http://www.targetmarketingmag.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss http://feedproxy.google.com/~r/targetmarketing/industrycenter/b-to-b/~3/IemIh_bRzcE/1 By Bob Bly<br /> The best piece of advice I ever received on marketing services was one word from the head of an IT consulting firm, who said: "Productize." Products are tangible and services are intangible. Tangibles are easier to sell than intangibles....<img src="http://feeds.feedburner.com/~r/targetmarketing/industrycenter/b-to-b/~4/IemIh_bRzcE" height="1" width="1"/> Wed, 01 Feb 2012 10:21:12 EST http://www.targetmarketingmag.com/article/tips-tactics-market-your-b-to-b-services-customers-propsects/1 http://feedproxy.google.com/~r/targetmarketing/industrycenter/b-to-b/~3/8T0J8BrhwvM/never-ever-outsource-your-content-marketing-strategy By Jeff Molander<br /> Should you outsource your content marketing strategy? Don&rsquo;t&mdash;unless you want your blogs, whitepapers, videos or webinars to blend in with those of your competitors. Good, effective content marketing cannot be outsourced. No matter how...<img src="http://feeds.feedburner.com/~r/targetmarketing/industrycenter/b-to-b/~4/8T0J8BrhwvM" height="1" width="1"/> Wed, 11 Jan 2012 15:36:44 EST http://www.targetmarketingmag.com/blog/never-ever-outsource-your-content-marketing-strategy http://feedproxy.google.com/~r/targetmarketing/industrycenter/b-to-b/~3/wx0UtyybuAY/5-ways-new-buyer-behaviors-are-impacting-b-to-b-sales For many in B-to-B sales, from senior leaders to sales representatives, it may be a discouraging time. If you follow conventional and social media closely, the storied demise of sales has been told many times. You probably could buy a few lunches...<img src="http://feeds.feedburner.com/~r/targetmarketing/industrycenter/b-to-b/~4/wx0UtyybuAY" height="1" width="1"/> Fri, 06 Jan 2012 16:49:39 EST http://www.targetmarketingmag.com/aggregatedcontent/5-ways-new-buyer-behaviors-are-impacting-b-to-b-sales http://feedproxy.google.com/~r/targetmarketing/industrycenter/b-to-b/~3/8TDynrGni14/1 By Ernan Roman<br /> Last month, Ernan Roman, founder of Ernan Roman Direct Marketing , and Carolyn Goodman, president and creative director of Goodman Marketing Partners , showed webinar attendees how to deliver a multichannel experience that nurtures...<img src="http://feeds.feedburner.com/~r/targetmarketing/industrycenter/b-to-b/~4/8TDynrGni14" height="1" width="1"/> Wed, 04 Jan 2012 10:55:54 EST http://www.targetmarketingmag.com/article/3-steps-voice-customer-personalization-20-ernan-roman/1 http://feedproxy.google.com/~r/targetmarketing/industrycenter/b-to-b/~3/lEIe6LLCLgE/how-convert-linkedin-contacts-into-qualified-marketing-leads By Jeff Molander<br /> Turning LinkedIn contacts or LinkedIn Group members into leads rarely happens using what I call passive engagement. It takes something more than occupying prospects&#39; time. You&#39;ve got to convince them to sign up for your webinar or...<img src="http://feeds.feedburner.com/~r/targetmarketing/industrycenter/b-to-b/~4/lEIe6LLCLgE" height="1" width="1"/> Wed, 07 Dec 2011 08:13:30 EST http://www.targetmarketingmag.com/blog/how-convert-linkedin-contacts-into-qualified-marketing-leads