Sustainable Life Media - The Bridge to Better Brands

Odwalla Continues ‘Plant a Tree Program’ for International Year of Forests

Bart King — Thu, 02 Jun 2011 22:17:39 +0000

June 2, 2011 - Beverage brand Odwalla is donating $100,000 worth of trees to state parks in 2011 to celebrate the “International Year of Forests” as designated by the United Nations. This marks the fourth year for Odwalla’s Plant a Tree program. Since its inception in 2008, the Odwalla Plant a Tree program has donated $350,000 worth of trees.

Kodak Launches Cash Trade-In Program for Recyclable Electronics

Bart King — Thu, 02 Jun 2011 17:57:40 +0000

June 2, 2011 - Eastman Kodak Company today announced its new Trade-In and Recycling Program that allows U.S. customers to dispose of consumer electronics products they no longer use.

Survey: Consumers Prefer Restaurants That Recycle

Bart King — Wed, 01 Jun 2011 20:20:39 +0000

June 1, 2011 - Three out of five consumers prefer to visit restaurants that have recycling practices in place, according to a new study conducted by the National Restaurant Association. The study suggests comprehensive recycling practices will help restaurant operators meet consumer needs and be more profitable.

German Carmakers Get Behind HomePlug Standard

Bart King — Wed, 01 Jun 2011 20:17:30 +0000

June 1, 2011 - Five major German automakers announced their support for HomePlug—a networking protocol that can be used for the charging interface of electric vehicles.

Coke Supports Initiative to Establish Recycling Markets in Latin America

Bart King — Tue, 31 May 2011 20:08:06 +0000

May 31, 2011 - Coca-Cola is supporting a new initiative in several Latin American countries that will attempt to establish formal recycling markets for the millions of people who support themselves as informal waste collectors.

Budweiser Urges US Men to Shave Water Usage

Bart King — Tue, 31 May 2011 19:56:51 +0000

May 31, 2011 - Budweiser is asking men across the US to help save one million gallons of water by not shaving in the days and weeks leading up to World Environment Day on June 5. The unique environmental awareness campaign is called “Grow One, Save a Million,” and Budweiser is promoting it via Facebook, where users can make a pledge or share the program.

Dannon Activia Yogurt Packaged in Bio-Based Plastic

Bart King — Tue, 31 May 2011 19:44:10 +0000

May 31, 2011 - French food company Danone (Dannon in the US) has switched to bio-based plastic packaging for its Activia brand yogurt in Germany. The switch will improve the product’s packaging carbon footprint by 25% and use 43% less fossil resources compared to the previous packaging, the company said.

Recyclebank Acquires “GreenYour” – A Guide for Sustainable Living

Bart King — Mon, 30 May 2011 02:37:00 +0000

May 27, 2011 - Recyclebank announced the acquisition of GreenYour—a guide for sustainable living this week. The purchase is a key step in the company’s plans to expand outside of their home recycling and energy reduction programs.

Sprint Establishes Industry’s First Electronics Stewardship Policy

Bart King — Mon, 30 May 2011 02:36:58 +0000

May 27, 2011 - Sprint Nextel (NYSE:S) received the Sustainability Leadership Award yesterday at the International Electronics Recycling Conference and Expo (IERCE) in Las Vegas, and took the opportunity to announce the creation of an Electronics Stewardship Policy, the first in the telecommunications industry.

SC Johnson To Source 100% Sustainable Palm Oil by 2015

Bart King — Thu, 26 May 2011 21:02:13 +0000

May 26, 2011 - SC Johnson, the maker Ziploc and Windex among other well-known brands, announced that it will work with the Roundtable on Sustainable Palm Oil and with its suppliers to ensure that 100% of the palm oil-based ingredients it purchases come from certified, sustainable sources.