I love my smart phone, the internet, e-mail, texting, surfing and social networking; living the grand connected life. I don’t love thinking about cyber crime and I certainly don’t think about cyber crime prevention as I gallivant around in cyberspace. It’s kinda like fire safety, road safety and first aid, you should review it every once but you don’t.

Lumension worked with Switch Video to make this cyber crime prevention video. What a great way to use animated video. List off some keys tips, adding compelling illustrations and sound effects. It’s like a PSA come alive.

Lumension’s video, in the Switch Digital Whiteboard style, stars a USP key superhero, the video is a quick reminder of what we all should already know. It brings the basics to top of mind.

Advice that comes delivered by a whiteboard style video is never boring and beats a pamphlet or PSA any day. What advice would you like to see in animated video form?

Start.com is an emerging company with a brilliant product that needs new customers. Enterpriseco is a large firm with a wide distribution network that is looking for innovation.

Start.com needs distribution partners and Enterpriseco is bombarded with all the startups and portfolio company pitches who want a piece of him. Opportunity is lost for both companies. Start.com needs a way to get in front of Enterpriseco. But how?

Enter Dealmaker Media. These guys sort through the noise and make partnerships happen. During a one day business development conference called Under the Radar, 30 handpicked, vetted startups pitch to established corporations who are looking for innovative companies to help them expand their business. This is the platform for discovery and Dealmaker Media gets deals done. One handshake at a time.

Switch Video, an animated explainer video production company operates in a rural Ontario setting. The business has grown from 1 to a staff of 25 in 3 years. It is located in a fibre connected office in a beautiful small town and it deals with clients from around the globe.

This growth has created jobs. The business contributes to the prosperity of the local economy. Besides growth in business, there is something to be said about rural settings in terms of personal growth. The pace is different. Access to the surrounding landscape means less noise, crowds, and commuting. It allow for a lifestyle with opportunities that are not always available in an urban setting.

Economic and professional growth is certainly readily attainable in a rural setting now that we are so tightly connected.

Goat jokes abound here at Switch right now. No one is “bleating around the bush” about anything. This video is great. It stars Archie the goat, Oxfam Unwrapped UK’s official spokesgoat. Archie’s a charmer and so is the video. It lets consumers in the UK learn exactly how to purchase gifts that work to end poverty in the world’s most needy countries.

We’re not needy but we’d love you to send us a goat joke or just let us know what you think of the video.

Our contest received over 125 entries from over 22 different countries worldwide, with over 75% of the entries stating that they were believers. We held the contest because we wanted to work with a couple of clients who were committed to testing the conversion rates of animated videos on landing pages. We will work with both winners to produce a video, support them on split testing and help them increase their conversion rates.

What does Relevvant do?
Relevvant boosts brand marketers’ effectiveness of mobile marketing by leveraging deep social data. It is a tricky offering and they felt that a visual representation of their proposition would benefit their viewers.

What does ClearFit do?
ClearFit is the only online solution that makes it easy for anyone to find and hire the best person. They distribute content to thousands of businesses in all industries, so having Switch Video monitor conversion rates for customers in each industry is a daunting task.

Recently, we completed a case study with Rypple, an online program that contains tools to help with performance coaching in order for teams to achieve their goals faster. Read more about Rypple and Switch here. Placing a Switch animated explanatory video on the Rypple landing page increased conversions and lowered the customer acquisition cost. Conversions at Rypple were 20% higher on the landing page with an animated explainer video versus no video.

Stay tuned as we dive into this awesome project to prove how videos can help increase conversion rates.

I think I make my best decisions when I don’t over think them. Inertia is the hardest thing to build and so when it tells me to move in a certain direction, then I go in that direction.

After 10 days in San Francisco, I know I made the right move. The opportunity is incredible here because people believe that anything is possible. In San Francisco, my ideas are too small, I move too slowly and I should have done it yesterday.

This is exactly where I need to be… in a place where I can’t work hard enough, can’t dream big enough and can’t possibly keep up with my peers.

It seems everyone is on Facebook these days. If it was its own country, it would be the third largest in the world. Facebook is infiltrating every part of life, online and offline. Not only is it driving the way we live, it is also driving the way we do business. Switch Video produced an underwater theme animated video for Nanigans. Nanigans provides a fully automated Facebook advertising platform so companies can make the huge sea of Facebook advertising possibilities work for them. The Nanigans Ad Engine maximizes Facebook ad spends and finds valuable customers. It takes care of the creative testing, targeting, bid and budget management. In a boundless sea of Facebook advertising, Nanigans lights the way.

We’ve been featuring a lot of white board videos lately. For a change, here’s a Switch Animated video to enjoy. It’s colourful with a palette of soft blues, purples, and greens complemented by a lovely warm gray. It’s a promotional video for Balluun; a business to business social networking site with secure and powerful e-commerce capabilities. Before Balluun, there was no social network strictly for B2B networking and wholesale transactions. Now there is and it’s making wholesale a whole lot easier for Dan and Erica.

Let this video take you up, up and away in our beautiful Balluun.

For a long time, neuroscientists have understood where the human gaze goes and how it tracks. How do we get people to linger a little longer at our website? Answer: Neuroscience and it’s understanding of the human gaze.

Fabian Stelzer and the team at EyeQuant have taken this knowledge and created a website where designers can post a screenshot of their own web page design for review. The tool then predicts and shows where on the page the viewer’s glance will travel and suggests modifications to the page based on a database of test cases. Cool eh? You can see if the eyes are really on the prize, the call to action, or the product.

And let us know if this post held your gaze or watch the video to learn more about Fabian’s story.