http://www.targetmarketingmag.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles. The page title appears in the top bar of your Web browser and it's also the clickable link on the search engine results... ]]> Wed, 11 Aug 2010 08:22:16 EDT Have you decided that outsourcing your SEO copywriting and content development strategy is the best bet for your business? (If you're not sure, see last month's blog post on how and when to outsource your SEO .) Now here comes the hard... ]]> Wed, 14 Jul 2010 16:40:41 EDT Last month, I discussed how to successfully bring your SEO copywriting in-house . However, what about businesses sitting on the other side of the in-house versus outsourcing fence? Yes, outsourcing means "relinquishing control" of your... ]]> Wed, 09 Jun 2010 03:53:05 EDT The marketing manager of a large e-commerce site recently filled me in on a challenge she was having. She knew her content needed an SEO copywriting intervention—but she didn't have the budget for a keyphrase editing or rewrite... ]]> Thu, 13 May 2010 03:52:42 EDT Yesterday, I got a call from a highly frustrated e-commerce marketer: "We have a smart in-house SEO and our platform is solid. The problem is, our product pages aren't ranking. What are we doing wrong?" I surfed over to their site and... ]]> Fri, 16 Apr 2010 03:52:20 EDT I hear it all the time: "We tried content marketing and this 'SEO copywriting stuff.' But it didn't work for us." When I dig a little deeper, I unearth an important fact: The campaign didn't work because the marketer got in its... ]]> Fri, 19 Mar 2010 03:52:02 EDT Yesterday, the marketing coordinator for a well-known catalog site contacted me about SEO copywriting services. "Our product pages aren't ranking," she said. "We heard we should 'add keyphrases to our copy,' but we're afraid... ]]> Mon, 15 Feb 2010 03:51:39 EST The question comes up during almost every conference at which I present. "I hear what you're saying about writing quality content. But I need immediate results. What's a quick SEO copywriting fix I can try?" I understand this mindset. I... ]]> Tue, 26 Jan 2010 03:51:31 EST Every day, companies are jumping on the Twitter bandwagon—and perhaps, yours has done the same. Maybe it's the lure of gaining new followers. Or possibly the attraction comes from all those Twitter success stories circulating the... ]]> Mon, 21 Dec 2009 03:51:24 EST As I write this, I'm on the plane heading back from DMA09. While I was moderating the Search Marketing Experience Labs, one common element ran through every site review: When you ignore your SEO content marketing strategy, you're hobbling... ]]> Wed, 11 Nov 2009 02:49:11 EST