Sun Tzu Strategies

The Growth of The Chinese Military

mcneilly — Tue, 11 Jun 2013 22:04:04 +0000

Interesting infographic from “Military Education”, a non-government military education resource. Source: Military Education

Less Archie Bunker, More Jay Pritchett: The GOP’s Re-Branding Recipe

mcneilly — Tue, 11 Jun 2013 14:03:15 +0000

We’ve gone from an All in the Family country to a Modern Family nation. Can Republicans do the same? When understanding what a brand stands for it’s often helpful to talk about them in terms of people. You do this by asking, “If this brand was a person, who would it be?” For example, in... Read more »

Fight or Flight, or Tend and Befriend?

beckysheetz — Fri, 07 Jun 2013 14:28:45 +0000

I’m always instigated when I hear people, including experts, talk about “fight or flight.” We take for granted that we know what it means and that it’s how we respond to significant stressors, right? But hold on. One study that’s well over a decade old, unearthed interesting findings on responses to stress. It provides insight... Read more »

How To Avoid The 7 Terrors Of The Marketing Fire Swamp

mcneilly — Wed, 05 Jun 2013 12:15:44 +0000

In a scene from the classic movie The Princess Bride, Buttercup and Westley find themselves trapped in the Fire Swamp, which no one has ever survived. It is such a scary place that Buttercup thinks they won’t succeed in escaping the evil Prince Humperdink together, but instead will die together in the swamp. But Westley... Read more »

Guest Blog – China’s Military Strategy and Sun Tzu by Zbigniew Mazurak

mcneilly — Tue, 28 May 2013 12:45:25 +0000

Below is a guest blog by Zbigniew Mazurak, the Defense Correspondent for ConservativeDailyNews.com. ———————————————————————————————————————————– Since the 1990s, China has been conducting a large, fast, and uninterrupted military buildup featuring huge arms purchases and rapid, double-digit increases in defense spending. This has now led Beijing to become more and more bold in its words and actions... Read more »

Where Do You Come From? Tips For Creating A Powerful Provenance For Your Brand

mcneilly — Tue, 21 May 2013 12:30:41 +0000

One of the first things we like to know about people when we meet them is where they’re from and what’s their story. The same is true for brands. In the business this is often called brand “provenance,” which comes from the french word “provenir,” meaning “to come forth” or “originate. It’s an irony of... Read more »

A Very Different Approach to Choosing Between Job Offers

beckysheetz — Mon, 20 May 2013 12:39:51 +0000

How do you choose between two or more job offers? Or between a challenging current opportunity and a new offer that comes your way? In another application, how do you choose between two promising – but mutually exclusive – competing strategic alliances? When faced with more than one good option, it’s difficult to make a... Read more »

If Your Own Expertise Is Holding You Back You Need To Practice “Shoshin”

mcneilly — Wed, 01 May 2013 12:34:40 +0000

How are entrepreneurs able to create new companies and inventors capable of bringing new products to market? It’s because they avoid accepting the way things are in their industry and instead see what might be. It’s because they have shoshin, or, “beginner’s mind.” Shoshin is a Zen Buddhist concept that means “having an attitude of... Read more »

What Should You Ask For?

beckysheetz — Tue, 30 Apr 2013 16:00:06 +0000

What do you want? If you’re like most people, you could use more money. In this economy, you may be hoping for job stability. If you’re in the Washington, D.C. metro area, where I am, you’re probably praying for an end to sequestration and to the F word (furloughs). No matter what you do, you... Read more »

mcneilly — Sat, 27 Apr 2013 12:40:05 +0000

In a vote on who was the greatest military theorist of all time over at the Naval War College’s Facebook page, Sun Tzu handily beat Clausewitz and Mahan!