Renaissance Monk

No Limb Wrestler Kicks Your Ads

Sunny Lam — Mon, 18 Mar 2013 15:00:00 +0000

You can have no arms or legs and still kick ass. Dead serious. Here's one guy who could teach you a thing or two about marketing and copywriting.

If at first you market badly, choose a Pope

Sunny Lam — Fri, 15 Mar 2013 19:00:00 +0000

Millions of die hard Catholics had their eyes glued to the tube Wednesday. Why? (And what the "hell" does this have to do with your marketing or copywriting?)

Ad Got Your Vacuum?

Sunny Lam — Tue, 12 Mar 2013 21:00:00 +0000

This vacuum is a beast. It's so powerful that a pair of crazed fellows set the pavement on fire and then sucked up the entire wildfire with this brute of a machine. What is this super vac? And what does this have to do with killer sales copywriting and marketing?

The MindReader In The Rye

Sunny Lam — Mon, 11 Mar 2013 15:00:00 +0000

What would you do if you could read minds? Figure out if that hot stud you're dating really likes you? Or where Jimmy hid the cookies in the house? Or how to sell someone the most awesome thing ever...

The disease you may be giving your customers

Sunny Lam — Fri, 08 Mar 2013 01:00:00 +0000

Use it or lose it. If you're not helping your target market keep this in shape, you could be stabbing your sales message in the back.

What Porn Moguls Teach You About Marketing

Sunny Lam — Wed, 06 Mar 2013 22:00:00 +0000

Sex sells. How do I know? A former plumber turned "porn mogul" realized that many people addicted to this online game wanted real "nuts" on their characters. And that eventually landed him a fortune! But how does this tie back to marketing…?

Earthquake Radar Digs Bullshit From Buyers

Sunny Lam — Tue, 05 Mar 2013 16:00:00 +0000

Zhang Heng. This guy was the Chinese "Leonardo Da Vinci" back in the year 132. He was also the first man to build a machine that NO ONE could copy for over 1,700 years. And the bronze balls its dragons drop could help you be a better marketer...

SimCity’s Secret Marketing Lesson

Sunny Lam — Mon, 04 Mar 2013 20:00:00 +0000

You walk into the office… As a smoking hot, drop-dead gorgeous "robot" you from your dreams. It's a magical fantasy game come true. But what could robots and games have to do with marketing or sales copy?

10 Things Dwarfs Can Teach You About Success [+Videos]

Sunny Lam — Fri, 01 Mar 2013 20:00:00 +0000

Two words. Tyrion Lannister. He's one of the top five most popular Game of Throne characters ever. (Personally I think he is THE best character of all…) He's clever, smart and half the size of any other man… yet he's got brains the size of a giant. Follow in Tyrion's footsteps and you'll be more successful than most average size schmucks can ever dream of because…

Spilling Guts Kills Marketing Ruts

Sunny Lam — Wed, 27 Feb 2013 20:15:00 +0000

PJ was flustered. She'd arrived late for our meeting. Who could blame her -- she was coming from Stouffville, out in the "who-knows-where" of the Greater Toronto Area. We'd met at an intimate (sort-of) networking event a week and a half ago and she wanted to see me again. Was it my charming good looks?