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    <channel>
        <title>SpotCast</title>
        <description>Ron Small interviews commercial directors and creatives in an effort to demystify commercial production. And because it's fun to learn. </description>
        <link>http://www.swayproductions.com/spotcast/spotcast.html</link>
        <copyright>Ron Small 2012</copyright>
        <docs>http://blogs.law.harvard.edu/tech/rss</docs>
        <language>en-us</language>
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        <itunes:subtitle>Ron Small interviews commercial directors and creatives in an effort to demystify commercial production. And because it's fun to learn. </itunes:subtitle>
        <itunes:summary>Ron Small interviews commercial directors and creatives in an effort to demystify commercial production. And because it's fun to learn. </itunes:summary>
        <itunes:category text="TV &amp; Film" />
        <itunes:keywords>sway, productions, commercial, production, advertising, marketing, tv, filmmaking, spots, ads, webads,</itunes:keywords>
        <itunes:author>Ron Small</itunes:author>
        <itunes:owner>
            <itunes:email>ron@swayproductions.com</itunes:email>
            <itunes:name>Ron Small</itunes:name>
        </itunes:owner>
        <itunes:image href="http://www.swayproductions.com/spotcast/images/SpotCastLogo-Square.jpg" />
        <itunes:explicit>no</itunes:explicit>
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            <title>012-Joseph Kahn (Director of Detention, Torque and many many music videos and commercials)</title>
            <description><![CDATA[Joseph Kahn discusses why his lack of success in dating precipitated his move to LA, his directorial debut, "Torque", how directing the film bankrupted him, what lead to his start in commercial directing,  saving up and spending all of his money on his latest feature film, "Detention", and shaping youth culture through music videos.<br />
<br />
Joseph's personal website:<br />
http://www.josephkahn.com/<br />
<br />
An excellent music video montage detailing some of the highlights of his music video work:<br />
http://vimeo.com/35166654<br />
<br />
"Detention" Trailer:<br />
http://www.youtube.com/watch?v=G4PFz9gIKKM&feature=player_embedded<br />
<br />
Ladytron "Ghosts" Director's Cut:<br />
http://vimeo.com/34368427<br />
<br />
Blink 182 video mentioned:<br />
http://vimeo.com/23824764<br />
<br />
Saab "Transformer" spot discussed:<br />
http://www.hsiproductions.com/commercials/joseph-kahn/transformer<br />
<br />
Adidas Commercial discussed:<br />
http://vimeo.com/23935639<br />
<br />
Sisqo's Thong Song video discussed:<br />
http://www.youtube.com/watch?v=Oai1V7kaFBk<br />
<br />
Two Bruce Willis spots we discuss:<br />
http://vimeo.com/38796220]]></description>
            <link>http://www.swayproductions.com/spotcast/spotcast.html</link>
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            <pubDate>Sat, 21 Apr 2012 03:47:37 -0700</pubDate>
            <itunes:subtitle>SpotCast Episode012</itunes:subtitle>
            <itunes:summary>Joseph Kahn discusses why his lack of success in dating precipitated his move to LA, his directorial debut, "Torque", how directing the film bankrupted him, what lead to his start in commercial directing, saving up and spending all of his money on his latest feature film, "Detention", and shaping youth culture through music videos. Joseph's personal website: http://www.josephkahn.com/ An excellent music video montage detailing some of the highlights of his music video work: http://vimeo.com/35166654 "Detention" Trailer: http://www.youtube.com/watch?v=G4PFz9gIKKM&amp;feature=player_embedded Ladytron "Ghosts" Director's Cut: http://vimeo.com/34368427 Blink 182 video mentioned: http://vimeo.com/23824764 Saab "Transformer" spot discussed: http://www.hsiproductions.com/commercials/joseph-kahn/transformer Adidas Commercial discussed: http://vimeo.com/23935639 Sisqo's Thong Song video discussed: http://www.youtube.com/watch?v=Oai1V7kaFBk Two Bruce Willis spots we discuss: http://vimeo.com/38796220</itunes:summary>
            <itunes:duration>1:08:44</itunes:duration>
            <itunes:keywords>Joseph, Kahn, Torque, Detention, spotcast, thong, song, bruce, willis, budget, commercial, music, video</itunes:keywords>
            <itunes:author>Ron Small</itunes:author>
            <itunes:explicit>yes</itunes:explicit>
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        <item>
            <title>011-Shane Hurlbut (Feature film/Commercial cinematographer)</title>
            <description><![CDATA[Shane discusses shooting "Act of Valor" a feature action film starring active duty Navy Seals on the 5dMk2, how driving a grip truck on the B-horror sequel "Phantasm 2" led to his pursuit of  cinematography, the differences between shooting on commercials as opposed to features, and managing over 125 cinematographers for an ad.<br />
<br />
<br />
Shane's blog:<br />
http://www.hurlbutvisuals.com/<br />
<br />
Shane's feature film work:<br />
http://shanehurlbut.com/features.php<br />
<br />
Smashing Pumpkins "Cherub Rock" video shot on 8mm:<br />
http://www.youtube.com/watch?v=q-KE9lvU810<br />
<br />
Blog on the making of the "Prudential" ad, as well as the ad:<br />
http://www.hurlbutvisuals.com/blog/2011/06/one-sunrise-in-one-day-one-moment-a-turning-point-captured-across-america-for-prudential/<br />
<br />
"Pirelli" ad we discuss, shot on the 5dMk2:<br />
http://vimeo.com/24840519<br />
<br />
Short film Shane shot for Canon on the 5dMk2:<br />
http://vimeo.com/10570139<br />
<br />
Navy Swimmer ad shot by Shane:<br />
http://vimeo.com/11306475<br />
<br />
One of the "Terminator: Salvation" webisodes shot and directed by Shane on the 5dMk2:<br />
http://vimeo.com/11309065]]></description>
            <link>http://www.swayproductions.com/spotcast/spotcast.html</link>
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            <pubDate>Fri, 06 Apr 2012 03:47:30 -0700</pubDate>
            <itunes:subtitle>SpotCast Episode011</itunes:subtitle>
            <itunes:summary>Shane discusses shooting "Act of Valor" a feature action film starring active duty Navy Seals on the 5dMk2, how driving a grip truck on the B-horror sequel "Phantasm 2" led to his pursuit of  cinematography, the differences between shooting on commercials as opposed to features, and managing over 125 cinematographers for an ad.


Shane's blog:
http://www.hurlbutvisuals.com/

Shane's feature film work:
http://shanehurlbut.com/features.php

Smashing Pumpkins "Cherub Rock" video shot on 8mm:
http://www.youtube.com/watch?v=q-KE9lvU810

Blog on the making of the "Prudential" ad, as well as the ad:
http://www.hurlbutvisuals.com/blog/2011/06/one-sunrise-in-one-day-one-moment-a-turning-point-captured-across-america-for-prudential/

"Pirelli" ad we discuss, shot on the 5dMk2:
http://vimeo.com/24840519

Short film Shane shot for Canon on the 5dMk2:
http://vimeo.com/10570139

Navy Swimmer ad shot by Shane:
http://vimeo.com/11306475

One of the "Terminator: Salvation" webisodes shot and directed by Shane on the 5dMk2:
http://vimeo.com/11309065</itunes:summary>
            <itunes:duration>1:05:32</itunes:duration>
            <itunes:keywords>Shane, Hurlbut, Terminator, act of valor, navy seals, 5d</itunes:keywords>
            <itunes:author>Ron Small</itunes:author>
            <itunes:explicit>no</itunes:explicit>
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        <item>
            <title>010-Lucia Aniello (director of  the "Dollar Shave Club" introduction video)</title>
            <description><![CDATA[Lucia Aniello discusses how she became the director on the instantly viral "Dollar Shave Club" intro video, her approach to comedy, how editing her work has taught her more than ever about comedic timing, and the benefits of producing online comedy videos as opposed to performing live. <br />
<br />
The "Dollar Shave Club Intro Video":<br />
http://paulilu.com/post/19182365084/dollar-shave-club<br />
<br />
The "Dildo Sport Video" discussed:<br />
http://paulilu.com/post/19309016206/dildo-sport<br />
<br />
The MTV V-Jay video discussed:<br />
http://paulilu.com/post/19308969946/mtv-europes-hey-guys<br />
<br />
The Primetime Emmy videos:<br />
http://paulilu.com/post/19309000462/emmy-training-day-63rd-annual-primetime-emmy<br />
http://paulilu.com/post/19308983705/life-after-emmy-63rd-annual-primetime-emmy]]></description>
            <link>http://www.swayproductions.com/spotcast/spotcast.html</link>
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            <pubDate>Tue, 03 Apr 2012 03:47:26 -0700</pubDate>
            <itunes:subtitle>SpotCast Episode010</itunes:subtitle>
            <itunes:summary>Lucia Aniello discusses how she became the director on the instantly viral "Dollar Shave Club" intro video, her approach to comedy, how editing her work has taught her more than ever about comedic timing, and the benefits of producing online comedy videos as opposed to performing live. 

The "Dollar Shave Club Intro Video":
http://paulilu.com/post/19182365084/dollar-shave-club

The "Dildo Sport Video" discussed:
http://paulilu.com/post/19309016206/dildo-sport

The MTV V-Jay video discussed:
http://paulilu.com/post/19308969946/mtv-europes-hey-guys

The Primetime Emmy videos:
http://paulilu.com/post/19309000462/emmy-training-day-63rd-annual-primetime-emmy
http://paulilu.com/post/19308983705/life-after-emmy-63rd-annual-primetime-emmy</itunes:summary>
            <itunes:duration>35:09</itunes:duration>
            <itunes:keywords>Lucia, Aniello, spotcast, dollar, shave, club,</itunes:keywords>
            <itunes:author>Ron Small</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        <media:content url="http://www.swayproductions.com/spotcast/episode010/SpotCast_Ep010-LuciaAniello.mp3" fileSize="25281002" type="audio/mpeg" /></item>

        <item>
            <title>009-Paul Schneider (Commercial Director)</title>
            <description>Paul Schneider discusses his transition from design to directing, how to go about picking the right production company to sign with, directing the iconic "Rescue Me" title sequence,  guiding your reel to get the jobs you want, scheduling personal projects in between professional ones, how payment for commercial directors tends to work, why it might not be a great idea to put a bunch of directors in one room, and just about everything else. &lt;br /&gt;
&lt;br /&gt;
Paul's short Crossfit inspired film "Breathe":&lt;br /&gt;
http://vimeo.com/23569694&lt;br /&gt;
&lt;br /&gt;
Paul Schneider's work at "Hello and Company":&lt;br /&gt;
http://www.helloandcompany.com/directors/18-Schneider?video=commercials</description>
            <link>http://www.swayproductions.com/spotcast/spotcast.html</link>
            <enclosure url="http://www.swayproductions.com/spotcast/episode009/SpotCast_Ep009-Paul%20Schneider.mp3" length="80782475" type="audio/mpeg" />
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            <pubDate>Sat, 10 Mar 2012 03:47:20 -0800</pubDate>
            <itunes:subtitle>SpotCast Episode009</itunes:subtitle>
            <itunes:summary>Paul Schneider discusses his transition from design to directing, how to go about picking the right production company to sign with, directing the iconic "Rescue Me" title sequence,  guiding your reel to get the jobs you want, scheduling personal projects in between professional ones, how payment for commercial directors tends to work, why it might not be a great idea to put a bunch of directors in one room, and just about everything else. 

Paul's short Crossfit inspired film "Breathe":
http://vimeo.com/23569694

Paul Schneider's work at "Hello and Company":
http://www.helloandcompany.com/directors/18-Schneider?video=commercials</itunes:summary>
            <itunes:duration>1:52:21</itunes:duration>
            <itunes:keywords>Paul, Schneider, spotcast, ron, small, breathe</itunes:keywords>
            <itunes:author>Ron Small</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        <media:content url="http://www.swayproductions.com/spotcast/episode009/SpotCast_Ep009-Paul%20Schneider.mp3" fileSize="80782475" type="audio/mpeg" /></item>

        <item>
            <title>008-Peter Atencio (Director of "Key and Peele")</title>
            <description><![CDATA[Director Peter Atencio discusses how he got Comedy Central to allow him to direct all 8 episodes of the 1st season of "Key and Peele", the decision on whether or not to include a laugh track in the show, completing 8 episodes on a tight schedule and budget, what it was like directing content for the now defunct website SuperDeluxe, striving to bring a cinematic aesthetic to web and sketch comedy, and how directing a DTV horror feature did little to nothing for his career. <br />
<br />
Several Sketches from "Key and Peele" that we discuss:<br />
http://www.youtube.com/watch?v=5LGEiIL1__s<br />
http://www.youtube.com/watch?v=-qv7k2_lc0M&feature=related<br />
http://www.youtube.com/watch?v=m1bLXk6UVts<br />
<br />
"Wanna See Something Cool?" sketch:<br />
http://vimeo.com/18037607<br />
<br />
"Drive Recklessly" sketch:<br />
http://vimeo.com/28656619<br />
<br />
Trailer for the horror feature, "The Rig" directed by Peter Atencio:<br />
http://vimeo.com/6694358<br />
<br />
A sketch Peter directed for Team Coco:<br />
http://vimeo.com/25788304<br />
<br />
"Year One" short Peter directed for Sony Pictures:<br />
http://vimeo.com/5242953<br />
<br />
"Siamese Twins" sketch directed by Peter:<br />
http://vimeo.com/18036024<br />
<br />
"Show You My Tips" sketch Peter directed for MTV:<br />
http://vimeo.com/21145630<br />
<br />
An episode of "Freeloader's Guide":<br />
http://vimeo.com/2028614]]></description>
            <link>http://www.swayproductions.com/spotcast/spotcast.html</link>
            <enclosure url="http://www.swayproductions.com/spotcast/episode008/SpotCast_Ep008-Peter%20Atencio.mp3" length="55612883" type="audio/mpeg" />
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            <pubDate>Wed, 22 Feb 2012 02:47:14 -0800</pubDate>
            <itunes:subtitle>SpotCast Episode008</itunes:subtitle>
            <itunes:summary>Director Peter Atencio discusses how he got Comedy Central to allow him to direct all 8 episodes of the 1st season of "Key and Peele", the decision on whether or not to include a laugh track in the show, completing 8 episodes on a tight schedule and budget, what it was like directing content for the now defunct website SuperDeluxe, striving to bring a cinematic aesthetic to web and sketch comedy, and how directing a DTV horror feature did little to nothing for his career. Several Sketches from "Key and Peele" that we discuss: http://www.youtube.com/watch?v=5LGEiIL1__s http://www.youtube.com/watch?v=-qv7k2_lc0M&amp;feature=related http://www.youtube.com/watch?v=m1bLXk6UVts "Wanna See Something Cool?" sketch: http://vimeo.com/18037607 "Drive Recklessly" sketch: http://vimeo.com/28656619 Trailer for the horror feature, "The Rig" directed by Peter Atencio: http://vimeo.com/6694358 A sketch Peter directed for Team Coco: http://vimeo.com/25788304 "Year One" short Peter directed for Sony Pictures: http://vimeo.com/5242953 "Siamese Twins" sketch directed by Peter: http://vimeo.com/18036024 "Show You My Tips" sketch Peter directed for MTV: http://vimeo.com/21145630 An episode of "Freeloader's Guide": http://vimeo.com/2028614</itunes:summary>
            <itunes:duration>1:17:14</itunes:duration>
            <itunes:keywords>Peter, Atencio, key, peele</itunes:keywords>
            <itunes:author>Ron Small</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        <media:content url="http://www.swayproductions.com/spotcast/episode008/SpotCast_Ep008-Peter%20Atencio.mp3" fileSize="55612883" type="audio/mpeg" /></item>

        <item>
            <title>007-Stu Maschwitz (Director/DV Rebel)</title>
            <description><![CDATA[ Director/DV Rebel Stu Maschwitz discusses his experience working with George Lucas on the "Star Wars" upgrades, how the overuse of  FX can be crux to film makers, how his first major directing gig was for a million dollar Cher music video, why traditional advertising is dead, the nature of his blog and how it aids his work, and why Adam Lisagor is the future of advertising.<br />
<br />
You can find Stu's excellent blog ProLost, here:<br />
http://prolost.com/<br />
<br />
You can purchase Stu's DV Rebel Guide here:<br />
http://tinyurl.com/74hdbm2<br />
<br />
The Cher "A Song For the Lonely" video, which was Stu's first major directing gig:<br />
http://vimeo.com/28892817<br />
<br />
You can find Stu's commercial reel (which includes all of his spots discussed) here:<br />
http://vimeo.com/3347550<br />
<br />
Adam Lisagor's work:<br />
http://sandwichvideo.com/]]></description>
            <link>http://www.swayproductions.com/spotcast/spotcast.html</link>
            <enclosure url="http://www.swayproductions.com/spotcast/episode007/SpotCast_Ep007-Stu%20Maschwitz.mp3" length="68176087" type="audio/mpeg" />
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            <pubDate>Sat, 11 Feb 2012 03:47:08 -0700</pubDate>
            <itunes:subtitle>SpotCast Episode007</itunes:subtitle>
            <itunes:summary> Director/DV Rebel Stu Maschwitz discusses his experience working with George Lucas on the "Star Wars" upgrades, how the overuse of  FX can be crux to film makers, how his first major directing gig was for a million dollar Cher music video, why traditional advertising is dead, the nature of his blog and how it aids his work, and why Adam Lisagor is the future of advertising.

You can find Stu's excellent blog ProLost, here:
http://prolost.com/

You can purchase Stu's DV Rebel Guide here:
http://tinyurl.com/74hdbm2

The Cher "A Song For the Lonely" video, which was Stu's first major directing gig:
http://vimeo.com/28892817

You can find Stu's commercial reel (which includes all of his spots discussed) here:
http://vimeo.com/3347550

Adam Lisagor's work:
http://sandwichvideo.com/</itunes:summary>
            <itunes:duration>1:34:49</itunes:duration>
            <itunes:keywords>Stu, Mashwitz, dv rebel</itunes:keywords>
            <itunes:author>Ron Small</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        <media:content url="http://www.swayproductions.com/spotcast/episode007/SpotCast_Ep007-Stu%20Maschwitz.mp3" fileSize="68176087" type="audio/mpeg" /></item>

        <item>
            <title>006-Vincent LaForet (Photographer/Director)</title>
            <description><![CDATA[Photojournalist turned film maker Vincent Laforet discusses his transition from stills to moving images,  his evolving relationship with Canon, what’s so great about the C300 camera, the importance of persistence, working with creatives, and developing an original feature film in the current climate of reboots and remakes. <br />
<br />
You can find his work at:<br />
http://www.laforetvisuals.com/<br />
<br />
You can purchase his book, "Visual Stories", here:<br />
http://tinyurl.com/7aer5rz<br />
<br />
His first video project, "Reverie", can be found here:<br />
http://vimeo.com/7151244<br />
<br />
His latest short film, "Mobius" shot on the C300:<br />
http://vimeo.com/31525127<br />
<br />
The Famous Footwear "Neighborhood" spot we discuss:<br />
http://vimeo.com/17355509<br />
<br />
The Mountain Dew "White Out" spot Vincent directed and DP'd:<br />
http://vimeo.com/15237626<br />
<br />
The "Get a Pair" spot we discuss:<br />
http://vimeo.com/16668976<br />
<br />
Canon's "Behind the Still" campaign:<br />
http://vimeo.com/19096657<br />
<br />
The VW spec spot Vincent did for Canon:<br />
http://vimeo.com/12056425]]></description>
            <link>http://www.swayproductions.com/spotcast/spotcast.html</link>
            <enclosure url="http://www.swayproductions.com/spotcast/episode006/SpotCast_Ep006-Vincent%20LaForet.mp3" length="49498178" type="audio/mpeg" />
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            <pubDate>Thu, 09 Feb 2012 02:47:02 -0800</pubDate>
            <itunes:subtitle>SpotCast Episode006</itunes:subtitle>
            <itunes:summary>Photojournalist turned film maker Vincent Laforet discusses his transition from stills to moving images,  his evolving relationship with Canon, what’s so great about the C300 camera, the importance of persistence, working with creatives, and developing an original feature film in the current climate of reboots and remakes. 

You can find his work at:
http://www.laforetvisuals.com/

You can purchase his book, "Visual Stories", here:
http://tinyurl.com/7aer5rz

His first video project, "Reverie", can be found here:
http://vimeo.com/7151244

His latest short film, "Mobius" shot on the C300:
http://vimeo.com/31525127

The Famous Footwear "Neighborhood" spot we discuss:
http://vimeo.com/17355509

The Mountain Dew "White Out" spot Vincent directed and DP'd:
http://vimeo.com/15237626

The "Get a Pair" spot we discuss:
http://vimeo.com/16668976

Canon's "Behind the Still" campaign:
http://vimeo.com/19096657

The VW spec spot Vincent did for Canon:
http://vimeo.com/12056425</itunes:summary>
            <itunes:duration>1:08:47</itunes:duration>
            <itunes:keywords>Vincent, Laforet, canon, c300,</itunes:keywords>
            <itunes:author>Ron Small</itunes:author>
            <itunes:explicit>no</itunes:explicit>
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        <item>
            <title>005-David Jellison (Commercial Director)</title>
            <description><![CDATA[Commercial director David Jellison discusses transitioning from assistant directing to directing, why brands are afraid to take chances, copyright issues in spec spots, why Nebraska loves "Two and a Half Men", the evolving styles of comedy, and how the music industry is filled with awful people. <br />
<br />
You can find his work on his personal website:<br />
www.jellisonfilmgang.com/<br />
<br />
The production company that currently reps David:<br />
http://www.accomplice-media.com/home<br />
<br />
Below are links to some of his spots that are discussed:<br />
<br />
You can find a link to his first spec spot here in the Viral section of www.jellisonfilmgang.com<br />
<br />
You can find a link to his "Chicken Up" spot here:<br />
http://www.accomplice-media.com/directors/David-Jellison/161/174<br />
<br />
You can find a link to one of his Denny's spots here:<br />
http://www.accomplice-media.com/directors/David-Jellison/161/361<br />
<br />
You can find a link to his spec Snickers spot here:<br />
http://www.accomplice-media.com/directors/David-Jellison/161/178<br />
<br />
Here is the Sony "Killer Instinct" spot we discuss:<br />
http://www.youtube.com/watch?v=rio5di6oarI<br />
<br />
We discuss the Old Spice campaign:<br />
http://www.youtube.com/user/OldSpice?feature=pvchclk<br />
<br />
We discuss "The Force" Superbowl spot:<br />
http://www.youtube.com/watch?v=R55e-uHQna0<br />
<br />
We discuss the unfortunate law suit against videographer Joe Simon:<br />
http://daredreamermag.com/2011/12/07/the-music-licensing-chickens-have-come-home-to-roost-in-wedding-and-event-videography/<br />
<br />
We briefly discuss the David Fincher Adidas spot, which you can see here, along with the making of:<br />
http://www.youtube.com/watch?v=FVQZ8Nq_7wQ]]></description>
            <link>http://www.swayproductions.com/spotcast/spotcast.html</link>
            <enclosure url="http://www.swayproductions.com/spotcast/episode005/Spotcast_Ep005-David%20JellisonV2.mp3" length="61170252" type="audio/mpeg" />
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            <pubDate>Tue, 24 Jan 2012 02:46:55 -0800</pubDate>
            <itunes:subtitle>SpotCast Episode005</itunes:subtitle>
            <itunes:summary>Commercial director David Jellison discusses transitioning from assistant directing to directing, why brands are afraid to take chances, copyright issues in spec spots, why Nebraska loves "Two and a Half Men", the evolving styles of comedy, and how the music industry is filled with awful people. 

You can find his work on his personal website:
www.jellisonfilmgang.com/

The production company that currently reps David:
http://www.accomplice-media.com/home

Below are links to some of his spots that are discussed:

You can find a link to his first spec spot here in the Viral section of www.jellisonfilmgang.com

You can find a link to his "Chicken Up" spot here:
http://www.accomplice-media.com/directors/David-Jellison/161/174

You can find a link to one of his Denny's spots here:
http://www.accomplice-media.com/directors/David-Jellison/161/361

You can find a link to his spec Snickers spot here:
http://www.accomplice-media.com/directors/David-Jellison/161/178

Here is the Sony "Killer Instinct" spot we discuss:
http://www.youtube.com/watch?v=rio5di6oarI

We discuss the Old Spice campaign:
http://www.youtube.com/user/OldSpice?feature=pvchclk

We discuss "The Force" Superbowl spot:
http://www.youtube.com/watch?v=R55e-uHQna0

We discuss the unfortunate law suit against videographer Joe Simon:
http://daredreamermag.com/2011/12/07/the-music-licensing-chickens-have-come-home-to-roost-in-wedding-and-event-videography/

We briefly discuss the David Fincher Adidas spot, which you can see here, along with the making of:
http://www.youtube.com/watch?v=FVQZ8Nq_7wQ</itunes:summary>
            <itunes:duration>1:24:57</itunes:duration>
            <itunes:keywords>David, Jellison, sway productions, spotcast</itunes:keywords>
            <itunes:author>Ron Small</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        <media:content url="http://www.swayproductions.com/spotcast/episode005/Spotcast_Ep005-David%20JellisonV2.mp3" fileSize="61170252" type="audio/mpeg" /></item>

        <item>
            <title>004-Jason Wingrove (Commercial Director, CoHost The RC)</title>
            <description><![CDATA[Commercial Director and Co-host of the immensly popular film making podcast "The RC", Jason Wingrove discusses the DSLR revolution, the subtleties between directing non-actors versus directing actors, the orgins of the RC, and how to put your creative stamp on director's treatments. <br />
<br />
You can find the podcast he co-hosts, The RC at:<br />
http://www.fxguide.com/<br />
<br />
You can find his work at:<br />
http://www.jasonwingrove.com/<br />
<br />
Here are links to some of the projects of Jason's that we discuss:<br />
Sea Pools mini-docs:<br />
http://vimeo.com/21215828<br />
http://vimeo.com/16964034<br />
http://vimeo.com/16937523<br />
http://vimeo.com/13032225<br />
http://vimeo.com/12735508<br />
http://vimeo.com/12454803<br />
Mitsubishi Evo:<br />
http://vimeo.com/31863139<br />
Pfizer:<br />
http://vimeo.com/18984103<br />
<br />
You can find the excellent short film he directed, "Moving Day", here:<br />
http://vimeo.com/31708121]]></description>
            <link>http://www.swayproductions.com/spotcast/spotcast.html</link>
            <enclosure url="http://www.swayproductions.com/spotcast/episode004/SpotCast_Ep004-JasonWingrove.mp3" length="160891116" type="audio/mpeg" />
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            <pubDate>Wed, 11 Jan 2012 03:46:44 -0800</pubDate>
            <itunes:subtitle>SpotCast Episode004</itunes:subtitle>
            <itunes:summary>Commercial Director and Co-host of the immensly popular film making podcast "The RC", Jason Wingrove discusses the DSLR revolution, the subtleties between directing non-actors versus directing actors, the orgins of the RC, and how to put your creative stamp on director's treatments. 

You can find the podcast he co-hosts, The RC at:
http://www.fxguide.com/

You can find his work at:
http://www.jasonwingrove.com/

Here are links to some of the projects of Jason's that we discuss:
Sea Pools mini-docs:
http://vimeo.com/21215828
http://vimeo.com/16964034
http://vimeo.com/16937523
http://vimeo.com/13032225
http://vimeo.com/12735508
http://vimeo.com/12454803
Mitsubishi Evo:
http://vimeo.com/31863139
Pfizer:
http://vimeo.com/18984103

You can find the excellent short film he directed, "Moving Day", here:
http://vimeo.com/31708121</itunes:summary>
            <itunes:duration>1:51:43</itunes:duration>
            <itunes:keywords>spotcast, storyteller, commercial, director, production, jason, wingrove</itunes:keywords>
            <itunes:author>Ron Small</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        <media:content url="http://www.swayproductions.com/spotcast/episode004/SpotCast_Ep004-JasonWingrove.mp3" fileSize="160891116" type="audio/mpeg" /></item>

        <item>
            <title>003-Thomas Richter (Commercial Director)</title>
            <description>Commercial director and author of the book "The 30-Second Storyteller", Thomas Richter discusses the state of the commercial production industry, the effect of the recession and technology on commercial production,  transitioning from one genre to another, commercial production budgets, and how to work well with clients. &lt;br /&gt;
&lt;br /&gt;
You can find his work at and purchase his book at:&lt;br /&gt;
www.thomasrichter.net&lt;br /&gt;
&lt;br /&gt;
You can also find him at:&lt;br /&gt;
http://boxerfilms.net/&lt;br /&gt;
&lt;br /&gt;
At one point during the show, Thomas mentions this website as a useful source for those looking for scripts to shoot for their spec spots:&lt;br /&gt;
http://specbank.com/</description>
            <link>http://www.swayproductions.com/spotcast/spotcast.html</link>
            <enclosure url="http://www.swayproductions.com/spotcast/episode003/SpotCast_Ep003-ThomasRichter.mp3" length="139085496" type="audio/mpeg" />
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            <pubDate>Sun, 01 Jan 2012 02:45:40 -0800</pubDate>
            <itunes:subtitle>SpotCast Episode003</itunes:subtitle>
            <itunes:summary>Commercial director and author of the book "The 30-Second Storyteller", Thomas Richter discusses the state of the commercial production industry, the effect of the recession and technology on commercial production, transitioning from one genre to another, commercial production budgets, and how to work well with clients. 

You can find his work at and purchase his book at:
www.thomasrichter.net

You can also find him at:
http://boxerfilms.net/

At one point during the show, Thomas mentions this website as a useful source for those looking for scripts to shoot for their spec spots:
http://specbank.com/</itunes:summary>
            <itunes:duration>1:36:35</itunes:duration>
            <itunes:keywords>spotcast, storyteller, commercial, director, production, thomas, richter</itunes:keywords>
            <itunes:author>Ron Small</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        <media:content url="http://www.swayproductions.com/spotcast/episode003/SpotCast_Ep003-ThomasRichter.mp3" fileSize="139085496" type="audio/mpeg" /></item>

        <item>
            <title>002-Adam Lisagor Pt 2</title>
            <description>In the continuation of our Adam Lisagor interview, Adam discusses how he developed the concepts for several of his spots, production budgets, casting, and his thoughts on the 1991 film, "Mannequin: On the Move". 
Check out Adam's website to see the videos discussed: www.sandwichvideo.com</description>
            <link>http://www.swayproductions.com/spotcast/spotcast.html</link>
            <enclosure url="http://www.swayproductions.com/spotcast/episode002/SpotCast_Ep002-AdamLisagor_pt2.mp3" length="81047922" type="audio/mpeg" />
            <guid isPermaLink="false">0648C22E-0DE5-4FB0-8283-E7F425D5EC3D-8035-000277D91927059A-FFA</guid>
            <pubDate>Fri, 23 Dec 2011 04:45:28 -0800</pubDate>
            <itunes:subtitle>SpotCast Episode002</itunes:subtitle>
            <itunes:summary>In the continuation of our Adam Lisagor interview, Adam discusses how he developed the concepts for several of his spots, production budgets, casting, and his thoughts on the 1991 film, "Mannequin: On the Move". 
Check out Adam's website to see the videos discussed: www.sandwichvideo.com</itunes:summary>
            <itunes:duration>56:00</itunes:duration>
            <itunes:keywords>spotcast, adam, lisagor</itunes:keywords>
            <itunes:author>Ron Small</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        <media:content url="http://www.swayproductions.com/spotcast/episode002/SpotCast_Ep002-AdamLisagor_pt2.mp3" fileSize="81047922" type="audio/mpeg" /></item>

        <item>
            <title>001-Adam Lisagor Pt 1</title>
            <description>In our pilot episode, director/producer Adam Lisagor discusses his history with commercial production, how he co-created an iphone app that led to him becoming one of the most sought after directors of start-up product-intro spots, his job as a visual effects PA on the Joseph Kahn directed classic "Torque", and what it means to go "full retard".

You can check out Adam's work here: www.sandwichvideo.com</description>
            <link>http://www.swayproductions.com/spotcast/spotcast.html</link>
            <enclosure url="http://www.swayproductions.com/spotcast/episode001/SpotCast_Ep001-AdamLisagor_pt1.mp3" length="100404920" type="audio/mpeg" />
            <guid isPermaLink="false">C4CBEDB8-29F7-4910-AFA8-B46141212BE5-8035-00027655D679DC81-FFA</guid>
            <pubDate>Fri, 23 Dec 2011 02:45:33 -0800</pubDate>
            <itunes:subtitle>SpotCast Episode001</itunes:subtitle>
            <itunes:summary>In our pilot episode, director/producer Adam Lisagor discusses his history with commercial production, how he co-created an iphone app that led to him becoming one of the most sought after directors of start-up product-intro spots, his job as a visual effects PA on the Joseph Kahn directed classic "Torque", and what it means to go "full retard".</itunes:summary>
            <itunes:duration>1:09:00</itunes:duration>
            <itunes:keywords>spotcast, adam, lisagor</itunes:keywords>
            <itunes:author>Ron Small</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        <media:content url="http://www.swayproductions.com/spotcast/episode001/SpotCast_Ep001-AdamLisagor_pt1.mp3" fileSize="100404920" type="audio/mpeg" /></item>

    <media:credit role="author">Ron Small</media:credit><media:rating>nonadult</media:rating><media:description type="plain">Ron Small interviews commercial directors and creatives in an effort to demystify commercial production. And because it's fun to learn. </media:description></channel>
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