A couple of times recently we have seen this man at our local beach, Rainbow Bay, with a didgeridoo ( or yidaki), the traditional Australian Aboriginal musical intrument.

This day we saw and heard him playing with the end of the “didge” submerged at the water’s edge.

My thought was that there might be some spiritual explanation, connecting with the spirits of the sea, etc. A bit of a web search suggests something more mundane. Evidently the exercise of playing the instrument in this way trains the diaphragm and builds the player’s ability to maintain the constant pressure to produce the long drawn out sounds that are such a feature of didgeridoo playing.

So we think he was not just blowing bubbles or even communing with the spirits of the sea, so much as practising, training his body to support his playing.

Of course, we could have asked. But when we came back, he was gone and we have not seen him on subsequent days.

Inspirational thought from this? When you watch and listen to an indigenous or even a skilled non-indigenous Australian play the didgeridoo for an extended period, it seems so effortless. And maybe it is. But as with many apparently effortless displays of high level skills, such as those of a champion sports person, there is usually many hours of practice, training and self-discipline that have gone into that “effortless” performance.

Suzie Cheel & Des Walsh

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

---

---

---

---

---

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Doc Searls Weblog
What you have to appreciate, even admire, is how well Apple plays the vertical game. It’s really amazing.

What you also have to appreciate is how much we also need the horizontal one. The iPad needs an open alternative, soon. There should be for the iPad what Google’s Nexus One is for the iPhone.

10e20
I help clients brainstorm different content ideas for linkbait and viral spread. Oftentimes I’m brainstorming for the same niche, meaning I have to come up with dozens of ideas for one industry. This process can get tricky, as it’s often hard to come up with fresh ideas for one topic week after week. I thought I’d share some things that I do to try and get the creative juices going.

Servant of Chaos
You know what it’s like – the brief hits your desk and you know it’s going to hurt you. The client wants impact. Results. Creativity to burn. It needs to be original, classy and out of left field – but you also need to bring this baby in on budget. And quickly.

TrendWatching
As we wanted to keep things straightforward and hands-on this month, we’re highlighting “FUNCTIONALL”. Which is all about a new breed of products that are simple, small and/or cheap (with a dash of sustainability), giving them global appeal, from India to Sweden. Now, if that doesn’t warrant a brainstorming session…

Skelliewag
I am always the first person to advocate studying blogs you admire to learn their techniques. I’ve dedicated a lot of time to spreading the word about blogs that are doing things right, and how you can emulate them.

But in this post, I want to talk about how we can learn what no to do from the evolution of popular blogs. Because they’ve learned from their mistakes, we have the opportunity to learn without ever having to make the same mistake they did.

Web Worker Daily
About a week ago, I noticed that my task list had this distribution for prioritization: 95 percent “highest,” 4 percent “high,” 1 percent “normal,” and no tasks at all at the “low” and “lowest” priorities. Is this because I am so important that everything I do is of the utmost importance?

Related ala carte selections include

Brand New
Based in Philadelphia, the Pew Center for Arts & Heritage is a collective of seven grant-making initiatives dedicated to supporting local artists and heritage organizations. Originally, each initiative had its own logo, lacking any consistency with the others. Because of that, there was no indication that it was part of a greater entity. Another problem was the absence of an umbrella logo for the Pew Center. The challenge for London-based johnson banks was to solve a rather specific client brief.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

I’m a proud affiliate of

If I had asked people what they wanted, they would have said faster horses. — Henry Ford

A while back I sat in a presentation in which an evangelist from a huge corporation said …

Customers want innovation.

It was one of his PowerPoint slides too.

“Ah, no,” I thought. “Here I sit in a room filled with people who came to learn from him. Some of them, because of the man’s title, were bound to repeat that silly statement.”

Had I heard that sentence in my younger days, when I had less patience, I would have felt compelled to … um … handle it gently. His choice of words skews solid thinking.

Customers?
Every customer is a person.

The sentence changes when it becomes
People want innovation.

Do we? Do people want innovation. I suppose some folks put down hard earned cash for “innovation.” Personally, I’m not fully sure what innovation is until someone conceives it and shows me how it works. I certainly don’t go looking for it.

When I spend my money on what I need, want, or desire, innovation doesn’t make the list. Solving a real or perceived problem does.

Solutions make my life, easier, more fun, more elegant.
Solutions make me feel better about myself.
Innovation isn’t about me.
It’s about the person or people who came up with the idea.

What’s your thinking? Do your customers want innovation?

–ME “Liz” Strauss
Work with Liz on your business!!

I’m a proud affiliate of

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors, writers, speakers and coaches. As part of my job I read a lot of books. I am here to offer a weekly post about one that I am working with and one I have put on my reading list. The books will cover topics such as social media (Facebook & Twitter), organization, career building, networking, writing and self development and inspiration.

#MOJOtweet

This week I would like to start with a book I’ve read and working with by Marshall Goldsmith, author of #MOJOtweet published by ThinkAha books.

In this fast paced world we live in and the need for great information that will lead us to action, is sometimes hard to find. Well, in the ThinkAha book series, this problem is quickly resolved by the format used.

#MOJOtweet is written in the template of around only 100 pages and formulated about tweets (also known as AHA’s) in 140 characters. 

You may be asking what is Mojo? Mojo is the moment when you do something that’s purposeful, powerful and positive and the rest of the world recognizes it.

Mitchell Levy, CEO of Happy About, Inc. and publisher of ThinkAha books,  summarizes the essence of the book in the forward, ” Mojo is that missing ingredient that is between you and your life filled with meaning and happiness. #Mojotweet provides that in bite-sized packages.”

Below are just a few of the wise, helpful and inspirational aha’s I found in the this informational compact book, #MOJOtweet.

~ We run everything through two filters: short-term satisfaction (or happiness) and long-term satisfaction (meaning). –>So true! When I first read that I thought, “no I don’t do that”, but when I thought about it again, I realized I certainly do.

~ Mojo is infectious. When people pass their positive spirit onto us; we feel like passing it back. –>Again, great insight in such a short statement. Positive breeds positive. If I am around a positive person, my outlook will change for the better which I will radiate to others around me.

~ When measuring your Mojo, do so in the immediate present, not in the recent past or vague future.–>this is something I struggle with sometimes. I worry about things from the past or worry how to correct things before they even get here…not to concentrate on what is in the now.

You can order your copy or download the ebook of #MOJOtweet.

Marshall Goldsmith, is America’s preeminent executive coach. He is among a select few consultants who have been asked to work with more than sixty CEOs. His clients have included many of the world’s leading corporations. Goldsmith has helped to implement leadership development processes that have impacted more than one million people around the world.

He has a Ph.D. from UCLA and is on the faculty of the executive education programs for Dartmouth College and the University of Michigan. The American Management Association recently named him as one of fifty great thinkers and business leaders of the past eighty years. Read more in his new book, MOJO: How to Get It, How to Keep It, How to Get It Back if You Lose It.

Crowdsourcing

The book on this week’s on my reading list is
Crowdsourcing: Why the Power of a Crowd is driving the future of business by Jeff Howe.

The book focuses on describing how to crowds are creating new sources of value than the specific ways to tap into that value. Chapters 1 through 5, the first half of the book, concentrates on providing examples of the crowd sourcing phenomenon. The second half focuses down on the impact of crowds to economic and business organization.

My thoughts: I believe there has always been an influence of the crowd.I remember when my mother would call her friends for advice or ideas for a new recipe, how to decorate, or who her friend used as a dentist. Society has drawn about the advice and influence of others (the crowd) for many years, however, I believe with the invasion of social media such as Twitter and Facebook, the importance of the crowd (crowdsourcing) is stronger than ever.

Jeff Howe is a contributing editor at Wired Magazine, where he covers the media and entertainment industry, among other subjects. In June of 2006 he published “The Rise of Crowdsourcing” in Wired. He has continued to cover the phenomenon in his blog, crowdsourcing.com, and published a book on the subject for Crown Books in September 2008. Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice. In his fifteen years as a journalist he has traveled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has written for Time Magazine, U.S. News & World Report, The Washington Post, Mother Jones and numerous other publications. He lives in Brooklyn with his wife, Alysia Abbott, their daughter Annabel Rose and son Phineas and a miniature black lab named Clementine.

You can pick up your copy of Crowdsourcing on Amazon.

I hope you have enjoyed this new weekly blog post. Feel free to share your thoughts with me as I would be open to read them.

This beautiful 30-second ad commissioned by IKEA, produced by the Hamburg agency Grabarz & Partner shows beauty doesn’t have to be expensive. At a time when many brands are focusing on volume and discounts, IKEA has deliberately used a calm 30-second advert to showcase the power of the brand.

A great message for these times — a tribute to the humble tea light..

Click the video to play.

Tealights are a small item staple to IKEA’s offer in line with their philosophy that elegance and beauty don’t have to be expensive, boring, or pretentious.

‘You don’t need a great deal of money to make your world more beautiful, just a bit of IKEA – that’s the IKEA philosophy in a nutshell,’ explains Claudia Willvonseder, IKEA’s Marketing Manager. ‘The tea light is one of several IKEA icons, and is a small-scale reminder of everything that IKEA does in a larger context,’ she adds.

For more discussion about this ad read Coloribus

I find this ad worth watching again and obviously worth passing on.

What is a small scale reminder of everything that is your brand?

–ME “Liz” Strauss
Work with Liz on your business!!

A potential comes to you with a problem. The person you meet is your perfect “work soulmate,” but for some reason you don’t get the job. Why is that?

Could it be that you’re ambiguous — that you’re just not clear?

When it comes to hiring people, potential clients want to know exactly who we are and what we can deliver. They also want to whether their work will be safe in our hands.

That’s why it’s critical when people ask, “What do you do?” that we have a strong answer that invites them in to ask you more.

I say, “I use traditional and new media strategies to show micro and macro businesses easier, faster, and more meaningful ways to reach, connect with, and create thriving communities of brand-loyal fans — online and off. ”

Chris Brogan says, “I use social media and technology to show businesses, organizations, and individuals how to build authentic conversations between coworkers, customers, and even competitors.”

Do we all do more than that? Of course we do, but we’re clear, concise, and unambiguous about where our focus is. Potential clients know our work will always be founded upon what that statement says.

Want More Ideal Clients? Five Simple Steps

Ideal clients are partners that we select. The straightest line to them is to understand who will respect our thinking and value our work. To make long-lasting relationships like that takes an upfront investment of five simple steps.

1. Write a single statement to describe your best work. What is the highest level result you deliver consistently? What quests and problems bring out your best thinking? What do people often ask you to help them with? Start with those. Read your statement and tweak it daily until it sounds exactly like what you want your business to be.
2. Define your irresistible offer. Research it’s value to your clients. Find out what the work is worth in hard currency. Articulate in words how what you do takes a serious problem off the desk of your client group. Explain how what you do will make their life easier, make their work more efficient, and make them a hero because they let you do that
3. Define the best client fit for your work. Develop a prototype of the ideal customer-partner. Know what every client value set must include. Know what every client match must be without. Be sure the definition includes “communicates openly and can afford to pay you.”
4. Do your homework. Don’t be tempted to convert everyone you meet. . We can’t work with everyone. Not everyone is a match. Rather than trying to convince a potential client to think as you do, invest that time in identifying clients who want to learn how you do it.
5. Keep asking potential ideal clients what they need most. Talk to the folks you’ve identified as the best fit about their goals. When you hear a way you might help, tell them what you do.

So often the issue of business development is not one of what we can deliver, but how well we talk about it. When we have seriously thought through what we do best and where we best fit, the result is an irresistible offer that is clear, concise, and unambiguous. It’s easy to say and easy for fans and friends to pass on for us.

It’s much more fun to be able to say who we are and what we clearly offer to someone who is a perfect match for our work.

How will you move toward finding your ideal client today?

–ME “Liz” Strauss
Work with Liz on your business!!

I’m a proud affiliate of

In an article in Business Week this weekend, Roger L. Martin and Jennifer Riel explored how approaching new ideas with an eye toward precedent and previous proof could be a killer. They told the story of a bank so risk averse it missed a huge opportunity and then held up the “abductive thinking” of Research In Motion who moved from a pager company to a smartphone contender.

In the mid-1990s, RIM was a modestly successful pager company. But Lazaridis saw potential in the idea of a portable e-mail device. He began to consider what it might look like, what it could do. He imagined something much smaller than a laptop but easier to type on than a phone. Laptops were already shrinking and bumping up against limitations on how small a QWERTY keyboard could reasonably get. Lazaridis stepped back to consider how a much tinier keyboard could be feasible—and he achieved a leap of logic: What if we typed using only our thumbs? He soon had a prototype and concrete feedback from it.

Asking what could be true—and jumping into the unknown—is critical to innovation. Nurturing the ideas that result, rather than killing them, can be the tricky part. But once a company clears this hurdle, it can leverage its efforts to produce the proof that leaders depend on to make commitments—and turn the future into fact.

Social Strata also saw potential and achieved a leap to a what if? of another fashion.

Unlimited Paid Leave for Employees?

Social media brings passionate people together in business relationships. And we look to them to show us how business might be if we work with trust and transparency. At Social Strata in Seattle, President Rose O’Neill, takes that idea seriously. Social Strata has recently surprised employees by announcing a revolutionary plan to offer its employees unlimited paid vacation benefits. At first the employees thought it was a joke.

There’s no maximum, but there is a minimum of two weeks.

From the Social Strata Founders blog post. Unlimited Paid Leave? Oh yes. :

… we decided that, if we have the “right people on the bus,” i.e., people who are passionate about what they’re doing, we don’t need to set artificial limits on the amount of time they can take off, or why they can take time off. Disciplined people will ensure that their responsibilities are handled, and still be able to recharge their batteries with time off. Undisciplined people who take advantage of the system will reveal themselves and be naturally sorted out.

Bruce Watson of Daily Finance points out that the plan relies on

• an employee/employer relationship of mutual respect
• and employees with a sense of responsibility to each other.

With those in place, Watson says could make for an energized workforce that feels appreciated and is inspired to loyalty and higher productivity. He also points out that in a workforce larger than Social Stratas 14-person, close-knit team, it might be hard to accomplish.

Here’s an interview Ms. O’Neill had with King5 News Seattle,

The environments we build often shape our behavior. Will this radical move bring the response that Social Strata is after?

What do you think needs to be there for this benefit to work? Do you think the plan is destined to falter at some future point?

–ME “Liz” Strauss
Work with Liz on your business!!

Isn’t it time you registered for