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	<title>The Swim Aids</title>
	
	<link>http://www.theswimaids.com</link>
	<description>We are \"The Swim Aids\". Supporting the sport of swimming one meet at a time!</description>
	<lastBuildDate>Tue, 07 Feb 2012 16:35:10 +0000</lastBuildDate>
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	<itunes:summary>We are "The Swim Aids". Supporting the sport of swimming one meet at a time! We are "The Swim Aids"!</itunes:summary>
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	<itunes:category text="Society &amp; Culture" />
	<itunes:author>The Swim Aids</itunes:author>
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		<itunes:name>The Swim Aids</itunes:name>
		<itunes:email>posse@theswimaids.com</itunes:email>
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		<title>Say It Aint So: End of the Vanderkaay Era At Michigan</title>
		<link>http://feedproxy.google.com/~r/swimaids/~3/M7SqYQVbSTY/</link>
		<comments>http://www.theswimaids.com/1290/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:35:10 +0000</pubDate>
		<dc:creator>Suz</dc:creator>
				<category><![CDATA[Club Wolverine owns us]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[michigan]]></category>
		<category><![CDATA[vanderkaays]]></category>

		<guid isPermaLink="false">http://www.theswimaids.com/?p=1290</guid>
		<description><![CDATA[
Fellow, Swim Aids, grab your Kleenex because the last of the Vanderkaays, Dane, just swam his last home dual NCAA meet at Michigan! That&#8217;s right. It&#8217;s been a decade of Vanderness and it is soon to be no more.
When I saw Mama VK at the Tri-Meet, the other week, I asked her how she was [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mgoblue.com/allaccess/?media=298792" target=_blank><img src="http://www.theswimaids.com/wp-content/uploads/2012/02/vanderkaay_end_of_era.png" alt="" title="vanderkaay_end_of_era" width="475" class="aligncenter size-full wp-image-1291" /></a></p>
<p>Fellow, Swim Aids, grab your Kleenex because the last of the Vanderkaays, Dane, just swam his last home dual NCAA meet at Michigan! That&#8217;s right. It&#8217;s been a decade of Vanderness and it is soon to be no more.</p>
<p>When I saw Mama VK at the Tri-Meet, the other week, I asked her how she was doing since this was indeed the last time around for her. She&#8217;s been &#8220;The Michigan Mom&#8221; for so long! It&#8217;s probably not <em>really</em> going to hit her until this October, when she isn&#8217;t headed to Canham for the first meet of the season.</p>
<p>What this really underscores to me is how freaking fast time flies! I remember seeing tiny, lil Dane in Montreal for the 2005 World Championships and now he&#8217;s a senior in college! <em>(BTW, Dane was like a carbon copy of Pete back then. Now he looks JUST LIKE Alex!)</em></p>
<p><strong>WHERE DOES THE TIME GO?!?!?!?!</strong></p>
<p>The only thing this reunion was missing was our fave, Pete. He&#8217;s training in Florida, which we&#8217;re still not used to seeing, but undoubtedly won&#8217;t have to for much longer. Mama says his lease is up at the end of July, and then that&#8217;s likely the end of that era as well.</p>
<p>So, go ahead and <a href="http://www.mgoblue.com/allaccess/?media=298792">watch the sweet video</a> that was featured on Michigan&#8217;s website. Love that Mama&#8217;s campaigning for some grand babies. Imagine that. Baby Vanderkaays? Say it with me: &#8220;AWWWWWWW!&#8221;</p>
<p>(H/T: Our buddy <a href="http://twitter.com/tjhoch">Tim</a>, who moonlights as the Michigan Team manager)</p>
<img src="http://feeds.feedburner.com/~r/swimaids/~4/M7SqYQVbSTY" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Video: Shit Swimmers Say</title>
		<link>http://feedproxy.google.com/~r/swimaids/~3/UIO9R3ubSa4/</link>
		<comments>http://www.theswimaids.com/1284/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 04:13:43 +0000</pubDate>
		<dc:creator>Suz</dc:creator>
				<category><![CDATA[Oh Snap!]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[shit swimmers say]]></category>

		<guid isPermaLink="false">http://www.theswimaids.com/?p=1284</guid>
		<description><![CDATA[I was wondering when we&#8217;d see one of these pop up! Hit us up and let us know if there are any more!
[H/T: Gus]
ETA: Swim Aid fave, Spin Beck, sent us a link to one she and her Texas teammates did. Also hilarious!
BTW, The bottom module stirs under the educational group.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.theswimaids.com/1284/"><em>Click here to view the embedded video.</em></a></p>
<p>I was wondering when we&#8217;d see one of these pop up! Hit us up and let us know if there are any more!</p>
<p>[H/T: <a href="https://twitter.com/#!/mikelgustafson/status/164029842877194240">Gus</a>]</p>
<p><strong>ETA:</strong> <a href="http://www.theswimaids.com/868/">Swim Aid fave, Spin Beck,</a> sent us a link to one she and her Texas teammates did. Also hilarious!</p>
<p><a href="http://www.theswimaids.com/1284/"><em>Click here to view the embedded video.</em></a></p>
<p>BTW, The bottom module stirs under the educational group.</p>
<img src="http://feeds.feedburner.com/~r/swimaids/~4/UIO9R3ubSa4" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>A Social Network For Nothing But Predictions</title>
		<link>http://feedproxy.google.com/~r/swimaids/~3/vca010IWj_g/</link>
		<comments>http://www.theswimaids.com/1280/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 08:09:01 +0000</pubDate>
		<dc:creator>Suz</dc:creator>
				<category><![CDATA[Sponsored]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[sponsored]]></category>

		<guid isPermaLink="false">http://www.theswimaids.com/?p=1280</guid>
		<description><![CDATA[You know what would be cool? If we could have a little fun with predicting the outcome of certain races, at the Olympics, without delving into the world of betting. I love reading all the pre-race stories and speculation among the swimming faithful when it comes to big meets. It&#8217;s fun and perfectly healthy because [...]]]></description>
			<content:encoded><![CDATA[<p>You know what would be cool? If we could have a little fun with predicting the outcome of certain races, at the Olympics, without delving into the world of betting. I love reading all the pre-race stories and speculation among the swimming faithful when it comes to big meets. It&#8217;s fun and perfectly healthy because it won&#8217;t set you back your first born.</p>
<p>I think this is where a site like <a href="http://predictsthat.com/">PredictsThat.com</a> could come in handy. It allows users to sign in using their Twitter or Facebook accounts, and from there, they can go on record about absolutely whatever is on their mind; from politics, to sports, to movies. You name it, you can <a href="http://predictsthat.com/">predict</a> it!</p>
<p>Say, for instance, you think Michael Phelps is going to beast again, in London. You can login right now and state how many medals you think he&#8217;ll win. Or break it down to a specific race, if you want. It&#8217;s up to you! Other site members can then see what you&#8217;ve predicted, comment on them, and even vote on your visions when the event window closes. It&#8217;s like a social network to talk trash and potentially gloat. What&#8217;s not to like? I think we could have some fun with this!</p>
<p>So, if you want to get your prediction on, check out <a href="http://predictsthat.com/">PredictsThat.com</a>! We looked into our Magic 8-ball and feel strongly that <a href="http://predictsthat.com/#?p=39096408">one Olympic outcome</a>. (Yea, we know. <em>Really</em> went out on a limb there lol.)</p>
<p><center><small><em>Brought to you by <a href="http://predictsthat.com/">PreditcsThat.com</a></em></small></center></p>
<img src="http://feeds.feedburner.com/~r/swimaids/~4/vca010IWj_g" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Natalie Coughlin Signs With Pantene</title>
		<link>http://feedproxy.google.com/~r/swimaids/~3/v1Y_oRmrYqo/</link>
		<comments>http://www.theswimaids.com/1273/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 05:57:04 +0000</pubDate>
		<dc:creator>Suz</dc:creator>
				<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Swim Chicks Rule!]]></category>
		<category><![CDATA[natalie coughlin]]></category>
		<category><![CDATA[pantene]]></category>
		<category><![CDATA[sponsoships]]></category>

		<guid isPermaLink="false">http://www.theswimaids.com/?p=1273</guid>
		<description><![CDATA[
Hey, a swimmer&#8217;s hair is a top priority! All that chlorine has got to do some serious damage, so who better for a hair/shampoo company to sign to a sponsorship deal than a swimmer? Exactlyyyyy.
That&#8217;s what Pantene thought as well as Natalie Coughlin announced her deal with them today.
I&#8217;m not sure I can even think [...]]]></description>
			<content:encoded><![CDATA[<p><center><a href="http://www.theswimaids.com/wp-content/uploads/2012/01/natalie_pantene.jpg" rel="lightbox[1273]"><img src="http://www.theswimaids.com/wp-content/uploads/2012/01/natalie_pantene-300x190.jpg" alt="" title="Natalie Coughlin for Pantene" width="300" height="190" class="aligncenter size-medium wp-image-1274" /></a></center></p>
<p>Hey, a swimmer&#8217;s hair is a top priority! All that chlorine has got to do some serious damage, so who better for a hair/shampoo company to sign to a sponsorship deal than a swimmer? Exactlyyyyy.</p>
<p>That&#8217;s what Pantene thought as well as <a href="http://eon.businesswire.com/news/eon/20120126005561/en/Pantene/Olympics/Natalie-Coughlin">Natalie Coughlin announced her deal with them today</a>.</p>
<p>I&#8217;m not sure I can even think of a swimmer/hair partnership in recent years. Can you? I&#8217;m sure UltraSwim hooks up some athletes, but what about the big name companies? Head &#038; Shoulders seems to have thrown themselves completely into the <a href="https://www.facebook.com/HeadandShouldersForMen">NFL/MLB arena</a>. </p>
<p>These companies now have their pick of spokespersons throughout the Olympic season. Who&#8217;s next?</p>
<p>Watch a behind-the-scenes video of Nat&#8217;s Pantene shoot below&#8230;<span id="more-1273"></span></p>
<p><a href="http://www.theswimaids.com/1273/"><em>Click here to view the embedded video.</em></a></p>
<p>O/T: If you missed Natalie&#8217;s segment on <a href="http://www.hgtv.com/hollywood-at-home/hollywood-at-home2/index.html">HGTV&#8217;s Hollywood at Home</a>, we have it and will post it in the coming weeks!</p>
<img src="http://feeds.feedburner.com/~r/swimaids/~4/v1Y_oRmrYqo" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Welcome Matt Grevers to the Twittersphere</title>
		<link>http://feedproxy.google.com/~r/swimaids/~3/og_cLs8G0Ww/</link>
		<comments>http://www.theswimaids.com/1263/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 23:33:12 +0000</pubDate>
		<dc:creator>Suz</dc:creator>
				<category><![CDATA[Because We Said So!]]></category>
		<category><![CDATA[Oh Snap!]]></category>
		<category><![CDATA[matt grevers]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.theswimaids.com/?p=1263</guid>
		<description><![CDATA[
.bbpBox{background:url(http://a0.twimg.com/images/themes/theme1/bg.png) #C0DEED;padding:20px;}

Oh hello world of twitter. Thanks for the warm welcome!Tue Jan 24 04:58:17  via Twitter for iPhoneMatt GreversMattGrevers

 
Matt Grevers has joined Twitter. The Swim Aids have a soft spot for him, dating back to his Northwestern days where we got to see him compete regularly. (Ahh, the good ol days!) And how [...]]]></description>
			<content:encoded><![CDATA[<p><!-- http://twitter.com/MattGrevers/status/161674155916398600 --><br />
<style type='text/css'>.bbpBox{background:url(http://a0.twimg.com/images/themes/theme1/bg.png) #C0DEED;padding:20px;}</style>
<div id='tweet_161674155916398600' class='bbpBox' style='background:url(http://a0.twimg.com/images/themes/theme1/bg.png) #C0DEED;padding:20px;'>
<p class='bbpTweet' style='background:#fff;padding:10px 12px 10px 12px;margin:0;min-height:48px;color:#000;font-size:16px !important;line-height:22px;-moz-border-radius:5px;-webkit-border-radius:5px;'>Oh hello world of twitter. Thanks for the warm welcome!<span class='timestamp' style='font-size:12px;display:block;'><a title='Tue Jan 24 04:58:17 ' href='http://twitter.com/MattGrevers/status/161674155916398600'>Tue Jan 24 04:58:17 </a> via <a href="http://twitter.com/#!/download/iphone" rel="nofollow">Twitter for iPhone</a></span><span class='metadata' style='display:block;width:100%;clear:both;margin-top:8px;padding-top:12px;height:40px;border-top:1px solid #fff;border-top:1px solid #e6e6e6;'><span class='author' style='line-height:19px;'><a href='http://twitter.com/MattGrevers'><img src='http://a2.twimg.com/profile_images/1776881968/image_normal.jpg' style='float:left;margin:0 7px 0 0px;width:38px;height:38px;' /></a><strong><a href='http://twitter.com/MattGrevers'>Matt Grevers</a></strong><br/>MattGrevers</span></span></p>
</div>
<p> <!-- end of tweet --></p>
<p><a href="https://twitter.com/MattGrevers">Matt Grevers has joined Twitter</a>. The Swim Aids have a soft spot for him, dating back to his Northwestern days where we got to see him compete regularly. (Ahh, the good ol days!) And how could we forget his <a href="http://i.imgur.com/ZE5zI.jpg" rel="lightbox[1263]">ginormous TYR ad in Omaha for the 2008 Olympic Trials</a>? Awesomesauce. That was a Swim Aid pleaser. Also, he has the distinction of being the only person on the planet that I&#8217;ve ever had to get on tip toe in order to hug. He is <em>that</em> tall.</p>
<p>So follow him, and some junk. Ok?</p>
<p>S/O: Is Davis Tarwater on Twitter? I honestly feel a social network like Twitter was made for him. There isn&#8217;t a wittier human being on the planet. For real. (Read his <a href="http://usaswimming.org/ViewNewsArticle.aspx?TabId=0&#038;Alias=Rainbow&#038;Lang=en&#038;ItemId=4100&#038;mid=9874">20 Question Tuesday</a> from last week if you don&#8217;t believe me. We go way back, though. T-DUB!!)</p>
<img src="http://feeds.feedburner.com/~r/swimaids/~4/og_cLs8G0Ww" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Dryland Exercise For Swimmers; I Have Questions!</title>
		<link>http://feedproxy.google.com/~r/swimaids/~3/7YF6BC6Ba1s/</link>
		<comments>http://www.theswimaids.com/1257/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 07:52:54 +0000</pubDate>
		<dc:creator>Suz</dc:creator>
				<category><![CDATA[Sponsored]]></category>
		<category><![CDATA[dryland]]></category>
		<category><![CDATA[p90x]]></category>
		<category><![CDATA[sponsored]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.theswimaids.com/?p=1257</guid>
		<description><![CDATA[It&#8217;s been pretty routinely documented that swimmers do more than just train in a pool. Not that I can speak from experience, but I do read a lot! Even without the extra curricular training, I feel like swimmers are the most fit athletes in the world, so what they do to add to their overall [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been pretty routinely documented that swimmers do more than just train in a pool. Not that I can speak from experience, but I do read a lot! Even without the extra curricular training, I feel like swimmers are the most fit athletes in the world, so what they do to add to their overall fitness interests me!</p>
<p>Personally, I stick to stuff like running (in warm weather months) or a healthy rotation of 90-120 day <a href="http://www.extremebodyworkout.com/p90x-products.php">Extreme Body Workout</a> programs like P90x, Insanity, TurboFire, or ChaLEAN Extreme. Yes, I&#8217;m a big fan of <a href="http://www.beachbody.com">Beach Body</a> programs. They&#8217;re probably not as intense as what elite swimmers are doing, but I&#8217;ve always wondered if they did do programs like that to shake up their routines or burst out of plateau.</p>
<p>I&#8217;ll not insult swimmers by comparing my fitness routines to theirs (lol), but I find when I do the long/structured workout programs, my cardio endurance is much improved. It&#8217;s especially true once I start my 5k/10k run training each year. I don&#8217;t want to make too many assumptions, but I wonder if the results would be similar for the aquatic-inclined. Seems like a great fit. (A quick Google search confirms as much)</p>
<p>We&#8217;ve famously heard about celebrities, including some pro athletes using programs like P90x. The second I heard NBA superstar Ray Allen had used it, I was impressed. I&#8217;m not sure if anyone in that league is in better shape on a year-to-year basis. So all that made me wonder how many in the swimming community had given it &#8212; or a comparable program &#8212; a shot to shake up their dryland training. This includes National Team members. I&#8217;m truly intrigued! I would love to hear more about it! (<a href="http://www.90dayreview.com">90 Day Review</a> has a great selection of equipment and supplements for P90x.)</p>
<p><em>This is a guest post provided by <a href="http://www.fitnessalliance.net">Fitness Alliance</a></em></p>
<img src="http://feeds.feedburner.com/~r/swimaids/~4/7YF6BC6Ba1s" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Katie Hoff + Paul Yetter = Together Again</title>
		<link>http://feedproxy.google.com/~r/swimaids/~3/z8zRGfGdufA/</link>
		<comments>http://www.theswimaids.com/1252/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 06:05:12 +0000</pubDate>
		<dc:creator>Suz</dc:creator>
				<category><![CDATA[Oh Snap!]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[The Hoff]]></category>
		<category><![CDATA[gifs]]></category>
		<category><![CDATA[katie hoff]]></category>
		<category><![CDATA[paul yetter]]></category>
		<category><![CDATA[reunions]]></category>

		<guid isPermaLink="false">http://www.theswimaids.com/?p=1252</guid>
		<description><![CDATA[&#8220;Reunited and it feels so gooooodddd!&#8221;
It&#8217;s no secret that The Swim Aids were absolutely heartbroken when we learned of the Yetter/Hoff breakup of 2008. We didn&#8217;t know what to do with ourselves because there does not exist a word to describe how much we love Paul. No, really. We&#8217;ve combed the dictionary, and such a [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Reunited and it feels so gooooodddd!&#8221;</p>
<p>It&#8217;s no secret that The Swim Aids were absolutely <a href="http://www.theswimaids.com/887/">heartbroken when we learned of the Yetter/Hoff breakup of 2008</a>. We didn&#8217;t know what to do with ourselves because there does not exist a word to describe how much we love Paul. No, really. We&#8217;ve combed the dictionary, and such a word does not exist. Simply put, <a href="http://www.theswimaids.com/523/">Paul Yetter > everything</a>. And we will fight anyone who says otherwise.</p>
<p>Anyway, <em>Swimming World Magazine</em> <a href="http://www.swimmingworldmagazine.com/lane9/news/USA/29332.asp?q=Katie-Hoff-Returning-to-Coach-Paul-Yetter-in-Lead-Up-to-Olympic-Trials">broke the news that The Hoff would be leaving FAST</a>, moving cross country and down to Naples (FL), to reunite with her old coach.</p>
<p>Maybe now would be a good time for Paul to bust out that t-shirt we got him a few years back. Don&#8217;t worry, he knows the one.</p>
<p>In closing, this is how we really feel about this news:</p>
<p><img src="http://i52.tinypic.com/2vlph1c.jpg" alt="AHHHHHH!!! YESSSSS!!!" /></p>
<img src="http://feeds.feedburner.com/~r/swimaids/~4/z8zRGfGdufA" height="1" width="1"/>]]></content:encoded>
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		<title>Throwback: Michael Phelps 2004 Athens Games Closing Ceremonies Interview</title>
		<link>http://feedproxy.google.com/~r/swimaids/~3/6sB9uYYVNcU/</link>
		<comments>http://www.theswimaids.com/1248/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 21:34:23 +0000</pubDate>
		<dc:creator>Suz</dc:creator>
				<category><![CDATA[Throwback]]></category>
		<category><![CDATA[2004]]></category>
		<category><![CDATA[athens]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[michael phelps]]></category>
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		<description><![CDATA[
Note: Since &#8220;The Man&#8221; conspired against our main YouTube account and deleted years worth of great video, I decided to start up a &#8220;Throwback Thursday&#8221; post ritual right here on the blog! Should be some good stuff; maybe even some stuff you&#8217;ve never seen or haven&#8217;t seen in a while! Remember, I have the entire [...]]]></description>
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<p><em><strong>Note:</strong> Since &#8220;The Man&#8221; conspired against our main YouTube account and deleted years worth of great video, I decided to start up a &#8220;Throwback Thursday&#8221; post ritual right here on the blog! Should be some good stuff; maybe even some stuff you&#8217;ve never seen or haven&#8217;t seen in a while! Remember, I have the entire video archives from MrPhelps.com and SwimStars.org!</em></p>
<img src="http://feeds.feedburner.com/~r/swimaids/~4/6sB9uYYVNcU" height="1" width="1"/>]]></content:encoded>
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		<title>Fanatic</title>
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		<pubDate>Thu, 19 Jan 2012 07:30:22 +0000</pubDate>
		<dc:creator>Suz</dc:creator>
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		<guid isPermaLink="false">http://www.theswimaids.com/?p=1245</guid>
		<description><![CDATA[Thanks to Lemuel Craft
Who can live without ESPN.com? Not my husband, that is for sure! My husband is a huge college football fan. Unlike most other men, he really does not get into professional sports of any type. He will occasionally watch NASCAR races or an NBA basketball game, but college football is where his [...]]]></description>
			<content:encoded><![CDATA[<p><em>Thanks to Lemuel Craft</em></p>
<p>Who can live without ESPN.com? Not my husband, that is for sure! My husband is a huge college football fan. Unlike most other men, he really does not get into professional sports of any type. He will occasionally watch NASCAR races or an NBA basketball game, but college football is where his passion lies. There are times when various college football games are not shown on T.V. due to area blackouts or a more popularly billed game. When this happens, my husband logs on to our <a href="http://www.wildbluedeals.com/">satellite internet</a> to catch the play-by-plays on ESPN.com. Here he can check scores for any and all college football teams as well as keep up with all of the action and statistics for each player on each time. Although I am happy that he enjoys keeping up with this sport, I almost feel like a widow to college football from August until the bowl games are finished in early January. I guess it could be worse; he could follow college football up with a long season of NBA basketball straight into MLB!</p>
<p><small><Center><em>Brought to you by <a href="http://www.wildbluedeals.com/">WildBlue</a></em></center></small></p>
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		<item>
		<title>The Michael Phelps Takeover is Beginning!</title>
		<link>http://feedproxy.google.com/~r/swimaids/~3/RiCfTbYcgyI/</link>
		<comments>http://www.theswimaids.com/1240/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 18:32:37 +0000</pubDate>
		<dc:creator>Suz</dc:creator>
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		<guid isPermaLink="false">http://www.theswimaids.com/?p=1240</guid>
		<description><![CDATA[As soon as the calendar switched over to 2012, you knew it was about to go down. And it did!
It is now Michael Phelps season! The reigning poster child for the American Olympic effort is back on our TVs on a regular basis!
Subway, one of Phelpsy&#8217;s longtime sponsors is bombarding us with multiple ads. I [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.theswimaids.com/1240/"><em>Click here to view the embedded video.</em></a></p>
<p>As soon as the calendar switched over to 2012, you knew it was about to go down. And it did!</p>
<p>It is now Michael Phelps season! The reigning poster child for the American Olympic effort is back on our TVs on a regular basis!</p>
<p><a href="http://www.subway.com">Subway</a>, one of Phelpsy&#8217;s longtime sponsors is bombarding us with multiple ads. I think I saw 3 different spots during the NFL playoffs the other night. (No, they&#8217;re not all new, but they&#8217;re in rotation nonetheless) And that&#8217;s exactly the audience they needed to hammer! Plant that seed now, and hopefully those fans will tune in this summer!</p>
<p>BTW, when do these advertisers put The Lochtenator in TV ads? I bet the outtakes would be comedy GOLD!</p>
<p><center><em>Has anyone seen other SwOlympians in TV spots yet this year?</em></center></p>
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