The Digital Marketing Podcast

#Fail - 50 Top Social media screwups and how to avoid being the next one.mp3

Daniel Rowles & Ciaran Rogers — Fri, 27 Apr 2012 19:21:17 +0000

Episode 64,

Ciaran speaks to Matthew Yeomans Co Founder of Social Media influence, and Co-Author of a brilliant new Ebook #Fail The 50 Greatest Social Media Screw-Ups and how to avoid being the next one which Matthew Co authored with fellow co-founder Bernhard Warner. Matthew walks us through some of the most famous social media fails, and we ask him what common factors these digital PR disasters have in common and the a look at the checks and systems we should all be putting in place to avoid stepping on the same PR landmines.

Get your copy by searching Amazon or visit:-

http://socialmediainfluence.com

12 More Fab Digital Marketing Tools and a Lucky Orange

Daniel Rowles & Ciaran Rogers — Thu, 12 Apr 2012 00:00:00 +0000

Episode 63, We are back again with another round up of our favourite Digital marketing tools and juicy orange-y nuggets that we have uncovered on our travels. We hope to have something for everyone in this latest round up of digital marketing tools covering everything from Advanced Analytics, to Social media management, mobile website and email marketing. we also take a look at some great productivity and organizational tools and have thrown in a lucky orange for good measure… Blimey… it could almost be Christmas…. Give them all a go…

Visit targetinternet.com for more details and links to all the tools mentioned in this show :-)

An Introduction to Digital Marketing Attribution Modelling

Daniel Rowles & Ciaran Rogers — Mon, 02 Apr 2012 19:42:00 +0000

Episode 62, Continuing our exploration of analytics, Daniel and Ciaran discuss Attribution Modeling, the science behind understanding and solving the universal cry of “Which marketing spends and activities results in our sales?” We explore what Attribution modeling is? How it helps? How can you implement it effectively? and briefly discuss researching the fabulous fandango tools that are there to help you achieve this marketing sales utopian nirvana:-)

Analytics Conversion Tracking and Multi Channel Funnels

Daniel Rowles & Ciaran Rogers — Thu, 08 Mar 2012 14:49:07 +0000

Episode 61,

Ciaran and Daniel discuss Analytics Goals and Conversions and how you can get them to work nicely together. How do you set these up, which goal types should you use for what? Once set up, how do you measure, track and improve your conversion paths and conversion rates? How do you use multi channels feature to segment your website traffic? What are assisted conversions? How can you set up custom tracking to track activity on your site or in your marketing emails? How can you set up multiple custom tracking to track large campaigns? Once you have it all set up and working well, how do you benchmark the results you are getting and monitor improvement? All this and more in this episode.

2012 Mobile Trends in Marketing Update from Latitude

Daniel Rowles & Ciaran Rogers — Mon, 20 Feb 2012 22:13:43 +0000

2012 Mobile Trends Update

We speak to Ben Wightman from Latitude, a leading force in integrated Digital Marketing Intelligence about the findings of their recent trends in mobile report. Learn who the current winners are in the smart phone device race, and discover the current trends are in mobile website use. Latitude also shed a light on how mobile traffic is set to effect your visibility in search engines and make some predictions on what the future SEO implications are for organizations slow to develop a mobile optimised websites.

Download the Latitude mobile report here:-

http://www.latitudegroup.com/wp-content/uploads/2012/02/2012-Latitude-Mobile-Report.pdf

CIM Interview: Social Media Benchmark Report

Daniel Rowles & Ciaran Rogers — Tue, 07 Feb 2012 15:07:00 +0000

Episode 59
In this episode, Daniel talks to Thomas Brown, Head of Insights at the Chartered Institute of Marketing to quiz him about some of the trends they have uncovered in their Social Media Benchmark” a new and detailed exploration of the marketing social media landscape, and how businesses are making use of it. Supported by Ipsos ASI, the brand and advertising research specialism of Ipsos MORI, this report, is not due to launch until the 15th of February, so it was a real honor to get to talk with Thomas about what they have uncovered.

You can find out more about the Social Media Benchmark at http://www.smbenchmark.com/

For more information on the CIM at: visit http://www.cim.co.uk

You can also follow the hashtag on Twitter #SMBenchmark

Ever felt like you need a Huddle?

Daniel Rowles & Ciaran Rogers — Tue, 24 Jan 2012 21:12:00 +0000

Ciaran speaks to Simon O'Kane from Huddle, a UK collaborative cloud computing service that is changing the way teams collaborate and work together on their business documents. We explore the ethos behind Huddle, and Simon shares with us news out today on Huddle's latest offering.

How to offer great social media customer service

Daniel Rowles & Ciaran Rogers — Sat, 14 Jan 2012 22:37:00 +0000

Episode 57,

We kick off the new year by exploring social media customer service and how to get it right. We speak to Joshua March, creator of a great social media management tool Conversocial.com and get his top tips and best practice in social media customer service. Conversocial produce a fantastically simple yet in our opinion brilliant tool designed to help businesses large and small better manage their online social media customer service in Facebook and Twitter.

Check out the 1 user license edition of Conversocial or try their free 14 day trial for the team edition.

http://www.conversocial.com

Our Favorite SEO Myths

Daniel Rowles & Ciaran Rogers — Wed, 28 Dec 2011 14:10:00 +0000

Daniel and Ciaran explore some of the commonest Search Engine Optimization Myths commonly peddled by sales people trying to sell you SEO services. Find out what not to fall for, and what to look for in an SEO agency worth it’s salt.

Using YouTube for Digital Marketing

Daniel Rowles & Ciaran Rogers — Thu, 22 Dec 2011 00:00:00 +0000

The second largest site on the global web, 60 Million Logged in users every day, YouTube continues to rule the waves in in online video. Daniel and Ciaran share some of the channels recent successes and new features and discuss how you can make use of them boost your online digital marketing campaigns. Under discussion are how YouTube boost Ads that people love, How you can advertise alongside premium content, Online video Consumption patterns, YouTube’s ‘Skip This’ ad button and how it helps ROI, and Jamal Edwards, and his success with SBTV ( although just how successful he has been is still under debate between Ciaran and Daniel)

Check out the Youtube Dashboard for latest viewing trends

http://www.youtube.com/trendsdashboard

Compare your performance with industry norms through Google instream video benchmark analysis

http://www.google.com/adwords/watchthisspace/tools/in-stream-video/

Are you up to speed with the new Google Analytics Features?

Daniel Rowles & Ciaran Rogers — Thu, 15 Dec 2011 00:00:00 +0000

Daniel and Ciaran talk through the new features in Google Analytics to help you get ready for Google turning off the old layout and reports version of the service early in 2012. In this episode we explore:- Event Tracking, Real Time Reporting, Visitor Flow and Goal Flow Visualization, Multi channel Funnels and Attribution, Mobile reporting, Custom Dashboards, Encrypted Search, Keyword Clouds, and how to link GA to your Google Webmaster Tools.

Econsultancy.com
http://econsultancy.com/uk

Google Conversion University
http://www.google.com/support/conversionuniversity

Also… be sure to check out the Google Analytics video. We posted it recently on our Google plus and Facebook pages.
It will make you smile. http://www.youtube.com/watch?v=3Sk7cOqB9Dk

What is New at Google?

Daniel Rowles & Ciaran Rogers — Thu, 08 Dec 2011 01:30:00 +0000

Fresh from the Google@Manchester event on the 1st of December, Daniel and Ciaran talk through some of the Buzz and revelations unveiled at this flagship UK Google event. We talk through Google’s Mobile strategy, Google Plus and its significant importance, Google Plus Pages for business, touch on connected TV’s and their future, and reveal 2 new buzz phrases that we think you will be hearing a lot of soon.

11 top tools for red wine loving digital marketers

Daniel Rowles & Ciaran Rogers — Sat, 03 Dec 2011 20:24:00 +0000

Ciaran and Daniel bring you a whole new bunch of great tools for you to go nuts with creatively over the up coming Christmas holidays. :-)

Giffgaff.com- Low cost UK mobile sim card provider. Mention "Digital_Marketing_Podcast" if you register and you'll get £5 free credit
Social Media Profile tool- Conversocial.com
Vokle.com- Host live online video events in seconds
Bambuser.com- Live video broadcasts from your mobile
Google hotel finder- http://www.google.com/hotelfinder/
Google Bookstore- http://books.google.co.uk/ebooks
Google Insights- http://www.thinkwithgoogle.com/insights/
YouTube trends dashboard- http://www.youtube.com/trendsdashboard
What do You love?- wdyl.com
Watch this space- http://www.google.com/adwords/watchthisspace/
Wine away- http://www.wineaway.com/

Discover Microsoft TAG: The next generation technology for your mobile campaigns -Part 2

Daniel Rowles & Ciaran Rogers — Sat, 12 Nov 2011 07:28:07 +0000

In Part 2 of this interview Ciaran recorded back in August, Microsoft TAG's then Marketing Director, Jeff Somers talked us through some inspiring case studies of brands who are successfully creating and deploying killer mobile campaigns enhanced and tracked with the Microsoft TAG format. When we recorded this, these were some of their latest campaigns but you can find more recent success stories at:-

http://tag.microsoft.com

Discover Microsoft TAG: The next generation technology for your mobile campaigns -Part 1

Daniel Rowles & Ciaran Rogers — Fri, 04 Nov 2011 07:19:51 +0000

Back in August Ciaran spoke with Microsoft, about TAG, Microsoft's free eye catching mobile 2d code which is setting the standard in the race to engage with smartphone users. With Microsoft TAG you can personalise the customer experience while building your brand and enjoying a raft of valuable campaign metrics and reporting tools that standard QR codes cant hold a candle to. With TAG you can deliver a richer mobile experience by customizing it based on a consumer's unique smartphone ID and the number of times they have scanned a TAG, or by bringing their geo-location into play to customise the experience further. Ciaran and Jeff explore the format, what it can do, and how the successful deployment of TAG rich environments for consumers offers the perfect recipe for mobile marketing success.

http://tag.microsoft.com

SEO 101, Beginners guide to Search Engine Optimization

Daniel Rowles & Ciaran Rogers — Thu, 20 Oct 2011 01:00:00 +0000

Episode 49, SEO 101

Daniel walks us through the basics of how to get Search Engine optimization right, and how to go about helping your site to show up and rank for the search terms that matter for you.

15 Ways to Cure’s Bloggers Block

Daniel Rowles & Ciaran Rogers — Sat, 15 Oct 2011 18:13:33 +0000

Episode 48,

Inspired by a guest post at problogger.com, Ciaran and Daniel explore 15 different types of blog post, in the hope that the list will help inspire those of you out there struggling to fill all that white space on your blogs. On the journey through the list, Daniel talks us through removing fluff from his Iphone, Ciaran shares his secret super hero identity “Washing machine repair man.” and we also share a great email marketing resource http://www.emaildesignreview.com.

Infographics, Cheat sheets, Interviews, Reviews, FAQ’s , SAQ’s, “What if” posts, How to tutorial Posts , Research posts / step by step guide, Controversial posts, Comparison posts, Problems-and-solutions posts, Case Studies, Resource/link list posts, Definition posts

7+ Tools to spice up your digital marketing life

Daniel Rowles & Ciaran Rogers — Thu, 06 Oct 2011 16:48:00 +0000

Ciaran and Daniel, bring you some pointers to useful online goodies that they have picked up on their travels over the summer. All of them designed to make your digital marketing life that little bit more fun or interesting.

What is Klout?

Daniel Rowles & Ciaran Rogers — Fri, 30 Sep 2011 19:36:00 +0000

Episode 46,
Ciaran and Daniel discuss Klout, the social media scoring service that has
been taking the web by storm. With over 100 million users worldwide, Klout has an interesting take on how influential you are in social media, but it isn’t perfect, and it can be gamed. Daniel also ridicules Ciaran on how un-influential he is socially.….

Follow @ciaraniow on Twitter and help right the injustice of it all :-)

Send your name and Klout score to @ciaraniow

How to create an innovative culture...

Daniel Rowles & Ciaran Rogers — Thu, 08 Sep 2011 12:34:31 +0000

Episode 45,
You work in an organization where everybody is running at 1000 miles an hour to meet tight deadlines and feed the all important bottom line. Exactly how are you expected to innovate and improve? Successful british entrepreneur, strategic advisor, author and speaker, Cris Beswick who advises internationally on leadership and innovation has the answers with his signature no nonsense ‘it’s not rocket science’ down to earth approach. Listen and be inspired.

www.crisbeswick.com

The New Cookie Law

Daniel Rowles & Ciaran Rogers — Fri, 02 Sep 2011 17:09:23 +0000

Daniel talks to Nick Stringer, Director of Regulatory Affairs at the Internet Advertising Bureau and together they explore the New cookie law ( AKA the Revised E-privacy Directive). Already in place and due for full enforcement by May 2012, Daniel asks what the new law actually means for online businesses in the UK, exploring the IAB’s perception of this challenging new digital marketing legislation.

The Emailcenter Interview

Daniel Rowles & Ciaran Rogers — Thu, 25 Aug 2011 20:44:00 +0000

Episode 43,
Ciaran talks with Sean Duffy, Principal Email Marketing Consultant for Emailcenter, a leading UK Email Service Provider with some great tricks up their sleeve. Sean spills the beans on email marketing best practices, and shares with us what Emailcenter are doing to keep their client's email lists safe and secure.

Find out more about email centre at:
http://www.emailcenteruk.com/

How to build a Killer App

Daniel Rowles & Ciaran Rogers — Thu, 18 Aug 2011 06:00:00 +0000

Episode 42
We talk to James Williams - Head of Social Media at Imano and ask him for their guidance and advice on how to create a killer app, what works and what doesn’t, how to tackle and succeed with your Apple App Store application, using geo-location within apps and the benefits of Apps over html 5 mobile optimized websites.

www.imano.com
@jamesmawilliams

Facebook Vs YouTube usability

Daniel Rowles & Ciaran Rogers — Thu, 11 Aug 2011 12:00:00 +0000

Episode 41
Ciaran talks to Glow labs’ Mayar Upadhyaya and Alistair Alexander from Mencap, about their innovative work customizing the Facebook Interface their users to encourage them to participate online. Mayar and Alistair talk us through some of the Facebook interface issues that hit hard for users with reading and language disabilities. We also discover a surprising shining star in the usability stakes with a lot to teach us…. Youtube!

www.raisingyourgame.mencap.co.uk

www.glowlabs.co.uk

facebook.com/glowlabs

Smoke and mirrors video

Daniel Rowles & Ciaran Rogers — Wed, 03 Aug 2011 05:13:59 +0000

This is a supporting video to this weeks Podcast "Tomato Source, Dijon Designs and a Gnome" :-)

Tomato Source, Dijon designs and a Gnome

Daniel Rowles & Ciaran Rogers — Thu, 04 Aug 2011 00:00:00 +0000

Episode 40
This week we feature a couple of interviews from the Marketing Week Show in London. Ciaran snook in at the end of a long day and pounced on some un expecting exhibitors for on the spot interviews. We talk to Dijon Designs about their innovative use of hologram technology to grab attention at the show and will also be featuring the very first video episode for you to see this technology in action. We also grabbed some time with Tomato Source a creative company specialising in meaningful merchandise, and discuss with their Director Sophie Howes how companies can promote themselves at trade shows and stand out from the crowd with creativity and innovative approach to their show promotions.

www.tomato-source.co.uk

www.dijondesigns.com

The Frost Personality Continuum

Daniel Rowles & Ciaran Rogers — Thu, 28 Jul 2011 05:30:00 +0000

Daniel talks to Microsoft’s Head of Digital Marketing Strategy, Allister Frost about some of the big changes in digital marketing, in particular social media, and how best to approach, tackle and succeed in the online social space. We discuss Microsoft’s search engine Bing and how they are developing it, their Blog Smart policy, and pick Allister’s brains his favourite online marketing tools.

QR codes: 25 Marketing uses

Daniel Rowles & Ciaran Rogers — Thu, 14 Jul 2011 12:00:00 +0000

Episode 38
QR codes are a great technology to supercharge the links between the physical world and your online content. In this episode we look at 4 key mistakes to avoid if using this great technology, While Ciaran gives a final plug to his report on QR codes by walking us through 25 ways to use this marketing technology to benefit your business and give great added value to your customers.

Read our complete guide to QR codes for digital marketing
http://www.targetinternet.com/complete-marketing-guide-to-qr-codes/

How to put contact details into a QR code
http://www.targetinternet.com/putting-your-contact-details-into-qr-codes/

Recommended QR code creator
delivr.com

10.25 more digital marketing tools

Daniel Rowles & Ciaran Rogers — Fri, 08 Jul 2011 00:00:00 +0000

Episode 37
Back by popular demand, Ciaran and Daniel share their current crop of top tools they have been playing with and experimenting with to help them in their daily mission to save time for them, and their website visitors. Google page speed analyser, more linked in tools, a fun new URL shortener with geolocation targeting, plus some hot chrome plugins.

Great Online Page Turning solutions

Daniel Rowles & Ciaran Rogers — Sat, 02 Jul 2011 21:28:48 +0000

Episode 36,
We look at Page Turning solutions, the great way to turn your pdf to flash to create a great page flip solution for your readers. We share with you some great tools for creating page turners for free, and share our thoughts flash and Html 5 options plus share our top tips on how to create an engaging page flip experience.

The Digital Marketing Podcast Birthday edition

Daniel Rowles & Ciaran Rogers — Wed, 22 Jun 2011 19:39:00 +0000

Episode 35,
It’s our birthday edition. We have been going for a whole year, so we thought we would take a look at what we have done over the past year, what has worked and what we have learned, and in the process share some of our stats and learnings with you all. We also discuss Facebook Edgerank, Ciaran gratuitously plugs his QR code article, and we encourage you to join in on our Facebook, and linked in groups.

Get in touch with your questions:-
daniel@targetinternet.com
ciaran@targetinternet.com

Direct Marketing PURLS of wisdom

Daniel Rowles & Ciaran Rogers — Sun, 05 Jun 2011 17:56:38 +0000

Episode 34,
Ciaran talks to John Noble from Proactive about how to do Direct marketing well. We also learn about Purls- Personal Urls that direct marketers are using to effectivly personalise mailings with a funky, trackable and personal online twist.

http://www.pro-activeuk.com
http://www.usepurls.com

Discover Hype- Html 5 animation authoring made easy

Daniel Rowles & Ciaran Rogers — Fri, 27 May 2011 20:51:45 +0000

Episode 33,
Ciaran interviews Jonathan Deutsch from TumultCo who have just release Hype, a Mac programme that enables designers and non designers alike to create html 5 interactive or animated content for the web with no technical programming experience. Hype gives us the wysiwyg interface to explore the power of html 5 with no need to spend months learning to code in a varitey of disciplines. Jonathan talks us through Hype, who it is for, what it can do, and talks us through some of the challenges when designing animations for multiple devices and operating systems. Its only in version 1, but already this tool opens up a whole new world of cross platform possibilities...

http://tumultco.com

http://www.html5rocks.com

Get in touch with your questions:-
daniel@targetinternet.com
ciaran@targetinternet.com

Growing your social network

Daniel Rowles & Ciaran Rogers — Thu, 12 May 2011 04:00:00 +0000

Episode 32, Growing your social network
Ciaran talks to Wayne Gibbons from the social network Viadeo who have some 90 Million users worldwide. Over a beer we discover a little more about what Viadeo offer and explore with Wayne how you go about marketing a social network on the international stage. Plus we get some great insights into networking relationships for your business and brand internationally and discover some interesting insights into reaching out to network contacts in India. It's all about networking internationally but with local flair.

You can get a free profile and find out more about Viadeo at :-
http://www.viadeo.com

Get LinkedIn!

Daniel Rowles & Ciaran Rogers — Tue, 03 May 2011 12:55:00 +0000

Episode 31,
Most people have worked out how to use social networks to manage their personal networks of friends and family, but how do you harness the LinkedIn network’s power to promote yourself professionally and your brand? Daniel Rowles talks to LinkIn’s Richard George on what they are doing to help professionals and brands better understand and use their network. Learn how you can get more from the LinkedIn with developments like LinkedIn Today, LinkedIn Answers, LinkedIn Groups, LinkedIn Twitter and blog integration, LinkedIn Labs plus LinkedIn’s inmaps and more…

How to avoid shopping cart abandonment

Daniel Rowles & Ciaran Rogers — Sat, 09 Apr 2011 00:00:00 +0000

Episode 30, Ciaran talks to David Brown of VE Interactive about their interesting solution to Shopping cart abandonment which won them an award at this weeks Innovation in Marketing Awards run by Utalk.

Find out more at :
www.veinteractive.com/

Buto TV for your Online Video

Daniel Rowles & Ciaran Rogers — Sat, 09 Apr 2011 10:15:17 +0000

Episode 29,
Ciaran talks to Will from Big button about their online Video platform Buto.tv
find out more at http://get.buto.tv

Read our write up of this weeks UTalk event on the Target Internet blog

http://www.targetinternet.com/innovation-in-digital-marketing

Web Analytics Training 101

Daniel Rowles & Ciaran Rogers — Tue, 05 Apr 2011 01:00:00 +0000

Episode 28, 101 Digital Marketing Analytics Training
Daniel and Ciaran kick off a new ongoing 101 learning series with a 101 introduction to website analytics. Learn how best to utilize your analytics package to advance your online marketing. Covering:- Page Tagging/ Log files, Keyword reports, Bounce Rates, Time on site, Advanced Segments, Event Tracking, Home Page Corporate Warfare Tactics, Benchmarking, Intelligence, In Page analytics, Google Conversion University, Web Analytics 2.0s, and Goals.

Essential FAQ's for Email Marketing

Daniel Rowles & Ciaran Rogers — Mon, 28 Mar 2011 13:31:00 +0000

Episode 27, In response to feedback, we locked Daniel in a cupboard in Manchester a few weeks back to answer some of the frequently asked questions we get about email marketing. Armed with a microphone and a stack of questions, Daniel made this recording which we hope will bring you all up to speed with a few email marketing essentials. This recording supports an email best practice guidance document which is available at www.targetinternet.com

Please keep sending in your questions and we promise to lock Daniel up in a cupboard somewhere else exotic to download his answers ;-)

Read Daniel's supporting blog at http://www.targetinternet.com/email-marketing-best-practice

How to master Video Commerce / V-commerce

Daniel Rowles & Ciaran Rogers — Mon, 21 Mar 2011 09:00:00 +0000

Episode 26, How to master Video Commerce / V-commerce
Ciaran Rogers continues his discussions with Brightcove’s Luke Gaydon to discuss some of the advanced tools and techniques available for digital marketers keen to offer their customers the cutting edge of a combined online video / e-commerce experience. We take a look at the trends in growth of video online and explore what the future for this exciting marketing medium could hold.

Discover Brightcove - An Online Video Platform for Digital Marketing

Daniel Rowles & Ciaran Rogers — Sun, 20 Mar 2011 22:42:20 +0000

Episode 25, An interview with Brightcove
Discover Brightcove - the leading online video platform for serious digital marketing and find out how they are leading the way for anyone wanting to make the most of their online video content. Ciaran explores what Brightcove offers, interviewing Luke Gaydon, Vice President of Operations in EMEA, to get his take on what Brightcove can offer digital marketers of every size from Texan leather emporium’s to huge multi-national corporations. Ciaran and Luke go into detail on what Brightcove provides and give an introduction to the basics everyone needs to know about online video. For further information visit www.brightcove.com or check out our next episode where we talk with Luke about the latest developments in V-Commerce and explore what the future may hold for online marketing video.

12 and a half funky tools to boost your digital marketing

Daniel Rowles & Ciaran Rogers — Sun, 13 Mar 2011 10:44:00 +0000

Episode 24,
Daniel and Ciaran share with you twelve and a half lovely shiny web based tools that they think that will supercharge your online digital marketing efforts. Full links to all these great online resources are in the show notes of the download file. Please download to your favourite mp3 player to access.

Facebook Changes Update

Daniel Rowles & Ciaran Rogers — Wed, 09 Mar 2011 16:16:00 +0000

Episode 23, Ciaran and Daniel take a close look at some recent developments on Facebook and what they mean to the Digital Marketeer. Ciaran takes a close look at the new Facebook messaging service currently being rolled out to Facebook users, plus we discus the impact of @facebook.com email addresses. We talk about the new Facebook profile page layout for businesses due for roll out on the 10th March, and ask listeners to share their efforts to develop great branding for business pages using the new layout. We also take a quick look at Facebook's move to open up Facebook comment functionality for any page on your site, and some great changes to business pages

Link farming and the Google Algorithm

Daniel Rowles & Ciaran Rogers — Sat, 05 Mar 2011 20:48:00 +0000

Episode 22, Ciaran and Daniel discuss the recent change to the Google Algorithm, ( Google Panda Algorithm update) which Searchmetrics report will penalize sites that are using Content farm style link building strategies. Our thanks to Horst Joepen, CEO of Searchmetrics for his fantastic input on this topic.

Your Digital Marketing Questions answered

Daniel Rowles & Ciaran Rogers — Wed, 23 Feb 2011 17:39:00 +0000

Episode 21
Daniel and Ciaran take a look at some of the questions you have all been sending us, and encourage you to send in lots more. If we feature your question, we are very happy to give your websites a plug, so please send us your questions and feedback.

Social Media Scoring

Daniel Rowles & Ciaran Rogers — Mon, 14 Feb 2011 14:06:00 +0000

Episode 20,
Daniel talks us through Social Media Scoring, and how its beginning to effect how the industry views content. We also talk about reputation management online and how it relates to the Social Media landscape, and the importance of passion and enthusiasm for creating engaging content for your audiences.

The Digital Marketing Podcast is bought to you by Target Internet.com

Digital Brand Building

Daniel Rowles & Ciaran Rogers — Tue, 08 Feb 2011 13:17:00 +0000

Episode 19,
Ciaran and Daniel take a look at building your brand with digital marketing techniques, and discuss best practice and tips with links to some great online examples. Daniel directs us to some great resources for learning more about online branding.

Tools and toys for Digital Marketing

Daniel Rowles & Ciaran Rogers — Sun, 30 Jan 2011 06:30:00 +0000

Episode 18

In this episode, Ciaran and Daniel talk through a whole heap of digital marketing tools they find useful, and invite you to get in touch with your top tips.

Your Mobile web...and sausages:-)

Daniel Rowles & Ciaran Rogers — Sun, 23 Jan 2011 06:00:00 +0000

Episode 17
Ciaran is predicting big things for mobile web in 2011. With an explosion in the popularity of smartphones, increasingly people are consuming the web on the go. This week we have some great stats on mobile growth, we have some top tools and apps we use, Should you develop your site for mobile or develop a mobile app? plus an we share an unconventional tip from Ciaran on how to optimise your site for mobile using a sausage...:-) You'll only find it here on The Digital Marketing Podcast.

Quick Guide to online video for Digital Marketers

Daniel Rowles & Ciaran Rogers — Sun, 16 Jan 2011 21:31:00 +0000

Episode 16
Ciaran and Daniel discuss using online video as part of your marketing mix. What does video do best and how do premium brands use it? Which hosting services work for commercial video? How to go about creating your in house video, plus some top tips on different services we use to get the job done.

Digital Marketing Resolutions for 2011

Daniel Rowles & Ciaran Rogers — Sun, 09 Jan 2011 08:00:00 +0000

Episode 15,

It’s the new year, and the time to make resolutions. Daniel and Ciaran take stock of the year ahead and talk through their Digital Marketing new year resolutions. Daniel will be focusing on his analytics and conversion funnels, internal processes and resources together with recommending we all up our game with our email marketing. Ciaran goes in search of low hanging fruit in the new year, is going to be focusing on mobile websites, making someone responsible for conversion analysis and investigates Daniel’s new year detox efforts.

Email marketing best practice

Daniel Rowles & Ciaran Rogers — Sun, 02 Jan 2011 19:00:00 +0000

Episode 14,
Ciaran and Daniel look at email marketing best practice, using email service providers ( ESP’s) the importance of IP addresses when sending mass emails and ensuring your email gets delivered, spam filters and how to avoid them. We also talk about google Inbox inspector, Html and plain text emails, email attachments, how best to use Video in email, recommend some great online learning resources, and discuss double opt in processes and how to make the most of them to maximise deliverability and reward your subscribers.

The Viral Video Phenomenon Part II

Daniel Rowles & Ciaran Rogers — Mon, 13 Dec 2010 01:30:00 +0000

Episode 13, The Viral Video Phenomenon

In part II we explore with Ed Robinson the creative aspect of Viral video creation, exploring the essential aesthetics and styles of online viral video, How viral video idea’s work for the audience, pivot moments, talking about Viral factory productions LED Sheep, Ravenstoke. We also explore the seeding process, a key strategic element for building and promoting foundation audience necessary to start a global online viral effect. We explore how the search for effective viral video is blowing apart clients traditional understanding of using video media for business product promotion and Ed introduces Baltimore, the Viral factory’s bespoke viral video tracking system that measures discussion buzz resulting from online clips as well as views of the viral elements to give clients a measure of the effect and ROI online clip campaigns are creating.

The Viral Phenomonon Part I, an Interview with the Viral Factory

Daniel Rowles & Ciaran Rogers — Tue, 07 Dec 2010 20:30:00 +0000

Episode 12, The Viral Phenomonon Part I an interview with The Viral Factory.

Ciaran talks with Ed Robinson, creative director at leading uk viral video agency The Viral Factory. In part I we explore some of the history of the Viral factory and their creations over the last 10 years. Ed gives us a great overview of the viral phenomenon, and explains how you create everything from insect sized custard pies to building the worlds fastest domestic computer. And we get an ingredients list for the worlds ultimate viral cake mix.

We have uploaded examples fromt he viral factory that we have discussed to the following Youtube playlist

http://www.youtube.com/view_play_list?p=5CA8659693031B5A

Do Long Sales Pages work?

Daniel Rowles & Ciaran Rogers — Sat, 20 Nov 2010 20:00:00 +0000

Episode 11,
Long Sales Pages… Love them or hate them, they still dominate a big section of the online marketing sales arsenal across the web. The urban myth is that they particularly well in the US market. But do they? what do we think of them? are they still a valid technique? Daniel Rowles, Ciaran Rogers and Andy White discuss their views on this controversial online sales method.

PPC Pay per click landing page optimisation

Daniel Rowles & Ciaran Rogers — Sat, 13 Nov 2010 15:00:00 +0000

Episode 10,
The second part of a 2 part interview, continued from last weeks episode, Ciaran and Rob explore the science behind ppc campaign landing pages, landing page optimisation, embedding forms, how to make your cottage look more french, A/B testing, how to measure your campaign results against industry metrics and how to ensure you are getting the very best results from your PPC campaigns.

An Introduction to PPC advertising

Daniel Rowles & Ciaran Rogers — Sat, 06 Nov 2010 17:00:00 +0000

EPISODE 9,
An introduction to PPC advertising.
This week we are discussing PPC advertising, with an interview with Rob Steenbrink from Maxlead, a leading search engine marketing agency in the Netherlands. Rob walks us through the basics of PPC advertising showing us how to build an effective campaign that gets results without stripping your budgets into the red. We look at BAsic building blocks of a ppc campaign, choosing keywords, building your adverts, and explore the google quality score.

This is a 2 part interview. Next week we will publish part 2 which takes a more in depth look at Landing pages

8 Great tools to help make your website better

Daniel Rowles & Ciaran Rogers — Sun, 31 Oct 2010 16:30:00 +0000

Episode 8,
Great tools to help make your website better
Daniel and Ciaran share and explain some of the tools they both use to improve website. We explore website analytics and how to set up goal conversion and how you track visitor engagement, how to use Google website optimiser to run A/B and Multi variant testing, tools that help you visualize and research how visitors interact with your pages, browser testing tools and we take a look at notable a fab tool Ciaran can’t stop talking about that helps you work collaboratively with your entire design and coding team to improve and optimise the design and gathering of in-house feedback prior to new pages going live .

Facebook Marketing Techniques

Daniel Rowles & Ciaran Rogers — Wed, 20 Oct 2010 22:00:00 +0000

Episode 7,

We take a fresh look at Facebook Pages and discuss some of the issues around digital marketing on Facebook, making use of the Facebook Like button, and how to avoid shouting and upsetting people in the kitchen at parties. Sounds a bit random? Listen in and all will be revealed.

100 idea’s to help engage your online community

Daniel Rowles & Ciaran Rogers — Thu, 30 Sep 2010 05:00:00 +0000

Episode 6,
We interview Dr Crispin Butteriss from Bang the Table in Australia, a community engagement company who published 100 ideas to help engage your online community. We explore how releasing a free book has created a global PR buzz and talk about best practice for online community engagement.

Visit www.bangthetable.com for more information on their work, and to grab yourself a free copy of their book.

Will Google Instant impact on your digital marketing?

Daniel Rowles & Ciaran Rogers — Wed, 29 Sep 2010 11:40:00 +0000

Episode 5,
Google’s new search feature Google Instant launched recently to a flurry of hype, on it’s time saving and search improving loveliness, but for the digital marketeer, what impact does it have on search marketing, Pay Per Click campaign costs and the overall number of visitors your site generates from the leading search engine?

Daniel Rowles, and Ciaran Rogers explore some of the issues impacting on digital marketing efforts as a result of this new google technology.

The Findability Formula, Heather Lutze interview

Daniel Rowles & Ciaran Rogers — Wed, 04 Aug 2010 12:29:00 +0000

In Episode 4, Ciaran talks to US Author of 'The Findability Formula,' and digital marketing guru, Heather Lutze and gets her insight into successful strategies for getting the most from your Google Pay per click PPC advertising.

Podcast is bought to you by Target Internet.com visit http://www.targetinternet.com

A quick guide to Podcasting for marketing

Daniel Rowles & Ciaran Rogers — Thu, 03 Jun 2010 12:34:00 +0000

Episode 3,

In this episode Ciaran talks to Andy White, an experienced professional podcast producer. They explore how Andy got into podcasting and discuss some top tips for getting into podcasting including how to conduct interviews, live recordings what equipment to use to perfect your recordings. We also ask- How can you show the return on investment for a business embarking on podcasting, and both Daniel and Andy give their insight.

If you would like to get in touch with Andy White email andy[at]wireworldmedia.co.uk www.wireworldmedia.co.uk podcastingunleashed.org andywhite.org find andy on twitter: Doctorpod

Tools to boost your email marketing

Daniel Rowles & Ciaran Rogers — Tue, 18 May 2010 13:08:00 +0000

Episode 2,

In this episode Daniel and Ciaran look at email marketing and some of the tools you can use to boost your email marketing. MailChimp http://www.mailchimp.com/ MailChimp how to videos http://www.mailchimp.com/support/videos/ If you would like to get involved in the podcast , join in the show, or ask us questions about your digital marketing by joining our linkedin.com group. Just go to www.linkedin.com and search for Digital Marketing Podcast see you there :-)

Social media tools to monitor your brand online ( on a budget)

Daniel Rowles & Ciaran Rogers — Sat, 15 May 2010 14:13:00 +0000

Episode 1,

An introduction to the series with Ciaran Rogers and Daniel Rowles. In this first episode, Daniel and Ciaran talk about Social Media and how you can use some simple, free / cost effective tools to monitor your brand online.

The Digital Marketing Podcast is bought to you by target internet.com