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      <title><![CDATA[Target Marketing Database &amp; CRM News]]></title>
      <link>http://www.targetmarketingmag.com</link>
      <copyright>Copyright 2012 North American Publishing Company</copyright>
      <description><![CDATA[Latest News from Target Marketing on Database &amp; CRM (Feb 10, 2012)]]></description>
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            <title><![CDATA[How to Get More Value From Your On-Site Search Data]]></title>
            <link><![CDATA[http://www.targetmarketingmag.com/aggregatedcontent/how-get-more-value-from-your-on-site-search-data]]></link>

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                <![CDATA[
                    
                                        
                    When we work on search engine optimization (SEO) or pay per click (PPC) campaigns, be it keyword research to user experience to identifying missing content, it seems that we can never get enough data no matter how many tools we use. At the same...
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            <pubDate>Thu, 09 Feb 2012 09:44:14 EST</pubDate>
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        <item>
            <title><![CDATA[What the C-Suite Should Know About Analytics]]></title>
            <link><![CDATA[http://www.targetmarketingmag.com/aggregatedcontent/what-c-suite-should-know-about-analytics]]></link>

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                <![CDATA[
                    
                                        
                    Case study after case study confirms the value of analytics across a wide range of business functions, including pricing, demand prediction, targeted marketing, supply chain optimization, customer relationship management and HR. In my view,...
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            <pubDate>Thu, 09 Feb 2012 13:50:11 EST</pubDate>
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            <title><![CDATA[6 Best Uses of Predictive Analytics for Cross-Sells and Upsells]]></title>
            <link><![CDATA[http://www.targetmarketingmag.com/article/6-best-uses-predictive-analytics-cross-sells-upsells/1]]></link>

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                <![CDATA[
                                                                    By Heather Fletcher<br />
                    
                                        
                    Predictive analytics can help marketers upsell and cross-sell products to customers. But the key word in that sentence is &ldquo;customers.&rdquo;   So says  Stephen H. Yu , vice president of data strategies at Papillion, Neb.-based data provider...
                ]]>
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            <pubDate>Wed, 08 Feb 2012 14:05:39 EST</pubDate>
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            <title><![CDATA[The Inextricable Link Between Great Service and Marketing]]></title>
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                <![CDATA[
                    
                                        
                    It almost feels as though it shouldn&rsquo;t have to be said, doesn&rsquo;t it? Unfortunately, if you take off your business owner&rsquo;s or worker&rsquo;s hat off, and put on your customer hat, you may realize just how lacking many of the...
                ]]>
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            <pubDate>Wed, 08 Feb 2012 09:35:58 EST</pubDate>
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            <title><![CDATA[Groupon Makes a Deal to Improve Personalization]]></title>
            <link><![CDATA[http://www.targetmarketingmag.com/aggregatedcontent/groupon-makes-deal-improve-personalization]]></link>

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                <![CDATA[
                    
                                        
                    Groupon Inc. has acquired Adku, a Palo Alto, CA-based company that describes itself as a &ldquo;stealth startup looking to revolutionize e-commerce.&rdquo; That vision is based on the company&rsquo;s goal of digging deeply into data to offer...
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            <pubDate>Wed, 08 Feb 2012 17:55:11 EST</pubDate>
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