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	<title>The Dojo</title>
	
	<link>http://thedojo.sumo.com.au</link>
	<description>The best in digital - No Bullshido</description>
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		<title>SEO Case Study – Why Should You Continue SEO Even When You’re 1st</title>
		<link>http://thedojo.sumo.com.au/2011/03/seo-case-study/</link>
		<comments>http://thedojo.sumo.com.au/2011/03/seo-case-study/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 03:53:04 +0000</pubDate>
		<dc:creator>Scott Shorter</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://thedojo.sumo.com.au/?p=908</guid>
		<description><![CDATA[So you’ve invested heavily in your SEO – you’ve optimized all of your content, got some good links pointing to your site and now you’re reaping the rewards of a job well done. Now that you’re ranking well, it’s time to give the obsessive link building a break, right? Well… If you are in an]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smarter marketing in declining industries</title>
		<link>http://thedojo.sumo.com.au/2011/03/smarter-marketing-in-declining-industries/</link>
		<comments>http://thedojo.sumo.com.au/2011/03/smarter-marketing-in-declining-industries/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 02:49:34 +0000</pubDate>
		<dc:creator>Alice</dc:creator>
				<category><![CDATA[Design and Experience]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>

		<guid isPermaLink="false">http://thedojo.sumo.com.au/?p=1113</guid>
		<description><![CDATA[For some industries it’s been a slow start to the year, and when in fear most marketing departments will look to continue doing the same traditional media they’ve always done. But really it’s just a case of becoming smarter with your marketing budget – looking at options that will deliver results and really provide return]]></description>
		<wfw:commentRss>http://thedojo.sumo.com.au/2011/03/smarter-marketing-in-declining-industries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Satterley site awarded an ‘Outstanding Achievement’ by IMA</title>
		<link>http://thedojo.sumo.com.au/2011/02/satterley-site-awarded-an-outstanding-achievement-by-ima/</link>
		<comments>http://thedojo.sumo.com.au/2011/02/satterley-site-awarded-an-outstanding-achievement-by-ima/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 02:33:22 +0000</pubDate>
		<dc:creator>Alice</dc:creator>
				<category><![CDATA[Design and Experience]]></category>

		<guid isPermaLink="false">http://thedojo.sumo.com.au/?p=873</guid>
		<description><![CDATA[We were jumping with joy when we heard the Our New Home microsite we developed for Satterley Property Group was awarded an &#8216;Outstanding Achievement&#8217; by the Interactive Media Awards. We even got a mention in the Weekend West! The awards are International and the judging panel includes top bods such as CNN, New York Times]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boardies Day @ SUMO</title>
		<link>http://thedojo.sumo.com.au/2010/12/boardies-day-sumo/</link>
		<comments>http://thedojo.sumo.com.au/2010/12/boardies-day-sumo/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 08:32:55 +0000</pubDate>
		<dc:creator>Alice</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thedojo.com.au/?p=882</guid>
		<description><![CDATA[On Friday 3rd of December, along with thousands across the country, SUMO participated in National Boardies Day. We bared our lovely (winter induced) white legs and proudly paraded around in board shorts &#38; thongs to celebrate the start of summer and raise vital funds for our Aussie Surf Lifesavers, who do a great job each]]></description>
		<wfw:commentRss>http://thedojo.sumo.com.au/2010/12/boardies-day-sumo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New York Marathon gets social</title>
		<link>http://thedojo.sumo.com.au/2010/11/the-new-york-marathon-gets-social/</link>
		<comments>http://thedojo.sumo.com.au/2010/11/the-new-york-marathon-gets-social/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 07:19:15 +0000</pubDate>
		<dc:creator>Lucinda</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://thedojo.com.au/?p=859</guid>
		<description><![CDATA[A year ago I was meant to run in the New York City Marathon &#8211; but due to an injury, I had to pull out at the last minute. So this story had an extra special meaning to me. The lines of real life and social media are truly becoming blurred &#8211; and there are]]></description>
		<wfw:commentRss>http://thedojo.sumo.com.au/2010/11/the-new-york-marathon-gets-social/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friday beers with Facebook</title>
		<link>http://thedojo.sumo.com.au/2010/10/friday-beers-with-facebook/</link>
		<comments>http://thedojo.sumo.com.au/2010/10/friday-beers-with-facebook/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 10:13:14 +0000</pubDate>
		<dc:creator>Alice</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>

		<guid isPermaLink="false">/?p=850</guid>
		<description><![CDATA[We were delighted when Matt from Facebook (facebook.com/matthew) dropped by the SUMO office on Friday afternoon. Other than share a few drinks (and some all important lollies), we also caught up on everything from the state of social media in Australia, through to social search and even broached the subject of the new Social Network]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bing Social Search – Facebook Backs The Underdog</title>
		<link>http://thedojo.sumo.com.au/2010/10/bing-social-search-facebook-backs-the-underdog/</link>
		<comments>http://thedojo.sumo.com.au/2010/10/bing-social-search-facebook-backs-the-underdog/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 05:08:32 +0000</pubDate>
		<dc:creator>Alice</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>

		<guid isPermaLink="false">/?p=818</guid>
		<description><![CDATA[The integration of social media and search got a whole lot more interesting this week when Bing announced they were joining forces with Facebook to integrate ‘likes’ into their search results. The screenshot below shows an example of searching for a steakhouse in San Francisco, and how (when opted in to link your Facebook account]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Facebook Groups Functionality – Good or Bad?</title>
		<link>http://thedojo.sumo.com.au/2010/10/new-facebook-groups-functionality-good-or-bad/</link>
		<comments>http://thedojo.sumo.com.au/2010/10/new-facebook-groups-functionality-good-or-bad/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 09:29:22 +0000</pubDate>
		<dc:creator>Alice</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook group]]></category>
		<category><![CDATA[mark zuckerberg]]></category>

		<guid isPermaLink="false">/?p=811</guid>
		<description><![CDATA[In the wee hours of the morning (for us down under anyway) Mark Zuckerberg, aka the big Z, announced some pretty major changes to the Facebook platform. The most interesting of which was the introduction of a new &#8216;Groups&#8217; functionality. This new feature basically allows users to chat, share, manage events and even documents with]]></description>
		<wfw:commentRss>http://thedojo.sumo.com.au/2010/10/new-facebook-groups-functionality-good-or-bad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Instant SEO, SEM &amp; Google Places</title>
		<link>http://thedojo.sumo.com.au/2010/09/google-instant-seo-sem-google-places/</link>
		<comments>http://thedojo.sumo.com.au/2010/09/google-instant-seo-sem-google-places/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 02:48:22 +0000</pubDate>
		<dc:creator>Scott Shorter</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Technology and Platforms]]></category>

		<guid isPermaLink="false">/?p=747</guid>
		<description><![CDATA[How will Google's latest release - Google Instant - change the way people search?]]></description>
		<wfw:commentRss>http://thedojo.sumo.com.au/2010/09/google-instant-seo-sem-google-places/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital solutions to the dreaded waiting room</title>
		<link>http://thedojo.sumo.com.au/2010/09/digital-solutions-to-the-dreaded-waiting-room/</link>
		<comments>http://thedojo.sumo.com.au/2010/09/digital-solutions-to-the-dreaded-waiting-room/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 05:33:08 +0000</pubDate>
		<dc:creator>Lucinda</dc:creator>
				<category><![CDATA[Digital Business]]></category>

		<guid isPermaLink="false">/?p=672</guid>
		<description><![CDATA[Digital solutions to make waiting for the doctor more bearable.]]></description>
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		<slash:comments>0</slash:comments>
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