Sustainable Life Media - The Bridge to Better Brands

SoloPower Receives Industry’s first UL Safety Certification

Thomas Miner — Wed, 08 Sep 2010 00:22:54 +0000

September 8, 2010 – SoloPower received UL Safety Certification yesterday for its flexible CIGS module, a solar industry first. The certification paves the way for the company to begin commercial scale manufacturing, acting as a sort of “starting gun” for SoloPower to begin commercial scale production.

WWF Initiative Shares Sustainable Business Innovation

Thomas Miner — Tue, 07 Sep 2010 03:01:27 +0000

September 7, 2010 – The World Wildlife Fund is launching a major new initiative this week, called Green Game-Changers. The scheme is designed to crowd-source the best sustainable business case studies from around the world and to promote them via the initiative’s web site.

Wal-Mart Appoints New Senior VP of Sustainability

Thomas Miner — Sat, 04 Sep 2010 00:07:08 +0000

September 7, 2010 – The world’s largest retailer has named Andrea Thomas its new Senior Vice President of Sustainability. She will replace Matt Kistler, the company’s current Senior VP of Sustainability, who will now be serving as an SVP of Marketing at Wal-Mart U.S.A.

eBay Pilot-Testing Reusable Shipping Boxes

Thomas Miner — Fri, 03 Sep 2010 03:57:39 +0000

September 3, 2010 – This spring’s winner at eBay’s Innovation Expo was an idea called “simple green shipping” – a durable cardboard box designed to be used repeatedly by eBay buyers and sellers. At today’s eBay: On Location event that idea came to life, with 100,000 boxes printed and a pilot program announced in earnest.

India Holds Huge Potential for Sustainable Brands

Thomas Miner — Thu, 02 Sep 2010 00:50:08 +0000

September 2, 2010 – Indian consumers are increasingly conscious about purchasing environmentally friendly products and according to a new survey by Datamonitor, making sustainable purchasing choices is a high priority for approximately 60% of Indian consumers.

Is Consumer Confidence in Brand Sustainability Regressing?

Thomas Miner — Wed, 01 Sep 2010 04:12:44 +0000

September 1, 2010 – A study conducted in July of this year by Gibbs and Soell found that only 16% of consumers surveyed believe that a majority of businesses are committed to sustainability – and only 48% believe that “some businesses” are committed. The numbers are not drastically different for exec’s – 29% and 54% respectively.

UL Environment & Terrachoice Now Under one Roof

Thomas Miner — Wed, 01 Sep 2010 00:31:09 +0000

September 1, 2010 – ULC Standards, owner of the environmental standards development firm UL Environment, has purchased a majority stake in Canadian based environmental certification and marketing firm Terrachoice, the exclusive manager of the renowned EcoLogo program.

Proposed Vehicle Labels to Include GHG Emissions and Fuel Economy Comparisons

Thomas Miner — Mon, 30 Aug 2010 22:20:51 +0000

August 31, 2010 – The U.S. EPA and Department of Transportation today proposed two new fuel economy labels for passenger vehicles and light trucks, both of which change the way fuel efficiency information is communicated and includes detailed information about vehicles’ greenhouse gas emissions.

Nestle Invests $487 million in Sustainable Coffee Sourcing

Thomas Miner — Mon, 30 Aug 2010 20:52:37 +0000

August 31, 2010 – Nestle, the world’s largest purchaser of coffee, announced Friday that it will invest $500 million Swiss Francs ($487 million U.S. Dollars) to address global issues such as responsible farming, sustainable sourcing, and consumption issues across its supply chain.

Major U.S. Brands Boycotting Alberta Oilsands

Thomas Miner — Sat, 28 Aug 2010 00:31:58 +0000

August 30, 2010 – In response to growing concerns over the environmental impact of creating fuel from the oilsands in Alberta, specifically the negative effects of the manufacturer’s tailing ponds, 4 major U.S. corporations have joined the movement to either avoid or boycott entirely fuels derived from the sands.