Target Marketing Online Marketing News

Editor's Notes : Integrated Marketing: DM’s Present and Future

Fri, 01 Jun 2012 11:22:57 EDT

By Thorin McGee
Fasig-Tipton, a Lexington, Ky.-based thoroughbred auction company and the subject of our cover story , does something fascinating to me: It mails catalogs. You know, those old paper and ink things that Aaron Montgomery Ward invented in...

Famous Last Words : I’ll Happily Pay for Email!

Fri, 01 Jun 2012 10:47:21 EDT

By Denny Hatch
Recently, one of the greatest direct marketers—former Ogilvy partner Drayton Bird—let it be known that he was unsuccessful in reaching either myself or my wife, Peggy, by email. The reason is obvious. I signed up for the Drayton...

Cover Story : Galloping Ahead

Fri, 01 Jun 2012 10:49:57 EDT

By Heather Fletcher
Glistening horses gallop on the track at the Kentucky Derby. Their human admirers fend off their own perspiration under beribboned, wide-brimmed straw hats by gripping condensation-coated glasses of bourbon, chipped ice, muddled mint sprigs and...

Email : Turning Emails Into Customers

Fri, 01 Jun 2012 10:52:48 EDT

By Jeanne Jennings
Most companies have embraced email—and they spend a lot of time and money to grow their email lists. This is good, but it’s not enough. The most successful email marketers not only work on growing their email lists, they work to turn...

If Email's Broken, Why Aren't You Fixing It?

Fri, 01 Jun 2012 22:19:21 EDT

By Carolyn Goodman
Call me naive, but I don't understand why any company should still be experiencing poor email open and click through rates. Let's cut to the chase. Successful email marketing consists of four parts: The List (don't get me...