Have a reading list larger than you’ll ever get to but want the
advantages of reading them all?

Improving At The Speed Of Light

Read on. I have a proposition for you.

In the Dave Frees tradition of trying to deliver
massive value, and in giving to one another,
I’m going to make a radical proposal to all of you
who follow me, read my blogs, and/or newsletters
and alerts on marketing, management, persuasion,
influence and leadership:

And before we begin, I should say that I stole this
brilliant idea from a buddy Neil Strauss with whom I
am also doing this project. It was just soooooooo
gooood that we have to do it here.

So what’s this piece of genius?

What if we pledge, together, to read from 25 to
52 of the best life-transforming books from the
areas of, social dynamics, psychology, mastery,
business marketing and management,personal and
financial growth,and other big-idea books together
in 2012? That’s one every week or two.

And even more radically:

What if we read ALL of those books by
spending no more than FIFTEEN minutes a
week on each one?

How might that affect your business and your life?

Might you get ideas for more profit, more satisfaction,
better control, greater wealth and happiness in
many areas of your business and life?

Does it sound impossible to read that quickly?

It is, but getting the truly big benefit isn’t.

Not if we work together.

Here’s the plan:

If you are anything like me (and since you’re on this list or
you’re already a friend- I’ll bet
you are) you have a reading list longer than you
have time for.

So instead of all of us reading every book, the plan is
to assign one book to each selected reader of the Dave
Frees Useful News Letter or to a member of the
www.3DaysToSuccess.com mastermind list or to any of
my blog readers and Twitter followers and Facebook
friends.

Each selected person would then write up an
“executive summary” to share with all of us that
would take just 15 minutes to read.

Each Executive Summary would feature:

I’ve taken the lead here with one of my favorite books
that I haven’t yet shared with all of you:

The Secret of The Ages:
The Master Code To Abundance and Achievement
by none other than the AD MAN and copy writer –
Robert Collier.

This is a lost gem.

It’s loaded with big life strategies and
actionable ideas to tame the chaos in your life,
to regain balance, and to become wealthier – however
you define wealth -without losing yourself and
your freedom.

And, if you want a quick condensed version of
some of the lessons I learned in 2011 that are already
helping to make 2012 even better, check out the newest
post on my blog at Success Technologies.

http://www.successtechnologies.com/blog/marketing-business-life-
lessons-learned-2011

Just so you don’t have to wait for big ideas to get
started, you can find it here–I recommend printing or
saving it to read later:

http://www.successtechnologies.com/blog/marketing-business-life-
lessons-learned-2011

So back to the plan. Every week, the plan is to post a
detailed report on a new book, with a point-by-point
summary and actionable items that all of us can learn
from and implement right away.

Neil has called it crowdsourced reading.

I like to think of it as network intelligence.

It’s also great motivation to start that exciting
book that’s been sitting at the top of your reading
pile–or to share your passion for a favorite book you’ve
already read.

So…if you want to be one of our twenty five to fifty-two
readers, send an email to dfrees@successtechnologies.com
with the headline or subject line BOOK ME.

If we get enough participants, this promises to be a
very powerful project.

In the brief email, let me know: What book you want to
read and why.

Make sure you write clearly and in an organized way.

We’ll determine the participating readers not just by
book choice, but also by the conciseness and articulateness
of the email itself.

If your choice is accepted, we’ll send you a confirmation
and a Guide/Template to help you with the report. Give
us a week or two to go through all your emails (the holidays
are over but we have some serious catching up to do).

All signs point to another potentially tough year in the
economy but some people and some sectors are doing better
than ever.

So let’s all make it that kind of year for one another
and work through this together.

Here’s wishing you a Happy New Year–and a ridiculously
great 2012 full of health, wealth, and happiness.

To Your Health, Wealth and Happiness,

Dave Frees

P.S. I’m making my and trying to keep my resolutions.
One of them is to continue www.3daystosuccess.com
Mastermind Program and to
even expand it to three events this year.

The last event in Scottsdale Arizona was spectacular.

The group was brilliant and we have all been making huge
strides in our businesses by applying what we taught one
another. We have been investing in ourselves and
transforming our businesses and lives right before my eyes.

Since I am also creating a high end private client
group that will be meeting at my home in Cave Creek Arizona
and probably in Tampa and Philly, the 2012 incarnation of
Mastermind will be version 2.0, a great
leap forward based on what we learned from our experiences this
year and from working with my private clients.

In a nutshell, for those of you new here, The
www.3daystosuccess.com mastermind group, is a small,
select group of hand-picked students that I personally
coach throughout the year at multiple events and by
teleconference.

It’s not for everyone and it’s expensive but we have really
catapulted one another’s business models to new levels
that make the investment truly a bargain.

Since we spend quite a few days together, eat great food
together, stay at beautiful resorts together, and are
considering taking a cruise or adventure trip together,
it’s vitally important that everyone in the
group is successful in their own field, so they help each other
out in their various personal, life, and business goals.

If you are already a coaching client or mastermind member
and want to come to the next event or, if you’re new and
you want to get your application in early, go ahead and
call Lisa at 610-933-8069 and ask about the mastermind or personal
coaching program.

And if we feel certain that you’re a good match for the
program and the group, and only if we’re sure that we can
help you to radically change and improve your business and
profitability, we’ll call and interview you in the next
few weeks to be sure that you want to become one of our
few new members late this Spring.

That’s it for now. Have fun this weekend…send pics of
your success, fun, and marketing victories!!

Dave

It’s fitting, early each year, to consider the successes, failures and other
sources of information from the prior year.

And, it’s essential if we want to progress, make more of our lives, and achieve
the things we want to achieve, that we learn from our experiences, the
experiences of otters, and from the useful information that now bombards us
with such ferocity, that it’s becoming ever harder to discern what really matters
and to find the nuggets, tricks, ideas, strategies, and practices that really
make life better.

So with that in mind, I look back on the lessons of 2011 and look forward to
how we can make life better for ourselves, armed with this information,
in 2012 and beyond.

For convenience, I have divided the lessons into several sub groups including
marketing, management and life lessons. But they are really not properly pigeon
holed in this way.

Make sure to leave one or more of your own discoveries, lessons, or ideas
in the comments section below or post one on my
Facebook page or send
me one by Twitter at http://www.twitter.com/davefrees

After all, what makes us more productive can make our lives better or worse,
if we’re not otherwise prepared.

A marketing plan that yields less of the desirable and profitable work and
more of the “bad” stuff, might make both our personal and business lives
worse not better.

By contrast, a simple, change in a personal practice (finding time for meditation,
or managing our energy differently) might make it possible to get more done at
work, host profit and make life generally more satisfying.

So read on with an open mind. Consider adopting or trying one or more of the
ideas. Find one that might fit you. And start to look for evidence of how it might
be changing things for the better. Enjoy!

Marketing Lessons

It’s the nature of what I do (teaching persuasion, ethical influence, mediation, and
leadership skills as well as being a trust and estates lawyer for affluent business
leaders and family business owners) that I come into contact with some fascinating,
exciting, and wealthy men and women.

For years I was able to help them in many ways and I loved being around them.

But a while back, it struck me that if I only paid attention, and asked great questions,
I had an amazing faculty of teachers available to me. So while I helped them, I started
really paying attention to what they were great at, how they did it, and how I could
apply these ideas in my own world.

And, in 2011 I was surrounded by smart professionals, business owners, and
executives that taught me more than ever before.

Here are a few from the marketing area:

1) Most of the profit in any business is one the back end – This one was a reminder
from my friend Bill Glazer and his partner mean old Dan Kennedy. Bill is a super
savvy marketer and Dan is a legend and a brilliant business marketing mind.

When I spoke for them at their Super Conference, I also listened to everything
that they said. And this gem seemed simple to apply and was amazingly effective.

Client/customer reactivation can be an incredible source of wealth and profit.
We had a client reactivation campaign that was so successful, that we had to shut
it off until we got caught up. This cost us a tinny fraction of what it would have cost
to get that many new clients. And, since we had an up-sell and a back end of services,
we were better able to bring value to great clients while we increased the profitability
of each one.

2) Real profit and value lies in understanding your prospect/client and customer’s
problems and how they describe them. It was Eben Pagan who reminded me that
someone who is able to better articulate the client and customers problems than they
are, they will assume that you have the solution to that problem.

Make sure that you do then make sure you can explain both the problem and the
solution in the way that they do.

The first goal of effective marketing and product or service development must always
be create value for the client or customer. But nothing happens until you know and
understand their greatest fears, concerns, and aspirations and how to explain them.

3) Find a new source of the best types of business… but not just yet. First, make
sure that you have already dissevered the real problems faced by the real people that
make up your market, how to solve them, and how to sell them more real value
(even more profitably) on the back end).

But, once you have solved that, finding just one more source of clients and/or
customers can explode a business.

Some new sources to consider: 1) doing a joint venture with a “competitor” who
might have a list of clients and customers that would love your products and services and vice
versa. 2) discover a new advertising source such as Google image ads or Facebook,
3) start using a newsletter with a special offer (high value and lower cost for your existing
clients and/or customers, and 4) start using an auto responder to deliver more value,
information, and offers to existing clients and prospects – automatically,
5) Do more video for your web sites but do it strategically so that each video does
something specific in your marketing process.

Management Lessons:

1) Simplify – Bill Glazer and I were on the phone one day when I was asking about doing
a thing in more than one market. Bill encouraged focus. Then I was on the phone with
Frank Kern and he said “I’m not a fan of doing two things. Make one work first.”

The lesson? It’s better to do a few things that offer higher margins than many many low
margin activities. More usually creates stress and anxiety.

Simplicity leads to real understanding of the market, the business, where it comes from
and how it gets done. Improvement is easier and life is often better.

2) Create more systems – This sounds more complex but it’s actually simplification.
When you discover the many points in your business that can be systematized to create
more consistent results without your direct involvement, life will be better.

For example, marketing systems should be created and applied. Specific Example:
Create a video, have it edited, have it transcribed, have someone post it to your
youtube channel, have them cut and paste the transcript into the right field etc.

Likewise, the transcripts can be automatically sent to be edited and a report created
that can be posted to your site or sent to clients.

When these things are documented and applied consistently throughout a system,
real results are achieved without you spending time on less productive activities.

Creating systems is work and time intensive but yields results and might make it
possible for you to finally tame the dragon that eats away at your life.

3) Create training videos – We all know that we have valuable systems, knowledge
and skills. Yet, we live in few that an employee who is essential might leave.
But, it’s hard to document our systems and knowledge. But, creating videos of each
process and job can be easy, fun, and very valuable. Last year we had every employee
and sub contractor do a job description and then had summer interns video tape each
job, system, and process.

These were posted as private videos on our youtube channel created for truing.
Now we have a great resource. We have protected important information and have
created a training tool that takes some of the fear out of training new employees.

Life Lessons

1) Say no more often and be more grateful – Every few years I resolve to be better
at saying no. I often agree to do things that are a distraction , that I don’t like, or
that simply make me less efficient at doing the most important things.

But, when I am focused on doing what’s important and remember that saying
no makes me better, I do it more often. Try it. It’s liberating.

2) Being more always, and paradoxically, starts with being happy where we are –
I don’t pretend to understand this, but when we want to be more, do more, and to
improve, we tend to focus on what we are failing to achieve.

But we practice loving life where we are right now, in our current condition,
we seem, as humans, to then be freed to do more. Try it.

3) Manage energy not just time – I learned this lesson from watching Tony Schwartz
lecture, and by studying the great resources at www.TheEnergyProject.com

This lesson yields amazing results.

4) Start using inevitability thinking – This is another one from Eben Pagan.
Eben’s theory is that when we set a goal or identify what we want, we need to say ask:
“What would I need to do, say, be? How would I need to act? What resources would
I need to have? To make it INEVITABLE that I would succeed?

There were many many more thoughts, ideas, lessons, strategies, and tactics than made
my life better, simpler, richer and more satisfying in 2011. I also learned a lot from the
failures and the points where I was stuck and failed to achieve.

I have a list…. a long one that will form the basis of loads of new posts, articles,
reports, and seminars this year and into 2013.

If you want to learn more about how being more influential in your business and personal life,
if you want to tame the tiger and the feeling of being so crazy busy that you’re life is out
of control, ad if you’d like to find freedom and financially do more with less, then
join me this year for one of my live events. For more information visit 3DaysToSuccess.com.

W usually meet in Phoenix, Las Vegas, Tampa and/or Philadelphia.

OR

How The Techniques of The Hit Show – Lie To Me
Can Make You A Better Communicator and Marketer

One of the hallmarks of the masters of influence and persuasion
is the ability to notice deception – in themselves and
others. Another is the mental acuity to notice the small
things that make a difference to groups and individuals.

Why do these skills matter and how do they relate?

Well, when you train yourself (consciously or intuitively) to
pay attention to attempts to deceive you, you are also practicing
the valuable skill of real and true awareness of
how others communicate and what they really want and need.

And, when you are able to get to the truth of what others
want, and commit to honestly assessing your own willingness
and ability to help them to get it, then your personal integrity,
influence and persuasive skills soar. You earn the respect AND trust
of others and when trust is recognized, present and deserved,
everything (relationships and business) works faster and more smoothly.

When you no longer accept what is said at face value, you really get
to the heart of what others truly want and need.

And, when you no longer deceive yourself about what you can and will do
to help another person, business, or group, then more trust and power are
created.

When you can recognize a lie and self deception, you become much
more powerful and others know that you have a connection to them and
a desire to help that transcends the attention and ordinary way in
which they interact with others.

So, if you have always wanted to be a human lie detector or just a
little better at detecting attempts to deceive or, if you have always wanted
to get to the real wants and needs of friends, family members, customers, clients
and colleagues, then here are a few really great resources:

Books on Deception and Reading People:

For more information about deception, communications, persuasion, influence and
marketing follow Dave Frees on Twitter

Alerts on Dave’s travel, speaking, books and articles related to the topics
of marketing and copy-writing, persuasion and influence, mediation, and
enhanced communications can also be sent to you automatically
when you subscribe to Dave’s newsletter above.

Click here to find Dave Frees on Facebook

Want to apply Dave’s techniques to your business, copy, marketing?

You Nee To Know What You Will And Will Not Do

Does each day look and feel like you want it to?
Are you fulfilled, alive and accomplishing something
vital? Do you feel rested, calm and on point?

Do you “magically” and effortlessly get what you
feel that you really want?

If the answers to these questions – even the
silent and internal thought responses as you
read them made you feel frustrated, anxious, or
unsatisfied, then keep reading….

It’s going to get better.

You see, there are a few ideas, strategies, and
methods for getting more done with less energy
and feeling better than you ever thought possible.

And, there is a way that people get the things that they
desire while others seem to always be running into
secret and invisible barriers to achieving their own goals.

And, while these powerful secrets aren’t secret at all
they might as well be.

The people who learn them and
how to “DO THEM” make more money, give more to
others, feel more fulfilled, and are just plain happier
than those who don’t.

The people who learn them, and who DO THEM don’t
want to keep them secret. In fact, they become so
enthusiastic, that the often become like evangelists.
They tell everyone. But no one believes them.

And often, the evangelists are bad teachers. They
know how they make more money, became more
influential, and found happiness. They just can’t
explain to others how to do it. And, it seems too simple,
so everyone ignores them.

So in this installment, we examine the meta strategy,
of - Knowing what you will and will not do,
the strategies to make life better once you know them,
and specific ideas about how to DO THEM which is often the
missing link when it comes to self improvement.

I want to transform my life into something better. You
want to transform your life too.

People are forever telling me the obvious things to do
but not how to do them. Do they do that to you?

Examples? Be more upbeat. Get more rest.
Eat better. Stop smoking. Stay calm and don’t get
so excited.

Easy to say.

Often hard to do – until you learn
the secret that works for you.

So the first meta strategy to having and getting what
you want is this – You need to know what
you really want. That’s old advice. It’s harder to know than
you’d think.

And, just doing this will not get you what you
really want. It will not get you the transformation in
your life that you really desire. But read on because there
is a way to achieve that change that you want.

There is really no way around it. For most of us, we have
to write down what we want.

The things have to be described with specificity, vividly,
and in emotional terms that activate our desire and creativity.

And if you’re saying “I’ve done this a hundred times and still
don’t have that care, life, house, vacation, job….or whatever”
you’re not alone. So what’s the deal?

It turns out, that we need to also know what we will and
will not do to get these things/feelings/people in our
lives etc. Until we do, invisible barriers are erected that
often prevent us from achieving goals that we outwardly
say we desire with passion.

And, once we know what we will and will not do then it turns
out that we must relentlessly implement these actions-
the things that we will do. And we can avoid the things that we
won’t do.

So enough about the meta strategy.

What’s the strategy and how do we actually do this?

So first you’ve identified what you really want.
You have written what you want in multiple areas of your life
and you’ve done it with specificity, and in a way that really
activates your desire.

While you’re in that state of excitement now ask yourself-
What am I willing, able, and excited about doing to
make this a reality?

Go ahead. Make the list. List them all.
List every damn thing that you’re willing to do to have
the things that you say you want in your life.

Now here’s the tricky part.

Next ask yourself – “What am I not willing to do
to get the desired result?

Now there is a third step.

Is there anything on the will not do list that is a deal
killer? Is there something on that list that is essential
to get you to the goal?

If so, you have to modify the goal or find a way to
get it done without that step. Otherwise you’re doomed.
It will never happen.

You see, this is the mistake that many successful
people make when they try to explain their happiness,
financial success and personal lifestyle success to otehrs/
They think that it’s the goal setting.

They think it’s that they wrote the goals down, or that
they were passionate about it.

But what they were really doing was activating a basic human
driver of behavior. The desire to acquire and/or to achieve.
This is built into our DNA at a very deep level.

But, you can desire all that you want and never achieve
the desired thing or result if you’re unwilling to do
something essential to your plan.

If one basic behavioral driver -the drive to acquire is in
conflict with another survival instinct, or behavioral driver
then nothing happens.

Let’s see a particular example.

You deeply desire a shore/lake/mountain or other vacation
home. You have pictured it and described it in detail.
You know all of the features it will have and the benefits to
you and your loved ones.

Your passionate about it. You have activated the basic
human driver of action the desire to acquire things.
You have come up with a shrewd plan to get this house.

Yet, for several years now you have not. What’s wrong?

Well, if you’re plan of action required you to market
your new and higher margin product or service with
direct cold calling or public speaking and these activities
were on your list of things that you’re simply not willing
to do – even for the vacation home, then it will not happen.

If this seems obvious, it’s not. Try the experiment. Many
of us create plans to get something and that require us to
take actions that we will simple not do.

We then claimed to be surprised and frustrated that
we’ve “tried everything” but have not succeeded.

Likewise, if you’re not willing to take the time from work
that you need to to fly to the area where you want to buy,
and to look at houses, hire a Realtor, create ads to attract sellers
of the exact type of home you want then it’s not going to happen.

If it does, you’re lucky which does count for a lot.

But for most people, their luck changes only when you confront
the demon of what you’re willing and not willing to do to get the
desired vacation home. Only then can
you really construct a plan of action and begin to implement
actions that will “magically” get you want you want.

You’ll have eliminated the otherwise invisible obstacles
that have so often prevented the transformation of your life
and things, good or even great things, will start to happen.

The next and final step that seems to crate the alchemical
magic of getting what you want is relentless implementation.

I’m not the only person to observe this.

People who, once they have a plan consistent with the list
of things that they will and will not do, begin to relentlessly
do the things on that list seem to be very lucky.

My friend Perry Marshall recently wrote:

“I find a startlingly consistent correlation between LISTENING TO
A VERY SMALL GROUP OF MENTORS, PREFERABLY JUST ONE >
MASSIVE, ALMOST RECKLESS IMPLEMENTATION >
and EVENTUAL SUCCESS.

Not 100% mind you, but enough that I can usually identify
why someone hasn’t succeeded. It’s seldom all that hard.”

Perry knows. Both Perry and I have actually transformed our lives
-several times. And, we’ll do so again.
More on relentless implementation soon

Stay tuned. It’s part of the magic and the alchemy of transforming
your business and life – according to YOUR PLAN not someone
else’s.

To find out more about my coaching programs for lawyers and for
entrepreneurs call me at 610-933-8069. They are either
expensive or very expensive to ignore. It’s in the mind of the
beholder.

And What If The Way To Do That Was As Simple
As Learning A Formula – Or How To Create One?

A Formula For Profit That's Easy To Use

Being able to catch the attention of your clients and
prospective clients is essential to building a better and
more enjoyable and profitable business or professional
practice.

And building trust, and adding value – value that is
appreciated by the client – catapults a business or
professional practice from the ordinary, boring, and
mundane to the highly profitable and enjoyable.

So how do you do that?

Writing books, great reports, sales copy, headlines
for blogs, articles, press releases, correspondence,
ads, offers, and other materials is a skill, almost more
than any other, that can build or
destroy the trust and expertise that you need to radically
improve the quality of your life and the profitability of
your business.

It is persuasion in writing. It is an essential skill.

Do you do it or just outsource these tasks?

If you do it, is your writing skill influential?
Does it make people seek you out without having to
be persuaded?

As my friend Perry Marshall says, “…extream profit
opportunity exists only when the demand for your
services or products exceeds your ability to provide
them.”

When that happens, prices can increase. Profit
margins can increase, and perceptions of value,
competence, experience and expertise all
increase naturally and often exponentially.

So alright already. How do we do that?

Focus your skill development on the 20% that
gives you 80% or more of the benefits.

Of course, you have to have a great product or
service. And we’re taking it for granted that
you have identified a hungry and easy to reach
niche market that is under served and has the
ability to pay.

That’s quite a few assumptions and that last
paragraph is worth a re-read. But
assuming all of that, then becoming more
ethically and effectively persuasive and influential
in writing is a key that can and does unlock
the bank vaults already filled with unidentified
profits in many businesses

And learning to become more persuasive,
for many of the great copy writers of the past
and present, has meant learning, creating, and
adapting a few models, and formulas that make
all written copy more engaging, effective, and
therefore, more profitable.

This is the first, in a series of articles designed
to get you to the point where persuasive,
influential, and profitable writing is effortless.

So what is the formula? There are several.
But let’s take any easy one.

Want or need to write more engaging blog
titles or email subject lines? What if you
got twice as many people to open an email
and to take action? Would your life be better?

So here’s an example of a formula and then
how I go about creating, using, and reusing
these tools.

Headline Formula from my friend Rick Frishman
(the notes are mine):

“How the new _______ impact/s your
_________… and ___ things you need to do about
it now.”

And here’s a couple of examples also from Rick
of how you might apply it:

“How the new wireless cell phone headsets
impact your brain … and 5 things you need to
do about it now.”

NOTE: This works well
in part because it asks you to consider how
they impact YOU. It also offers a solution after
agitating you.

“How the new tax code regulations impact your
retirement plan … and 3 things you need to do
about it now.” Again, YOUR retirement plan and a
solution (or three) to the very problem the
headline introduced.

You see, Rick didn’t make up the formula. He
observed it in action a number of times and
created the formula, wrote it down, inserted
the blanks and now uses it frequently when he
writes copy.

Be ethical. Don’t steal another person’s work.
But don’t try to reinvent what works. There
are several great reasons – rooted in human
psychology and primate behavior as to why
this formula works.

USE THEM to your advantage.

Want more on these kinds of formulas?

Check out my awesome article on Cosmo
and copy writing which briefly describes some
of the tools I teach in my marketing key note
speech – How I Made A Million Dollars
With An $8.95 Subscription To Cosmo and watch
this blog for more in the series.

You can also subscribe to the Dave Frees Useful
Newsletter right here on the top right or at:

http://www.successtechnologies.com/blog/

Dave Frees can be reached for key note speeches,
seminars, his mastermind and coaching at
610-933-8069.

Every business or professional practice has hidden
profits just waiting to be tapped.

Dave Frees and Three Days To Success

These profit sources – which can often outperform the
basic business model – are often hard for you to see or
to identify in your own business but when you get a system
for locating, unlocking, and activating these pockets of
profit, it can happen almost instantly and often with very
little expenditure of time or resources.

And, that is exactly what Dave Frees has done in his own
practice, and for many other businesses and professional
practices.

He’s got a system that is almost like alchemy for releasing
profits and for improving the quality of the life of business
owners and busy professionals.

Skeptical?

Sound unbelievable?

I agree. And so did Ben Glass, founder of Great Legal
Marketing, who when he first saw Dave Frees present to
a room full of lawyers said: “He was so good he blew
them away.”

But Dave didn’t stop there. He teaches specific ways
to build profit, manage the beast, and to improve the
quality of your life.

But you don’t have to take our word for it or to take or
Ben’s.

There are ideas below that will start working right
away. Just read on and implement. And, if you visit
http://www.3DaysToSuccess.com Dave has arranged for
you to get access to some of his videos and audios for free.

Dave Frees has been able to deliver profitable and life
altering changes for many businesses and
professionals.

To see some of the video testimonials visit
http://www.3DaysToSuccess.com.

In fact, Dave Frees and Dr. David Weiman have teamed
up again this year to help successful business owners to
take their profits and quality of life to the next level.

Dave Frees: “I have had the experience of actually
discovering and unlocking just these types of opportunities
for myself and other businesses and professional practices
so often, that I know how to do and how to help you to
get it done.”

In fact, in the 3 Days To Success Program scheduled for
this fall in Scottsdale Arizona, every smart person in the
room will be focused on helping one another to:

*get more done with less

*to boost profits efficiently and quickly

*to calm the insanity of the current business
environment

*to regain control over your personal life….,
and more

But, if you want a few examples of how to unleash
and to mine hidden profits here are a few:

PROFIT and PRICING STRATEGY:

Do you know that your pricing may be all wrong. Have
you used pricing to reinforce your status as an expert or
as a celebrity?

And, are you aware of how much more you can make
when you have achieved such status in your niche
markets?

We’ll spend quite a bit of time showing you how to
implement new and way more profitable pricing
strategies that make clients happier and more likely
to refer.

ADDING CUSTOMER/CLIENT VALUE AND
PROFIT WITH ADDITIONAL OFFERS:

Do you currently (on line, or off line) offer clients or
customers a premium priced package as an alternative
to the basic products/services you offer?

Is that offer systematized? Does it happen every time?
Do you know how to easily test this price to make sure
that you don’t leave even more profit on the table?

And do you also offer an up-sell of any type when a
client or customer buys?

You’ll be shocked to see how these two approaches
can transform almost any business or practice bottom
line.

These are just two of the twenty or more strategies and
tactics for radically changing the way you do business
and how the profits are produced that will be presented
at the mastermind.

Make sure to register today.
Register on line or call 610-933-8069.

There are a limited number of spots and seven
have already been taken.

If you register early, or your a previous member,
discounts are available for a short time.
Just click here to register.

Also, Dave doesn’t want to waste your time or his.

He’s great at what he does but he admits he cannot
help everyone.

In order to qualify and to get real benefit from this
program and from Dave’s systems and coaching, there
are really four preconditions you need to meet.

1) You must have enough money to finance a serious
and first class makeover of your marketing and your
business must already be at least marginally profitable.
Most participants have at least $1 million
dollars of sales.

2) You must have an ethical and first class product or
service. (Even the best marketing strategies and ideas
fail when a business’ products or services are inferior).

3) You must be ready and equipped to handle a
radical increase in sales. Even Dave has been caught
by this as he experimented with these ideas.

Some were so profitable and produced so much more
work that it strained the systems Dave had in place.

If you’re not sure, come prepared and open minded to
building new and scalable systems to handle more
profitable work more efficiently and with less stress than
your current business.

4) That brings us to the idea of being open minded.

Dave’s mastermind groups are super effective in part
because they are super creative. He gets them to be.

And, his way of teaching is”out there” but gets
real world real business results.

In fact, he has even gone so far as to us and to teach
NLP and hypnosis tools for automatically implementing
these new tools and ideas.

Come only if you’re willing to participate and then
go grow the profits of your business while regaining
control of your life.

If you meet these conditions and you’re ready to make more
from the existing business profit sources already within your
business then register today.

Have questions? Dave wants you to call.

He’s a real person with a real
and he has a great staff.

Call 610-933-8069 to talk with Lisa or Denise.

Register here.

P.S. There are a number of tools and bonuses available just
to say thank you for looking at this opportunity.
To collect them register your interest in the program – no
obligation or charge – and you’ll get access.

http://www.3DaysToSuccess.com

Click Here For Access To Bonuses And video.
www.redwirepress.com

While The focus of many businesses, has turned to the use of
the internet as the prime mode of delivering a marketing message,
I’d like to take a moment to remember the good old days, when a
letter, sent through the mail,was created in just such a way as to
make it irresistible to open.

And then, once opened, the headline magically compelled you to
read on…and on and on.

Reading a great copy, whether on the screen, or in a letter
printed on paper is like magic.

Each line “sells” you on reading the next,and the next, until
you have consumed the letter. And, if there is value for you
in the offer, you feel compelled to buy.

In a really well drafted piece of work, you know it’s fine to
buy and to evaluate the product or service that has been
presented so enticingly, because the writer has revered
or assumed all the risk.

There is a guarantee – perhaps even offering more than
your money back if you aren’t completely satisfied, delighted
or ecstatic. The guarantee might even be for a year.
Who would give such a guarantee unless the product
was great?

There is nothing to lose….except the incredible opportunity
about which you’re reading, and time is of the essence.

You don’t feel manipulated. You do feel curious, enticed, or
filled with desire at your new find or discovery.

There is nothing to lose and so much to be gained.
Perhaps it has even offered you a return of ten times your
investment or more, and within a reasonable period of time.

In any case, a great sales letter is like a “greased slide.”

Once you get on the slide and you just keep going and
going….effortlessly. And the author has, in the words of
Collier, “entered the conversation” in your head.

Well, there are a few great and persuasive copywriters
who were so good at this, that anyone with a desire to
bring value to your customers or clients has to read their
work and learn from the masters.

One of those masters was Gary Halbert.

Gary has since passed away, and on June 12th it is
the anniversary of his birthday.

He was prolific, and still has a lot to teach anyone
who wants to be more persuasive, in any medium.

Seek out his work and advice. It can be found at
a site still run by his son Bond at:
http://www.thegaryhalbertletter.com/newsletter-archives.htm

And enjoy a copy of this email from his son Bond
Halbert. Even if you have no interest in being a
better and more profitable business person, sales person
or copy writer, some of Bonds suggested ways of
honoring his father’s memory will make you a
better person and help you to discover a better life.

Enjoy! Here is his letter:

Dear David Frees,

June 12th should be called International Copywriters’ Day
because it is Gary Halbert’s birthday.

As with most great copywriters, my father loved stories. He
had an incredible appetite for books and movies which helped
make it easy for him to find the interesting story behind
products and services.

He would take in 4 or 5 movies a week and while growing up,
Kevin and I were always tagging along.

Pop would just grab the paper and scan it for a movie he had
not already seen.

The movies were always playing in Westwood or up on
Hollywood Blvd. and we would immediately head out to
wherever the movie was playing next.

If there was time to kill, we would head to a bookstore
where he could spend hours on end if need be.

To encourage reading, he bought us any book we wanted as
long as we read it and I do the same for my kids.

If there was no time to hit up the bookstore, we would go
right afterward.

So as you can imagine, my simple ritual is to take in a
movie and go to the bookstore on his birthday which reminds
me of how he taught us to enjoy life.

This year, his birthday falls on a Sunday and like me and
my dad, you may not like crowded movie theaters, so here are
a few other ways to properly celebrate the birth of The
Prince of Print.

1. Write about him. He loved to write and he wrote a ton
about himself so writing about Gary and spreading the
word of his newsletter is always a great way to pay
tribute. We’d love to read any stories about how he
affected your life.

2. Help somebody. My father always helped a lot of people
around him and some of his proudest moments were when
he raised money for charity. His favorite charities
were children’s hospitals and family abuse shelters.
You could also simply help a stranger in some form or
fashion and just let them know you are paying back
Gary Halbert.

3. Forgive someone. He loved the phrase, “everyone is
just doing the best they can” and he is right. He
certainly wouldn’t forgive anyone for anything, but
he forgave a lot of trespasses and if you are
harboring resentment for someone’s bad behavior you
know wasn’t mean spirited but just a case of being
very lame, see if you can let it go.

4. Share some raw honesty. One of Sir Gary’s greatest
gifts to the world was his brutal honesty which cut
through all the BS and told people what they needed
to know. Share with someone a simple trick which
really helped make your life or business better.

5. Write a letter to your kids. No father ever gave their
son a greater gift than The Boron Letters. When you
write letters to your kids explaining things to them
they won’t learn in school, you end up sharing
yourself in a very profound way your kids will learn
to cherish more and more as they get older. They will
truly come to understand that you love them and see
that you have put time, energy and thought into them,
even when they were not around. Trust me on this.

So, if you are not near a good movie house and bookshop, any
of the above suggestions is a perfectly fine way to
celebrate the birth of the baby genius Gary C. Halbert.

For more Gary Halbert insights, methods, and ideas
visit:

http://www.thegaryhalbertletter.com/newsletter-archives.htm

Have you ever had a bad experience and suspected or told yourself that this is going to “last forever,” or “take a long time to get over?”

The reality is, that we humans can be, and often are, resilient and often able to make real and lasting changes in a short period of time. But the other reality is that we often want, for a variety of reasons, our changes or recovery to take a long time.

And, as you know from previous articles, we often get what we expect thanks, in part, to the reticular activating system of the brain.

But if you really want change, and you want it now, or you’re trying to help someone else to achieve change, then you should be open to the belief that the problem might already be cured, the negative or limiting belief might be abandoned, and the traumatic feeling might be gone and it might never happen again.

Sure, you can acknowledge that it might take some time, minutes, hours, or even days, but be open to the idea, to the belief, that it might already be gone.

In fact, be open to the belief that you might, just by reading this article be better at helping, and persuading already and that you might be able to use this technique already, effortlessly, and effectively.

So how does it work and why?

Well, once you have been chatting with someone who has been experiencing a problem, and they now have a solution, simply say: “It might take a few tries to make this work, but be open to the belief that the problem is already solved.”

If you have established trust with this person, this phrase will often open their mind to a possibility that it had never considered before.

This simple phrase can have the dramatic effect of allowing them to imagine a world in which their problem, fear, or trauma, is already a thing of the past.

Hmmm… Ethical persuasion that can accelerate learning, results, healing and improvements. Got a use for that?

Thumbnail Credit: DerrickT

Adjusting The Speed Of Web Video To Learn Faster And At Just The Perfect Speed For You

Lately I’ve been focusing on ideas, tools and information to help you to regain control over your business and personal life without sacrificing profitability or quality.

I just recently came across a little software tool that promised – and delivered – on just that need.

Do you watch a lot of instructional, informational, or entertainment videos on YouTube, or the web in general? Statistics tell us that most Americans get more and more of their educational and entertainment from these sources.

Have you ever come across a great video but it seemed to just lag? Time was crawling, but you were afraid to jump ahead for fear of missing the good stuff or an important step?

Well, you might be interested in a program called Enounce MySpeed. This little baby allows me to speed up all video (and if it’s highly technical to slow it down) so that I can watch and listen to a video in half the time without negatively affecting the experience generally, or the learning experience specifically.

In fact, I was recently learning some Thai vocabulary and this software allowed me to learn more words and better pronunciation faster than I was before I installed it.

More information in half the time. At just the speed I like. Studies have shown that this doesn’t negatively impact retention either. In my case, it may have improved retention.

So, if you still want to watch those videos, learn that new tennis shot, how to properly clean a bowling ball, or to change a diaper, then give it a try. Simple and easy to download and to use.

Who is using it? According to their website:

* Distance Learning students
* Online marketers and business owners
* Med students, Law students, and other professionals
* Businesspeople and professionals taking corporate training
* Music students
* Anyone learning a foreign language
* College students
* Continuing education students
* Transcribers
* Anyone watching lots of online videos!

There is a free trial period and a one time fee – no recurring charges – and it’s available for Mac and PC.

In the interest of full disclosure, I just think that this is cool, and works great. There are no sales or affiliate links.

Just give it a whirl and leave a comment if you have any other ideas for using it.

Photo Credit: MSVG

That seems to happen a lot these days and we focus on ways to improve profitability while also gaining control over the “time dragon” that seems to make life crazy.

So…

What happens when you get 12 very smart business men and women sitting around a table (ok… and a pool) at a Las Vegas resort, far from the office, their phones and the day-to-day interruptions, and all they are doing is thinking about how to make their businesses, their practices, and their lives radically better?

The answer? Loads of great ideas and shared resources that really can make a difference.

We all paid a load of money to sit around that table, but everyone left feeling that the investment of time, energy and money was very wise. I know I have already done a number of things I learned from that meeting that have made a difference in my marketing and in my personal life.

I’m willing to share a few of the ideas and resources that you can steal and start using right now, in your own business and to help you to tame the time crunch tiger in your own life.

Idea 1: Ever forget to bring your business cards? Ever wanted to quickly share your business or personal information with loads of people at the same time? Want to give them a clickable link so that they can get more information on a specific topic?

Well… there is a free service: Contxts allows you, whether it be interacting one-to-one or speaking to a room of 1,000 people, to share your contact information or a link to specific content. If you just need one “electronic business card,” the service is free to use. If you want more, then it’s just a few bucks per month.

I started using it within minutes of my friend Bob Battle sharing it at the mastermind meeting. Here is how I use it: I often speak to audiences about estate planning (I am, by training a trust and estate lawyer). When I am speaking, I simply say “To get more information, or to get my contact information just text the word ‘estateplan’ to 50500.” That’s it.

Anyone who can text now automatically gets my contact information and a link that they can click to get more information on that specific topic.

I created several of these: One for more information about trusts, one about elder law planning, and one about executors and estates. I also created a separate one to promote my keynote speaking at conferences and conventions. It’s very cool and a very effective way to share information.

Idea 2: Identify things that are repetitive, boring, and/or irritating in your personal life, and start outsourcing them to a virtual or real personal assistant to free up time.

This idea is examined throughly, and in great detail by Tim Ferriss (the king pin of lifestyle design) in his blog posts listed below.

However, most people do this in business and fail to even consider it in their personal lives. You may be doing it already, and when you successfully expand this practice, your life gets better and better. For example, do you mow your own lawn? If no, then you are already paying someone else to perform a task that you don’t like in order to recapture a few hours of your life. If you aren’t paying someone to cut the lawn then I hope it’s because you either get relaxation or pleasure from doing it. If that’s not the reason, then consider getting someone else to do it. How much is an extra hour or three of your weekend worth?

Want another example? Do you ever take shirts, a skirt or pants to the dry cleaner? That’s outsourcing the washing and ironing. Use bill pay from your bank or credit card? That’s outsourcing. Ever buy cookies or a snack instead of making one for the kids’ in school party? Outsourcing!

So what else might you outsource and to whom?

Believe it or not, you can outsource almost any repetitive task fairly easily and effectively. And, you can often do it for less than you think. I know people who have outsourced errands like weekly grocery shopping, making doctor and dentist appointments, picking up the mail from a post office box, and so on.

Awesome Idea: Try Fiverr for postings of things that people will do for you for five dollars. It will blow you away. And, you will get great ideas of things that you can outsource for very little money.

For more on what to consider outsourcing (for prices from $5 to $15 an hour) read these excellent articles:

The Holy Grail: How to Outsource the Inbox and Never Check Email Again

How to E-mail Virtual Assistants (or Any Assistants): Proven Templates

Idea 3: Enhanced research or finding more of exactly what you need. Do you ever research where to go on vacation? How about what doctor or dentist to see for a particular problem. Ever need to help the kids with homework on a topic that’s way over your head? Need something for work that’ll set you out from the crowd?

There are a million reasons that we go to the web for information. And, when we go we usually want to find out as much as we can about a particular topic (often an obscure one) in as little time as possible.

Well, start thinking about a few new tools.

First, YouTube is now really a giant search engine. Need instructions on how to set up a tent, build a fire, sew a hem, fix a computer, lawn mower or dehumidifier? Try YouTube. There may an instructional video right on point. Or, if you’re just looking for something funny – like a jack russell terrier barking at a Halloween decoration then try one of mine.

Next, and, one of the best ideas I have ever heard about getting the best information from your internet research is a technique that I regularly use for work and have now started using for personal projects as well.

When you do a Google search, try this – insert your search terms followed by “and ‘.pdf’ ‘.ppt’” This little magic formula will turn up all of the PDF reports and Power Point presentations on your topic. Very cool and very effective. This is especially great if you’re looking for health related or technical information for yourself, a friend or loved one.

Need ideas, directions, or a restaurant review? Try Facebook or Twitter to find friends from that ton or who have tried the restaurant.

So there are a few ideas to save you time, money and energy. But, you have to act to get the benefits. Have any of your own? Leave a comment below and check back to see discover even more.

Photo Credit: Alex E. Proimos