Google Keyword Tool
	Who could possibly be more of an authority on building search engine traffic than Google? Everybody’s favorite search engine already hosts a whole plethora of useful free marketing tools, but the Google Keyword Tool is the one that we never fail to use regularly. Search for keyword ideas and use advanced targeting features to pick the best terms for your intended audience.

SEO Book Tools
	How much is the number one spot on Google worth to your business? SEO Book Tools gives you the power to achieve a high rank without the costly investment of an SEO consultant. This is not a get-rich-quick program, but it certainly will give you the information and resources that are required to propel your website to that coveted top spot.

TweetDeck

TweetDeck is the ultimate dashboard for all your social marketing needs. Manage multiple Twitter accounts with ease, or instantly post updates to networks like Facebook, MySpace, Google Buzz, Foursquare, and LinkedIn. TweetDeck includes indispensable free online marketing tools like Deck.ly, TwitScoop, and Friend Locator for ultimate connectivity and convenience. What was once a time-consuming nightmare is now totally manageable with this one simple application.

Check out our top list of Premium Online Marketing Tools!

Marketing is one of the aspects of running an online business that cannot be ignored. Imagine opening a donut shop on a street that is lined with donut shops for as far as the eye can see. The internet allows hundreds of the same types of businesses to compete against each other for the same regional or global customers. On this theoretical stretch of donut shops, there are millions of customers, all looking for donuts, trying to find one source that really stands out.

Marketing is the process by which an otherwise unknown business can let consumers know where it is, why it is different, and what makes it deserve patronage above all the others.

This is where priceless online marketing tools come in!

More Than an Expense…

Even if you operate in an extremely specialized niche, marketing becomes a “swim or sink” situation. The best content and services in the world are difficult to find if the customers don’t even know that it exists.

Unfortunately, Internet marketing is tough work that requires endless maintenance just to keep afloat. Investing in online marketing tools can cut down on the time it takes to manage advertising campaigns, do keyword research, build backlinks, improve SEO, and hundreds of other small tasks that quickly add up. The time you save can be invested in other profitable ventures – like growing your brand or expanding your line of products.

Investing Wisely

Although online marketing tools are a wonderful investment, they must be used wisely to avoid unnecessary headaches and expense. There are no marketing utilities available that can truly be called “shortcuts”, so using a tool for that purpose will be ineffective. Your business can only make as much money as it is worth, and no amount of software in the world can increase profits if the content lacks quality.

Trying to squeeze blood from a stone will waste your time, money, and could potentially hurt your business or reputation. Exposure is great – just make sure you are targeting an audience that can actually create a return on your investment. Make sure you read the valuable free e-book about how to earn money online by visiting V&A!

The Bottom Line!

There are free tools, cheap tools, and expensive tools – but each and every one has a place in Internet marketing. Always remember that you get what you pay for. Even the most expensive online marketing software can create a huge ROI – depending on how you utilize the time that you have saved.

Next time, before you balk at a price tag, just ask yourself how this investment will pay off in saved effort, reclaimed time, or increased exposure. Choose the wrong tool and you are out a couple hundred bucks, choose the right one and the increased profits can more than cover the cost of any number of failed experiments.

Frankly, whether we’re talking time or money, it’s virtually impossible to earn money without investment.

Time cannot be recovered once it has been spent or squandered. The right monetary investment, on the other hand, can multiply exponentially. Though the act of hand managing a campaign is a noble art, no business owner in his or her right mind would pass on the chance to phase out grunt work in favor for a more beneficial use of time.

If you invest wisely, price tags no longer matter.