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<channel>
	<title>Swaroop C H - India, Technology, Life Skills</title>
	
	<link>http://www.swaroopch.com</link>
	<description>Conning people into thinking I'm intelligent. Since 1982.</description>
	<lastBuildDate>Tue, 30 Jun 2009 15:18:18 +0000</lastBuildDate>
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		<title>My Benchmark for Entrepreneurship</title>
		<link>http://feedproxy.google.com/~r/swaroopch/~3/PVPKoPOHYys/</link>
		<comments>http://www.swaroopch.com/blog/my-benchmark-for-entrepreneurship/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 15:16:05 +0000</pubDate>
		<dc:creator>Swaroop</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://www.swaroopch.com/?p=2000</guid>
		<description><![CDATA[Here is a guy who sells dosas and rice items in his push cart every evening.



I didn&#8217;t realize that he was my entrepreneurial benchmark until my friend explained it to me:


He has at least 100 customers everyday because he is there for 4-5 hours every evening, and we&#8217;ve never seen him without customers.
100 customers &#42; [...]]]></description>
			<content:encoded><![CDATA[<p>Here is a guy who sells dosas and rice items in his push cart every evening.</p>

<p><a href="http://www.flickr.com/photos/swaroop/3674775861/" title="The Food Cart Guy"><img src="http://farm4.static.flickr.com/3648/3674775861_7c8dce549f.jpg" width="500" height="375" alt="The Food Cart Guy" /></a></p>

<p>I didn&#8217;t realize that he was my entrepreneurial benchmark until my friend explained it to me:</p>

<ul>
<li>He has at least 100 customers everyday because he is there for 4-5 hours every evening, and we&#8217;ve never seen him without customers.</li>
<li>100 customers &#42; 40 rupees per customer = 4000 rupees per day</li>
<li>4000 rupees per day &#42; 30 days = 1,20,000 rupees per month</li>
<li>&rArr; A <a href="http://www.dare.co.in/blogs/the-street-food-business.htm">roadside push cart wallah</a> makes more than a lakh a month!</li>
</ul>

<p>And he doesn&#8217;t intend to go to VCs any time soon <img src='http://www.swaroopch.com/wordpress/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>

<p>It&#8217;s only when you get into this entrepreneurship thing that you realize how hard it is to make money.</p>

<p>I hope every wannabe will plan to have <em>at least</em> as good as this guy&#8217;s cash flow ASAP for their startup.</p>
<hr />
<p><small>© swaroop for <a href="http://www.swaroopch.com">Swaroop C H - India, Technology, Life Skills</a>, 2009. |
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		<item>
		<title>Duathlon and Murakami</title>
		<link>http://feedproxy.google.com/~r/swaroopch/~3/vGkUZ3WXuu0/</link>
		<comments>http://www.swaroopch.com/blog/duathlon-and-murakami/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 12:50:11 +0000</pubDate>
		<dc:creator>Swaroop</dc:creator>
				<category><![CDATA[Bengaluru]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Running]]></category>

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		<description><![CDATA[Last weekend, I participated in the BSA Hercules Duathlon organized by RFL.



I did the 10 km running + 20 km cycling thing.

I was the last-but-one guy to finish and I did take twice the amount of time as the first guy to finish.

But I didn&#8217;t care about that. I expected to finish in 3 hours [...]]]></description>
			<content:encoded><![CDATA[<p>Last weekend, I participated in the <a href="http://www.bsaherculesduathlon.com/">BSA Hercules Duathlon organized by RFL</a>.</p>

<p><a href="http://www.flickr.com/photos/swaroop/3649702904/" title="Bangalore Duathlon 2009"><img src="http://farm4.static.flickr.com/3609/3649702904_b2a00dc6e5_m.jpg" width="240" height="180" alt="Bangalore Duathlon 2009" /></a></p>

<p>I did the 10 km running + 20 km cycling thing.</p>

<p>I was the <a href="http://www.bsaherculesduathlon.com/index.php?id=431">last-but-one guy to finish</a> and I did take twice the amount of time as the first guy to finish.</p>

<p>But I didn&#8217;t care about that. I expected to finish in 3 hours and I completed before that. And I finished strongly, not crawling to the end as I used to. I enjoyed the run, I enjoyed the cycling and I was satisfied.</p>

<p><a href="http://www.flickr.com/photos/chadaga/sets/72157619690704095/">Photos by Vikram</a>:</p>

<p><a href="http://www.flickr.com/photos/chadaga/3627917685/in/set-72157619690704095/"><img src="http://farm4.static.flickr.com/3301/3627917685_e54b46b65e.jpg" width="500" height="375"/></a></p>

<p>It reminded me of the book <a href="http://www.flipkart.com/talk-running-haruki-murakami/1846552206-8zx3fzzp6d">&#8220;What I talk about when I talk about running&#8221; by Haruki Murakami</a> that I read recently (borrowed from <a href="http://www.varunprabhakar.com">Varun</a>).</p>

<p>I really liked the book, because Murakami puts into words the things I have felt as a runner but is almost impossible to truly explain it to somebody else.</p>

<p>Just to put things into perspective &#8211; Murakami started running in 1982 at the age of 30, running everyday since then for nearly 23 years. He has run at least one marathon every year, i.e., 23 marathons till date [when the book was published], and many more long-distance runs.</p>

<p>Some of my favorite passages from the book are below.</p>

<p>About the rhythm:</p>

<blockquote>
  <p>As long as I can run a certain distance, that&#8217;s all I care about. Sometimes I run fast when I feel like it, but if I increase the pace I shorten the amount of time I run, the point being to let the exhilaration I feel at the end of each run carry over to the next day. This is the same sort of tack I find necessary when writing a novel. I stop every day right at the ponit where I feel I can write more. Do that, and the next day&#8217;s work goes surprisingly smoothly. I think Ernest Hemingway did something like that. To keep on going, you have to keep up the rhythm. This is the important thing for long-term projects. Once you set the pace, the rest will follow. The problem is getting the flywheel to spin at a set speed &#8211; and to get to that point takes as much concentration and effort as you can manage.</p>
</blockquote>

<p>About why we run:</p>

<blockquote>
  <p>Most ordinary runners are motivated by an individual goal, more than anything: namely, a time they want to beat. As long as he can beat that time, a runner will feel he&#8217;s accomplished what he set out to do, and if he can&#8217;t, then he&#8217;ll feel he hasn&#8217;t. Even if he doesn&#8217;t break the time he&#8217;d hoped for, as long as he has the sense of satisfaction at having done his very best &#8211; and, possibly, having made some significant discovery about himself in the process &#8211; then that in itself is an accomplishment, a positive feeling he can carry over to the next race.</p>
  
  <p>&#8230; Marathon runners will understand what I mean. We don&#8217;t really care whether we beat any other particular runner. World-class runners, of course, want to outdo their closest rivals, but for your average, everyday runner, individual rivalry isn&#8217;t a major issue. I&#8217;m sure there are garden-variety runners whose desire to beat a particular rival spurs them on to train harder. But what happens if their rival, for whatever reason, drops out of the competition? Their motivation for running would disappear or at least diminish, and it&#8217;d be hard for them to remain runners for long.</p>
  
  <p>For me, running is both exercise and a metaphor. Running day after day, piling up the races, bit by bit I raise the bar, and by clearing each level I elevate myself. At least that&#8217;s why I&#8217;ve put in the effort day after day: to raise my own level. I&#8217;m no great runner, by any means. I&#8217;m at an ordinary &#8211; or perhaps more like mediocre &#8211; level. But that&#8217;s not the point. The point is whether or not I improved over yesterday. In long-distance running the only opponent you have to beat is yourself, the way you used to be.</p>
</blockquote>

<p><a href="http://www.flickr.com/photos/chadaga/3628814820/in/set-72157619690704095/"><img src="http://farm4.static.flickr.com/3648/3628814820_5357f6685c.jpg" width="500" height="375"/></a></p>

<p>(...)<br/>Read the rest of <a href="http://www.swaroopch.com/blog/duathlon-and-murakami/">Duathlon and Murakami</a> (1,475 words)</p>
<hr />
<p><small>© swaroop for <a href="http://www.swaroopch.com">Swaroop C H - India, Technology, Life Skills</a>, 2009. |
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		<title>A few statistics about India</title>
		<link>http://feedproxy.google.com/~r/swaroopch/~3/P26FCjqiybg/</link>
		<comments>http://www.swaroopch.com/blog/a-few-statistics-about-india/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 15:39:16 +0000</pubDate>
		<dc:creator>Swaroop</dc:creator>
				<category><![CDATA[India]]></category>

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		<description><![CDATA[From President’s speech in 2007:


&#8220;Today, the average age of India&#8217;s population is below 25 years. Approximately, 77 crore of our people, or about 70 percent of the population, fall below the age of 35.&#8221;


From Tracking The Growth of India’s Middle Class:


&#8220;Over the next 20 years, India will likely grow to become the world’s fifth-largest consumer [...]]]></description>
			<content:encoded><![CDATA[<p>From <a href="http://presidentofindia.nic.in/sp010907.html">President’s speech in 2007</a>:</p>

<ul>
<li>&#8220;Today, the average age of India&#8217;s population is below 25 years. Approximately, 77 crore of our people, or about 70 percent of the population, fall below the age of 35.&#8221;</li>
</ul>

<p>From <a href="http://www.mckinsey.com/mgi/publications/growth_india_middle_class.asp">Tracking The Growth of India’s Middle Class</a>:</p>

<ul>
<li>&#8220;Over the next 20 years, India will likely grow to become the world’s fifth-largest consumer economy.&#8221;</li>
<li>&#8220;If India can achieve 7.3 percent annual growth—a reasonable assumption if economic reforms continue—consumer spending will quadruple, from about 17 trillion Indian rupees ($372 billion) in 2005 to 70 trillion rupees in 2025. The dramatic growth in India’s middle class, from 50 million to 583 million people, will power this surge.&#8221;</li>
</ul>

<p>From <a href="http://www.deccanherald.com/content/2691/tainted-money.html">&#8220;Tainted money&#8221; by Devinder Sharma</a>:</p>

<ul>
<li>&#8220;In India, 77% of the population is able to spend only Rs 20 a day.&#8221;</li>
</ul>

<p>From <a href="http://www.deeshaa.org/2009/05/16/the-long-view-of-the-big-picture/">Atanu Dey</a> :</p>

<ul>
<li>&#8220;Today one of out every two children below five is malnourished&#8221;</li>
</ul>

<p>From <a href="http://www.youtube.com/watch?v=_iZ1qC7jAq4">Shashi Tharoor</a> :</p>

<ul>
<li>&#8220;Anything that you say about India, the opposite is also true. But India is more than the sum of its contradictions.&#8221;</li>
<li>&#8220;600 million people don&#8217;t have electricity&#8221;</li>
<li>&#8220;260 million are below poverty line, i.e., &lt; 30 rupees per day&#8221;</li>
<li>&#8220;400 million illiterates&#8221;</li>
<li>&#8220;540 million people &lt; 25 years&#8221;</li>
<li>&#8220;60 million child labourers&#8221;</li>
<li>&#8220;72% of children in govt. schools drop out before 8th standard&#8221;</li>
<li>&#8220;IT employs a total of 5 million people, but 10 million people enter workforce each year&#8221;</li>
</ul>

<p>Feel free to draw your own conclusions.</p>
<hr />
<p><small>© swaroop for <a href="http://www.swaroopch.com">Swaroop C H - India, Technology, Life Skills</a>, 2009. |
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		<item>
		<title>One device or many?</title>
		<link>http://feedproxy.google.com/~r/swaroopch/~3/z-k8puvWY3g/</link>
		<comments>http://www.swaroopch.com/blog/one-device-or-many/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 16:26:06 +0000</pubDate>
		<dc:creator>Swaroop</dc:creator>
				<category><![CDATA[Mobile Phone]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://www.swaroopch.com/?p=1967</guid>
		<description><![CDATA[Question: Will the future consist of people carrying a single device or multiple gadgets?

Arguments for one device


Students use it for everything. After reading this New York Times article on how mobile phones are used in South Korea, I&#8217;m astounded about the possibilities. Students are using their mobile phones for buying food tickets in the cafeteria, [...]]]></description>
			<content:encoded><![CDATA[<p>Question: Will the future consist of people carrying a single device or multiple gadgets?</p>

<h3>Arguments for one device</h3>

<ol>
<li><p><strong>Students use it for everything.</strong> After reading this <a href="http://www.nytimes.com/2009/05/25/technology/25iht-mobile.htm?_r=1&amp;pagewanted=all">New York Times article on how mobile phones are used in South Korea</a>, I&#8217;m astounded about the possibilities. Students are using their mobile phones for buying food tickets in the cafeteria, for paying the subway fare, sending virtual coupons for physical gifts, as the university ID card for swiping into the library, and so on. And all this is beyond the existing functionality of camera, internet, sms, location, etc.</p></li>
<li><p><strong>Centre of innovation.</strong> Companies are extending mobile phones in innumerable ways in an effort to add more features and make new models. For example, Samsung has launched <a href="http://www.deccanherald.com/content/7368/samsung-launches-low-cost-solar.html">&#8220;Solar Guru E1107&#8243;</a>, a mobile phone that will get recharged via the solar panels on its back when you&#8217;re outside. And it costs just Rs. 2799.</p></li>
<li><p><strong>Alpha geeks extending Android.</strong> Brad Fitzpatrick got his Android-based phone to <a href="http://brad.livejournal.com/2394707.html">open his garage door automatically when he starts coming close to his house</a>, Sony is making <a href="http://www.talkandroid.com/1218-android-sony-walkman-2010/">future walkmans based on Android</a>, Canonical is making <a href="http://arstechnica.com/open-source/news/2009/05/canonical-developers-aim-to-make-android-apps-run-on-ubuntu.ars">Android apps work on Ubuntu</a>, and Android can even be inside your future <a href="http://bits.blogs.nytimes.com/2009/05/28/why-android-could-be-headed-for-the-laundry-room/">washing machine</a>. Alpha geeks are extending Android to do cool stuff (of course with hardware providing relevant functionality), and Android is becoming all-pervasive, which means the code could be reused across devices, which means there is a greater chance that all that functionality can be on one device.</p></li>
<li><p><strong>TWIT says so</strong>. In <a href="http://twit.tv/193">TWIT Episode 193</a>, Harry of Technologizer.com conjectured that &#8220;In 10 years, the devices of the day will be descendants of the iPhone and not descendents of the Mac.&#8221;</p></li>
</ol>

<h3>Arguments for multiple devices</h3>

<p>The problem with a single device is that they become a jack-of-all-master-of-none and quickly become difficult to use for non-teenagers.</p>

<p>There are many one-functionality devices that have come up in the past few years and people seem to love it:</p>

<ul>
<li>iPod for music</li>
<li><a href="http://www.amazon.com/dp/B00154JDAI">Kindle for reading ebooks</a></li>
<li><a href="http://www.techcrunch.com/2009/04/10/about-those-new-crunchpad-pictures/">CrunchPad for internet browsing</a></li>
<li><a href="http://www.getpeek.com">Peek for email</a></li>
<li><a href="http://www.mingle360.com/about_minglestick.html">MingleStick for business cards</a></li>
<li><a href="http://www.leyio.com">Leyio for sharing files in-person</a></li>
<li><a href="http://www.pogoplug.com">Pogoplug for sharing files from your external hard disk over the internet</a></li>
<li><a href="http://www.fitbit.com">Fitbit for monitoring your health and exercise</a></li>
</ul>

<h3>Bottom-line</h3>

<p>This seems to be a tussle of hardware vs. software, for example, one-functionality devices vs. app stores.</p>

<p>In the end, I think whoever wins the usability battle will win the customers.</p>
<hr />
<p><small>© swaroop for <a href="http://www.swaroopch.com">Swaroop C H - India, Technology, Life Skills</a>, 2009. |
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		<item>
		<title>No book on Emacs</title>
		<link>http://feedproxy.google.com/~r/swaroopch/~3/TuoBuQKIgpE/</link>
		<comments>http://www.swaroopch.com/blog/no-book-on-emacs/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 02:11:41 +0000</pubDate>
		<dc:creator>Swaroop</dc:creator>
				<category><![CDATA[A Byte of Vim]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://www.swaroopch.com/blog/no-book-on-emacs/</guid>
		<description><![CDATA[I&#8217;ve had a Skribit suggestion for my blog, with seven votes on it, that asks:


  Can you write a Byte Of Emacs?


First of all, I&#8217;m flattered that 7 people out there like A Byte of Vim so much that they are asking about a similar book for Emacs.

Second, it just won&#8217;t happen. Almost never.

Why? [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve had a <a href="http://skribit.com/suggestions/can-you-write-a-byte-of-emacs">Skribit suggestion for my blog</a>, with seven votes on it, that asks:</p>

<blockquote>
  <p>Can you write a Byte Of Emacs?</p>
</blockquote>

<p>First of all, I&#8217;m flattered that 7 people out there like <a href="http://www.swaroopch.com/notes/Vim">A Byte of Vim</a> so much that they are asking about a similar book for Emacs.</p>

<p>Second, it just won&#8217;t happen. Almost never.</p>

<p>Why? Because:</p>

<ul>
<li>Writing a book is <em>hard</em>. It just sucks the life out of you. Really. Don&#8217;t believe me? Try writing one. Really.</li>
<li>Writing a book means I have to be at least reasonably proficient on that topic or at least have good experience with it.</li>
<li>I have used Emacs quite often in the past, especially for its SGML mode. But once I became proficient at Vim, I never went back.</li>
<li>There&#8217;s no incentive for me to learn about Emacs in depth and then write a book on it. There&#8217;s no point in trying to master two different but great editors!</li>
</ul>

<p>That being said, does anyone have a good resource list for Emacs for these 7 people? <img src='http://www.swaroopch.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<hr />
<p><small>© swaroop for <a href="http://www.swaroopch.com">Swaroop C H - India, Technology, Life Skills</a>, 2009. |
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		<title>Has your company chosen its vector of innovation?</title>
		<link>http://feedproxy.google.com/~r/swaroopch/~3/ZKkRQbvmw2w/</link>
		<comments>http://www.swaroopch.com/blog/has-your-company-chosen-its-vector-of-innovation/#comments</comments>
		<pubDate>Tue, 26 May 2009 17:16:52 +0000</pubDate>
		<dc:creator>Swaroop</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://www.swaroopch.com/?p=1910</guid>
		<description><![CDATA[Years ago, I got to attend a talk on the "vectors of innovation" by Geoffrey Moore. This talk is related to his book "Dealing with Darwin".]]></description>
			<content:encoded><![CDATA[<p>I have a <a href="http://www.startupdunia.com/entrepreneurship/has-your-company-chosen-its-vector-of-innovation-2272">guest post up at StartupDunia</a>. Please do read and chip in your thoughts and comments.</p>
<hr />
<p><small>© swaroop for <a href="http://www.swaroopch.com">Swaroop C H - India, Technology, Life Skills</a>, 2009. |
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		<title>How to build an online community?</title>
		<link>http://feedproxy.google.com/~r/swaroopch/~3/_ThYQkAzC9U/</link>
		<comments>http://www.swaroopch.com/blog/how-to-build-an-online-community/#comments</comments>
		<pubDate>Mon, 25 May 2009 14:58:38 +0000</pubDate>
		<dc:creator>Swaroop</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.swaroopch.com/?p=1880</guid>
		<description><![CDATA[Every now and then, I try to build a group of people to talk about specific topics but it quickly dies because of inactivity. Although I really saw the value in having such a community, I just didn&#8217;t know how to build one. Even if one person keeps pumping in content, how do you actually [...]]]></description>
			<content:encoded><![CDATA[<p>Every now and then, I try to build a group of people to talk about <a href="http://groups.google.com/group/evolving-webdev">specific topics</a> but it quickly dies because of inactivity. Although I really saw the value in having such a community, I just didn&#8217;t know how to build one. Even if one person keeps pumping in content, how do you actually get the community to interact with each other?</p>

<p>It is the same kind of problem being faced by, say <a href="http://startupbuzz.org">StartupBuzz.org</a> which, I am guessing, wants to be the <a href="http://news.ycombinator.com">Hacker News</a> of India. There are indeed topics that apply only to startups in India, from <a href="http://www.startupnews.in/2009/05/xtreme-startups-announces-%E2%80%9Cstartup-morning%E2%80%9D-in-bangalore/">&#8220;Startup Morning&#8221;</a>, to <a href="http://in.news.yahoo.com/43/20090520/836/tbs-india-s-first-in-taxi-magazine-hits.html">India&#8217;s first in-taxi magazine</a>. Such interesting events and ideas are worthy of discussion.</p>

<p>There is value in such a community, but again, how to build it? StartupDunia has already put its <a href="http://www.startupdunia.com/india-startups/how-to-solve-the-chicken-and-egg-problem-for-a-user-generated-content-site-2169">thoughts on the subject</a> but the question still remains.</p>

<p>Here are some of my thoughts.</p>

<h3>Does it require credibility?</h3>

<ul>
<li>Hacker News has Paul Graham and YCombinator behind it.</li>
<li>ProBlogger Forums have ProBlogger&#8217;s Darren Rowse behind it.</li>
<li>And the most recent example of StackOverflow.com that has Joel Spolsky and Jeff Atwood behind it.</li>
</ul>

<p>So the question is whether there each community should be backed by up by a credible person who has a reasonable authority on the subject?</p>

<p>(...)<br/>Read the rest of <a href="http://www.swaroopch.com/blog/how-to-build-an-online-community/">How to build an online community?</a> (425 words)</p>
<hr />
<p><small>© swaroop for <a href="http://www.swaroopch.com">Swaroop C H - India, Technology, Life Skills</a>, 2009. |
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		<item>
		<title>Coming soon… TrackEveryCoin, a personal finance system</title>
		<link>http://feedproxy.google.com/~r/swaroopch/~3/Z6p4vxJwiEM/</link>
		<comments>http://www.swaroopch.com/blog/coming-soon-trackeverycoin/#comments</comments>
		<pubDate>Wed, 20 May 2009 19:20:39 +0000</pubDate>
		<dc:creator>Swaroop</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[IONLAB]]></category>
		<category><![CDATA[Personal Finance]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://www.swaroopch.com/?p=1820</guid>
		<description><![CDATA[Amazon conducted a poll just before the start of the year 2009 asking people on what are their New Year Resolutions. The top two resolutions were (1) Lose Weight and (2) Get Your Finances in Order.

What is strange is that you and I would think these are solved problems, right? But yet these are the [...]]]></description>
			<content:encoded><![CDATA[<p>Amazon conducted a poll just before the start of the year 2009 asking people on what are their New Year Resolutions. The <a href="http://www.didigetthingsdone.com/2009/01/02/amazons-top-10-new-years-resolutions/">top two resolutions</a> were (1) Lose Weight and (2) Get Your Finances in Order.</p>

<p>What is strange is that you and I would think these are <a href="http://frugaldad.com/2009/02/22/personal-financial-software/">solved problems</a>, right? But yet these are the top resolutions for the new year!</p>

<p>We all know how to lose weight &#8211; eat less and exercise more. <a href="http://www.lifemojo.com">But it requires discipline</a>. We all know how to get our finances in order &#8211; spend less and earn more. But it requires discipline.</p>

<p>Our vision for the <a href="http://www.trackeverycoin.com">&#8220;Track Every Coin&#8221; system</a> that we are building is to exactly help you do this &#8211; to help you spend less, save more, and in the process help you get your personal finances in order.</p>

<h3>So what is the problem again?</h3>

<p>We tried out many personal finance websites and software existing in the market, and we faced the same issue again and again &#8211; they are either cumbersome or are afterthoughts.</p>

<p>Most of the software that we tried out did not make it easy to make entries such as expenses and made it a boring chore. And yet, this is the starting point to use all their features.</p>

<p>The ones that work automatically with your bank account are afterthoughts &#8211; they are good for overviews and for viewing graphs at the end of the month, but do not help in actively managing your money at all.</p>

<p>So we started adding in our own ideas on what we would want to use.</p>

<h3>So what is the product?</h3>

<p>It consists of two parts:</p>

<ul>
<li>The active agent where you make your entries &#8211; which is either a hardware device or a mobile phone application, based on your preference.

<ul>
<li>The hardware device is for those who like to have a cool-looking gadget to carry around, and want to make entries within 10 seconds.</li>
<li>The mobile phone application is for those who have GPRS connections on their mobile phones.</li>
</ul></li>
<li>The data analyzer &#8211; which is a website where you get to slice and dice your data.</li>
</ul>

<p><strong>I like to think of it as analogous to the &#8220;iPod-iTunes&#8221; combination &#8211; the iPod was designed to do one thing well: play music, and it left the complicated parts of managing music to the iTunes software. We intend to achieve the same effect for personal finance. This is our unique twist.</strong></p>

<p><!-- http://www.flickr.com/photos/swaroop/3548783559/ -->
<a href="http://www.trackeverycoin.com" title="TrackEveryCoin - How It Works"><img src="http://farm3.static.flickr.com/2483/3548783559_d8109af825_o.png" width="423" height="441" alt="TrackEveryCoin - How It Works" /></a></p>

<h3>Features</h3>

<p>At its core, the system is an expense tracking system, simply because that is the <a href="http://www.getrichslowly.org/blog/2009/01/05/9-methods-for-mastering-your-money-in-2009/">first step that every personal finance writer recommends</a>. If you don&#8217;t know where the money is going, you won&#8217;t know how to manage it.</p>

<p>The logic is simple : <a href="http://lifehacker.com/5242319/six-easy-ways-to-graph-your-life">We need data to improve</a>, whether it is the school score cards for your kids or the mileage for your car or statistics for your favorite cricketers. We bring over the same facility to you for your money!</p>

<p>Now, how is this different from a spreadsheet? Well, the data collection mechanism, obviously, and lots of features, but most of all &#8211; this is a specific system that helps you with so many aspects:</p>

<ol>
<li>Expenses

<ul>
<li>Know what you are spending on &#8211; categorize, tag and add notes to your expenditure</li>
</ul></li>
<li>Reimbursements

<ul>
<li>Know how much money you have to get back from your company – save time wasted in filing expense reports</li>
</ul></li>
<li>Income

<ul>
<li>Plan your money – How much money from your income is budgeted for expenditure and how much money goes to savings and goals</li>
<li>Never forget to pay your bills on time again – Reminders will be automatically be saved as expenses</li>
</ul></li>
<li>Goals

<ul>
<li>Buy that thing you really want – Save money every month towards your goal, whether it is downpayment for a car or that big trip you’ve been dreaming of</li>
</ul></li>
<li>Budgets

<ul>
<li>Never overspend again – Set limits on how much you want to spend and you will be reminded every time you are about to spend</li>
</ul></li>
<li>Sharing

<ul>
<li>Never worry again about splitting bills – Keep running counts of expenses shared with your roommate or when you go for dinner with friends, and settle easily</li>
</ul></li>
<li>Events and Trips

<ul>
<li>Know how much an occasion will cost you – Stay within your trip budget, know how much a weekend trip will cost you, know how much transportation accounts towards your trips, and more.</li>
</ul></li>
<li>Graphs

<ul>
<li>Analyze where your money is going – Know if you are spending more on fuel, if you are spending too less on your hobbies, or how much money you need on an average day.</li>
</ul></li>
</ol>

<p><strong>To know more, visit our website <a href="http://www.trackeverycoin.com">www.TrackEveryCoin.com</a></strong></p>

<p><em>We aim to launch the product in July 2009.</em> <a href="http://www.trackeverycoin.com">Sign up now</a> at the website to get special offers when we launch!</p>

<p>We&#8217;ll be writing more about how we have designed and built TrackEveryCoin on <a href="http://blog.ionlab.in">our company blog</a>. We look forward to your feedback either here on this blog or <a href="http://www.trackeverycoin.com/html/write_us.html">via email</a>.</p>
<hr />
<p><small>© swaroop for <a href="http://www.swaroopch.com">Swaroop C H - India, Technology, Life Skills</a>, 2009. |
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		<title>Ideas are Cheap : IMDB of Music, Books?</title>
		<link>http://feedproxy.google.com/~r/swaroopch/~3/LSqW2wHW5JI/</link>
		<comments>http://www.swaroopch.com/blog/ideas-are-cheap-imdb-of-music-books/#comments</comments>
		<pubDate>Sun, 17 May 2009 06:10:23 +0000</pubDate>
		<dc:creator>Swaroop</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Ideas are Cheap]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.swaroopch.com/?p=1812</guid>
		<description><![CDATA[What is it that I like about IMDB?


Shows me what are the movies that are popular in theatres right now
Shows what new movies are releasing this week
The first item on every movie page is the average user rating
It links to every individual artiste involved (actor, director, etc.) so that if I like to follow a [...]]]></description>
			<content:encoded><![CDATA[<p>What is it that I like about IMDB?</p>

<ul>
<li>Shows me what are the movies that are popular in theatres right now</li>
<li>Shows what new movies are releasing this week</li>
<li>The first item on every movie page is the average user rating</li>
<li>It links to every individual artiste involved (actor, director, etc.) so that if I like to follow a particular actor like Russell Crowe, then I just have to visit his page and I have all the details right there in a <em>compact list</em>.</li>
<li>Trivia and Quotes from the movie &#8211; the amusing/fun aspect.</li>
<li>The information is not cluttered with random reviews, that is on a separate page if you are so inclined.</li>
</ul>

<p>But IMDB is for movies only.</p>

<p><em>What about an IMDB for music?</em></p>

<p>Yes, there is <a href="http://www.last.fm">last.fm</a> but it concentrates on the actual playing of the existing music content that they have (which it is very good at), but not about the people who make the music or their discographies. For example, I don&#8217;t think they list albums/songs that are upcoming or are not part of their playlists.</p>

<p><em>What about an IMDB for books?</em></p>

<p>Yes, there is Amazon and there is <a href="http://weread.com">WeRead.com</a> but I notice the same problems as last.fm.</p>

<p><strong>What I&#8217;m looking for is something like the <a href="http://burrp.com">burrp</a> of music and books: showcasing (1) the latest, (2) the best and (3) the right kind of information, nothing else.</strong></p>

<p>Also, are there similar sites for India? For example, I&#8217;d love to see the list of the top rated movie soundtracks in 2009 by &#8220;Shankar, Ehsaan &amp; Loy&#8221; or the top songs ever by Pentagram (I just love <a href="http://www.last.fm/music/Pentagram/It%27s+Ok%2C+It%27s+All+Good/Bad+Man">&#8220;Bad Man&#8221;</a>), and so on. Are there such lists and information already out there?</p>

<p>I think IMDB-equivalents for music and for books can be successful online businesses and communities.</p>

<p><strong>Update</strong> :  <a href="http://www.goodreads.com">&#8220;Good Reads&#8221;</a> seems to be a good option for books.</p>

<p><strong>Update 2</strong> : Looks like <a href="http://www.moviedb.in">&#8220;MovieDB.in&#8221;</a> wants to be the IMDB of Indian movies.</p>

<p><br />
<br /></p>

<p>Note: This blog post is part of the <a href="http://www.swaroopch.com/blog/category/business/ideas-are-cheap/">&#8220;Ideas are Cheap. Execution is Everything.&#8221; series</a> where I pen down thoughts on what I see is a need in the market or what could be a successful idea/business.</p>
<hr />
<p><small>© swaroop for <a href="http://www.swaroopch.com">Swaroop C H - India, Technology, Life Skills</a>, 2009. |
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		<title>A new kind of wiki</title>
		<link>http://feedproxy.google.com/~r/swaroopch/~3/-IZsox7jfVE/</link>
		<comments>http://www.swaroopch.com/blog/a-new-kind-of-wiki/#comments</comments>
		<pubDate>Wed, 13 May 2009 18:17:29 +0000</pubDate>
		<dc:creator>Swaroop</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Tech]]></category>

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		<description><![CDATA[A new kind of wiki... Backpacks by WildCraft.]]></description>
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<p><small>© swaroop for <a href="http://www.swaroopch.com">Swaroop C H - India, Technology, Life Skills</a>, 2009. |
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