http://www.sutherlandsurvey.com Website of the book "Advertising and the Mind of the Consumer" and incorporating author Dr. Max Sutherland's weblog and monthly trade press column. en-us http://www.sutherlandsurvey.com/Column_pages/emotion_as_pain.html An area of the brain activated by both pain and hurt feelings points a new direction for understanding links between emotion and pain. Emotional hurt may be a form of ‘pain’ signal from the anterior cingulate cortex. http://www.sutherlandsurvey.com/Column_pages/Turn-off_tactics_new_JCR_insights.html A Special Issue of Journal of Consumer Research contains many new insights into turn-off tactics. Here’s my Readers Digest version of them. http://www.sutherlandsurvey.com/ TV channel breached code of practice by screening subliminal flashes. Escapes scott free. http://www.sutherlandsurvey.com/Column_pages/Temptation_turn-off_tactics.html Don’t shop when you’re preoccupied…or when you’re hungry. Do good deeds after, but not before, shopping. And shop well in advance. Research reveals psychological tips to help control impulses and resist temptation. http://www.sutherlandsurvey.com/sutherlandsurvey_weblog.htm Reader reactions and contributions of other examples of swearing in ads http://www.sutherlandsurvey.com/Column_pages/Swearing_Effect_in_Ads.html Prompted by an ad at Brisbane airport (Cheap enough to say Phuket, I will go) that urged us to fly Air Asia to Phuket, this column focuses on swearing in ads. http://www.sutherlandsurvey.com/Column_pages/Acceleration_of_communications.html Circumvent biologically enforced, perceptual speed limits and exploit the subtle dimension of time by ‘compressing’ communications into a template. Just as you can build a mind template for your brand, so too can you do the same thing with your ads. Accelerated communications let you cruise along at unrestricted speed enjoying a significant communication advantage over competitors. http://www.sutherlandsurvey.com/ When changing campaign messages, construct a mind bridge between the old ad campaign and the new one so that consumers can use it to cross over - from one to the other. http://www.sutherlandsurvey.com/Column_pages/behavioral_targeting.html Search-engine queries and visits to websites generate a potential goldmine of market research information used to aim ads at us with increasing precision. Few people have any idea that they are being tracked, profiled and targeted in this way. The worry is that it is happening in a near-vacuum of regulation. http://www.sutherlandsurvey.com/#Aria_subliminals Watch the ads here and check out the answers given to the ABC program Media Watch when it investigated.