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Social Shopping Malls to Specialty Stores: The New Wave of Fragmentation

One constant through the many evolutions of Internet platforms is the fickleness of human beings, especially when asked to make quick decisions. Successful products have been driven by the combination of the “right” feature set, clarity in purpose, and most importantly, the vibrant nature of communities and how accessible they are to the user. Indeed, [...]

Come see me at Social Fresh East!

Excited to be sharing news of my Social Fresh conference debut at Social Fresh East on February 7th in Tampa, FL! I’m honored to be sharing the stage with an esteemed group of social media stars including folks from eMarketer, Nordstrom, Radio Shack and Argyle Social, amongst others. I’ll be talking about fragmentation in social [...]

Vote for me? (Soon!)

UPDATE: Voting has opened! Vote for me here! UPDATE 2: Voting has ended. Thank you all for your support – excited by my 9th place out of 20 – only 7 votes from the top 5! By some miracle of the Internets, I got nominated for a seat on the NY Tech Meetup Board of [...]

Stay hungry. Stay foolish.

RIP SJ. And thanks.

I’ll tumble for you… with conditions?

As you may have heard, there’s been a bit of a kerfuffle around Tumblr’s Fashion Week plans and perceived (or actual) favoritism and treatment of particular brands and industries (along with developers, but that’s a different story) As summarized by Mashable’s talented style / design editor Lauren Indvik on her Tumblr: The company is asking, [...]

The Google+ Brand Problem

By now you’ve all heard of Google+, Google’s latest, and in my opinion, best attempt at building a social network that people would adopt and find to be part of their daily lives. Indeed, it’s growth has been astounding, gaining 10 million numbers in around two weeks. I actually happen to really see real potential [...]

The last segment

Look. I get it. Smart marketers take a look at their demographics and make assumptions about how to target certain kinds of individuals. In the new era of “private is public”, it seems that people already know lots about me. My work. Where I live. What I enjoy. Where my sports loyalties lie. And [...]

I’ve got mail

Tomorrow is my last day at CafeMom, and I wanted to take this opportunity to thank the team there for a wonderful time as their Director of Emerging and Social Media Strategy. It was a very tough decision for me to leave, and I really enjoyed my time there. They have (somewhat quietly as least [...]

Oh snap, it’s time to start taking ourselves more seriously

Earlier today, I clicked on a photo shared on Twitter through DailyBooth. As I’m not a regular user of the site, I got a sign-up prompt at the top of the page: Oh snap, <username> is on DailyBooth! DailyBooth is your life in pictures. Join today to start following cool people like <username> and start snapping [...]

Just try. Tech won’t bite.

(reposted from my Tumblrrrrr) Most of the value created in digital today is from the perceived (and often overblown) difficulties in actually creating things. Websites, ads, blogs, whatever. Acronyms like HTML, AJAX, PHP, FBML, etc are made to sound scary, especially by agencies who like to make a buck off of selling you services that [...]