Jordan Willms - A lifestream about the internet, marketing and business. Also funny webernet stuff.

Reid Hoffman and Biz Stone talk "Twitter #in"

Jordan Willms — Tue, 10 Nov 2009 16:23:35 +0000

via youtube.com

Twitter + LinkedIn = Peanut butter?

FEED09 - The 2009 Razorfish Digital Brand Experience Report.

Jordan Willms — Mon, 09 Nov 2009 17:23:27 +0000

via feed.razorfish.com

Razorfish recently released thier 2009 Digital Brand Experience Report ("FEED").

It focuses on understanding how digital is changing the way that consumer interact with brands.

The verdict: Experience matters. A lot. "Experiences are becoming the new advertising or marketing"

http://feed.razorfish.com/
Download: http://feed.razorfish.com/downloads/Razorfish_FEED09.pdf

Build a Company for the Long Term

Jordan Willms — Mon, 02 Nov 2009 16:37:05 +0000

via slideshare.net

Organizations are still under utilizing social media, and not unleashing its full potential

Jordan Willms — Thu, 29 Oct 2009 04:52:59 +0000

Article I wrote over at the Work at Play blog. Check it.

Beeline Labs, Deloitte's Media & Tech practice, and the Society New Communications Research, recently released their 2009 Tribalization of Business Study which "evaluates the perceived benefits of online communities and identifies how enterprises believe they may better leverage them."
In non-corporate speak the study is really all about using online tools for user engagement. Survey respondents included over 400 companies, including Fortune 100 organizations.

The underlying tone of the study is that organizations are still under utilizing social media, and not unleashing its full potential.

Key Takeaways

32% of respondent organizations are measuring non-active on their website. Called "lurkers", these non-active users derive a significant amount of value from the engagement of active users.

39% of respondents indicates they were increasing the amount of full time staff charged with managing online communities.

The biggest challenges to creating a successful community are getting users to Join (24%), Stage engaged (30%), and keep returning (21%). In addition, few organizations are taking the necessary steps to overcome these challengers.

When developing a new community, 58% of respondents indicated they considered partnering with existing communities, complementary vendors and end users.

A significant disconnect exists between community goals (generate word of mouth, brand awareness and customer loyalty) and how success is being measured.

The most popular key performance indicators for measuring success are: number of active users (34%) and frequency of posting/commenting (32%)

The top objectives of online communities are as follows:

Increased word of mouth (38%)

Increased customer loyalty (34%)

Increased brand awareness (30%)

Increased idea generation / innovation (29%)

Increased customer support (23%)

No surprises here. Marketing continues to be the primary driver for online communities. The study does postulate that this "marketing driver" results in creating gaps between community goals and organizations capabilities to full leverage these communities.

For the full 28 page flip book, please down the Tribalization study PDF

Tim Brown on Why Design Is Big Again

Jordan Willms — Fri, 16 Oct 2009 04:24:17 +0000

via ideo.com

Tim Brown talks about how design got small — and why it’s big again.
Design is moving beyond the sculptural object displayed in lifestyle magazines or on pedestals in museums of modern art. It’s returning to its roots, when design thinkers like Isambard Brunel created innovative breakthroughs.

Photosketch software

Jordan Willms — Mon, 12 Oct 2009 05:46:49 +0000

via youtube.com

It is not very often that I am totally wowed by technology. But this is one of them. Check this video out for "photoshop on the fly" based on simple sketches.

Designing For Community

Jordan Willms — Thu, 08 Oct 2009 20:39:50 +0000

via slideshare.net

Timelapse: China's 60th National Day Parade

Jordan Willms — Mon, 05 Oct 2009 19:51:42 +0000

via shanghaiist.com

Military display is a little russian-esque.

TweetTop About to Become Obsolete

Jordan Willms — Fri, 02 Oct 2009 01:04:02 +0000

I knew the day would come when Twitter would offer a way for user's to easily find out who to follow. This opportunity was the driver behind my project a few months ago TweetTop.com.

Twitter has announced a new feature called "Lists" that will more or less render TweetTop obsolete (or at least redundant).

Here is how Twitter officially describes the feature.

Lists are public by default (but can be made private) and the lists you've created are linked from your profile. Other Twitter users can then subscribe to your lists. This means lists have the potential to be an important new discovery mechanism for great tweets and accounts.

Great work Twitter! This is definitely a needed service (and to be frank, one I am surprised took so long to materialize).

Only 16% of Professionals Measure the ROI of Social Media Campaigns

Jordan Willms — Thu, 01 Oct 2009 01:03:21 +0000

Despite widespread adoption of social media, measurement still lags. Only 16% of those polled said they currently measured ROI for their social media programs. More than four in 10 respondents did not even know whether the social tools they were using had ROI measurement capabilities.

So much blind faith for something that is so easy to measure. Granted converting raw metrics into dollars is a challenge, but not all ROI metrics need to be based on money.

Source: http://www.emarketer.com/Article.aspx?R=1007286#

Scientifically Proven Ways to Get Retweeted on Twitter

Jordan Willms — Thu, 01 Oct 2009 01:00:02 +0000

The Death of the Newspaper

Jordan Willms — Thu, 24 Sep 2009 20:48:15 +0000

via mint.com

Shocking (although not suprising) infographic report from Mint.com.

Not surprisingly, Newspapers are dying.

How Companies Are Benefiting From Web 2.0

Jordan Willms — Fri, 04 Sep 2009 21:26:02 +0000

McKinsey finally published their Global Survey results on Web 2.0 applications in the enterprise and their effects on business. The study is backed by survey responses by almost 1,7000 global executives.

What did they say?

Their responses suggest why Web 2.0 remains of high interest: 69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. Companies that made greater use of the technologies, the results show, report even greater benefits. We also looked closely at the factors driving these improvements—for example, the types of technologies companies are using, management practices that produce benefits, and any organizational and cultural characteristics that may contribute to the gains. We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,” linking themselves with customers and suppliers through the use of Web 2.0 tools. Despite the current recession, respondents overwhelmingly say that they will continue to invest in Web 2.0.

via mckinseyquarterly.com

Read the entire study. No big surprises to the 'clued in' crowd: Marketing and Knowledge Sharing are a significant benefit.

Dan Pink on the surprising science of motivation

Jordan Willms — Tue, 01 Sep 2009 16:29:55 +0000

via ted.com

Just watched this. I'm a strong believer in ROWE, so this was very interesting to watch.

Thanks to The Why of the Web for bringing this to my attention.

HOME - The Movie

Jordan Willms — Tue, 01 Sep 2009 04:13:19 +0000

via youtube.com

If you've never watched "Home" - watch it. Despite what you believe about human impact on our planet, this is an amazing visual tale of our planet's history and our brief history on it. Please pass this on to your friends.

My personal viewpoint is one that the documentary doesn't really cover in much depth. The issue I am referring too is that of overpopulation: Both in developed nations and in those developing.

Watch. Think.