Pre-game chat is here.
First-quarter chat is here.
Second-quarter chat is here.
Halftime chat is here.
Third-quarter chat is here.
Fourth-quarter chat is here.

A FULL TRANSCRIPT follows:

Sunday, Feb. 3, 2008 — 6:01 p.m. ET

Bob Moore: In honor of my nearby friend Dan Fietsam I'm enjoying a Bud Light while talking on my T-Mobile phone.
Bob Moore: Heigh Ho Ellie
Rob Schwartz: Cheers. I'm sipping a Bud Light as well.
Eleftheria Parpis: heeeey
Bob Moore: Cheers Rob!
Rob Schwartz: Hey, Bob. Nice to uh...txt you.
Eleftheria Parpis: welcome welcome welcome all
Bob Moore: I'm also naked. Did I mention that?
Eleftheria Parpis: yeeesh
Rob Schwartz: Funny Nationwide spot
Bob Moore: Wow. Conversation killer.. . .
Rob Schwartz: Ha!
Bob Moore: Yo Todd, I thought you were fishing this weekend?
Rob Schwartz: Ellie: where's the dolma?
Eleftheria Parpis: at my mama's house, i do have some leftover spinach pie though
Todd Grant: i was, we caught a few wild salmon but had to return them to the sea. good thing as the coast guard boarded us 10 minutes later!
Steve Bassett: Oh boy, the pre-kick show
Rob Schwartz: in Queens, no doubt.
Eleftheria Parpis: of course
Barbara Lippert joined the chat
Bob Moore: Hope they didn't take your beer!
William Gelner: hi
Rob Schwartz: what up, blipp?
Rob Schwartz: Hey, William. I'm an old pal of Mike Allen.
Barbara Lippert: Hey Rob! I'm wondering if Geico brought the cavemen back to preempt the BUd cavemen.

Todd Grant: hey william, how's the gig?
Rob Schwartz: Oh, it's gonna be a caveman-a-palooza for sure.
Barbara Lippert: so that question was for
Steve Bassett
Rob Schwartz: hey, Todd
Rob Schwartz: hi, Steve
Steve Bassett: We may see the cavemen, but in spot.
Steve Bassett: Hi everyone.
Todd Grant: hey rob!
Jason Karley joined the chat
Steve Bassett: People all over America are cancelling their Adweek subscriptions right about now.
Barbara Lippert: overstock.com is movin the package. not a good idea!
William Gelner: hey todd. things are good.

6:10 p.m.

Rob Schwartz: overschlock.com
Barbara Lippert: love that music on the apple spot
William Gelner: hey rob. did mike allen always looks like chuck?
Todd Grant: hey eric, how's my buddy ray connolly doing?
William Gelner: sorry, chucky.
Barbara Lippert: yeah, who are these xxxers?
Steve Bassett: Best music on a product demonstration spot
Rob Schwartz: Lee and team are awesome
Todd Grant: nice touch on the fox digital guy hoisting the trophy
Barbara Lippert: yar!
Rob Schwartz: LOL, William. Nah, Mike used to look like Dennis the Menace
Todd Grant: before the commercial fest begins, who's rooting for who?
Barbara Lippert: does that technique of cuts where everyone repeats the same word come from the daily show?
Todd Grant: by that i meant the football teams
William Gelner: gints on this end
Barbara Lippert: go giants!
Steve Bassett: Patriots
Jason Karley: anti manning
Jason Karley: so... pats
Todd Grant: go u1nderdogs, which would be the giants
Rob Schwartz: Go Omnicom!
Barbara Lippert: oh the tensions!
Eleftheria Parpis: haaa!
Todd Grant: go wpp sub groups!
Barbara Lippert: wiat/ is it teamwork or resiliency?
Rob Schwartz: LOL!!!!
Rob Schwartz: I think it's focus
Barbara Lippert: will the ads be a lesson in teamwork and resiliency?
Rob Schwartz: Crazy Train... no Welcome to the Jungle?
Eleftheria Parpis: ozzy's always welcome
Barbara Lippert: is it 3 in the morning?
Rob Schwartz: resilliency, teamwork, luck, bravery and chimps.
William Gelner: guess he didn't piss off your alamo
Barbara Lippert: rob,you bring a tear to mine eye!
Rob Schwartz: I'm in a hotel room in Nashville. It's 1974 here.
Jason Karley: i was in nashville last weekend
Jason Karley: or century, not sure which
Rob Schwartz: i live to tear you up, sister.
Barbara Lippert: hee hee. any macrame?
Rob Schwartz: hey, jason. nice to meet you.
Jason Karley: you too you too
Bob Moore: Hi Jason, William at el.
Rob Schwartz: macrame, shag carpeting an big hair, y'all
William Gelner: hey bob
Bob Moore: Whoa. I got cut off. i'll try to be funnier.
Todd Grant: here's to the lower case bloggers, we kick ass
Barbara Lippert: don't call me lady
Jason Karley: hey bob
Jason Karley: capitals are for squares
Bob Moore: Ads are neat.
Barbara Lippert: ads are groovy!
Bob Moore: Whoa. I got cut off. i'll try to be funnier.
Eleftheria Parpis: coolest
Bob Moore: Anybody tanked yet?
Barbara Lippert: nfl thing with the story not bad

6:20 p.m. ET

Rob Schwartz: i love ads, football and tom petty...i'm in heaven
William Gelner: the thing w/ crowe as vo?
Eric Hirshberg from x.x.x.113 joined the chat
Barbara Lippert: well, rob has had a dip with the guacamole
Rob Schwartz: stand up, yanks.
Bob Moore: I'm standing in my heart.
Eleftheria Parpis: i'm getting all teary eyed
Barbara Lippert: that too. crow v/o thing was fabulous looking, wasn't it?
William Gelner: yep.
Barbara Lippert: ever since cristina every singer does that hand thing
Bob Moore: Bring it, Jordan.
Jason Karley: ahem, Jor-DIN i believe
Todd Grant: i was all set for tom petty singing the star spangled banner
Eric Hirshberg: Hello all. I just joined. Did Schwartz really lead with "Go OMNICOM!"? Wow.
Barbara Lippert: I give her thumbs up and five fighter bombers!
Rob Schwartz: thats why the share price is up, baby!
Eric Hirshberg: Well, ya got me there.
Rob Schwartz: fat kid punch...funny
Barbara Lippert: hey eric!
Steve Bassett: Secret agent man. Johhny Rivers. What year?
Eric Hirshberg: Somehow raising your pinky and index finger in the air and yelling "Go Interpublic Group of Companies!" just doesn't work as well.
Barbara Lippert: secret agent-- 67?
Rob Schwartz: i miss Cingular
Barbara Lippert: yeah, bring back the braces!
Jason Karley: I love bruce willis's cover of secret agent man. I'm just sayin.
Todd Grant: i'm resisting the urge to blog these pre game ads
Rob Schwartz: Bruno rocks
Bob Moore: Weird thing embracing all the bad baggage from AT&T. Could never understand that decision.
Barbara Lippert: dell has made a good looking computer. that's amazing!
Eric Hirshberg: Dell now available in wannabe.
Eleftheria Parpis: blog away
Rob Schwartz: i miss the Dell Dude
Todd Grant: they should be in a new category; like spots that get done for under 50k
Barbara Lippert: couple of those tonight, I think
Bob Moore: Are they playing this game today or what?!
Eleftheria Parpis: still like the music
Jason Karley: Dell is shockingly proud of their noninnovations
Rob Schwartz: Sweetness
Bob Moore: Exactly.
Todd Grant: her jacket goes nicely with the crowd patterns
Barbara Lippert: is that statue made out of mud? what is that? a cape?
Rob Schwartz: bill walsh is one of my idols
Bob Moore: Steve Young just got a concussion shaking hands. . .
Barbara Lippert: jerry rice is mine...
Rob Schwartz: LOL!
Todd Grant: think about all the coaches he influenced...
Eleftheria Parpis: LLLOOLLLL
Barbara Lippert: i like a danceh!
Rob Schwartz: jerry rice has NO endzone dance...or was that irony. did i miss some irony?
Eric Hirshberg: I know no one is asking this panel about the actual game, but just to make it interesting...anyone care to make a prediction? I'm taking the Giants for the big upset.
Eleftheria Parpis: three and a half minutes to go!!!!
Barbara Lippert: he's a star! dancing with the stars
Bob Moore: I thought it was hours. . .
Rob Schwartz: I'll see you Eric..and predict PATS blow-out
Eleftheria Parpis: many many hours
Barbara Lippert: nooo! Giants will come from behind!
Jason Karley: so who's got the biggest tv?
Todd Grant: troy aikman looks a little bit like august busch the fourth
Eleftheria Parpis: go, Giants!!
Eric Hirshberg: Hey, Lippert, they're not down yet!
William Gelner: tedy likes hair product
Todd Grant: tedy, great hair
Steve Bassett: How do you handle the enormity of it all?
Rob Schwartz: The world needs more Pam Oliver!
Bob Moore: Don't that Pats cheat? I'll go for NY in big upset. Plus, Ellie will hate me if I say otherwise.
Barbara Lippert: yeah, not the right use of enormity.
Bob Moore: What is?
Eleftheria Parpis: yeah well, i am a new yorker!

FIRST QUARTER

6:30 p.m.

Barbara Lippert: wow! the way she said `swollen knee' yowza!
Rob Schwartz: I've been watching the Giants since Craig Morton was slingin' interceptions at the Yale Bowl. The Jints will fold. Early.
Barbara Lippert: wow! what did we think of ford 150 and toe hooks?
Bob Moore: What? there was an ad?
Rob Schwartz: William are you an Ajax fan? You're Dutch, no?
Barbara Lippert: expecting it to hit the guy in the head and decapitate him. did everyone miss that?
William Gelner: i like the word "toe hook"
Barbara Lippert: me too.
Todd Grant: i thought the truck was gonna throw up radiator fluid
William Gelner: but that's all i liked
Barbara Lippert: the nature of Eli's makeup
William Gelner: no, not dutch. but i like hash.
Rob Schwartz: werd.
Eric Hirshberg: Eli looks like those "before they were stars" pictures of Peyton.
Todd Grant: this 3 yard gain brought to you by sierra mist
Rob Schwartz: ha
Barbara Lippert: yeah. he's the brother from the '50s!
Bob Moore: Yes, Thirst down and 3.
Jason Karley: somebody warn me when kickoff happens, this guitar hero tourney is fierce
Todd Grant: good one!
Rob Schwartz: ok, i'm ready for an ad...
Eleftheria Parpis: uh, me too
Bob Moore: Me too. Score already.
Jason Karley: ok, we open on two guys in a deli...
Eleftheria Parpis: LOL
Eric Hirshberg: I'm playing Madden. You all should too. You can pause it when the ads come on.
Bob Moore: love it. Are they cavemen?
Todd Grant: so, we're like NOT supposed to go to the bathroom during the commercial pods. right?
Rob Schwartz: I only play Madden on XBOB
Eric Hirshberg: Too bad for you. This is the year of PS3, Baby.
Jason Karley: wii!
Todd Grant: eli's playing like he doesn't know there are 8 bud ads coming up
Bob Moore: No comment!
Rob Schwartz: ok, here we go...
Eric Hirshberg: Ummmm...
Barbara Lippert: audi
Bob Moore: Bud Light--seen better from them?
Eleftheria Parpis: much better
Eric Hirshberg: Bud light. Swing and a miss.
Steve Bassett: Nicely done audi ad
Eleftheria Parpis: ok,i can't help laughing at this one
Bob Moore: Yes, who shot this one?
Todd Grant: nice indeed
Eric Hirshberg: Nice Audi ad.
Barbara Lippert: yeah, I htought godfather would be such a cliche. but it was good!
Eleftheria Parpis: very nicely done indeed
Eric Hirshberg: I thought the old guy was going to turn to camera and start talking about DIRECTV.
Barbara Lippert: budweiser great sstart, stupid close. same as farting horse, girl with seven degree burns. ha ha
Barbara Lippert: what did everyone else think of bud?
Steve Bassett: The thing about bud is they
Rob Schwartz: Kudos to the Audi clients for being brave. And congrats to Venables.
Eleftheria Parpis: same old same old
Steve Bassett: The thing about bud is they'll be up to bat five or six times
Todd Grant: i think i read there are 13 sixty second spots tonite?
Steve Bassett: wow
Jason Karley: i think they have 7
Barbara Lippert: so first bud-- good or bad?
Jason Karley: or sorry, misunderstood that last one...
Bob Moore: yeah, Bud's okay. It's still early. . ..
William Gelner: big ups to venables bell
Steve Bassett: did i mention the cavemen are running spot market?
Todd Grant: i thought bud was disappointing: if you're gonna go that route at least try to do it more practically as opposed to digitally
Barbara Lippert: yeah.

6:40 p.m.

Eleftheria Parpis: it's a tired joke
William Gelner: bud spot felt like a poor man's budget rental car ad
Barbara Lippert: why are you running cavemen spot market? why not newer ones?
Eleftheria Parpis: are you even making new ones?
Barbara Lippert: Imean the celeb newer ones
Barbara Lippert: taht's for you,
Steve Bassett!
Steve Bassett: we have one or two more celebs.
Bob Moore: Clutch throw
William Gelner: nice!
Barbara Lippert: what , are you guys like watching the game or something?
Rob Schwartz: my wife just called she thought the audi ad was "ridiculous." she also thought lighting a cat on fire is always funny, but below bud standardss. that's america, folks
Steve Bassett: america is smarter than we are
Eric Hirshberg: Wierd. My wife loved the Audi ad and thought the Bud ad was stupid. That's MY America, folks.
Jason Karley: life according to jim is number 1...
Rob Schwartz: i hope Iran isn't, steve
Bob Moore: Wives here: Audi ad--no likie Audie
Barbara Lippert: hmmm! I thought audi was really attention getting. they say the superbowl is not a good place to sell cars.
Barbara Lippert: I likie Audi.
Todd Grant: wives like old mercedes?
Rob Schwartz: big statement from audi. they're on the map now. Good move.
William Gelner: agree
Barbara Lippert: dead bumper in bed!!
Bob Moore: Agreed on that. Audi's back.
Steve Bassett: love that they went to the godfather
Barbara Lippert: why?
William Gelner: 3!
Steve Bassett: hasn't been mined in recent memory
Eleftheria Parpis: hee hee
Barbara Lippert: talk about recent memory! night at the roxy!
Eleftheria Parpis: this hurts me
Bob Moore: OUCH. make it stop
William Gelner: good lord.
Barbara Lippert: i like it better than justin timberlake.
Jason Karley: the room is not happy with that one
Todd Grant: long walk for a very small glass of pepsi
Barbara Lippert: indian stereotype much?
Jason Karley: awesome racism on sales genie
Eleftheria Parpis: there you go
Bob Moore: Do not play with the big boyz
Todd Grant: sales genie only slightly worse than esurance!
Rob Schwartz: salesweenie
Barbara Lippert: yeah, and the owner is Indian.
William Gelner: she's got a metal plate in her head...best line so far
Jason Karley: HA! so it's okay
Barbara Lippert: he has no idea why it's bad
Eric Hirshberg: The CEO of Sales Genie publicly said he was aiming to be the lowest rated ad on the super bowl. I think he just might have reached that goal.
Todd Grant: i'm looking forward to the movie promos that i won't be seeing 20 times over the next 2 weeks
Eleftheria Parpis: yeah, he's done that, at least so far...
Barbara Lippert: Mr. eric: agreed! love the wife's unibrow and all the little brown ones!
Rob Schwartz: funny big cheese!
Todd Grant: i did NOT see that coming
Barbara Lippert: yeah, like the kitchen that pulled out of the wall
Barbara Lippert: so c heese works
Eleftheria Parpis: cheese always works
Bob Moore: Yeah, but that was funnier. . .
Jason Karley: shall we just awesome everything is sarcastic with this crowd?
Todd Grant: is under armor making a movie?
Rob Schwartz: it's time under armor hired an agency

6:50 p.m.

Bob Moore: Magic fridge--magic.
Steve Bassett: where's the woman with the sledge hammer throw?
Jason Karley: awesome=assume bytheway
Eleftheria Parpis: what was that?
Rob Schwartz: 1981.
Todd Grant: yrah, the dell woman from 1984, great
Rob Schwartz: i liked the Bud cheese spot. fun. unexpected. i loved the "chablis" line and the tv reveal.
Eric Hirshberg: So I really liked that last Bud Light ad. No sarcasm required.
Barbara Lippert: what about underarmour? Mussolini meets guiliani?
Eric Hirshberg: Although I wonder if today's 21 year olds are going to wonder what those two skinny pieces of metal he pulled out of the TV were.
William Gelner: forgetable. what ad were you asking about?
Todd Grant: yeah, that was kinda weird
Barbara Lippert: i was asking about underarmour
Steve Bassett: nice production values
William Gelner: no idea.
Rob Schwartz: the "300 effect"
Barbara Lippert: were you asking about the wom an with the sledgehammer for underarmor?
Barbara Lippert: rob-- what?
Steve Bassett: reminded me of the end of 1984
Rob Schwartz: thanks, Joe Buck!
Barbara Lippert: yeah. totalitarian underwear.
Rob Schwartz: it aspired to 1984 -- but again, it was more like 1981
Steve Bassett: I just passed out
Barbara Lippert: got it
William Gelner: is underarmor like male girdles?
Eleftheria Parpis: 1981 was cooler
Barbara Lippert: I notice Steve has mostly nice things to say. Didn't major in snark like me?
Eric Hirshberg: I think Sales Genie is still in the basement. Still reaching their goal.
Steve Bassett: I loved Sales Genie
Barbara Lippert: that's funny. why?
Eric Hirshberg: Wow. Really no snark in Steve.
Eric Hirshberg: Steve is snark free.
Eleftheria Parpis: none at all
Rob Schwartz: 1977 -- which was not cool.
Todd Grant: it's fun to make fun of ads. kinda like watching night court
Eleftheria Parpis: i loved night court!
Rob Schwartz: bull
William Gelner: i love me some roz!
Jason Karley: you made fun of night court?
Todd Grant: me too! who said otherwise?!
Todd Grant: my friend erin wants me to say: "booooo, under armor". sorry, guess i'm a shill
Steve Bassett: My sincere apologies to Adweek for the sharp decline in circulation as of oh...7 minutes ago
Eleftheria Parpis: i was just expressing my love of the show!
Rob Schwartz: bald bull...genius.
Barbara Lippert joined the chat
Barbara Lippert: they just removeed me from the room!
Todd Grant: hey barbara, where did you go?
Eleftheria Parpis: how'd you get kicked out already?
Jason Karley: "they" the man
Steve Bassett: My family did that to me too? What the deal?
Eric Hirshberg: Interesting tid bit: Sales Genie had the lowest rated ad of last year's super bowl. So this year, they doubled down and said they were AIMING to come in dead last. Sort of like when PeeWee Herman fell of his bike, stood up and said "I meant to do that."
Barbara Lippert: I know.
Rob Schwartz: that's an expensive prank
Barbara Lippert: I was in the twilight zone of chat. with all the other triple xxers.

SECOND QUARTER

7:00 p.m.

Todd Grant: face guarded by the home depot's, antonio peirce. first town ace hardware
Barbara Lippert: wha?
Steve Bassett: Giants hanging in there!
Bob Moore: Here we go
Barbara Lippert: just liek geico
Jason Karley: talking animals. check.
Barbara Lippert: and whassup
Todd Grant: phunny
Steve Bassett: I liked the Bridgestone ad
Bob Moore: Animals. People love em'
Eleftheria Parpis: here's doritos
Barbara Lippert: bum bum
William Gelner: what does it have to do with dorito's?
Todd Grant: this unique and non-stereotypical acoustic song makes me want to eat doritos
Steve Bassett: ?
Jason Karley: huh?
William Gelner: anyone? i'm not smart.
Bob Moore: They are just so damn emotional.
Barbara Lippert: a music contest.
Jason Karley: that made me dumber
Eric Hirshberg: They made the Doritos type look "Nacho Cheesy"
Todd Grant: i'm not a strong swimmer
Barbara Lippert: therte are three finalists. she's the first.
Rob Schwartz: couldnt' miss heartfelt write a chip jingle or something
Bob Moore: I think Doritos, I start to cry. Can't help it.
Jason Karley: did she use a dorito as a guitar pick? that woulda been rad
Eleftheria Parpis: i'm crying right now
Barbara Lippert: missed pru. how was it?
Eleftheria Parpis: i don't know, didn't feel like the right type of song for the super bowl
Todd Grant: doritos as a guitar pick: brilliant
Jason Karley: gracias
Barbara Lippert: she was too busy making a heart.
Bob Moore: that's body, baby.
Eleftheria Parpis: and efficient
Rob Schwartz: Doritos guitar pick? Genius. Now I get it.
Todd Grant: damn yankees. i mean patriots
William Gelner: curve the bullet. liked that.
Jason Karley: good time feel good movie of the sumer
Jason Karley: can't wait
Rob Schwartz: Hydrator? Is that like a drink?
Bob Moore: Could have been better
Todd Grant: wanted is actually to suppose to kich some tail. i read that graphic novel and it was pretty screwed up. not a good ad, however
Bob Moore: Too much talkie talkie
William Gelner: go daddy branding...strong
Bob Moore: I think Genie's got some competition
Steve Bassett: I'll be back in oh...4 minutes
Jason Karley: aha
William Gelner: man on man ass slap, nice
Todd Grant: an exceptionally small breasted woman for go daddy? a change of pace, i guess
Rob Schwartz: is that Mick Jagger I hear?
Bob Moore: I'll be with Steve.
Eleftheria Parpis: sure is
Jason Karley: celebrity-ish chick fest for go daddy
Barbara Lippert: what did we think of G2 and Dell?
Rob Schwartz: GoDaddy? Is the domain name wereabunchofidiots.com taken?
Steve Bassett: sorry i was too busy logging on to go daddy
Todd Grant: dell confused my small geico caveman like brain
Eric Hirshberg: I guess Go Daddy didn't think the song with the lyrics "GO DADDY!" and the giant "GO DADDY" logo across Danica Patrick's chest were quite enough branding. Hence the logo in the lower right corner the entire ad. Who was that ad for?
Todd Grant: i love the fed ex ad
Steve Bassett: fed ex always surprises me.
William Gelner: big pigeon was fun
Jason Karley: love the new cars stuff
Steve Bassett: me too
Steve Bassett: wow. tide. love it
Todd Grant: tide ad nice
Bob Moore: Tide rox.
Jason Karley: glue fists in bucket of glass shards. brilliant.
William Gelner: stain ad nice.
Todd Grant: sriously, you can't not pay attention
Rob Schwartz: G2 toomuch talking. Dell...Iwhatever.
Barbara Lippert: you liked cars.com?
Rob Schwartz: Tide was smart.
Barbara Lippert: G2 entirely unmemorable.
Jason Karley: love the stain ad. but superreruns make me sad.
Eric Hirshberg: I love that tide stain ad. That was the best ad of the game so far.
Steve Bassett: i agree
Barbara Lippert: yeah, but it wasn't new.
Bob Moore: cars.com good. Tide's the one to beat though
Todd Grant: not especially on the cars.com
Rob Schwartz: but it was good.
Barbara Lippert: yeah, I thought it was kinda stupid.
William Gelner: cars.com felt like they put the brakes on
Rob Schwartz: tide. not new. but good. to be clear.
Todd Grant: was tide a rerun? that's a bummer
Eric Hirshberg: I thought the FedEx ad was actually kind of a long walk for a short drink. Their stuff is usually much smarter than that. Even the talking alien had more of a point.
Eleftheria Parpis: i liked tide too, even though it isn't new
Barbara Lippert: yes
Rob Schwartz: agree. I miss Mr. Turkey-Neck
Barbara Lippert: yeah, but the giant pigeon with the helmet was good.
Eleftheria Parpis: giant attacking pigeons are funny!
Barbara Lippert: sort of a bud ad in a fed ex ad.
Todd Grant: tide has fresh ads, get it, "fresh ads"
William Gelner: did the giant pigeon poop? did i dream that?
Rob Schwartz: pigeon helmet. Nissan 1997. not plugging, just sayin.
Eleftheria Parpis: i remember!
Bob Moore: Tide will be new to Joe Public.

7:10 p.m. ET

Barbara Lippert: yes, it did remind me of Nissan 97!
Steve Bassett: it was new to me. it don't get out much
William Gelner: me, too
Todd Grant: tony granger goes out with a bang
Barbara Lippert: it won at cannes
Rob Schwartz: i thought the print won.
Barbara Lippert: right, Elllie?
Eric Hirshberg: Yes. It won at Cannes.
Barbara Lippert: I could be wrong!
Eleftheria Parpis: the print did
Steve Bassett: are we at the super bowl party nobody else want to be at?
Bob Moore: It hasn't shown here, that's what I mean,
Barbara Lippert: but I thought it had run here. ell?
Eric Hirshberg: The TV spot won too. Not just the print. But I don't think it had run in the states.
Eleftheria Parpis: only ad geeks like us know it's not new
Rob Schwartz: oh.
Jason Karley: ah. gotcha. that's fair then
Todd Grant: who does tom brady's make-up? it's fabulous!
William Gelner: peyton in the corner...kinda creepy, no?
Eric Hirshberg: So, are there more people participating in this chat than there are reading it?
Bob Moore: what's he doing over there
Bob Moore: is there any way to find out? Seriously.
William Gelner: cutting deals with best buy
Jason Karley: I think so, eric. I'm the nerd in the corner...
Eric Hirshberg: I think we should change our usernames to Sidney, Jugdish, Clayton and Muhamed. Can anyone name the reference?
Rob Schwartz: Animal House
Eric Hirshberg: Nice.
Eric Hirshberg: Don't forget to help yourself to some ADWEEK punch and cookies.
Eleftheria Parpis: more sad horses
Jason Karley: oh by the way, my bio name spelling was wrong it's spelled scarpelli...
Bob Moore: My kids are digging horses
Rob Schwartz: Eye of the Clydesdale...
William Gelner: hoof to paw. yes, they did hoof to paw.
Barbara Lippert: do we like rocky clydesdale?
Steve Bassett: i think it will score will in the usa today poll
Eric Hirshberg: Naah.
Rob Schwartz: It's ok. Again, the legacy of work is stronger.
William Gelner: you did see the hoof to paw, right?
Jason Karley: i think the poll will like it too
Eleftheria Parpis: i can't myself, i love it. i'm a sucker for hoof to paw
Eric Hirshberg: Same idea as the wannabe donkey. But not as good.
Bob Moore: It will play well on Main Street. Everyone's mom will love it. Bud's done better though.
Barbara Lippert: I think everyone will like it. and it will do well lin the admeter.
Todd Grant: i'm sure it will score, they always do. people like a formula that gets subtly tweaked year to year
Rob Schwartz: Top 5, Barb?
William Gelner: i'm giving the admeter a little more credit
Barbara Lippert: godfather, rocky. is it the 70s?
Rob Schwartz: Ha!
Barbara Lippert: I give the admeter NO credit!
William Gelner: should i put my 40 oz down?
Todd Grant: is'nt stallone 70 years old?
Barbara Lippert: people are programmed to pick Budweiser. the lobster one was number one last year, and it wasn't funny.
Eleftheria Parpis: they've milked the wannabe donkey before, but i still think it was okay.
Rob Schwartz: colt 45. works every time..
William Gelner: aw yeah
Steve Bassett: this is kind of fun
Jason Karley: crazy horse
Todd Grant: the best stuff seems to finish 11-20 in the usa poll. that's my observation; the first ten goes to the american idol super broad stuff, generally
Eleftheria Parpis: it's budweiser, i don't expect any surprises
Todd Grant: outpost.com redux
Jason Karley: i think ameriquest bucked that trend
Barbara Lippert: what was that?
Rob Schwartz: Oy vey.
Jason Karley: awesome. and top ten. ameriquest.
Barbara Lippert: the toyota one? what?
Eleftheria Parpis: yeah, actually those spots were surprising, the first time around
Barbara Lippert: ameriquest is out of biz!
Todd Grant: at least the movies look better this year
Rob Schwartz: Waterloo 2.0
Barbara Lippert: garmlin better this year
Steve Bassett: toyota, loved the set up.

7:20 p.m. ET

Barbara Lippert: please splain the toyota. didn't get it at all!
William Gelner: liked the set up, too, steve
Eric Hirshberg: Garmin, channeling Mentos
Eleftheria Parpis: technicalities
Barbara Lippert: little horsey!
William Gelner: like the david ogilvy rolls royce ad but with vermin
Jason Karley: i sing garmin.com garmin.com every christmas
Steve Bassett: garmin, channeling mentos? that's brilliant!
Todd Grant: toyota was like the outpost.com from years ago but not nearly as good
Barbara Lippert: I think on the whole the ads are better this year. what do you think, everybody?
William Gelner: agree. outpost still hold up as genius
William Gelner: lippert, nice steering.
Todd Grant: i think so too, and some nice surprises here & there
Steve Bassett: So far, this year's ads seem stronger
Barbara Lippert: thanks, guys! I agree!
Eric Hirshberg: I would agree. Above average start for the ads this year.
Steve Bassett: Am I going to get fired tomorrow?
Bob Moore: less offensive and base.
Eleftheria Parpis: overall, a good start
Rob Schwartz: not a chimp in sight.
Todd Grant: steve, i think your party may need more beer
Todd Grant: and i mean that in a good way
Rob Schwartz: Garmin started out great. The Napoleon thing was a head-scratcher for me.
Barbara Lippert: no theme so far. like last year, suicide and violence. (sorry eric!)
Eric Hirshberg: IT WAS A ROBOT! HAVING A DREAM!!!
Todd Grant: what the fu...
Eleftheria Parpis: nice going eric, you kiled a robot..
Eleftheria Parpis: now that's scary!
Bob Moore: more animals
Rob Schwartz: careerbuilder was interesting
Steve Bassett: i liked careerbuilder
Eleftheria Parpis: i didn't like the pulsing heart
Rob Schwartz: reptiles are the new chimps!
Jason Karley: does geico have a new sports drink?
Steve Bassett: 60?
Eleftheria Parpis: thanks steve!
Barbara Lippert: like the guys in prison in the phillipines!
Rob Schwartz: thanks for the wet blanket, white house
Barbara Lippert: yeah, like her breast turned into a heart and she's left with a hole lin her chest. creepy! I liked the end.
Rob Schwartz: follow your heart is a nice message
Bob Moore: Special effects and anthrpmorphism.
Barbara Lippert: yes.
Eleftheria Parpis: yeah, but it was too distracting for me to hear it
Todd Grant: naomi and the lizards, anyone?
William Gelner: lizards freaked me out more than the beating human heart.
Rob Schwartz: is teh game still going on?
Eric Hirshberg: Follow your heart is a nice message. Follow your heart after it has burst from your chest and scared children all across America is not a nice message.
Jason Karley: haha
Rob Schwartz: huh?
Bob Moore: Lizards a long walk maybe.
Steve Bassett: according to my contract with geico i cannot comment on lizards
Todd Grant: i thought that was gonna be an ad for the heart association but i'm pretty one domensional that way
Rob Schwartz: I like Eddie Izzard
Todd Grant: go giants!
Bob Moore: ditto
Eric Hirshberg: The lizards were pretty well animated and the dancing was funny. But what was that for?
Barbara Lippert: yeah, first they steal the geico squirrel with nuts, then the lizards! the enormity!
William Gelner: i think monster ads are better than the career builders
Barbara Lippert: it was for some water. I think it was a real crowdpleaser. although I';m all alone here.
Jason Karley: agreed william
Rob Schwartz: beautiful music
William Gelner: please roll over the guy, please
Barbara Lippert: sysypsysean
Jason Karley: i love cartoon violence
Bob Moore: Another long walk. . .
William Gelner: maybe the rock could have flattened him and then the suv
Todd Grant: i love the way he pushed that crescent moon up the hill
Barbara Lippert: I liked! GMC
Steve Bassett: me too
Rob Schwartz: I liked GMC too.
Steve Bassett: i always agree with barbara
Eleftheria Parpis: did i just hear "you have the thighs of a sherpa"?

7:30 p.m. ET

Barbara Lippert: racist stereotypes rock! let's make fun of Indians!
Rob Schwartz: Bud Light's immigration theme is weird to me
Barbara Lippert: yeah. and from what I can tell, immigrants loves em.
Todd Grant: at least this room is talking about that bud lite spot
Jason Karley: it's odd when brands get minority agencies to do ads other agencies would get crucified for
Steve Bassett: todd's got a good point.
Barbara Lippert: do they like?
Eric Hirshberg: I liked the GMC ad. It probably won't score well because it wasn't funny. But I thought it was pretty arresting.
Eleftheria Parpis: so does jason
Todd Grant: i think gmc was nice but i'd be surprised if it fared well in the polls
Barbara Lippert: I think it came across as smart and thoughtful.
William Gelner: bud ads are disappointing so far.
Jason Karley: sorry, so do i waht?
Eleftheria Parpis: gmc was nice but for another type of programming
Rob Schwartz: A hybird SUV is surprising. And the animation was realy surprising for GMC. Nice
Bob Moore: Bud ads--much better in the past.
William Gelner: agree bob
Barbara Lippert: yeah. I think horses are the best so far.
Todd Grant: i think others are zigging more than bud this year. they're starting to feel just a tad dated
Barbara Lippert: whatever steve b. says.
Bob Moore: GMC is very good and thoughtful. But is that why we watch the Super Bowl? It did stand out. give them that.
William Gelner: maybe that's it. or the racism.
Eric Hirshberg: Why is GMC only good for another type of programming? They reached a lot of people. It's not about the ad poll. It's about whether it's worth the investment in the audience. I think it will work well for them.
Barbara Lippert: good point, Todd!
Steve Bassett: it's already hard to remember what we've seen. what ads will people be talking about tomorrow?
Jason Karley: i'd say godfather and stain
Barbara Lippert: godfather, lizards, bears.
Eric Hirshberg: Ads they will be talking about tomorrow: Godfather, Stain, Cheese party
Barbara Lippert: I just made up the bears part.
Eleftheria Parpis: I don't think anyone would pay attention to it at a super bowl party
Rob Schwartz: salegeenie. cuz it sucked so bad.
Barbara Lippert: not Fed Ex?
Todd Grant: god father for sure, what great placement; great investment for audi
Eric Hirshberg: Not FedEx.
William Gelner: stain and audi
Rob Schwartz: what fedex?
Steve Bassett: me too
Barbara Lippert: pigeons with helmets!
William Gelner: cheese felt familiar (see grant's comment above)
Rob Schwartz: hmmm
Eleftheria Parpis: i'd say audi, tide, bud & fedex so far
Todd Grant: i thought fedex was pretty damn funny. kinda saw it coming but the last 10 seconds are very well produced, very funny
Bob Moore: Low cost cg animals have officially replaced celebs
William Gelner: hilarious!
Barbara Lippert: no, plenty of celebs to come!
Bob Moore: coolio
Eric Hirshberg: Or in the case of Robert Downey Jr. as Iron Man, low cost, CG celebs.
Jason Karley: with high cost sabbath licensing
Todd Grant: robert downey jr as iron man: brilliant casting
Barbara Lippert: by the way, with Justin Timberlake spot, they have andy samberg appear as britney wannabe. so pepsi is linked to dick in a box!
Steve Bassett: i'm not smart enough to repsond
Barbara Lippert: total non sequitur. sorry.
Todd Grant: not a good throw
William Gelner: lippert will be removed again from chat
Bob Moore: Again?
Eric Hirshberg: What's with this jumping Fox robot with the Lombardi trophy?
Todd Grant: in a world of power & glory, one commercial stands clear...
Eric Hirshberg: I love movie trailer lines like "Everything you know, will change forever." Nothing like a little hyperbole.
Eleftheria Parpis: what a unibrow on this one!
Rob Schwartz: It's Frida Khalo
William Gelner: lord
Barbara Lippert: it's worse than salesgenie.
Jason Karley: did she just rub nuts on herself?
Todd Grant: my daughter is allergic to peanuts and now i see why
Eleftheria Parpis: i think she did just that
Rob Schwartz: I love Sir Charles...
Jason Karley: round mound of rebound
Barbara Lippert: that was reallly offensive!!(Planters.) really the worst!
Eric Hirshberg: So she's ugly and smells like peanuts. Yep! Lets put it on the SUPER BOWL!

7:40 p.m. ET

Steve Bassett: Charles spot. Nicely written.
Barbara Lippert: yeah. tell me what it was again.
Steve Bassett: some phone company
Eric Hirshberg: I've been in a lot of crazy board rooms in my life. But where are these clients who would see that Planter's board and say "YES! That's what we need! Run with it!"
Bob Moore: Man y'all!
Jason Karley: seriously, eric. I think their... NUTS!
Todd Grant: one funny bit, long haired blond guy hotty
Barbara Lippert: that's andy samberg
Steve Bassett: Justin will score well on admeter
Jason Karley: i like that. pepsi. JT won me over on snl
Barbara Lippert: this doritos was left over from CGM contest last year
Todd Grant: old but funny
Eric Hirshberg: Is it me? Or is Justin Timberlake genuinely funny. His "Hey you" delivery was like 10.
Eric Hirshberg: like A 10. Sorry.
William Gelner: jt has a future in this business
Barbara Lippert: really? I thought it was overly complicated and not worth the payoff.)justin)
Jason Karley: he is very good. and the spot was nice save the gratuitous triple nutshot
Bob Moore: it's old but still funny. The guy in the mouse suit was Justin Timberlake.
Eric Hirshberg: I didn't love the ad. But he's funny.
Todd Grant: justin timberlake is funny and is getting his pop culture revenge on ashton kutcher
Eric Hirshberg: SO true. Good pull.
Barbara Lippert: can make fun of himself. he's this year's kevin what's his name (mr. britney)
Barbara Lippert: federline.
Jason Karley: no. jt is actually good
Barbara Lippert: so you think Pepsi will do well with JT?
Todd Grant: i actually think the ads are neck and neck with the game so far
Eric Hirshberg: No. He's not like Federline. He's a legit star. AND he can make fun of himself. Big difference.
Rob Schwartz: i'm ordering room service. anyone want anything?
Eric Hirshberg: Yes, Pepsi will do well with JT.
Jason Karley: i do actually
Todd Grant: hey bob, what kinda shoes is dan fietsam wearing?
Eleftheria Parpis: i think justin was great
Barbara Lippert: yeah. how about the cheese platter from many nations?
William Gelner: life water half time report. more lizards. great.
Todd Grant: go giants!
Bob Moore: slick ones.
Jason Karley: have truffle fries his the nash yet rob?
Barbara Lippert: I guess I'm th e only one who hated Justin ad.
Rob Schwartz: it's nashville - so the cheese platter from many nations includes, america, velveeta and an exotic monterrry jack!
Bob Moore: I agree seems a little 1990ish.
Steve Bassett: jt. it's a big ad. it's hard to argue with a big ad
Rob Schwartz: i don;t even know what teh justin spot was for, but I like that he got hit repeatedly in his Planters...
Todd Grant: not a good pepsi ad, it's just that justin is kinda post modern teflon
Steve Bassett: post modern teflon. brilliant. no kidding
Todd Grant: hey rob, i WILL take a shrimp cocktail
Eric Hirshberg: Every sip gets you closer to Justin Timberlake MP3s. Simple message. Big execution. Dumb. But good.
William Gelner: sorry, was busy downloading "sexy back".
Rob Schwartz: Jumbo, amigo. Jumbo shrimp - it's the oxymoron you can eat!
Jason Karley: has vegas gone so far as to put up a line on what ad will finish first in the ad meter?
Steve Bassett: it's a close game
Eric Hirshberg: No but there's an idea there.
Todd Grant: eli manning looks like he's payton's kid
Jason Karley: ™
Eric Hirshberg: Eli looks like Peyton's high school yearbook photo.
Barbara Lippert: po mo teflon!
Todd Grant: good one!
Barbara Lippert: do we agree that Planter's is the worst?
Eric Hirshberg: Yes. I think sales genie is out of the basement.
Jason Karley: planters made sales genie look like some metaphor for awesome
Barbara Lippert: misogyny trumps racism!
Rob Schwartz: i disagree. salesgeenie was convoluted and racist. Planters was just lousy.
Todd Grant: sales genie will be disappointed. kinda like trying to shoot the moon and coming up a heart short
Steve Bassett: that's why barbara is a jounalist and we're not
Eric Hirshberg: Is that a prediction for Super Tuesday Barbara?

7:50 p.m. ET

Rob Schwartz: Todd, you got some cards. Let's play Hearts.
William Gelner: yes!
Todd Grant: wow, good game
Rob Schwartz: the best.
Eric Hirshberg: I'm telling you, the Giants are gonna do it.
Jason Karley: half time hold em. $20 buy in...
Rob Schwartz: and backgammon too.
Rob Schwartz: interception coming here...
Barbara Lippert: yeah, in the cynicism department, the guy who tried to make the worst ad didn't know w hat he was doing! he loses!
William Gelner: hail mary
Jason Karley: backgammon. the gentleman's game.
Rob Schwartz: that's so pessimistic, BL
Bob Moore: Funny.
Barbara Lippert: very clever, eric! I'm for Obama, so I hope so!
Steve Bassett: My daughter is watching the puppy bowl
Todd Grant: alright, it's almost halftime; let's play cribbage
Steve Bassett: Her favorite so far is the beagle
Rob Schwartz: TPHB
Bob Moore: I can understand Salesgenie. Rogue client, etc. But Planters? You would think that spot would be flushed in groups?
Rob Schwartz: Or did the groups give the cilients and agency confidence....
Todd Grant: who is doing the planter's work?
Bob Moore: Dibs!
Eric Hirshberg: I've already had our new business guys call them.
Barbara Lippert: draft I think.

HALFTIME SHOW

7:55 p.m. ET

Todd Grant: who is doing the planter's work?
Bob Moore: Dibs!
Eric Hirshberg: I've already had our new business guys call them.
Barbara Lippert: draft I think.
Eleftheria Parpis: yeah, it's draftfcb in new york
Rob Schwartz: draftFCB
Todd Grant: hey, that's our project; you said you were going after blue diamond!
Todd Grant: i feel a draft/fcb in the room
Rob Schwartz: Ok, Adweek, let's do a halftime check in...
Todd Grant: did everybody go to the bathroom?
Rob Schwartz: i never left...
Bob Moore: anyone else got to go to the bathroom
Todd Grant: maybe less vindaloo
William Gelner: still going...
Eric Hirshberg: Did they forget to put "will be running on the Super Bowl" on that Lexus brief?
Eric Hirshberg: Hey everyone, that Jeep, Dodge and Chrysler ad rhymed!
Todd Grant: which was the leus spot? i somehow missed it or just plain already forgot it
Rob Schwartz: must belocal stuff. i saw an ad for Arby's
Eleftheria Parpis: so what's everyone's favorite ad so far?
William Gelner: audi tied with tide
Todd Grant: oh, sorry. we're in that local mode now; taking a break, see you all in a while
Eric Hirshberg: Stain. No Question. We won't remember any other ad five years from now. But that one, we will.
Eleftheria Parpis: yeah, i agree
Bob Moore: tide
Eric Hirshberg: The Audi ad was good, but come on, it was a little DIRECTV. Not pluggin, just sayin...
Rob Schwartz: audi...that's all I can remember.
William Gelner: i do like the subtle product placement of life water logo
Todd Grant: audi & stain, certainly the smartest and in my book the funniest. i also give pigeon's a little but someone here says planter's is hogging the blogs, go figure
Rob Schwartz: oh, yes, tide. stain, good.
Steve Bassett: Tide
Todd Grant: why was that like direct tv? did i miss one of those spots?
Eleftheria Parpis: Tide's got my vote. I'm not surprised about Planter's. people will remember the girl
Rob Schwartz: i think Beyonce was driving the Audi
Eric Hirshberg: Recreate a scene from a classic movie then work the ad message into the scene. DIRECTV.

8:00 p.m.

Todd Grant: the uphill climb gets tougher for the ads from here on in; has a second half ad ever killed it? i think tabasco was a third quarter ad but i can't remember exactly...
Rob Schwartz: tabasco was wonderful
William Gelner: the audi ad felt smarter.
Eric Hirshberg: Doing it first feels smarter to me. But I'm biased.
Todd Grant: did direct.tv invent that device? or was that hbo with the chimps and marlon brando?
Todd Grant: just sayin'
Rob Schwartz: anyone see the Tom Petty documentary? It's fantastic.
Rob Schwartz: by the way, that Planter girl is haunting me...and now that the heartbreakers are doing "American Girl" i'm starting to freak a little.
Eric Hirshberg: The chimps were quoting Marlon Brando. You didn't think you were watching the movie at any point. I think DIRECTV was the first to make you think you are watching the movie and then break you out of it. Yes.
William Gelner: eric, like tom, won't back down.
Todd Grant: brown bear knocking, i repeat: brown bear knocking
Eric Hirshberg: Only when right.
Eric Hirshberg: I still can't get over how good JT delivered that last line of that ad. Couldn't have been better.
Eric Hirshberg: How well. Sorry.

8:10 p.m. ET

Todd Grant: hey eric, are you saying that you guys were literally the very first advertisers anywhere (ever) to use that device?
William Gelner: here's a post from you tube re: planter's spot...."the girl in the ad is Christa Woomer. She's actually quite pretty. She's my daughter and she loved making this ad.
Eric Hirshberg: I feel I'm about to be trapped here. With the actual actor reprising the role, breaking the fourth wall? I'm gonna say yes. But I'm sure I'm about to regret it.
William Gelner: draft p.r. working over time?
Bob Moore: Gotta be.
Barbara Lippert: panter's-- ugly goober
Barbara Lippert: planter's
Todd Grant: no dood, you may be right for all i know. seriously; where;s the short term memory when you need it!
Bob Moore: good headline. You're done for the day.
Barbara Lippert: you like ugly goober?
Eleftheria Parpis: i think we'll have to research the history on that one...
Eleftheria Parpis: I'm just not sure at the moment
Rob Schwartz: I'm doin a Beavis and Butthead thing with my head right now!!!! who's with me?
Todd Grant: it's nice to see the on field camera getting a workout during halftime
Bob Moore: Petty never gets old.
Barbara Lippert: hehe.
Steve Bassett: i've lost count. which ad have we talked the most about so far?
Rob Schwartz: Evergreen
Barbara Lippert: I guess audi and stain.
Eric Hirshberg: Tom Petty rules.
Bob Moore: Planters. Uh oh.
Rob Schwartz: And Mike campdell is such a wonderful guitar player.r
Steve Bassett: I think we've talked most about the unibrow chick
Barbara Lippert: so you think real people will like it?
Eleftheria Parpis: and there's the problem. i think people will like it.
Bob Moore: Jeez, it will be the end of the world. . .
Rob Schwartz: i think it has an Ugly betty vibe that Americans connect to
Steve Bassett: Sorry about this...what's the purpose of super bowl ad?
William Gelner: it's an ad only the mother on you tube could love
Rob Schwartz: Purpose of a Super Bowl ad? Branded entertainment
Jason Karley from x.x.x.102 joined the chat
William Gelner: to shepherd blue chip brands through the market place
Barbara Lippert: william gelner-- brilliant!
Rob Schwartz: room service is here. who ordered the rab cake?
Bob Moore: Dan Fietsam: Yes, entertainment.
Barbara Lippert: (referring to the mother on you tube)
William Gelner: anyone else catching the indian gaming spot right now?
Eric Hirshberg: Yes.
Bob Moore: nope
William Gelner: that gets my vote
Barbara Lippert: nissan here in ny
Steve Bassett: no
Barbara Lippert: what was it?
Rob Schwartz: yay Nissan!

8:20 p.m.

William Gelner: a leader of a native american tribe with a big giant green box and a check mark in it. powerful.
Barbara Lippert: really? like powerful good?
Eric Hirshberg: No. This is "internet sarcasm" at work.
William Gelner: it made me want to put a big check mark in a big green box
Rob Schwartz: I always love teh crying indian ad. "People start polution. People can stop it." I still remember it like it ran in th e last pod.
William Gelner: sorry, i shouldn't drink and chat.
Barbara Lippert: tear running down his cheek? in a canoe?
Rob Schwartz: you got it!
Steve Bassett: we still remember. how long ago was that?
Barbara Lippert: he was really an italian guy.
William Gelner: hey, speaking of, remember the etrade ad with the crying monkey?
William Gelner: good times.
Rob Schwartz: for whatever reason I remember that ad...and unfortunately "226 o8 41, the Poconos Garden Lodge..."
Barbara Lippert: yes. fantaatstic! overlooking all the dead dotcoms!
William Gelner: the nod to that pollution ad was great
Jason Karley: yeah, loved that
William Gelner: i miss those superbowl spots
Jason Karley: pimentoloaf.com
Rob Schwartz: as was teh the "we justspent 2 million on this ad, what are you doing with your money? Genius.

THIRD QUARTER

8:25 p.m.

Steve Bassett: brilliant ad
Rob Schwartz: I guess I'd have to say that the ads we are talking about are "ads I wished I had done." There's nothing tonight that I am jealous of.
William Gelner: the good old days. hey, lippert. what up with the banner ad up top?
William Gelner: you pimping us out?
Eric Hirshberg: Agree on missing the Goodby E-Trade era of Super Bowl ads. But wait a minute, were you serious about the crying Indian in the pollution ad being an Italian?
Jason Karley: is everyone getting the same bra ad banner as me right now?
Todd Grant: i'm surprised that monkey/etrade ad isn't referenced more. very good
Rob Schwartz: Creative Director Snark. Brought to you by The New York Times.
Rob Schwartz: Pam Oliver. Whoo hoo!
William Gelner: reception, whoo hoo!
Todd Grant: pam oliver for olive garden: when you're here on the sidelines, you're family
William Gelner: hey todd, get this. buckely did the monkey etrade ads right?
Rob Schwartz: Pam. You can'y eat Spam without her!
Todd Grant: he did. gerry graf and dave did that & tom milller and steve did pimento loaf
William Gelner: buckley get credit for planters on you tube.
Rob Schwartz: I miss Gerry.
Todd Grant: he's at saatchi, wow
Rob Schwartz: Bummer for us.
Jason Karley: yeah, saatchi isn't giving up
Todd Grant: what's going on there with him leaving?
Rob Schwartz: I'm not sure this ADWEEK blog is the beat place to chat about this. Gimme a call this week.
William Gelner: gerry's good people. tom miller is freakin' funny, too. dark funny.
Rob Schwartz: best place. not beat.

8:30 p.m. ET

Todd Grant: saatchi's last three ecd's have been pretty impressive, remembering that eric silver was there before tony at the helm
Steve Bassett: dark funny is big at sundance
Eric Hirshberg: My mom just emailed me that her favorite ads so far were Tide, GMC and...wait for it...Planters.
Steve Bassett: we suck
Rob Schwartz: saatchi is like the Giants. Old skool, but always relevant.
Todd Grant: sorry! freudian slip, forgot we are public.
Rob Schwartz: no worries, todd.
Todd Grant: tom miller is one of the great underground copywriter genuises of our time
William Gelner: agree, todd. and darn good at stand up.
Bob Moore: back from turkey chili--tiny head works. ditto on Millrt
Bob Moore: . . . millrt
Steve Bassett: cars.com?
Bob Moore: . . . miller. . . really should have learned how to type
Todd Grant: tiny head a skosh funnier
Jason Karley: asian pandas. keeping up the good work genie
Bob Moore: yes, better than the first cars.com ad
Steve Bassett: we pitched vitamin water. lost. nice ad
William Gelner: yep.
Eric Hirshberg: I liked that cars.com ad. The tiny head line was good.
Todd Grant: i read about that one and it didn't sound very funny. a nice surprise
Bob Moore: People will like the Shaq piece
Jason Karley: i like the redundant line, "I uh got a tiny head."
Todd Grant: bellicheck says: my hoody doesn't have sleeves!
William Gelner: los angeles misses shaq
Bob Moore: Agree Todd. Didn't see it coming
Todd Grant: fed ex? bud?
Eric Hirshberg: So, are racial stereotypes part of the brand over at Sales Genie?
Rob Schwartz: caveman-a-palooza!
William Gelner: fed ex cavemen better
Jason Karley: haha. alice cooper is an animal
Jason Karley: but he should have run over simmons...
Todd Grant: bridgestone 1 better than 2
William Gelner: i think planters might have been better with simmons in it
Rob Schwartz: Alice Cooper, Ricard Simmonss? Where was Gene Simmons? And the guy who played Hrshack on Welcome Back, Kotter? Ad Scott baio?
Barbara Lippert: haha. what about carmen electra? BAAAD!
Steve Bassett: not so good.
Rob Schwartz: Carmen Elektra looked short.
Todd Grant: terminator is running an ad here because they are not doing well. a media sos
William Gelner: i'd add another a or two, barbara
Jason Karley: that's the family guy effect. funny references trump ideas.
William Gelner: jason, nice line. i agree.
Rob Schwartz: I guess I'm not drunk enuff to appreciate teh bud caveman stuff. what was that?
Barbara Lippert: I thought RIchard SImmons bridgestone was better than first one.
William Gelner: oh i'm crunk and i didn't appreciate it.
Jason Karley: (i do like me some family guy however...)
William Gelner: me, too
Barbara Lippert: yeah, you needed to be really drunk. what was it?
Todd Grant: liked last year's fed ex cavemen better, smarter
Rob Schwartz: i didnt get the Bridgestone ad. Why would you avoid Richard Simmonss -- you hit him.
Barbara Lippert: what was the payoff in the carmen electra ad?
Todd Grant: i bet they shot it two ways and simmon's people vetoed the better version
Steve Bassett: the job.com sites are all playing the the same ad space. wonder if they're starting to blendi together.
William Gelner: yes, it was better than the first but still not great
Bob Moore: If Letterman was driving. . .
Rob Schwartz: By the way, when Cavemen ideas come up at our agency, we saysomething like..."I think Geico owns the caveman."
Barbara Lippert: year, carmen elektra looked not as hot as any generic reality show type hottie.
William Gelner: we need a statue of limitations on cavemen in ads....and shows
Barbara Lippert: what did we think of second career builder? and do we miss the monkeys?
William Gelner: geico and fed ex did it so well
Jason Karley: i love the old adcenter piece. the loooong list of "been done"
Jason Karley: ideas
Steve Bassett: cavemen, talking animals, retro celebs. guiilty!

8:40 p.m. ET

Rob Schwartz: i miss the careerbuilder chimps. they were iconic and people loved themm
Eric Hirshberg: These cavemen even sort of looked like the FedEx cavemen. Same gag with the subtitles too.
William Gelner: what was the second career builder ad again?
Eleftheria Parpis: i miss the monkeys, didn't like the spider so much
Barbara Lippert: a guy singing to a spider?
Rob Schwartz: by the way, this is a helluva game.
Steve Bassett: 7 to 3
Eric Hirshberg: Were people sick of the career builder monkeys? I thought they were great. Why walk away?
Todd Grant: yeah, that was kinda weird
Barbara Lippert: that's good for the ads, right?
Todd Grant: sorry, that's a misquote
Barbara Lippert: a great game, I mean.
Rob Schwartz: they probably changed CMO's or agencies. Not invented here. Stoopid.
Bob Moore: monkeys, they owned them like Bud owns Clydedales. They should have never walked away. Or scampered. . .
Barbara Lippert: well, firing an agency for not doing well on the admeter is idiocy.
Rob Schwartz: i don;t know BL, i think a great game will be more memorable than some reptile jokes.
Rob Schwartz: Giants came to play.
Steve Bassett: 20 years of super bowl ads. we only remember a handful. even us ad nerds
Jason Karley: i wonder who moved away from the monkeys. CK or the client.
Barbara Lippert: well, it's a relief that it's reptile jokes this year and not erectile.
William Gelner: agree, rob. remember texas/usc?
Bob Moore: For the record, it's been several minutes since we've seen a talking reptile. Wait. . .
William Gelner: is that jeff bridges (aka, the dude) as the vo on the hyundai spots?
Eric Hirshberg: Yes. Jeff Bridges.
Jason Karley: the dude abides
Rob Schwartz: that was hyundai spot?
Todd Grant: a pretty half decent movie promo that actually had an idea
Barbara Lippert: pixar picks up the dead robot motif
Steve Bassett: What an endoresment! Buzz and Woody
Eric Hirshberg: Dreaming robot. Dreaming. I feel like Ross in Friends. "We were on a break!"
William Gelner: i thought you had to be a cd at gsp to do vo's
Bob Moore: LOL
Todd Grant: if you work at gsp, you are required to do vo's by law
Rob Schwartz: Back to texas/usc -- exactly, william. exactly.
Eric Hirshberg: I give Pixar a lot of props for being the only movie ad to not just be cuts from the movie.
Barbara Lippert: yeah, it was actually great.
Steve Bassett: Yeah, it was different.
Rob Schwartz: Pixar has dignity.
William Gelner: thanks for that, bob. waited over 30 years for that one.
Bob Moore: timing is everything
Barbara Lippert: so is shaq in the top 5?
Steve Bassett: Shaq as jockey?
Jason Karley: i hope not
Rob Schwartz: I don;t think so. Shaq was ok. Not great.
Eric Hirshberg: I don't think Shaq will be in the top 5. Not great
Rob Schwartz: jinx.
Jason Karley: ok is the enemy of great
Bob Moore: Top 200?
Rob Schwartz: Ha!!!!!
Todd Grant: top 23
William Gelner: yes, top 100.
Barbara Lippert: why just okay and not great?(I actually missed it!)
Todd Grant: giants have a first down, brought to you by pixar
William Gelner: big guy good at little guy sport brought to you by life water. too cerebral for my crunk ass self.
Rob Schwartz: For my money, the magic was in big dude dwarfing lhorse. I never saw that shot. or at least not long enuff. the rest of it was nose picking and a butt-slap.
Todd Grant: crunk ass, i may borrow that william

8:50 p.m. ET

Eric Hirshberg: Other than universally approving of "the dude" as the VO, what do you all think of the Hyundai spot? I didn't like it much. I find the whole campaign oddly spooky.
Barbara Lippert: yeah. crunk-slap
William Gelner: i borrowed it from lil jon and the dirty souf'. in france it's called an homage.
Rob Schwartz: i think "crunk ass" would be a good name for a sports drink.. Pepsu, you listeningg?
Barbara Lippert: yeah. kinda self important.
Barbara Lippert: the hyundi, I mean
Rob Schwartz: Hyundai...it was no Audi. a>
Jason Karley: ads imitate life
Steve Bassett: Hynndi's spot fitts the brand. It's just not that memorable. ble.
Bob Moore: Felt like a save--kinda like a VO against running footage
William Gelner: agree on hyundai...you have to admit, though, that's a tough one. i give them credit for trying to find the soul of that brand.
Rob Schwartz: Is that Baby Bob?
Jason Karley: talking baby. check!
Todd Grant: i think that may have been what it was, do the best you can with mandated client footage...
Barbara Lippert: talking baby alert
William Gelner: puking baby alert
Todd Grant: brink back the old.e.trade.com
Rob Schwartz: America LOVES teh talking baby!
William Gelner: werd to all your mothers
Jason Karley: i'll sign that petition
Bob Moore: it will do well and it's not a reptile
Steve Bassett: etrade. a lot better than recent past
Eleftheria Parpis: bring back jonah the monkey!
Jason Karley: puking reptiles would score huge
Steve Bassett: i can fly
Bob Moore: yes. yes you can.
Barbara Lippert: true, in a not intentional way. everyone making stock trades these days wants to puke.
Todd Grant: ha ha, puking reptiles
Eric Hirshberg: That Bud Light flying spot was kind of lame. But why do they always make you do the "see he didn't really die, everything's fine" shot at the end.
Jason Karley: someone make sure steve is still indoors. and on the first floor
Steve Bassett: puking baby will score well
Barbara Lippert: puking baby-- thumbs up?
William Gelner: i thought he was a pooping baby. then he puked. i'm so gullible.
Jason Karley: nice internet sarcasm barbara
Barbara Lippert: next they'll have a monkey on a typewriter writing Shakespeare!
Steve Bassett: giants are playing great defense!
William Gelner: so easy a baby can do it for the web...seen that gag before. but i do like the web cam approach.
Todd Grant: c'mon giants!
Steve Bassett: yeah, web cam, no cuts. pretty nice
Rob Schwartz: Shhh. It's Pam.
Rob Schwartz: Thanks, guys.

FOURTH QUARTER

9:00 p.m. ET

Barbara Lippert: so to get serious here for a moment-- youthink stuff is so bad in the world that ads have gotten sweeter and nicer in spirit?
Barbara Lippert: there's a conversation stopper.
Todd Grant: there is alot less of the chain saw wielding bud types these days
Bob Moore: Less brave. No risk. More talking animals. . . .
Barbara Lippert: yes.
Steve Bassett: i don't think ad guys/gals think about the state of the world.
Eleftheria Parpis: i think everyone's playing it conservatively
Rob Schwartz: Partially. I think a steady diet of flatulent mutts and wardrobe malfunctions has swung the proverbial pendulum the other wayy.
Barbara Lippert: what do the guys/gals think about?
William Gelner: not sure i'd attribute that to the political climate/economy, though.
Steve Bassett: we think about getting famous on the superbowl
William Gelner: violence in ads, i mean.
Rob Schwartz: I think it's the dollars. $2.7-$3 milion a spot has made clients and agenccies less brave. Somuch risk.
Barbara Lippert: last year;s violence was more dumb than brave.
Jason Karley: i think it's also the pendulum of "somebody did an ax ad last year, no ax ads" kinda thing
Rob Schwartz: the pendulum is mightier than the sword...
Todd Grant: yeah
William Gelner: agree with jason
Eleftheria Parpis: then why are we still seeing more cavemen?
Barbara Lippert: think the ads this year a bit old-fashioned?
Bob Moore: I'm crawling back into my shell now
Steve Bassett: i think we've been watching to many super bowl ad reels
Rob Schwartz: I think this year's ads are formulaic. If we are going to be old-fashinoed, it'd be nice to have good old-fashioned story-telling lng like teh Xerox monk.
Rob Schwartz: this nfl thing is a train wreck.
Eric Hirshberg: The pendulum isn't about ideas that have been done (cavemen.) It's about where the taste line is. Farting horse. Janet Jackson's breast. Pendulum swung back towards sweet.
Todd Grant: nice spot for the nfl
Todd Grant: hassleback spot is funny too
Barbara Lippert: I liked the bagging groceries story.
Barbara Lippert: why a train wreck, rob?
Rob Schwartz: too much yakkety-yacking. too cutty.
Eric Hirshberg: I never get tired of the subtle ways they change Jack's facial expressions. The half opened eyes in the jacuzzi. Awesome.
Rob Schwartz: Jack rocks.
Barbara Lippert: we don't have jack.
Todd Grant: the les schwab ad from bothell with free beef may be the best ad of the day
Bob Moore: jack's solid
Steve Bassett: 2 arby's fish sandwiches for $5?!
Jason Karley: local pod. i missed all those
Barbara Lippert: we had dunkin donuts
Eleftheria Parpis: me too, i've got dunkin here
Rob Schwartz: There was so much hype on those nfl ads and that's what they produced?
Bob Moore: les schwab--Todd, an agency in bend handles.
Todd Grant: i disagree in regards to the nfl work. especilly whn you compare it to all the other FANtastic crap out there
Rob Schwartz: Oh, I like this coke spot..
Todd Grant: sunsilk, wash your self out of my brain
Barbara Lippert: sunsilk sucked! in a big French way!
Eric Hirshberg: Coke spot is awesome. Great idea, great production.
Jason Karley: brilliant
Barbara Lippert: loved coke
Todd Grant: great coke spot, really great
Rob Schwartz: That was great!
Eleftheria Parpis: i LOVE this coke spot. go stewey
Eric Hirshberg: And Charlie brown wins! Perfect!
William Gelner: coke spot good
Bob Moore: Coke waits for the flak to clear and comes up with the winner. Cool.
Steve Bassett: stewie vs underdog bested by charlie brown? great!
Rob Schwartz: Touchdown!
Jason Karley: finally charlie!
Steve Bassett: Absolutely
Eleftheria Parpis: classic
Rob Schwartz: Coke is number one!
Eleftheria Parpis: i think that may have topped my list
Eric Hirshberg: Loved it when they all bounced off the corner of the building shot from the inside. That's a little slice of ad magic right there.
William Gelner: coke vs. tide
Todd Grant: has that coke spot run before? was this the debut?
Bob Moore: debut
William Gelner: i think coke wins
Eric Hirshberg: I think that is a weiden Amsterdam spot (like happiness factory) and that it has run before, but not here.
Steve Bassett: I take back how I said NY was a loser
Bob Moore: better big idea.
Barbara Lippert: total debut. totally new for coke. and wordless.
Rob Schwartz: The Coke spot makes me happy I'm in advertising.
Jason Karley: i loved stewie just mashing his face against the bottle. aslfdlajsdghlaf
Todd Grant: the room here is ga ga for coke
Bob Moore: No, it's Portland.
Steve Bassett: Coke #1 so fr
Todd Grant: yeah, me too. that spot is actually inspiring and akes me feel good too
Todd Grant: makes not aches
Steve Bassett: great music
Eric Hirshberg: Really? I must have heard wrong. Thought it was Amsterdam. Either way, Coke is the winner so far. Better than Tide.
Todd Grant: shocky is apparently getting WASTED. crazy
William Gelner: so on brand. must have been so hard to get that thing produced. hats off to all involved
Rob Schwartz: Ha
Bob Moore: Yup. Pio told me PDX, but it could have been a combo.
Steve Bassett: we tried to get stewie for geico. he declined. not i understande
Todd Grant: the ads are currently better than the imagination factor in the giants play cqlling
William Gelner: i like that play, though
Rob Schwartz: Coke is text book. Fresh idea. Well done. So on brand. Good for Weiden and d teh folks from Atlanta.a.
Jason Karley: i hope coke bought two slots
Jason Karley: for the same ad

9:10 p.m. ET

Todd Grant: that was the wordless ad i've been hearing about. a truly modern classic
Steve Bassett: to be continued"
Bob Moore: I've heard they have another 60?
Eric Hirshberg: Back to your question about the ads being sweet, Barbara, that Coke spot shows that you don't need to be gross, edgy or shocking to make a great Super Bowl ad. That ad is all the world wants.
Steve Bassett: touchdown giants!
Bob Moore: YES
Todd Grant: lot's of :60's a treat and TOUCHDOWN!
William Gelner: coke followed by td....yes!!!!!!
Steve Bassett: I was so wrong
Eric Hirshberg: Rob, you believing yet?
Rob Schwartz: I'm ordering more room sservice. Coke, anyone?
Jason Karley: the coke ad is all i want. on my reel...
Steve Bassett: i suck
Rob Schwartz: ain't over til it's over.
Eric Hirshberg: You really do sound like a Lions fan.
Rob Schwartz: Wolverines.
Barbara Lippert: this coke like an old pepsi ad
Eric Hirshberg: Coke should have run the other one twice.
Todd Grant: coke might just be the new bud
William Gelner: same idea but not nearly as good
Eric Hirshberg: In a row.
Bob Moore: I think those guys are in love. Washington Monument?
Steve Bassett: hard to top charlie brown
Rob Schwartz: Ha!
Bob Moore: The gulp and smile doesn't work with politicians. Wait. . .
Eric Hirshberg: Funny.
Barbara Lippert: could they have gotten stiffer guys?
Rob Schwartz: I've met Charlie Brown...and Carville, you're no Charlie Brown.
Todd Grant: hard to beat that first one but still, a nice one. smarter. less juvenile than most
Steve Bassett: wish the 2nd coke ad was a new idea
Bob Moore: Again, Washington Monument?
Rob Schwartz: 2nd coke felt like pepsi
Jason Karley: yes, very pepsi
Bob Moore: good call
William Gelner: agree, rob. like the two truck drivers
Todd Grant: alright, i give. apparently i must like pepsi
Bob Moore: Wait. That's Miller.
Jason Karley: maybe it's the ad for a new generation... of coke drinkers
Rob Schwartz: yes, william. two truck drivers was excellent
Steve Bassett: great ad
Rob Schwartz: adam sandler is Borat 2.0
Eric Hirshberg: The second coke ad was actually more their usual strategy...same as the Grand Theft Auto spot. Makes usual enemies get along. The Float spot was different.
Steve Bassett: good observation
Rob Schwartz: Float was very "teach the world to sing" and Mean Joe Greene
Barbara Lippert: second coke ad just like visa showing a smiley bob dole.
Eric Hirshberg: I just went back and watched the first coke ad on Tivo. Man, I am so jealous. It's perfect.
Rob Schwartz: all this said, it shows you that when something is great, it really stands out.
Steve Bassett: to everyone who had a super bowl ad in this years superbowl? I had 0. You win.
Jason Karley: it was genius even before charlie brown showed up...
Barbara Lippert: what were the characters leading up to Charlie brown?
Rob Schwartz: and Charlie brown takes it from genius to...legendary.
Eric Hirshberg: But then Charlie did show up and took it beyond great.
Steve Bassett: underdog and stewie
Rob Schwartz: weiden is still the best tv agency in teh world. bar none.
Barbara Lippert: so great!
Steve Bassett: kudos widen!!!!
Barbara Lippert: I love underdog
Bob Moore: Go Wieden
Steve Bassett: wish I could spell and drink at the same time
Todd Grant: yeah, it was genuis. i've seen peers come up with a "thanksgiving day parade: concept but nothing like that one. thank god they never sold so we could see that
Jason Karley: anyone know who directed coke?
Barbara Lippert: like the red balloon, too.
Rob Schwartz: God?
Rob Schwartz: Zeus?
Eric Hirshberg: Coke being the thing that finally allows Charlie Brown to win...I can't get over how smart that is.
Jason Karley: hahaha
Barbara Lippert: excellent, rob
Rob Schwartz: Where's the Mad Greek. Ellie!!!!!!!!!
Barbara Lippert: he gets the football.
Rob Schwartz: Thank you, Barb
Bob Moore: French Noir

9:20 p.m. ET

Eleftheria Parpis: still marvelling in the brilliance of that coke ad
Jason Karley: gameball to god for helming coke "balloon fight"
Rob Schwartz: LOL! Jason
Barbara Lippert: an out of body experience!
Steve Bassett: hope they run it again
Rob Schwartz: And the Razzy to Beezelbub, who directed salesgeenie
Eric Hirshberg: This baby is gonna kill in the ad meter.
Bob Moore: creepiness. Great.
Steve Bassett: etrade is really coming on again
Rob Schwartz: is it ok that baby Bob already did this?
Jason Karley: actually heard the voice on the baby spot this time, funny read
Eleftheria Parpis: the only talking baby who is funny is stewey, we established that
Steve Bassett: no to taco bell
Bob Moore: No really, Rob, I agree but still funny.
Barbara Lippert: what did the baby say?
Rob Schwartz: Upppp....baibies and dogs.....
Todd Grant: do you guys really like that etrade stuff or are you just saying it will do well in the admeter?
Steve Bassett: woof woof
Eric Hirshberg: The baby's voice reminds me of those old claymation cars for Chevron.
Barbara Lippert: I don't even think it will do well in the admeter.
Jason Karley: dog silenced the room. then everyone went, "WHAT?"
Eleftheria Parpis: at least the puppy's cute
Todd Grant: same here, WAAAT?
Rob Schwartz: i dunno, Ms. Lippert. Aemerika...she loves her a talkingg babyy
Eric Hirshberg: I just think it will do well in the ad meter. I don't love it.
Barbara Lippert: yeah. the drinking sound and close up was great. but did I miss something?
Bob Moore: Real people love real babies. It's not the best by far
William Gelner: no
Eleftheria Parpis: i think that's all that was there
Rob Schwartz: now the dog drinking...um, what wuz datt?
Bob Moore: Weird. No one gets it here
Barbara Lippert: yeah, my question zackly. what was the link to gatorade?
Rob Schwartz: weird for weird sake
Steve Bassett: i guess my point is etrade is trying to come back. it's not monkey in the garage. but it's a step in the right direction
Todd Grant: everytime i think of gatorade, i think of idiocracy
Barbara Lippert: you're way too nice, steve.
Rob Schwartz: the movie?
Bob Moore: that's a great word for an art director.
Todd Grant: what's a great word for an art director?
Steve Bassett: i suck
Barbara Lippert: oh no you don't!!!
Bob Moore: What you said. Idiocracy. Good. Word.
Steve Bassett: i luv b
Todd Grant: yeah, cut that out, no deprecation here
Rob Schwartz: my wife just called. coke is best.and she agrees with u todd on the nfl stuff.
Barbara Lippert: which was?
Jason Karley: suck one
Rob Schwartz: more cowbell!!!! bud light "suck one!" Hilarious.
Bob Moore: Man that dude is funny.
Todd Grant: loins is a funny word. improv?
Eleftheria Parpis: he's my hero
Barbara Lippert: that hyundai was better.
Bob Moore: I think he probably wrote that whole piece.
Jason Karley: all written. from the source sitting 2 feet away...
Eric Hirshberg: Camera plus Will Farrell equals good super bowl ad.
Eleftheria Parpis: very funny
Rob Schwartz: bud light....suck one. I'm still laffing!
Steve Bassett: hyndai is very smart. i just don't think it will be remembered tomorrow
Bob Moore: Dang, my bad. Nice.
Eric Hirshberg: I agree that Hyundai ad was way better. Car looked good. No spooky.
William Gelner: some say smart is a euphemism for boring
Todd Grant: wow. nice script. apologies to the writer, he writes spontaneous improv sounding dialogue which is arguably hard to do
Jason Karley: suck one, bob
Jason Karley: kidding...
Steve Bassett: Wish they could have used Will F for all their bud liite ads.
Eleftheria Parpis: hey looks like Nicolai Fuglsig directed the coke ad...
Barbara Lippert: I likek that they mentioned ad meter, but was exact oppostie of ``we just wasted 2 million bucks!''
Steve Bassett: besides us, is anyone paying attention to what we're saying
Todd Grant: i wish will played the part of a talking animal
Rob Schwartz: Hmm. Hyundai. Agency of the year? Yes. Spot of the year? um, no.
Barbara Lippert: he had richard simmons' shorts.
William Gelner: fuglsig, the great dane!
Todd Grant: my mom and dad asked me what a blog was. bless 'em
Barbara Lippert: I t hink people will like the nice kandy kolors at least.
Bob Moore: Jason's all cool.
William Gelner: oh boy. new england's doing it again.
Jason Karley: (phew)
Todd Grant: i'm starting to worry about the giants
Eric Hirshberg: I'm going to say the Coke ad was the ad of the game and the ad of the decade so far. Seriously, can anyone here remember having a response like this? I can't.
Barbara Lippert: I agree!

9:30 p.m.

Jason Karley: coke at cannes?
Steve Bassett: It's a classic
Todd Grant: undoubtedly
Barbara Lippert: my spirits are flying high as the balloon!
Eric Hirshberg: Wei-den! Wei-den! Wei-den!
Steve Bassett: who's going to win this game?
Eleftheria Parpis: fantastic
Eric Hirshberg: Giants.
Rob Schwartz: Coke will show up everywhere. And yes, even teh French will like it
Todd Grant: the ad was not full of hot air, the headlines write themselves
Bob Moore: I am being texted about this blog. I feel, oh, so 13.
Steve Bassett: great todd, you just stole barbara's lead
Barbara Lippert: as opposed to the sunsilk spot. what a french disaster! ugly graphics!
Rob Schwartz: OMG, Bob!!!
Todd Grant: Giants? will you place a bet for me?
Rob Schwartz: Sunsilk...yeeesh.
Eleftheria Parpis: Do you feel ike you're in a T-mobile ad?
Eric Hirshberg: I'll bet with you if you'd like. Barbara, is that allowed?
Bob Moore: Still Giants, baby. Don't lose faith.
Rob Schwartz: Only if you wor at Dentsu...
Barbara Lippert: yes, anything for you eric! he was dreaming!!
Steve Bassett: ellie, barbara, how did you come up with this idea
Todd Grant: i'm not barbara, but i'm flattered you thought i was
Bob Moore: Rob, you BFF!
Barbara Lippert: Tim Nudd, who is supposed to be lurking, did.
Rob Schwartz: Let's see...Coke, Godfather/Audi...Tide...
Barbara Lippert: career builder?
Rob Schwartz: 143, Bob...in a professional way
Steve Bassett: kenwood 05 pinot noir
Rob Schwartz: Ha!
Bob Moore: Coke has always wanted to do another "Hilltop." I think this is the closest they've ever gotten.
William Gelner: plus happiness factory.
Eric Hirshberg: Bob and Rob, you guys going to start using emoticons soon?
Bob Moore: Rob, your kids have got to be older than mine.
Barbara Lippert: so modern and whimsical but emotional and human!
Rob Schwartz: The sky above teh hilltop...
Rob Schwartz: My kids are 9 and 11
Bob Moore: Another headline!
Jason Karley: i was a big fan of those quite :30s wieden did when they first won coke
Steve Bassett: it was underdog vs bugs. it was underdog vs stewie.
Rob Schwartz: Yeah, jason. those were mint.
Bob Moore: See, mine are 7 and 9. Can the rest of you people leave us alone please?
Jason Karley: rad
Rob Schwartz: dope.
Todd Grant: the best ad since 1984? too strong a statement?
Steve Bassett: sorry, it wasn't underdog vs bugs. it was underdog vs stewie with c. brown winning. brillinat
Steve Bassett: too strong
Rob Schwartz: 1983.
Todd Grant: what's the enxt best ad to 1984?
Steve Bassett: wouldn't it be funny if the cartoon panda ad scored #1 in the ad meter
Eric Hirshberg: I think this coke ad is it.
Eric Hirshberg: Maybe the Monster "I want to file all day."
Barbara Lippert: have a coke (ad) and a smile!
William Gelner: etrade monkey was pretty cool
Todd Grant: that was great
Rob Schwartz: etrade monkey...anheuser troops coming homee, joe greenee
Barbara Lippert: I want to file file file
Eric Hirshberg: ETrade was snarky though. It's always better when it gets to great without being snarky.
Todd Grant: joe was in the 70's. that might even trump 1984
Bob Moore: Good.
Barbara Lippert: what about this year's etrade?
Bob Moore: 1984, Mean Joe, Monster, Coke Balloon.
William Gelner: are there etrade ads this year?
Eric Hirshberg: This year's etrade didn't get to great.
Barbara Lippert: right.

9:40 p.m. ET

Steve Bassett: Uh oh
William Gelner: adios mios
Steve Bassett: 2:42 in the 4th
Todd Grant: they have time
Barbara Lippert: you goin someplace?
William Gelner: sorry, a dios mios.
Eric Hirshberg: Right now is when the Giants make history. Right freaking now.
Bob Moore: Whatever will I do without you people?
Barbara Lippert: group hug!
Rob Schwartz: Let's meet again for the Oscars!
William Gelner: bob, we can do a chat whenever you need me
Eric Hirshberg: Lets do this every day.
Jason Karley: seriously, this was surprisingly fun
Steve Bassett: This had been fun. No kidding. You guys are women are really smart
Rob Schwartz: this was very fun.
Barbara Lippert: you are the wind beneath my coke balloon
Rob Schwartz: ha!
Jason Karley: thanksgiving at my house this year?
Eleftheria Parpis: LOL
Todd Grant: lots of fun, thanks everyone!
Eric Hirshberg: Coke balloon? That didn't sound right.
Barbara Lippert: you guys are women are really smart?
Bob Moore: Yeah.
William Gelner: will there be a coke balloon thanksgiving this year?
Eric Hirshberg: There better be.
Todd Grant: the guys are women, the women are guys. it's all good
Eric Hirshberg: Or someone isn't doing their jobs
Steve Bassett: there's still plenty of time
Rob Schwartz: imagine being Eli now. Wow.
Eric Hirshberg: I feel like we said goodbye too early. Like we hugged goodbye and now we're standing in the elevator waiting for it to get to our floor. Awkward early dismount.
Steve Bassett: where's pam oliver?
Bob Moore: Barbara is trying to fly headlines by us. Let's approve one!
Barbara Lippert: yeah. let's go back inside. take our coats off and start again.
Eleftheria Parpis: it ain't over yet!
Eric Hirshberg: Eli Manning has been imagining this moment his entire life.
Todd Grant: damn yankees!
Rob Schwartz: Pam is the "floating coke ad" of sideline reporters.
Jason Karley: i'm not done. just firing up my two minute drill!
Steve Bassett: omg
Bob Moore: NADA
Barbara Lippert: suprisingly tasteful for victoria's secret
Eric Hirshberg: After that Coke ad, watching this amp ad is so depressing.
Todd Grant: my chest is sore
Bob Moore: is that all?
Rob Schwartz: not as good as the man nipples that skittles did.
Todd Grant: yeah, victoria's secret surprisingly restrained
Barbara Lippert: missed the amp! what was it?
Steve Bassett: it's a four point game
Steve Bassett: it's a big down
Rob Schwartz: victoria's secret will be in teh top 5.
Bob Moore: Kill me now.
Steve Bassett: they're going to punt
Barbara Lippert: first one I've ever liked!
Eric Hirshberg: Guy hooking up a pair of jumper cables to his nipples and drinking Amp energy drink. Starts a car. On account of all the energy. Oh, and he was fat.
Rob Schwartz: and dancin to some old skool hip-hop.
Rob Schwartz: salt and peppah!
Eric Hirshberg: It was a pre-coke era Super Bowl ad. They couldn't have known.
Jason Karley: he shoulda "pushed it real good" instead
Rob Schwartz: ha!
William Gelner: didn't they use that song for nextel?
Steve Bassett: this was the right decision
Todd Grant: EVERYBODYDANCENOW!
Jason Karley: ha eric, we are now in the post coke balloon era
Barbara Lippert: yeah, male nipples were so last year!
Eric Hirshberg: Yes. We are.
Barbara Lippert: punctured all the mediocrity
Steve Bassett: preserve some time
Rob Schwartz: yes, "taint" is all the rage now, baby!
Eric Hirshberg: Barbara, don't write a pre-coke balloon era headline!!! Play it straight. Your headline should be "Wow."
William Gelner: taint. rob used taint in his last entry.
Todd Grant: TAINT NO MAN LIKE THE AMp guy i got
Steve Bassett: Does anybody know if Tom Cruise has an ad in the superbowl?
Barbara Lippert: I'm just stealing everything you say. Or do I have to quote you?
Rob Schwartz: taint nothing as good as Coke tonite.
Eric Hirshberg: Quote who?
Barbara Lippert: you, the e man/
Rob Schwartz: take whatever you want

9:50 p.m. ET

Eric Hirshberg: It's all yours.
Todd Grant: as we chat, this game remains close
Rob Schwartz: Coke. Top of the Hill!
Rob Schwartz: The coke side of brilliant.
Barbara Lippert: not inflated! just right! (sorry)
Rob Schwartz: Patriots and Coke achieve Perfection. There ya go.
Eric Hirshberg: Pretty good Rob.
Barbara Lippert: are you cabling your nipples?
William Gelner: holy shit. did you see that?
Eric Hirshberg: ELI! ELI! ELI!
Rob Schwartz: Eli!!!! wholly crap! Wow.
Jason Karley: shit!
Steve Bassett: wow!!!!!!
Bob Moore: "CRAZY"
Rob Schwartz: gotta go for 6. field goal will not do it.
Eric Hirshberg: HE JUST RUINED ROB'S HEADLINE!
Eric Hirshberg: If they win this game, that moment will go down in sports history.
Rob Schwartz: Coke hits perfection. Even if Pats don't.
Eric Hirshberg: He would not give up.
Bob Moore: Where is Ellie?????? Get up off the floor
Todd Grant: tom cuise is the #2 man in sciento... holy shit, what a catch
Rob Schwartz: Buddy, I used to be a writer
Eleftheria Parpis: i can't breathe
Eric Hirshberg: COME ON GIANTS!
Barbara Lippert: other theme this year-- agencies make a comeback!!!
Rob Schwartz: Wellington Mara is looking down from heaven.....
Todd Grant: agencies, and the game of football itself
Eric Hirshberg: The TV spot: Not dead yet.
Bob Moore: Headline: Pats 14, Coke 10. (Sorry, it's late.)
Rob Schwartz: Adweek Web Blog As Exciting As Historic Game!
Steve Bassett: looked like a catch to me
Barbara Lippert: rob, you're on fire!
William Gelner: nice.
Rob Schwartz: Nice topper, Bob.
Rob Schwartz: I am on fire...literally...Owwww!!
Bob Moore: This is insane this game
William Gelner: yes!
Rob Schwartz: No way!
Bob Moore: YYYYEEEESSSSSS
Todd Grant: i ned those NASA diapers right now!
Tim Nudd: whoa
Barbara Lippert: OMG!
Steve Bassett: Historic!!!!
Rob Schwartz: Holy. Fing. Shizznit.
Eleftheria Parpis: WOOAHHHH
Eric Hirshberg: YYYYEEEEESSSSS!!!
Jason Karley: shazbot!
William Gelner: rob's line wins: coke achieves perfection. even if pats don't.
Rob Schwartz: i'm honored.
Bob Moore: Yes. Huzzah's To Rob.
Steve Bassett: Rob, NYG, you are the champions
Todd Grant: are we really watching this maybe happen? wow
Jason Karley: what about. giant win! for coke.
Barbara Lippert: intense!
Rob Schwartz: this is awesome.
Eric Hirshberg: Giant win! For Coke. That's pretty good.
Steve Bassett: Maronie gets to the 25
Jason Karley: gracias
Rob Schwartz: twenty nine seconds...
Todd Grant: pats have 3 timeouts...
Rob Schwartz: Is Don Shula and Larry Csonka JUST FREAKIN OUT NOW!
Bob Moore: And Jim Kiick
Todd Grant: barbara, tim & eli, thanks for choreopgraphing a great game to be a part of!
William Gelner: yes!
Eric Hirshberg: YESSSSSSS!!!!
Steve Bassett: yes, yes, yes
Barbara Lippert: you guys were the best!
Bob Moore: way to go adweek
Eleftheria Parpis: thank you all for joining us! this was a lot of fun!
Tim Nudd: thanks to everyone for taking part tonight
William Gelner: thank you. let's do it again next year!

10:00 p.m. ET

Eleftheria Parpis: GO GIANTS
Eric Hirshberg: You guys are doing the awkward early dismount again. They have two more time outs.
Rob Schwartz: wait it's not over...let's blog aout House, coming up after football.
Todd Grant: i know, but that sack...
Barbara Lippert: so were the ads anywhere as good as the game? (coke aside)
Eric Hirshberg: Not even the coke ad could overshadow this game. The super bowl is back
William Gelner: game wins this year.
Rob Schwartz: Football is still bigger than ads.
Jason Karley: i'm in for house blog. I bet he's curmudgeonly...
Todd Grant: the ads were good this year, much better than the last couple
Bob Moore: Yeah
Todd Grant: but not the game. sorry, must clarify
Rob Schwartz: The ads were good, Coke was legendary. The game...historic.
Rob Schwartz: 18-1..........
Eleftheria Parpis: nicely put
Barbara Lippert: the headlinemaster!
Eric Hirshberg: He's got one more shot. And he is tom brady. It aint over.
Rob Schwartz: That's me stock in trade, luv.
Todd Grant: coke was all about an underdog, or two. as was the game. oddly poignant
Barbara Lippert: you know, house means well, he just is in pain!
Jason Karley: wow
Barbara Lippert: great, todd.
Todd Grant: they farging wun, effin A
Jason Karley: wow
Rob Schwartz: How bummed is Bill Belichek??????
Jason Karley: too many men on the field?
Bob Moore: boy he looks like someone just ate his cat.
Todd Grant: you think he's videotaping this portion of the game? probably not
Barbara Lippert: or burned his cat?
William Gelner: nice, todd.
Rob Schwartz: Ha, Todd!
Bob Moore: Todd's got it. May have stolen it from Rob.
Bob Moore: The win I mean. Not the line. I gotta go. . .
Todd Grant: good game, it was great hanging out with the entire lot of you! cheers!
Barbara Lippert: wait for pam!
Tim Nudd: thanks again everyone
Bob Moore: sorry.. .
Rob Schwartz: Pam.......
Eleftheria Parpis: brilliant!
Eleftheria Parpis: thanks everyone! have a great night!
Eric Hirshberg: Good times everybody.
Rob Schwartz: This was great. Thanks, Barbra and Ellie! By everyone. Have a great week.
William Gelner: thanks, for inviting me adweek, good meeting you all.
Jason Karley: thanks all. good times, good times.
Rob Schwartz: willima, let's grab lunch and make fiun of Mike Allen!
Rob Schwartz: Later, jason
William Gelner: sure. chaya? back table?
Bob Moore: G'night, it was a pleasure to be included with such a great group. Come to Seattle, Todd's buying! XXX
Rob Schwartz: eric, see you on Jefferson
William Gelner: see you there.
Rob Schwartz: Thank you, blogosphere...and good night!