Target Marketing Direct Mail & Postal News

USPS Posts $3.3 Billion Loss in 3 Months

Fri, 10 Feb 2012 00:04:39 EST

WASHINGTON — The U.S. Postal Service ended the first three months of its 2012 fiscal year (Oct. 1 – Dec. 31, 2011) with a net loss of $3.3 billion. Management expects large losses to continue until the Postal Service has...

Banking on the Tactile Being Personal: Facebook-to-Mail 'Means So Much More' to Valentines

Thu, 09 Feb 2012 13:23:04 EST

Dating website eHarmony has combined printing with Facebook for a direct mail campaign that shows print still holds a special place in our hearts. The site is running a Valentine's Day campaign based on the idea that handwritten love letters...

Inside the Recycling Tub: Catalogs & Direct Mail, Post-Consumer

Mon, 06 Feb 2012 20:30:57 EST

By Chet Dalzell
The year was 1990. Earth Day turned 20 years old. The darling book that year was 50 Simple Things You Can Do to Save the Earth . Its author's top recommendation was "Stop Junk Mail." The book was a "cultural phenomena," as one reviewer...

USPS to Propose Repeat Mobile Barcode Promo

Thu, 02 Feb 2012 09:29:33 EST

The U.S. Postal Service (USPS) is, for the second year, planning a summertime promotion for direct mailers who use two-dimensional barcodes, USPS Vice President of Domestic Products Gary Reblin told Direct Marketing News on Jan. 31. Reblin said...

Direct Mail : Today's Catalog

Wed, 01 Feb 2012 10:02:18 EST

By Susan J. McIntyre
Many catalogers who had backed away from print—or stopped printing entirely— are now refocusing on their print catalog core. In my consulting business, I'm hearing clients (who would prefer not to be identified) say, "Our catalogs...