Sundog: The Podcast

Sundog: The Podcast 021 - Google Analytics

ThePodcast@sundog.net — Tue, 23 Jun 2009 19:25:39 GMT

Enterprise-class web analytics without the enterprise-class price. On today’s show, members of our Customer Insights team discuss their favorite features of Google Analytics.

Sundog: The Podcast 020 - Make My Logo Better

ThePodcast@sundog.net — Thu, 11 Jun 2009 18:50:58 GMT

One of the key elements in developing a good and memorable company brand is the logo. Our panelists discuss their approach to good logo design and review some of their favorites.

Sundog: The Podcast 019 - No Appointment TV Necessary

ThePodcast@sundog.net — Wed, 18 Mar 2009 22:54:23 GMT

While overall television viewing continues to rise, an increasing number of people are turning to the internet to receive their content rather than using traditional broadcast, cable or satellite channels.

Sundog: The Podcast 018 - Super Spots

ThePodcast@sundog.net — Thu, 5 Feb 2009 04:14:59 GMT

Today we’ll review the best and the worst of this year’s Super Bowl commercials and also talk with the Dandy Dwarves, a production company that produced a spot which landed in the top 5 of this years Crash the Super Bowl contest sponsored by Doritos.

Sundog: The Podcast 017 - Story Time

ThePodcast@sundog.net — Fri, 16 Jan 2009 18:18:23 GMT

On today’s show, we’ll talk about why it’s vital to create a good story before developing any marketing materials.

Sundog: The Podcast 016 - Unconfined Design

ThePodcast@sundog.net — Wed, 24 Dec 2008 17:55:20 GMT

A good designer knows their vision for a website can and probably will find its way to print. Three members of our Sundog design team join us to talk about their experiences, challenges and solutions for designing across multiple mediums.

Sundog: The Podcast 015 - Open Spaces and Faces

ThePodcast@sundog.net — Sat, 18 Oct 2008 19:55:16 GMT

FaceBook, Twitter, MySpace, LinkedIn ... the list goes on. Social networks have proven to be a quick and efficient means of communicating with your friends ... and the world. Businesses are also using the power of these networks, from simple self-promotion, to using them as a tool for checking out potential employees. On today’s show, we’ll look at the benefits they provide and talk about the risks of becomming too open on a social network and how can it affect both your employer and your professional career.

Sundog: The Podcast 014 - Making the Switch

ThePodcast@sundog.net — Tue, 23 Sep 2008 21:22:01 GMT

If you’ve been considering making the switch from Microsoft Exchange Server to Google Apps, then this show is for you. Mark Sjurseth and Anthony Suda talk to us about Sundog’s experiences in a Google Apps pilot program.

Sundog: The Podcast 013 - Expand the Broadband

ThePodcast@sundog.net — Wed, 6 Aug 2008 03:57:00 GMT

Did you know that the United States is losing ground when it comes to broadband access for the average consumer? Just a few short years ago, it ranked 4th overall. In a recent study, the U.S. has dropped to 17th place, while Japan leads the world with an average broadband speed of over 60 megabits per second! On this episode, we talk about what’s needed for our country to keep moving forward in the broadband race.

Sundog: The Podcast 012 - Social Seeding

ThePodcast@sundog.net — Thu, 10 Jul 2008 22:08:01 GMT

Have you ever made a purchase based upon the suggestion of a friend? Word-of-mouth is one of the best marketing tools out there. On today’s show, we talk about how Twitter, Facebook, MySpace and other social media tools enhance this powerful method of communication.

Sundog: The Podcast 011 - Lights, Camera, Internet!

ThePodcast@sundog.net — Thu, 26 Jun 2008 18:21:01 GMT

There is little doubt that video on the internet is experiencing explosive growth. Businesses, marketing executives and entertainment producers are realizing the power of this communication avenue. On today’s show, we talk about how video is continuing to influence how we use the internet, both as an audience member and as a content producer.

Sundog: The Podcast 011 - Show Promo

ThePodcast@sundog.net — Wed, 18 Jun 2008 21:47:00 GMT

On our next show, we’ll be talking about two revolutions occuring in the video industry. High definition video has moved into the mainstream, while video on the internet is experiencing explosive growth.

Sundog: The Podcast 010 - Podcasting in Your Marketing Toolbox

ThePodcast@sundog.net — Sat, 31 May 2008 01:02:00 GMT

Been kicking around the idea of starting a podcast for your company? Maybe you’ve pitched the idea to management only to be turned down. On today’s show, Tim Bourquin, CEO and founder of TNC New Media joins us to talk about how podcasting adds value to your business.

Sundog: The Podcast 009 - Technology to Go

ThePodcast@sundog.net — Thu, 15 May 2008 16:49:00 GMT

How smart is your smartphone? Is it a device you can’t live without, or would you rather just toss it in front of a moving bus? On today’s show, our panel of experts talk about the evolution of this mobile technology, and provide their views on what makes a smartphone ... well ... smart.

Sundog: The Podcast 008 - Branding Evolution

ThePodcast@sundog.net — Tue, 1 Apr 2008 22:01:01 GMT

Apple, Nike, Coca-Cola, Google and Starbucks. These are the brands that deliver a positive impact and inspiration according to a recent survey on brandchannel.com. How have these brands evolved and what can we learn from their success?

Sundog: The Podcast 007 - SaaSy CRM

ThePodcast@sundog.net — Mon, 17 Mar 2008 19:54:00 GMT

Success in today’s business climate demands fast and easy access to information ... anywhere, anytime. On the show, we learn how CRM and SaaS solutions are evolving to meet those demands.

Sundog: The Podcast 006 - Marketing the Viral Way

ThePodcast@sundog.net — Fri, 29 Feb 2008 20:12:00 GMT

Viral marketing campaigns are nothing new. Part of what makes them attractive today is the ability to creatively use the vast array of modern communication technologies to spread your message faster than ever.

Sundog: The Podcast 005 - It’s a Social Media World

ThePodcast@sundog.net — Mon, 21 Jan 2008 17:37:00 GMT

Social Media websites are certainly one of the hottest trends going on the internet today. Who is using these sites and why? Advertisers are certainly taking notice, as are some of the biggest names in the computing world. Tune in and see if social media websites could work for you.

Sundog: The Podcast 004 - Web 2.0 Defined

ThePodcast@sundog.net — Thu, 3 Jan 2008 18:08:00 GMT

Heard of Web 2.0? What makes a website Web 2.0-worthy? Of course, there is no single answer. So, on this episode of Sundog: The Podcast, two of our top engineers will break it down and give their view of what defines a 2.0 website.

Sundog: The Podcast 003 - HD is TV

ThePodcast@sundog.net — Fri, 7 Dec 2007 14:09:00 GMT

High definition video is here, now, and it’s not as expensive as you’d think. What do you need to know about the new standard in video production and what benefits will it bring your company? The Sundog Studios group talks about the current and future status of HD. We’ll give you advice on what to look for, what to stay away from, and how to make that first step into the HD world. Geek Speak Warning: We get a bit technical when talking about all the different HD formats and cameras available, so please share this episode with the people on your video and creative staffs.

Sundog: The Podcast 002 - ROI for today’s CMO

ThePodcast@sundog.net — Tue, 13 Nov 2007 15:43:01 GMT

With an average tenure of about 24 months, CMOs are increasingly dependent upon gathering reliable ROI data to substantiate their marketing investments. Our Sundogger panel takes an in-depth look marketing ROI and explains why you should care.

Sundog: The Podcast 001 - Controlling your company’s brand

ThePodcast@sundog.net — Fri, 2 Nov 2007 20:36:00 GMT

Welcome to Episode #1 of Sundog: The Podcast! Our first show focuses on branding. What defines a brand and how do companies control their brand in today’s Web 2.0 and social media environments?