Here is an awesome new Digital Installation for Nike by +Castro and BBDO Argentina. The installation brings to life the "Air" with a levitating shoe platform that suspends the new range of Nike Air shoes instore!

The cool thing about this is that if you are in store, or even online at The Nike Air Show, you’ll get to race the Nike Air shoes live by blowing into a microphone that takes the volume of air you are blowing and translates that into power for your Nike Air race!

A superb installation and integration between in-store and online.

Honey-bee populations are mysteriously dwindling worldwide. In England, the Banrock Station winery created the "world's first ad with live bees" to call attention to the problem. They used queen-bee pheromones to attract a giant swarm of bees—as many as 100,000, from a nearby honey farm to spell out an "SOS" message on a billboard.

To add to that Banrock Station winery also donated 5p to the honey-bee cause for every bottle sold.

Tipp-Ex has created an interactive YouTube takeover ad where you can write the headline and see what happens!

Even though recently we have been seeing more of these, this is different because you can control the outcome.

Here are some suggestions for commands offered: dances with, sings with, talks to, hugs, draws, fights, doesn't shoot, is shot by, loves, kisses, fucks, pisses with, sleeps with, eats, watches TV with, swims with, plays with, shakes hand with, buys, takes a photo of, fishes with, drinks with, rides, plays football with, spanks, farts, is cooked by, breakdances with, cuts, does nothing with, high fives, smokes with, moonwalks with, washes, jumps with, tickles, shows his ass to, seduces.

This social experiment was carried out using hidden cameras in a townhouse complex in Johannesburg. The message is pretty clear..."Don't condone violence by doing nothing".

After a long time I have seen a brand innovating with a banner ad! On clicking this Ikea banner the user has to select an mp3 on his own computer to be played through the banner!

Click on the image to view the banner

Here is a very interesting presentation from Marta Kagan, highlighting some amazing stats and growth comparisons of social media. She has also collected some of the best quotes on social media, from the worlds brightest people, to help depict exactly where social media is right now.

The presentation makes a point, that it’s no longer "what is social media?" but "what is social media now?".

According to me Lufthansa truly has the best airline web site and frequent flyer program in the market. The user experience is impeccable and thats what makes me a huge fan!

In their latest innovation to serve the guests better...they have gone ahead and created the Lufthansa Trip Finder. I think it's a brilliant way to compete with the low cost carriers and at the same time maintain their standards.

All you need to do is tell Lufthansa your budget and they will find your destination! With the Lufthansa Trip Finder you can experience individual, tailor-made planning...simply enter the amount you want to pay and your interests and they will provide you with the destinations that match your requirements.

But that is not all...the practical price preview also shows you when the flights to your chosen destination will be available for the best price in the coming weeks.

Publicis (E-dologic) and Promarket developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live with their friends on Facebook!

The Coca Cola Village 2010 event in Israel was run through Facebook, with teenagers needing to collect 10 Coca Cola caps each and eight friends who did the same. After registering online through Facebook they got an exclusive entry.

At the Coca Cola Village, they were asked to setup a special wrist band that would securely hold their Facebook login / password. Every time they swiped, it instantly updated their status with what they were doing at the event, keeping their friends up to date in real time. Plus the wrist band also allowed for automatic tagging of all the photos taken at the Coca Cola Village.

The event held 650 teenagers a day, and with the seamless Facebook integration, they generated 35,000+ posts every day for the three days totaling over 100,000 posts for the event!

This Old Spice Case Study takes us through the insight around targeting men and women at the same time to generate conversation around body wash. When it was launched the campaign managed to capture 75% of all conversations in the category.

To continue the success Old Spice & Wieden + Kennedy created the next level, where Mustafa, now a household hero engaged with the fans directly. The response campaign consisted of around 180 customized videos which engaged the fans directly. Thus it became the best social campaign ever to have been created!

Here some stats of the campaign…

• On day 1 the campaign received almost 6 million views
  (that’s more than Obama’s victory speech)
• On day 2 old spice had 8 of the 11 most popular videos online
• On day 3 the campaign had reached over 20 million views
• After the first week old spice had over 40 million views
• The old spice twitter following increased 2700% (probably off a lowish base)
• Facebook fan interaction was up 800%
• Oldspice.com website traffic was up 300%
• The old spice YouTube channel became the all time most viewed channel (amazing)
• The campaign has generated 1.4 billion impressions since launching the ads 6 months ago
• The campaign increased sales by 27% over 6 months since launching (year on year)
• In the last 3 months sales were up 55%
• And in the last month sales were up 107% from the social responses campaign work
• Old spice is now the #1 body wash brand for men.

And without further a-due...the best social campaign ever...

This is the latest campaign element for the launch of The Expendables movie, a YouTube takeover that features as an interrupted interview with Sylvester Stallone.

Pretty cool eh!