;a href="http://www.atlanticyards.com/"&gt;development project in downtown Brooklyn&lt;/a&gt;. &lt;/p&gt;

&lt;p&gt;&amp;#8220;The recent news that the developer Forest City Ratner had scrapped Frank Gehry&amp;#8217;s design for a Nets &amp;#91;basketball&amp;#93; arena in central Brooklyn is not just a blow to the art of architecture. It is a shameful betrayal of the public trust, one that should enrage all those who care about this city&amp;#8230; A new design by the firm Ellerbe Becket &amp;#91;is a&amp;#93; colossal, spiritless box, it would fit more comfortably in a cornfield than at one of the busiest intersections of a vibrant metropolis. Its low-budget, no-frills design embodies the crass, bottom-line mentality that puts personal profit above the public good. If it is ever built, it will create a black hole in the heart of a vital neighborhood.&amp;#8221;
&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/subtraction/~4/htpiHqjFFQA" height="1" width="1"/&gt;</description>
	<dc:subject />
	<dc:date>2009-06-10T07:33:07-05:00</dc:date>
<feedburner:origLink>http://www.subtraction.com/2009/06/10/nicolai-ouroussoff-on-atlantic-yards</feedburner:origLink></item>

<item>
	<title>Designing Tablet Magazine</title>
	<guid isPermaLink="false">http://www.subtraction.com/2009/06/09/designing-emtablet-magazine-em</guid>
		<link>http://feedproxy.google.com/~r/subtraction/~3/UEFceJeXRTQ/designing-emtablet-magazine-em</link>
		<description>&lt;p&gt;Audio slideshow from designers &lt;a href="http://projectprojects.com/"&gt;Prem Krishnamurthy&lt;/a&gt; and &lt;a href="http://rg.linedandunlined.com/"&gt;Rob Giampietro&lt;/a&gt; explains the ideas behind the design of this &lt;a href="http://www.tabletmag.com/news-and-politics/welcome-to-tablet-magazine/"&gt;sort of new magazine&lt;/a&gt; focusing on Jewish life. They&amp;#8217;ve done a very nice job, but &lt;em&gt;Tablet&lt;/em&gt;&amp;#8217;s inadvertent similarities with various other online magazines, for instance &lt;a href="http://www.newyorker.com/"&gt;&lt;em&gt;The New Yorker&lt;/em&gt;&lt;/a&gt;, underscore how difficult it can be to create a distinctive online presentation for published content.
&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/subtraction/~4/UEFceJeXRTQ" height="1" width="1"/&gt;</description>
	<dc:subject />
	<dc:date>2009-06-09T14:46:52-05:00</dc:date>
<feedburner:origLink>http://www.subtraction.com/2009/06/09/designing-emtablet-magazine-em</feedburner:origLink></item>

<item>
	<title>Kit Hinrichs: A Storyteller Tells His Own Story</title>
	<guid isPermaLink="false">http://www.subtraction.com/2009/06/03/kit-hinrichs</guid>
		<link>http://feedproxy.google.com/~r/subtraction/~3/sm952wA59IY/kit-hinrichs</link>
		<description>&lt;p&gt;The One Club asks a few questions of one of my longtime design heroes, &lt;a href="http://www.pentagram.com/en/partners/kit-hinrichs.php"&gt;Kit Hinrichs&lt;/a&gt;. He doesn&amp;#8217;t seem to get as much press as some of his partners at Pentagram, but I still regard his book &amp;#8220;&lt;a href="http://www.amazon.com/exec/obidos/ASIN/0891343563/subtraction"&gt;Typewise&lt;/a&gt;&amp;#8221; as essential &amp;#40;sadly it&amp;#8217;s out of print&amp;#41;.
&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/subtraction/~4/sm952wA59IY" height="1" width="1"/&gt;</description>
	<dc:subject />
	<dc:date>2009-06-03T18:26:10-05:00</dc:date>
<feedburner:origLink>http://www.subtraction.com/2009/06/03/kit-hinrichs</feedburner:origLink></item>

 
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