At first the gender that dominated the selling profession was male. Men coined the word
salesman; the phrase ‘buyer beware’; the mantra ‘always be closing’. Men.
People learned to be wary of men who sold. Men, who want only one thing. To close.

Selling became and still is the most avoided, rejected profession on the planet. Companies who
sell in this fashion, regardless of how successful they may think they are, incur higher per sale
costs and lower per sale profits. Tell that to the shareholders. Their liabilities are e-mail, cold-
calling, gender, commission and the tarnished, hundreds-years-old reputation of selling and
salesmen.

Tangent Strategies teaches North America to sell better, faster, easier and invites you to Sail
Into a Brave New World of Selling Education. Selling where women are equal to men, in fact
often outsell men not because they are women but because of their selling style that
incorporates words and ideas like: help, guide, advise, trust, patience, nurture, truth, their
ability to take no for an answer and their super power … empathy.

CBC radio recently interviewed Canada’s Lieutenant-General Romeo Dallaire to promote his
new book The Peace: A Warrior’s Journey. He was asked if diplomacy could end the
Russian/Ukrainian war. He replied, “No.” When asked why, DaIlaire bluntly stated. “There are
no women at the table.” He went on to explain that women bring an extraordinary skill-set to
every equation. EMPATHY. Something men fail at miserably.

In today’s successful selling, it’s no longer closing that’s important. It’s how one closes.

Buyer-expectations about selling and salespeople have evolved dramatically. Today, buyers choose to do business with companies and salespeople who demonstrate the competence and patience to listen; to analyze, diagnose, advise, guide and help them make the most informed, timely and affordable buying decisions.

Wise buyers combine on-screen research with the indispensable off-screen wisdom of evolved salespeople. Salespeople educated by Tangent Strategies. EVOLVED SELLING = INCREASED SALES.

Only Tangent’s Brave New World of Selling transforms companies and their salespeople into the professionals today’s buyers welcome, trust and buy from over and over again. Our reference to ‘sailing’ is not only a nod to Halifax’s historic beginnings. It infers an ease and grace of mobility with which selling is conducted and taught by Tangent Strategies.

Access to Tangent Strategies’ selling advice, guidance and strategies is probably in your hand right now. Phone 902-446-3995. Text 902-440-0909, or email info@tangentstrategies.com. Schedule a consultation.

Our first meeting will be consultation only. Questions, asked and answered, new perspectives and insights delivered. Ask about our two newest services:

CUSTOM SALES SEMINARS: Only Tangent creates sales seminars custom-designed for your company alone.

SALES HR: Only Tangent helps you hire and retain the best selling talent.

TANGENT’S GIFT CARD GIVEAWAY: When you reach out to Tangent Strategies to schedule and take part in a private meeting to learn how Tangent can help you improve your selling results, choose a $50.00 GIFT CARD. Either Tim Hortons, Shell Gas, or Canadian Tire. No obligation.

TANGENT STRATEGIES CUSTOM SALES SEMINARS outperform most business growth seminars for one fundamental reason. Each seminar we create is custom-designed for one company.

THE SALES GROWTH SEMINAR we create for your company will be designed to suit your industry, your target markets, your products, services and resources, your sales challenges, your sales goals.

LEARN SELLING METHODS buyers in your industry value, trust, appreciate, welcome.

LEARN TO HELP BUYERS make the most informed, timely, affordable buying decisions.

LEARN BETTER WAYS TO ATTRACT NEW, REPEAT BUSINESS for your company.

YOUR LIVELY, INTERACTIVE SEMINAR will deliver a full day of savvy, custom selling strategies.

SEMINARS INCLUDE WORKING LUNCHES; delicious, fully catered.

LOOK FORWARD to each new selling day.

It all begins with a complimentary consultation. Tangent wants to make sure a Custom Sales Seminar is right for your company.

TANGENT STRATEGIES’ CUSTOM SALES SEMINARS outperform most business growth seminars for one fundamental reason. Each full-day, Tangent-catered seminar is custom-designed to suit your company and your company alone … its industry, target markets, your resources, challenges and growth goals. Standard Seminar Fee: $3000.00 + tax. M to M Offer: standard fee reduces by $125 + tax for every year of your company’s verified Halifax Chamber membership. Offer includes separate full-day, Tangent-catered DISCOVERY MEETING as preparation for your seminar. Offer open to company owners and non-competitive companies only. A maximum of five companies are eligable. Maximum audience 5 persons per seminar. Offer expires December 31, 2023. First come first serve. Non-transferable. Client provides DISCOVERY and SEMINAR meeting locations.

Tangent will create a special reduced price for members of only 1 to 3 years.

Call Tangent Strategies 902-446-3995 to plan your custom seminar.  … look forward to meeting you. 

Trusted salespeople have never been more valuable to our economies than now. In the midst of an ever mutating pandemic and inflation, salespeople have become key communicators within the supply chains of every industry.

Like Ministers of Foreign Affairs or Secretaries of State, your salespeople are the conduit between your corporate culture and the buyers of similarly constructed cultures everywhere. Buyers purchase one thing and one thing alone. TRUST. They trust that your salespeople can deliver the answers, guidance and advice they need to make the most informed and timely buying decisions. Trust closes sales.

Do your salespeople inspire trust? Do their selling methods inspire trust? Can you be sure?

Tangent Strategies Inc. delivers the selling answers, guidance, advice and the selling instruction employers need to hire salespeople buyers can trust. Worth repeating … Trust closes sales.       

Selling is one of the most essential business professions on Earth. Yet we hold the profession and the men and women who do the selling, in such low regard. That low regard increases per sale costs and lowers per sale profits. It makes companies less competitive. It limits corporate and economic growth. And it wastes disgusting amounts of time.

In this series of 4 articles we will explore this phenomenon of traditional selling. Its roots, and the selling enlightenment that can take companies from the revenue they currently generate to income levels that are, at the moment, out of reach to those who sell traditionally.  

So what is it about selling that consistently limits companies of all sizes, from sole proprietorships to publicly traded, Fortune 500 companies? Basically it’s their belief, consumption and application of the myths, legends and fairytales about selling. For example.        

There are countless employers who still believe that salespeople perform best when kept desperate and hungry, rewarded like trained animals, only when they perform. The reward, called commission, is paid instead of a living wage, the kind of remuneration the rest of the civilized world seems to function quite well on. It stands to reason salespeople treated this way literally become bounty hunters. Their so-called employers don’t realize that their bounty hunters chase away more buyers than they attract. They trigger fight or flight responses from most buyers.   

Let’s face it, when approached by a salesperson we all seek escape with practiced lines like: “Just looking.” “Not interested.” and “Let me think about it.” Or we hide behind gate-keepers, No Soliciting signs and Canada’s infamous CASL, The Canadian Anti Spam Legislation.       

One would think that after generations of buyer avoidance and rejection, the selling profession would have corrected itself, evolved from jungle-law to the refined professionalism buyers warmly welcome.

Why should we care?

Well, every year literally tens of millions of collective buyer and seller man-hours are lost to buyers avoiding and rejecting salespeople … and salespeople trying their best to get their attention again. TIME is humanity’s most precious, non-renewable resource. Once lost it can never be reclaimed or regenerated. Avoidance and rejection, what a colossal and irresponsible waste. And if, as Benjamin Franklin once said, ‘Time is money.’ Well, you do the math. These monumental losses are still viewed as costs of doing business. Seriously ???? !!!!  Where in anyone’s MBA studies is it taught to frighten away ones potential customers?

Why should any company be satisfied with its current levels of revenue when it could be earning so much more with higher per sale profits? Watch for our next instalment of …. The New Salespeople.     

As COVID is driven out of our towns and cities be prepared for an entirely evolved breed of selling professionals that replace traditional selfish motivations with selfless disciplines. Yes, I said SELFLESS. If we have learned anything from the apocalypse we’ve survived together, it is selfless consideration for our business colleagues.

Tomorrow’s selling professionals are seasoned business people; salespeople who have your best interests at heart. These are not the sales-trained, sales-forced, commission-desperate bounty hunters you’ve grudgingly encountered over the years. These are principled business advisors.

Governed by their respect for you, the buyer … you will immediately identify these salespeople by their sophistication, always prefacing their outreach to you with a formal letter of introduction. Always scheduling meetings, never invading your property uninvited. These evolved business allies are market-savvy guides and advisors. They are salaried professionals (never commissioned). Educated (never trained) and motivated to always have your back.

These unique women and men, diverse as the world around us, are dedicated to your success first.                                Settle for nothing less.

Author                                                                                                                                                                                                        Peter Skakum

The speed by which COVID-19 has impacted businesses, economies, and jobs is unprecedented and no one really knows what the coming months will bring. Already, people in the several industries have lost their jobs and more are likely to come. Although there is a tendency to retreat in times like this, your best approach is to be proactive. Here are six strategies to help you cope and hopefully thrive through these uncertain times:

(Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.)                                                                                                                                                 

Just one reason Tangent Strategies depends on our Postal Services to introduce itself to its prospective customers in Canada and the United States. The Canadian Anti Spam Legislation has no power over Canada Post or companies who choose to use its services. And nothing differentiates a company more positively from its competitors than hand-delivered mail.

Is postal communication inexpensive? No. However we believe our prospects and customers are worth it.