SusanStrayer.com

In-House Recruiters Using Social Networking

Thu, 30 Apr 2009 10:34:36 -0500

These days, many a recruiter is tied into social media tools. But there's a difference between how in-house and third-party recruiters are using these tools -- and these differences can change the course of your job search.

Recruiters use Linked In to search for candidates to proactively reach out to and tools like ZoomInfo or Jigsaw to gather more information about candidates. They may be on Facebook, looking up the profiles of current candidates or sharing information about their companies or opportunities. And Twitter, the newest obsession of many recruiters has hundreds of tweets a day from recruiters, job boards, companies and career advisers. But here's the thing, the recruiters using these tools, especially the ones that allow them to connect with candidates directly, are more likely to be 3rd party recruiters rather than in-house recruiters.

That is a good thing--3rd party recruiters can really help your search and be a advocate for your candidacy. But I want to see more in-house recruiters on Twitter. They know their brand and company the best as well as true status of a position. For example, let's say a company has an open position that legally, they have to post on their site. But they have one or more strong, internal candidates, you have no way of knowing and may spend hours on a resume and cover letter that may be in vain. Twittering with an in-house recruiter allows you to connect directly and easily get answers to your questions as well as see many others. This will help you make the best use of your job search time.

So I continue my quest to provide an exhaustive list of company recruiters on Twitter that is continually updated. Please email me, contact me here, or send me a message on Twitter if you see in-house recruiters on Twitter that aren't on my list.

What's an in-house or company recruiter?
A recruiter that is employed by the company hiring (on their payroll) and officially represents the company in hiring. They partner with hiring managers and may rely on 3rd party recruiters to help source (find candidates) for hard to fill positions.

What's a 3rd party recruiter?
A 3rd party recruiter is one who may be working with several companies to find candidates for open positions. They may be working on retainer (a company has hired them exclusively to do a search) or on contingency (the company pays them only if they were the ones who found the candidate ultimately hired. They may be called executive recruiters (those focusing on higher level positions). You can learn more about using 3rd party and executive recruiters in "Colorful Advice."

Why does that matter?
3rd party recruiters aren't employed by the actual company hiring so they may not have all the information about a company, position, culture, or company strategy. They also may be working on many positions at many different companies at once. That's not to say they aren't helpful--they are! But my focus right now is on how to find and use in-house recruiters on Twitter and other social media tools.

Why don't more in-house company recruiters want to connect with candidates?
Alot of reasons. Time, resources, brand image, lack of support around social media, and fear are many of the reasons companies have not attempted a social media recruiting strategy. But the big two are (a) it's still early--in the corporate world, things move more slowly and take more time to adopt and (b) the economy. Companies are fearful to use social media for recruiting when recruiting may not be a big focus right now.

But there are companies doing it, right? Who's doing it well?
That's the question that Steven Ehrlich of TMP recently posed on Twitter. I immediately responded that both Kerry Noone of Sodexo and Dan Black of Ernst and Young are definitely early adopters. I would venture to say there are two options--you can focus on a primary tool (like Dan has done with Facebook for Ernst and Young) or on a full strategy (like Sodexo).

A successful job seeker spends his/her time wisely--including the use of social media tools to inform and influence your search. And while I always preach that you get a job from a person and not from a site, social media tools are a strong way to forge those connections.

Take a look at my current list of company recruiters on Twitter and email me, contact me here, or send me a message on Twitter if you have additional suggestions OR success stories you can share.

Up next? Guest blog posts from companies who are doing it right. Oh, and an updated list for Twitter!

Advice Straight From the Recruiters' Mouths

Fri, 03 Apr 2009 17:46:41 -0500

Over on Twitter I often ask recruiters to ping me with their advice so I can anonymously share. I also love to promote the companies who have taken the bold step to recruit on Twitter. In a tough economy, job seekers need all the help they can get.

Randy Goldberg over at Hyatt hits both nails on the head. Randy and his team of recruiters have taken a break from finding talent to share their wisdom. Even if you don't work in hospitality, there's some great lessons to be learned. Hey, if you won't listen to me, maybe you'll listen to other recruiters. Oh, and follow them on Twitter! One of their tweets today proclaimed 80 jobs available in the state of Texas alone.

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Recruiters Tips for Staying Positive in Tough Times
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From the Hyatt College Recruiters: Heidi Radakovich, Brook Luedke, and Cassandra Hale

You’re about to graduate and what seems to be the worst possible scenario has happened, a bad economy. You’ve spent the past four years preparing for your future, have a loan in your name and now there are limited opportunities and a massive amount of candidates all applying for the same positions. How can you possibly stay positive?

Well, staying positive just happens to be the key to your survival. Heidi Radakovich graduated in June of 2001 only months before a horrific tragedy that affected our country and economy. All around her fellow students, colleagues and friends lost job offers or were laid off. The good news is things turned around, they always do, and it’s just a matter of time. In the meantime, it’s important to not only stay positive but be flexible.

As the 3 Hyatt College Recruiters each of us recruit at minimum 8 schools per semester, meet over 65 students at each campus and average about 20 interviews per university. Therefore, each one of us interview an average of 100 students per semester all looking for the same position. Consider this: Candidate A and B are top students, leaders within their university, involved in extracurricular activities, great experience and both have a 4.0 GPA. The difference is, Candidate A is willing to start anywhere including a Front Desk Agent because he understands that within 6 months he will have proven himself and will be promoted. Candidate B only wants an Asst. Manager position upon graduation and will only reside in Virginia. Due to Candidate A’s willingness to be flexible this candidate will most likely be chosen.

Willingness to swallow your pride and be open to entry level positions to get your foot in the door is key. Whether it is a line position or an internship, these opportunities allow you to prove yourself to the company. Most likely if you are successful in these roles you will be considered for future supervisory and management openings.

Expanding your relocation preferences is also necessary. The more open you are to relocation the more opportunities will be available to you. This can be difficult as most companies do not provide relocation for non-management roles. However, relocating on your own dime can be worth it in the end. When a candidate decides to relocate on their own because of an opportunity within the company-they are really differentiating themselves amongst their competition. Taking the initiative and taking any opportunity the company offers shows dedication and true commitment.

It is difficult for students to realize they are not just competing amongst the students in their own class or their university. Each candidate is competing amongst all students at each school with the same degree, same experiences, and for the same limited management role. Realizing there’s more than one road that leads to their desire goal is the key to obtaining their career path. Sometimes looking at the whole picture is the solution. If becoming a Rooms Director is their goal, there are at least 5 positions underneath the Managers in the Rooms division that will allow the candidate to gain more experience and create a better foundation for their future career. All of these entry level experiences will give the candidate an advantage over their competition.

Along with staying positive and being flexible under the current conditions, it is also important to network. This means creating new networks with those you have recently come into contact with, and continuing those relationships you have already made with industry leaders, professors, and peers. Many companies are using social media tools to keep you up to date with their company. Media tools such as LinkedIn, Twitter, and Facebook are a great way to learn more about companies you may be interested in. Let’s face it; sometimes it may not be just about who you know, but who knows you. If you have created a great relationship with a representative from a company, they may be the one to help you get that first interview!

If you are currently in a situation where relocating and flexibility is not an option for you, now is the time to consider making yourself a more qualified candidate for when things turn around. Develop a second language and travel to unique cultural destinations around the world to broaden your experiences. If going to graduate school is an option for you now is the time to continue your education. In addition, consider refining and developing specific skills that set you apart from another candidate.

The bottom line is, don’t let a bad economy stand in your way. Let it drive you to be more passionate about your search. Have the best resume you can, apply for as many jobs as you feel qualified for, be as positive and flexible as possible and don’t lose hope. Remember, there are many roads that you can take to achieve your goal and there is no wrong direction to begin. Things will turn around and when they do you want to be on the top of the list and on top of your game.

Companies Recruiting on Twitter

Sun, 08 Mar 2009 22:20:36 -0500

There has been one blog post after another about how to use Twitter in your job search. Including some documented successes. And while there have been some great lists of people to follow for your search (including @DailyCareerTips), here is a list of actual companies recruiting on Twitter.

Companies are starting to realize the value of Twitter. Even in a down economy, the 25 I have found are posting available jobs, tips and company insights. Take a look, give them a follow, and tell them what you'd like to hear from companies recruiting on Twitter. One is me, @dailycareertips. I work in-house in recruiting, but my job on Twitter is to help your job search by sharing the inside perspective.

If you're job searching, don't forget to also use Twitter to research the companies you are interested in. There's a great database of companies using Twitter over at Twibs.

If there are companies missing that you know are recruiting on Twitter, add them in the comments section below. There are a ton of staffing companies and third-party recruiters on Twitter which is fantastic. But for this list we're focusing just on in-house corporate recruiters.

It's Hard, I Know: Handling the Job Search

Mon, 02 Mar 2009 21:35:23 -0500

Job searching is almost never easy. There are the few random scenarios where jobs can fall in your lap or where you can be super-excited to search without the stress or money or time getting in the way.

But for the most part, especially now with the way the economy is headed, there are fewer jobs available and more competition. And that's hard to handle if you're a job seeker. Really hard.

Most of the posts on the topic are all glass half full: "Keep your spirits high. Don't let the process overwhelm you or weigh you down."

Fine. I understand. Stay positive! Stay happy! Get motivated! UGH.

It's not that easy. And I know that. If you've been searching for awhile, you're probably really sick of everyone telling you to keep your chin up. And while mental attitude has alot to do with success, you also can't force yourself to be happy all the time or ignore or push through every frustration.

I'm a big fan of realism--so here are ten real tips for handling a job search during a tough time.

1) Every job search needs a plan.
Don't just get up each day and start searching. Treat your search like a project you'd manage at work. You need deadlines, milestones and goals. Reaching goals and crossing of action items will give you a sense of accomplishment.

2) Planning is key. Seriously.
Try to get on a schedule as much as you can. Plan specific times to do your search each day and schedule a mix of "screen time" (in front of your computer) with face to face time with the actual people who can help you in your search. If you have a schedule with things that get you out of the house, there is a reason to get up, shower, and you'll meet new people.

3) Be honest with yourself and your family.
If you're having a rough day or a tough time tell them! Especially if you have kids. They love to cheer up mommy and daddy. I know--you don't want to bring them down or scare your spouse or children, but you can say "Mommy's day wasn't so great--tell me something good about yours!" It's one thing to put on a brave face every once in awhile. It's another to do it all the time.

4) Variation
Don't practice interviews or write resumes or search online for jobs all at once. Five hours in front of your computer doing the same thing is painful for anyone. Spend an hour on a job site, and then get on the phone or plan an in person meeting. More variation also helps assure that your search will be more successful. It's the combination of resources and strategies that yield the most success.

5) Quality not quantity
Stop with the sending out hundreds of resumes. STOP. It doesn't work. You feel like you're accomplishing alot but then you wonder why you don't hear back. And it's defeating! All that work and no response? Spend more time on one company or one job, If you see the posting used Linked In or your network to find contacts. Join local clubs and associations if you don't have a network. Cold call the company, learn about it, customize your resume to the job! Find out who the recruiter is and follow up. Ask for feedback from contacts on how to get your resume considered. It's quality time that is more powerful.

6) Gimme a break. Yep, a real break!
This may sound so obvious, but take a break from your search. You don't have to spend money--just go for a walk, throw a frisbee around. Read the newspaper or the latest book in your field. Anything to get you away from the computer. Being well-read and keeping up on your industry will only help you in interviews anyway. You need time from your search to take a breath and regroup. Just don't use the break as an excuse! Time it and then get back to work.

7) Patience is a virtue
Or in this case, your salvation. The basic numbers tell us that your search is going to take longer than you expect because of the economy and the sheer number of job seekers. Go into it knowing that and don't expect immediate success. Be patient with contacts. You're not going to get a job in one call, but nurturing contacts over time will build relationships. Be patient with companies. They may have positions on hold or need more time to make a decision. Expect that. You don't have to love it, but that's where yoga (or ice cream) really helps.

8) Lean on friends and family
They're more than just your support system, they also know people. Who know people. Make sure everyone you know knows you're job searching. Make sure they know what you're looking for and what companies and types of jobs you're interested in. Reach out and ask if they know anyone who can help you. Follow-up, thank them for their support. Call them and ask for help if you just need to talk. Now's the time to take them up on their offer to help you after you watched their sick kid or fixed their pipes or whatever!

9) Admit when you need help
Job searching is hard. And if after some time (at least 1-2 months) you're still having trouble, reach out to free career services in your city, or alumni career services at your college or university. Buy a book that can help you (alot cheaper than a career coach) or use a coach if you can afford one. And if you really are feeling overwhelmed, talk to your doctor. There are alot of things that can get in the way of your search and if you try to handle on your own, six months later you'll be in the same place.

10) Be realistic. Really.
If your search isn't working something is wrong. Yes, it is going to take you longer to find a job and yes, there are alot of seekers. But there are jobs. You just have to be realistic about your search. And about making a compromise if you have to--on where to live, what level position to take, and what companies to consider. Don't make your search wide open--that's a huge mistake. But do temper your expectations and shift what you're doing if it isn't working.

You don't have to be Polly Positive to make it through your search. For me, the key is reassessing and trying new things. It helps to keep it fresh, keep you focused and keep you energized. Staying positive comes from being busy and energized. You can't just say "I'm going to be happy today" and that works every day.

Plan, prepare, change, reassess and use those who care about you. That's what will get you through.

Week 8: Now You've Got the Interview

Mon, 23 Feb 2009 11:24:19 -0500

There's a funny thing about interviews--people think they're easy. If I can talk, I can interview right? Wrong. An interview is a sales experience. You're selling yourself and so is the organization. And selling and talking, well, they are two very different things.

Since we're moving quick in our "as you go online job search guide," here are the top 5 ways to best prepare for an interview. As with all of the "as you go" tips, you can read and learn more, (much more!) in The Right Job, Right Now.

1. Is it worth it? Do a "worthiness check."
Interviews are great practice. So if you get one in the beginning of your search, take it. Even if it is a job you're not super excited about. But as your search goes on, make sure the interview is worthy. When called for an interview, review the position with the recruiter and make sure it's the right fit and the right level. For example, if the salary guidelines are $50-60K depending on experience, and you can't take any less than $75K, don't waste your time. It's not worth it! You may get them to negotiate up a few K out of their band but not $15K.

2. Do your research. Actual, in-depth research.
Nothing impresses an interviewer more than a candidate who answers a question and actually references a challenge the company is facing, a recent company press release or an article where the company was mentioned. So do your research! Start with the company website. If it's public, be sure to review the financials. Use Google to search the names of the people you will be meeting with. Google the company name with keywords related to your job (i.e., ABC Company marketing if it's a marketing job), Go to your local library and do a Lexis Nexis or other online database search. Talk with contacts at the company. Use the company's products or services if you can. In-depth understanding of what the company does is imperative.

3. Don't get caught speechless. Create an inventory of stories.
Don't walk into the interview with just your resume. You'll be asked a question you won't be able to answer and glancing down at the resume won't help. Instead, come up with a list of topics you think you will be asked about based on your level, experience, job description and the company. Topics might include: strengths and weaknesses, leadership style, a time you met a deadline, an example of conflict at one of your jobs, budgeting experience, etc. You should have at least 20 topics. Then come up with a example story for each topic. This will help you know exactly which story you'll use when the question is asked.

4. Watch the babble-on (and on...) effect. Plan your stories.
Once you know which stories you're going to use, make sure you plan them out. Bullet point the details for each story you want to use. Try using a formal story structure like PCAR (Problem, Constraint, Action, Result) or SOAR (situation, opportunity, action result) to help you detail your stories. Don't spend too much time setting up the problem or situation you faced--focus more so on the results you achieved and how you'd face a similar situation at their company.

5. Practice. For real.
Don't make your job interview the first interview you do. Ask a friend, colleague or your university career services for help. If you don't have someone who can do a mock interview for you, tape yourself and listen to your answers. It usually takes 2-5 times to get it right before you're comfortable with what you plan to say if you're asked about a certain question or topic. You'll also catch if you're using alot of "ums" or "you knows" and can nip that bad habit in the bud.

Finally, don't overlook all of the details just because you think you have it together.
- Make sure you have pressed, clean, clothes with the new tags removed.
- Plan to arrive 30 minutes early and find out what the traffic and parking situations will be like.
- Don't drink a whole coffee or bottle of water right before the interview; 60 mins later you'll be in trouble.
- Have the names and phone numbers of all your contacts handy in case of bad traffic, an emergency etc.

And my secret, sure-fire way to impress tip?
Bring thank you notes with you the day of the interview. After the interview, write the notes (in the lobby, in your car, the Starbucks next door, wherever) referencing specific things Go back in and drop them at the front desk. Ask the receptionist if he/she wouldn't mind delivering them. Instant hand notes? Impressive.

Listen In: Secrets of Getting HR's Attention

Wed, 18 Feb 2009 21:59:02 -0500

I joined the Recruiting Animal today and some super-cool recruiting professionals the guest on Animal's regular Recruiting Show. We talked about how job seekers and vendors can get the attention of HR. Listen to the entire show, or just some of the highlights to get your inside tips.

Week 7: Understanding How HR Really Works

Sun, 15 Feb 2009 18:47:35 -0500

As you're job searching, you're becoming more and more familiar with Human Resources (HR). There's no doubt that HR has a varied reputation and Keith Hammonds' famous Fast Company article, Why We Hate HR from 2007, chronicled some of the ups and downs (more often downs) of the not-much-loved department.

As someone who has worked in corporate HR and HR consulting for over 12 years, I've seen HR in varied forms: small start-ups, high-growth, newly public and large, mature, Fortune 500 companies. There's good. There's bad. There's ugly.

I'm not here to defend HR--everywhere is different. But if you're a job seeker, you need to really understand how HR works from a recruiting perspective to really help you be successful in the process. This isn't about how to make it better or worse. You're not going to change the process as you job search. This is about understanding the why and how of HR so you can be a better job seeker. Note: in this post I am talking specifically about in-house recruiters (not headhunters or executive recruiters--you can read more about them here.)

Everything's governed by the law.
Like it or not, the first order of recruiting business for most companies is compliance with the law. Some smaller companies with fewer than 50 (or 10) employees will be exempt from some laws and some start-ups may not have anyone in HR to guide them. But that aside, there are dozens of laws that cover the hiring process and companies have to follow them. This explains why you have to fill out an application (even for an executive position) and why you have to apply online for almost every job (even if you do it later in the process) so companies can track information they are required to track by law.

It also explains why companies shy away from visual and video resumes and photo ads (like what you're seeing on Facebook these days). Because of certain EEO laws, companies want to be able to make a decision about whether they are interested in your candidacy based solely on your experience. Photos, video resumes and other creative photo ads make that harder explaining why the video resume fad hasn't fully caught on. They certainly can be used, but companies have to have a process in place to ensure they are following the law.

Know where your resume is going.
Since Federal laws have driven the use of Applicant Tracking or Resume Tracking systems (often called ATS or RTS), companies rarely accept paper resumes anymore. This means when you apply online, your resume is scanned into a system. The resume is fed into the recruiter's queue and the recruiter will review those resumes. If your resume scans poorly (see my advice in #1 here) it might be overlooked, or if the recruiter has an excessive amount of resumes that come in, he may not get to all of them. It all depends on what the queue looks like when the recruiter sits down to review. So if you send in your resume and sit back and wait, you're doing yourself a huge disservice.

Understand the role of the recruiter.
Recruiters exist to spearhead the process for companies. Their success may be measured on a number of things: applicant flow (how many people apply), candidate success in the process, time to fill a position, yield (how successful a certain source was in yielding a hire), retention and performance of new hires. All of this depends on the company and their recruiting strategy. So help the recruiter. The easier it is for the recruiter to see you're a fit for the job, the more likely it will be that he can make the case to the hiring manager. Help him help you!

With most of the resumes they receive online, they see the resume first before the cover letter (that's just how they scan in). Make sure your resume makes the case and the cover letter supports it. The average time a recruiter will spend on your resume? 20-30 seconds. And you're not there to explain it. Make sure someone who doesn't know you at all can you look at your resume and think "this person will be successful."

Be patient and own the process.
Recruiters are often really, really busy. In a good economy, they might have dozens of positions open with few applicants. In a bad economy, they may have one position open with thousands of applicants. Either way, they have their hands full. And while your job search is your priority, you may just be one of many fish in their sea. You've got to be patient. I don't mean sit back and wait to see what happens. But don't get frustrated if you don't hear anything in a few days. You have to take control of your search and own it--especially in a down economy. It's up to you to find the right balance of follow-up without being overly aggressive.

Make multiple contacts.
Because recruiters are so busy, it helps to have multiple contacts in a company you're interested in. This does not mean to circumvent HR completely as addressed in this 2003 article that still rings true today. But having multiple contacts means you have several people looking at your resume. And if the recruiter misses it, or bypasses it, a contact can help get you in the door, or check in with the recruiter or hiring manager to see where you are in the process. Contacts can also provide inside information on the interview process, the company's priorities, goals and vision as well as insight on who might be interviewing you.

Respect the process owner.
Respect the process and don't bypass HR completely. You'll need the support of the recruiter eventually--so be their friend. Many a recruiter has a say in the hiring process. Recruiters that know thier businesses well, or hire a large volume often make decisions on who the hiring manager gets to see or not to see. So respect their role, their talents and their knowledge of what the business needs in its' next employee. Having other entry points in the organization helps, but bypassing HR to pester your contacts won't get you an offer.

Use HR and your contacts wisely.
Take the case of one of my clients, Melanie. She had an SVP at a Fortune 500 company help her get her resume seen ultimately leading to an interview. Melanie answered about 15 minutes of questions before the hiring manager told Melanie he already had an internal candidate for the position and was meeting with her as a courtesy. It was a waste of Melanie's time even though she got a foot in the door. The good news is that Melanie is now on the radar screen for future opportunities. But she spent hours preparing for an interview that she didn't even have a chance of succeeding in.

There's no doubt we've all had our ups and downs with HR. But it's also the law of averages. From job seeker to employee, it is the function you'll spend the most time with second only to your own. Don't waste your energy letting the process frustrate you, think through how you can use HR to your advantage and that for the most part, they're really trying to help.

Online Profile in Action: Getting Personal But Not TOO Personal

Thu, 12 Feb 2009 14:44:42 -0500

Michelle, the When I Grow Up Coach, is doing a cool interview thing over on her blog. She's personalized some interview questions for me (see below) which I'm excited to take a crack at. Here goes...

It's perfect for me to do the interview this week since I am talking about professional image online. You *can* get personal online so people get to know the real you without revealing information that's too intimate, personal or embarrassing.

Q&A

* What’s the oddest job you ever had?
At last count I have had 17 different jobs starting from the age of 14. The oddest one would be Head Cashier at the Drug Emporium (think mega-CVS). At 16 years old, I was the one who came out of the office to approve checks, remove the cash tills and count all the money (before people rarely carried cash). Why they would let a 16 year-old count $20K a day and deposit it, I have no idea. But I was a 16 year-old with power and I liked it!

* Which pair of shoes is your favorite (yes, you have to pick a favorite)?
I can cut the number in half by looking only an open-toed shoes. I love summer and love when I don't have to wear stockings or socks anymore. That said, I think it's my pale pink, snakeskin, peep toe heels. I love them. I really, really do.

* If you could ask your favorite political figure (living or dead) one question, who would it be and what would you ask?
I'll preface this by saying I don't have a favorite political figure. Having lived in DC for so long without working in politics, I take politics with a grain of salt. Thus, I think I'd like to ask Sarkozy what his favorite wine is.

* If you had to spend the rest of your life in a movie, which movie would it be and why?
Probably Say Anything. Not because it is a cult classic but because people are real in this movie. They fumble, they make mistakes, they change and even the underachiever can make it. Plus, you don't know what's going to happen at the end. I'm always looking to what's next and what the future will bring. My favorite line? "what kind of tips?" "Um, English tips."

* What was the best piece of advice you ever received?
My grandmother, a fiery Italian from South Philadelphia, used to always say "you catch more flies with honey than with vinegar." I can't tell you how much I go back to that when I am trying to make a case, get someone on board, ask for help, or deal with a frustrating situation both in my professional and personal life. And while of course I never received this advice in person, the other quote that also resonates is Eleanor Roosevelt's: "No one can make you feel inferior without your consent."

Job Search Week 6: Staying Professional Online

Wed, 11 Feb 2009 23:23:47 -0500

You've got a great resume, you've been networking and now you're using online tools to help with your job search. Perfect, you're all set. Wait...are you?

We're talked about lessons in networking and resume writing, so you may think you're ready to head online and text, tweet, message and email your way to a job. Good for you. Online tools, especially the ones where you get to interact with real human beings, should play a large part in your job search. But they can derail you search faster than you can say "what's my password again?"

Earlier this week in one of my TweetDeck feeds, (a tool to use the popular microblogging service), a college student's post popped up as:

"I need new job. Too bad I smoked weed on Friday... Hopefully I won't have a drug test."

I don't need to tell you that's not something you want your future boss to read. But what the individual didn't think was that her future boss could be reading it. Here's the thing, no matter what privacy settings you have, or how few people follow you on Twitter, anything you post online has the chance of being searched, found, cut, pasted, screen shot or retweeted. You've got to be careful.

I want to help you before you do something you regret when it comes to being professional online. So I asked a college student if I posted advice would anyone read it? And he said "yea, if you make it short, like with bullets or something." Fine, point taken.

- There's no such thing as a professional and personal self online unless you're going by different names. Be yourself, but don't embarrass yourself.

- Don't use bad language online. If you can't say it on TV, don't say it online. Period.

- Look at the picture you post. Imagine you have founded a company, is it a picture you would use on the page "about our leaders"? If yes, keep it. If no, ditch it.

- Share personal things online--I want to get to know who you are. But I don't want, need, or have any desire to know about your drinking, drugs, family problems, relationship fiascos or other intimate details. If the personal info is something you'd confide in with your best friend or your shrink, it doesn't belong online.

- Don't complain about people in specific terms. You can say you're frustrated with companies that don't get back to you in the job search, But don't say that Company ABC stinks and that John the Recruiter is a real jerk.

- Show your professional knowledge. Share relevant information in your field and industry through blog posts and re-tweets. You can be critical of strategies and companies but do it in a professional way. Don't ask "why the hell did this company do this?" Do say "this strategy may not resonate with customers because..."

- If you choose to be online only for personal reasons and use all your privacy settings know that your info can still be found. You can protect your Facebook page and Twitter updates or take something down quickly. But that doesn't mean a friend won't repost without your permission or that something you took down wasn't indexed or cached and can't still be accessed.

- Finally, use the 10-second rule--if you're angry, wait. Online is not the place to vent your frustrations or those frustrations will be catalogued forever (even if you take them down). Take the reporter who went haywire on Twitter. He took the tweets down almost immediately but they will be in the social media hall of fame....forever. You don't want to be him, especially when you're job searching.

Know that every person and every company will have a different strategy and philosophy on whether they are interested in checking out your online persona.

It can really hurt you (like the example above) or help you. Imagine following up to an interview or a networking call with a link to a blog post you wrote about a topic you just discussed. It's powerful. But if the hiring manager also finds posts about your fiery weekend exploits too, it's all for nothing. Be smart and be realistic.

8 Steps to FInding & Creating Work You Love

Sun, 08 Feb 2009 19:56:19 -0500

I am so excited to introduce Brian Kurth, founder of Vocation Vacations as my latest guest blogger. I've always been a proponent of doing the right research to fund a career change and Brian's company can make that happen. Thanks Brian!
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Are you facing what feels like the biggest challenge of your life during this economic downturn? Perhaps you or a loved one have been laid off or are fearing a lay-off. I urge you to not despair. Instead, remember that identifying your dream job and the path that will take you there is both a challenge and an opportunity. By following a realistic step-by-step “vocationing” process, you can pursue your interests and passions to the job of your dreams – even in this awful recession.

1. Define Your Dream Job(s)
What are your passions and your interests? What activities give you a sense of purpose and satisfaction? Can you envision yourself in a job that fully engages your heart and your mind? You may still be trying to figure out what you want to be when you grow up. That’s okay. The “vocationing” process gives you the opportunity to explore, experiment, and discover what your dream job is and how to pursue it.

2. Address Your Fears
Financial instability, family disruption, giving up an identity, failing at something new. These are all fears that may stand in the way of pursuing your dream job. The biggest thing you can do to get past these fears is to meet them head-on. Bring these deepest fears to light and examine them with reason; talk about them; play each one out to its most irrational end. What is the worst thing that could happen?

3. Do Your Research
Internal and external research helps you discover who you are and what kind of work meshes with your deepest self. Do your homework and access resources ranging from the Internet to one-on-one contact with people on-the-job to determine if what you think is your dream job, truly is your dream job.

4. Find a Mentor
Inspirational, experienced, realistic, forthcoming and optimistic. A good mentor is all of these things and eager to help someone else get started. Recruiting a mentor who is a good match for you requires following a plan of action, asking the right questions, and building a relationship that is mutually satisfying. Having a mentor is the crux to the vocationing process. Whether you’re 20-something, 30-something, 40-something, 50-something or even 60-something, you need a mentor!

5. Test Drive Your Dream Job
There’s no better way to learn than by doing. Test-driving your dream job with a mentor provides a hands-on experience that has the potential to change your life. This is the opportunity to learn as much as possible about the job, how you feel about the day-to-day activities, and what it takes to succeed. Whether your mentorship proves your perceived dream job is indeed your dream job or if it is a reality check illuminating that the job is not the one of your dreams, the mentorship experience gives you the required personal and professional due diligence you need prior to making a career decision.

6. Create an Action Plan
Pursuing a dream job is less a leap than a series of incremental steps that move you closer to your goal. What is critical to reaching that goal is making sure the steps you follow are the right ones. An action plan is needed. If you make a list of all the things you need to learn and do in order to realize your dream job, you will have mapped out a plan for moving ahead. A knowledgeable action plan provides you with the power to forge ahead.

7. Establish Thresholds
The biggest reason we pursue our dream job is to increase our life satisfaction. It is important to understand how much risk, challenge, and uncertainty you can tolerate before the life satisfaction goal becomes blurred by the process. The vocationing process is as much about what you learn on the journey as the rewards when you reach your destination.

8. Think Big, Start Small
You don’t have to quit your nine-to-five job to pursue your dream job. Obligations and concerns may take you down a less-than-direct path. It may take months, not weeks….years, not months. If you are patient and creative, you can keep your career transition moving forward. The vocationing process will get you from Point A to Point B.

By following these eight steps in the vocationing process, dream jobs can become realities; passions and interests can be fulfilled; and the career and life style you always wanted can be yours for the taking. Even in this economy. I promise.

Brian Kurth is a former “Dilbert” who worked for the phone company in Chicago. After realizing there was more to life than telecom calling plans, he founded Vocation Vacations in 2004. He is the author of Test-Drive Your Dream Job – A Step-By-Step Guide to Finding and Creating the Work You Love (Hachette, 2008). Brian is a sought-after career planning expert, strategist and speaker. He has appeared on CNBC, CNN, FOX News, MSNBC, NBC’s TODAY Show and National Public Radio (NPR), and his career advice has been featured in articles in Fortune Magazine; Men’s Journal; The New York Times; O, The Oprah Magazine and The Wall Street Journal, just to name a few.

Job Search Week 5: The Resume

Mon, 02 Feb 2009 10:40:07 -0500

You've planned, networked, networked some more, and researched for action. All for good reason. You need a new job. And if you watched the Super Bowl last night (the ads at least) you may understand why I made you do all that networking and planning. Take a look at some of the best Super Bowl ads of all time. They all use different tactics, but the planning is the same. Companies, ad agencies and creatives don't just sit down and make the ad. They spend months researching their audience, getting to know the audience's interests and then testing their ideas out. That's what you're going to do with your resume.

Having a hard time comparing yourself to a commercial? Think about it this way--you're a new product on the market. An iPod let's say. And your resume is one component of your brand. It's your commercial. I've already told you about how to brand yourself in this way. Now it's time to put it into action. Your resume = your Super Bowl ad. You have one 30-second chance to sell yourself. Let's make it work.

There are seven steps below to the best resume for you. No resume is perfect, but you can create the perfect resume for you and customize it to each job. I have already written extensively about resumes in The Right Job, Right Now and in a New York Times Blog post I still get alot of questions and comments about. If you have some time, read both of those for the full lesson.

If you don't my seven quick-hit steps follow below. This week, the Twitter tips will focus on one step each day. Remember, this is the quick guide--I recommend taking the time if you can. But if you're anxious to get going, these seven tips are a baseline.

1) Start BLANK with a format that works
Don't start with an old resume or with those Microsoft or Mac Word templates. They aren't recommended by business people and they don't work with company Applicant Tracking Systems. Check out the format I recommend using. This one has content, but you're not ready for that yet. Note the six sections: personal info., title, profile, experience, education and professional development.

2) Find a sample job to use as your baseline
Like a good Super Bowl ad, you need to have an audience. So find a job that you have either applied for, or that you want to apply for. That's your audience. You want to customize the resume that you send to each job specifically for the job. You'll send fewer resumes for sure, but that's because you will spend more time on each one and you'll have a much higher chance of hearing back.

3) Create your title and profile
Next, you need a title and resume. Note how they are used format I recommend. The title should be what the reader will get when they hire you: Experienced Accountant, Marketing Coordinator, Human Resources Executive, etc. The profile should then support the title and tell the reader (1) who you are (2) what you bring to the table and (3) what you're looking for. Don't lead with the latter. Recruiters and hiring managers care more about what you can do for them than what you want.

4) Complete the education and professional development sections
Next fill in the standard sections. With education, always lead with degree first. List only degrees here. Put training classes in your professional development section. That section is a good way to show all the things you have done to make yourself well-rounded. You can see the example in the format I recommend.

5) Bullet out your content topics
Next, revert back to the job description and bullet out your content topics. You're not writing the bullets yet, you're just indicating what each bullet will cover (i.e., data analysis skills, client management in ABC account, team management). This way you can scan the bullet topics and make sure that the topics tell the whole story. Do they support your profile and deliver on what you sold in the profile? Do the topics cover examples of both tangible skills and behaviors?

6) Create your content
Now that you have topics, it is time to actually write the content. I recommend creating a content library: 10-20 bullet points for each job so that when you go to send out a resume, you can customize by pulling bullets from your content library rather than starting from scratch. When creating content be sure to be specific. Don't just tell the reader what the job entailed--then it reads like a job description anyone could have done. Be specific about what you did, accomplished and achieved. In the example I recommend, look how the individual was specific and used metrics and details. You can go to two pages if you have several years of experience.

7) Review, edit, customize and revisit your content library
Go back to your networking contacts and have them look at your resume. Send the job description and ask if they'd be interested in calling you based on the description provided and your new resume. Take feedback as feedback. Everyone will have an opinion on format--focus on content, that's where you want to know if you're selling yourself. Continue to build your content library too.

You can do this in one week, in several focused sessions. It's not hard--but it does take focus and patience. Follow my Twitter tips as you go along and like the ShamWOW, I guarantee your money back if you don't have a great resume by the end of the week. (If you were actually spending money that is!)

Need personalized one-on-one help? Contact me as I works individually, to provide virtual and in-person resume reviews. While career coaches can be helpful to coach you on how to write your own resume, don't pay someone to write your resume for you. This is something you have to do yourself so you have the skill for the future and so you're ready to follow-up in interviews.

Twittering Your Way to a Job

Wed, 28 Jan 2009 16:20:38 -0500

There's no doubt Twitter is the hottest social media tool right now. But for those of you that are job searching, how do you use it to find a job?

First, you need to understand what Twitter is: a microblog. Rather than long blog posts, you share your updates, wisdom and info in 140 characters or less. Sort of like Facebook updates on steroids.

Then you need to learn how to use Twitter. I like CNET's newbie guide and a few others I recommended in my post when I debuted my own Twitter account.

Finally, you need to know that you can use Twitter online, but there are also a ton of other tools developed to make "tweeting" easier. Here's a good list of options.

Now that you're ready to use Twitter , here's how to use it best for your job search:

1) Use a tool like TweetDeck to search terms on Twitter. You can use "hashtags" like #job or search for terms. A search of "sales jobs" brought up dozens of jobs. the best part? People connect immediately on Twitter so you get a direct response instead of your resume going into a black hole computer system.

2) Find companies that are Twittering and learn more about them. Hundreds of companies are Twittering and following them will help you better learn about jobs and company strategy. Mashable posted a great list of the top 40 brands that are on Twitter and Sodexo has a Twitter account specifically for careers.

3) Learn from career experts on Twitter. I tweet @DailyCareerTips and @susandstrayer. Follow me! Allison Doyle has also compiled a great list of career experts on Twitter that you should follow.

4) Treat your job search contacts on Twitter like you would in email or in person. Be professional,

5) If you're job searching, make your posts appropriate too. You can share personal information, but tell me about a movie you're going to see not how sick you are or that you're too fat for bathing suit season. It goes without saying that you don't want to use profanity or trash companies or people. Don't tweet that you just interviewed with company A and they suck.

6) Look for twitterers like Twithire that actually post jobs live on Twitter. Since it's a tech tool, jobs may be tech heavy, but be patient. You'll be surprised at what you find.

7) See what other experts say about finding jobs on Twitter. Heather Huhman has a good post with some additional ideas.

Share your feedback in the comments below.

Job Search Week 4: Are You Ready For Action?

Tue, 27 Jan 2009 10:36:09 -0500

For the last two weeks we talked about networking so that you're ready to take action. Well, drum roll please, it's time to take action...almost....

Before you take action on your search, you should be able to answer yes to the questions below. If you answer no to any of these questions you're not ready to start job searching. Seriously. If you go ahead without being prepared you won't be able to customize your resume and other marketing tools sufficiently or dive deep enough in your industry/field.

1) Can I make time on a regular basis for a job search?
You have to be ready to give up something to make room for the job search. If not, you won't be quick and consistent in your follow-up and won't be able to focus. 30 min here and 15 min there won't help.

2) Do I have a specific direction (i.e., field and industries) to search?
Thinking that you can work anywhere in sales, consulting and finance is a bad idea. You will end up trying to generalize yourself and not be able to make a good case. Narrow it down.

3) Do I have boundaries on the types of positions I want to apply for? (i.e., level and type of position)
Let's take sales as an example. You've narrowed down. Good. You'll take any sales position. Bad. You have to narrow this down too, at least to the types of products you're willing to sell, B2B or B2C, or type of company/level of position. If you're willing to take anything you can't customize your resume or dig deep into companies that fit within your boundaries. You don't have to narrow down to one job or title, but boundaries help you really focus. Better to spend alot of time on 4-5 positions than apply to 400 with a general resume.

4) Do I have at least 20 people who can help me start my search?
Once you have boundaries, you can use your networking efforts to see who fits in those boundaries. These are people who work in the type of job you want, comapnies that fit your boundaries or those with connections that fit your boundaries.

Once you're ready to start the search, you should hold off a few days before you statr with the resume. Figure out what positions are out there by talking to your contacts. Let everyone know you're starting a search and get feedback on what is most important to your audience. We'll take that information and incorporate into your resume next week.

This week, make sure you're ready to take action, narrow your boundaries and start collecting information on what the audience wants to see from candidates. Later this week we'll talk about how to use a scripted email to your network to jumpstart the action...

Job Search Week 3: Networking to Take Action

Mon, 19 Jan 2009 16:13:35 -0500

Last week we talked about why networking is important to understand your audience and get the information you need to move forward. If you're following along, I know you're anxious to get resumes out there. But do yourself a favor and take one more week (at least) to learn how to network.

You'll continue to do it along the way (this is a fluid process), but take one more week to really focus on networking and how to do it right. In the last post, I talked about why it is so important to network. Now, we're going to combat common issues.

How do I find networking contacts?
The answer-everywhere. College alumni list, neighbors, your mailman, hairdresser and your kids' friends' parents. You have to have a mix of hot (contacts you know really well) and cold (those you don't) leads. If there is someone you really admire but they are well-known or famous, there's not harm in making that big request. You may actually get a response. Use the web to find networking groups in your city or town. Go to events as you can afford it and as you are comfortable. Just get out from behind the computer. You won't get a job there.

What do I do with the information?
After a networking meeting or call, allow at least 15 minutes to review your notes, plan for follow-up and a review to ask yourself: "what did I learn?" Seriously. You should walk away with (a) information on a company (b) information on a field or industry that helps you decide if it is right for you (c) more contacts to talk to and/or (d) information on a potential opportunity. What action will you take next?

Why am I networking? Why spend all this time?
There's no secret that THIS is the way to get a job. Job boards and company web sites help, but it's the people that do the hiring. You have to put yourself out there!

Key point here: don't network for a job. Network for information. If you impress the networking contact, they will be more willing to help you. And that may be a call later to tell you about an opportunity.

This week, I will continue to provide tips via Twitter on where you can network. If you have good suggestions, send them my way!

Job Search Week Two: Networking to Understand Your Audience

Mon, 12 Jan 2009 11:08:54 -0500

In week one of the "work as you go" online job search guide, you learned how to set the stage for figuring out what you want to do. This week, you're going to take those learnings and move into narrowing your focus. You have to make the case that you are a specific fit for a specific area. If you try to be all things to all people, you'll fail. And I don't want you to!

Let me guess, you've got questions and concerns: How do you get specific? And how specific should you get? Aren't you hurting yourself by applying to fewer jobs? I have to get a job quickly, I can't rely on just a few openings!

I hear you! I do. And 5-10 years ago, when job boards were new and exciting, applying to the masses made sense. But recruiters and hiring managers are smart--they know there is alot of good talent out there right now. And they want the person who is the best fit for the role. This means you have to make it clear you are the best fit from your resume.

Ready to start on your resume? Nope, not yet. You have to find out where you might fit before you start marketing. Imagine if you tried to sell a product before you understood the customer's needs and wants. It wouldn't sell. You have to understand your customer.

This week, we're going to focus on networking. Not in the traditional way you think--but networking to meet and learn. Going to a networking event, collecting 100 business cards, and then emailing your resume to 100 people doesn't work. You have to talk to people, and see if their company, industry or field is a fit for you based on the work you did in week one--your Career Kaleidoscope.

Even if you're desperate for a job, if you aren't a fit, you (a) won't get attention from the recruiter or hiring manager and (b) you won't be happy there anyway. Trust me. If you focus (and this is important) on a few positions, companies and areas that you are a good fit for, then you can spend more time marketing yourself specifically for those positions and companies.

First, look at some jobs you might be interested in. Review the job description and see if you meet at least 75% of what they are looking for. If you don't, move on. I mean it--this is key! With such a strong talent pool, hiring managers have the ability to find exact matches. So it is not a good use of your time to focus on jobs you aren't a fit for. Do you have to match everything in the description? No. But you need to match alot of it, or you won't get serious attention. Seriously.

Next, once you have found some positions and companies that are a fit, start using your network to see who you know that have similar jobs or work in the companies you've narrowed down. Set-up time to meet with them on their terms. Request short meetings to pick their brain about what the company looks for, what positions might be open, and what recommendations they have on positioning and marketing yourself.

Lastly, take copious notes. This isn't about selling yourself. Take this time to get as much information as you can so when you are in an interview you are very well prepared. Ask what they think about your credentials. Do they thikn you're a fit? What advice would they give? Can they "recommend anyone else who might be as helpful?" Spend 90% of the time listening. Don't get defensive.

Let me guess--you're nervous--you need a job and want to start applying immediately. You can, but unless you take the time on the front end to prepare, you won't be successful. Seriously. I'm being blunt, because I know the drill. Take the week or two on the front end to prepare, invest the time, and your job search will go much more quickly. You don't want to sell a bland product to the masses. You want to sell specifics.

Next week we'll focus on what to do with the information you've collected. How to move quickly and market yourself to your advantage.

Keep in mind this is all a very shallow dive into a topic you can read about for hours. If you have the time to dig more deeply, start with The Right Job Right Now for a complete overview. And then follow along here for a "shorter attention span I don't even have time to read a book" guide.