Taoufik Haraketi

Blog 2012 Most Popular Posts: Year in Review

noreply@blogger.com (Taoufik Haraketi) — Thu, 27 Dec 2012 17:49:00 +0000

This is a compilation of my 2012 most popular reads review. Hotel online marketing Guide which comes in first place as the most popular post of 2012, was picked up on Twitter by Les Roches Marbella,...

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Things I want for 2013 List (Does not include a brand new car!)

noreply@blogger.com (Taoufik Haraketi) — Wed, 26 Dec 2012 21:17:00 +0000

The idea of writing this ‘things I want list post’’ for the new year came to me when I was thinking about what the year 2013 might have in store and what’s ahead for the international travel industry...

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EyeforTravel post: Pricing decisions: Factors to consider in an increasingly global market place

noreply@blogger.com (Taoufik Haraketi) — Thu, 20 Dec 2012 11:19:00 +0000

Pricing decisions: Factors to consider in an increasingly global market place is an exclusive guest post for EyeforTravel that has been published today. In this article I've discussed the major...

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Online Reputation Management, or Damage Control

noreply@blogger.com (Taoufik Haraketi) — Thu, 22 Nov 2012 23:32:00 +0000

This is a response to the article ‘’ Hotels call it online reputation management, but Market Metrix calls it too little, too late’’ by Sean O’Neil published in Tnooz the 14th of November 2012. In...

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It’s confirmed! Tripadvisor Directly Affects Rates, Occupancy & RevPar

noreply@blogger.com (Taoufik Haraketi) — Tue, 20 Nov 2012 19:15:00 +0000

Professor Kris Anderson from Cornell University in his recent white paper 'The Impact of Social Media on Lodging Performance' demonstrated that online guest satisfaction has a direct impact not only...

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5 Basic Tasks Every Revenue Manager should be doing

noreply@blogger.com (Taoufik Haraketi) — Mon, 19 Nov 2012 13:31:00 +0000

In an increasingly competitive global hotel environment, it is vital for revenue managers to help their organizations and its patrons thrive by creating revenue management strategies that drive up...

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Hotel Zodiac 4-Star Hammamet – Tunisia

noreply@blogger.com (Taoufik Haraketi) — Mon, 05 Nov 2012 10:22:00 +0000

Few weeks ago I was looking for a new job in a hotel outside of Mahdia. As you might already know, I’ve been in Mahdia for almost 3 years working as a reservations manager in Club Caribbean World...

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The Evolution of Hospitality Distribution [Inforgraphic]

noreply@blogger.com (Taoufik Haraketi) — Thu, 04 Oct 2012 16:30:00 +0000

Today, 85% of travelers book hotels via the Internet or a Smartphone (Trivago Survey). In 2011, 49% of travelers started researching for a hotel online after seeing an online ad. But, how did travel...

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What family travelers want?

noreply@blogger.com (Taoufik Haraketi) — Sat, 29 Sep 2012 11:25:00 +0000

Hilton Hotels & Resorts recently conducted a study which assesses the key factors that influence travel decisions for families. Today, Hilton Resorts brand successfully manages 75 properties in...

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Hotel Online Marketing Guide: 17 Great Ways to Market your Hotel Online

noreply@blogger.com (Taoufik Haraketi) — Fri, 28 Sep 2012 17:05:00 +0000

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How do Travelers Book Hotels Online?

noreply@blogger.com (Taoufik Haraketi) — Wed, 26 Sep 2012 17:17:00 +0000

Understanding the Travel Shopping Journey is a recent white paper by VFM Leonardo that explains how online travel shoppers book hotels - The process goes from the actual thought about the...

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Tunisian Tourism showing Strong Rebound - Update

noreply@blogger.com (Taoufik Haraketi) — Fri, 14 Sep 2012 19:03:00 +0000

Tunisia - the 14th of September 2012 In my previous post Tunisian Tourism showing Strong Rebound I've pointed out that Tunisia's tourist arrival figures for the season 2012 are very encouraging....

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Eyefortravel Post: Demand and Pricing, How to Strike the Right Balance

noreply@blogger.com (Taoufik Haraketi) — Mon, 20 Aug 2012 16:41:00 +0000

EyeforTravel produces world leading conferences, reports, webinars and news for senior executives of the online travel industry.Well, I had the chance today to be featured in eyefortravel website...

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Cutting-Edge Approach to Reservations Management

noreply@blogger.com (Taoufik Haraketi) — Thu, 16 Aug 2012 22:19:00 +0000

''I usually get excited when I hear the word ''Reservations'', but when I knew that the Center for Hospitality Research has released a brand new white paper about ''Reservations Management'' well I...

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How to Generate More Hotel Bookings over the Phone

noreply@blogger.com (Taoufik Haraketi) — Sun, 05 Aug 2012 22:16:00 +0000

I came across a very interesting report by contactPoint LLC that provides the first ever scientific and statistical analysis that answers vital questions about the ability of GRSs to book rooms over...

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Real time Inventory management Is the new Industry Standard

noreply@blogger.com (Taoufik Haraketi) — Sun, 29 Jul 2012 23:16:00 +0000

With Online Travel Agencies and mobile booking apps exploding in popularity, real time room inventory management became a necessity not only for branded hotel chains but for independent and unbranded...

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5 Common Fallacies about Hotel Revenue Management

noreply@blogger.com (Taoufik Haraketi) — Thu, 05 Jul 2012 16:28:00 +0000

Revenue management is one of the most exciting and challenging disciplines in the hospitality and travel management these days. Since its application for the first time in the early 80's within the...

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Tunisian Tourism showing Strong Rebound

noreply@blogger.com (Taoufik Haraketi) — Sat, 23 Jun 2012 21:30:00 +0000

It has become almost a tradition that after a major crisis economic players will decrease their prices come what may. As far as Tunisia is concerned, after the ''Arab spring'' hoteliers...

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The Impact of the Arab Uprisings on the Hospitality sector

noreply@blogger.com (Taoufik Haraketi) — Mon, 28 May 2012 21:10:00 +0000

A comprehensive study by HVS global about the impact of the ''Arab spring'' on the hotel industry that I do not want to miss the opportunity to comment about by writing a few humble words today....

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6 Simple Steps to improve your Hotel's Search Engine Ranking

noreply@blogger.com (Taoufik Haraketi) — Wed, 23 May 2012 23:04:00 +0000

In my previous post 'Hotel's Online Distribution Review' I've pointed out that in today's hyper completive environment, hoteliers must find ways to optimize their online distribution channels in...

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Hotel's Online Distribution Review

noreply@blogger.com (Taoufik Haraketi) — Wed, 16 May 2012 19:58:00 +0000

Online distribution is now more important than ever for the hospitality industry. In fact, OTA's and review websites as well search engines and portals have incredibly evolved over the past few...

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Do not work for facebook; make it work for you!

noreply@blogger.com (Taoufik Haraketi) — Mon, 23 Apr 2012 07:51:00 +0000

I am sorry but I am going to use a less formal style writing this post ; the truth is during the past several months, I have witnessed a very strange and bizarre practice in TV commercials of some of...

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Pricing: What you can learn from Ritz Carlton

noreply@blogger.com (Taoufik Haraketi) — Sun, 18 Dec 2011 10:39:00 +0000

Where your competitors may compete in a race to the bottom by lowering their prices, a great customer service organization can actually charge a premium for their goods or services. People are...

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Four Ways to Move Last-Minute Inventory

noreply@blogger.com (Taoufik Haraketi) — Fri, 02 Dec 2011 14:43:00 +0000

By Chris Patridge, Executive Vice President of Marketing at BackBid Every hotel owner or revenue manager has been there more times than we’d like to admit… it’s Wednesday and your hotel bookings...

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Best practices in pricing and price optimization

noreply@blogger.com (Taoufik Haraketi) — Fri, 18 Nov 2011 13:54:00 +0000

An examination of industry pricing during our last two economic downturns indicates we as an industry still have lessons to learn. A look at U.S. average-daily-rate and demand declines (as...

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