Target Marketing Print Production & Fulfillment News

Which Costs More: Video or Direct Mail?

Wed, 30 May 2012 14:48:24 EDT

By Gary Hennerberg & Perry Alexander
What are the economics of producing and distributing a direct marketing video? And, how does it line up with costs for direct mail? If you're a traditional direct marketer who has lived and breathed marketing costs, then running the numbers...

Take Control of the Online Experience to Increase Conversions

Tue, 22 May 2012 16:26:38 EDT

Giving potential customers the information they actually want is one of the most effective ways to grab their attention in today's fragmented media landscape. With the right tools in place, once you have a visitor's interest, it becomes...

9 Ways to Squeeze More ROI Out of Your Shopping Cart

Mon, 21 May 2012 14:29:24 EDT

Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing in the order form. The good news for online retailers is that modern e-commerce software lets them easily...

The Three T's of Modern Marketing: Team, Technology, Tools

Thu, 17 May 2012 11:56:51 EDT

A new digital marketing landscape is beckoning - how can you be sure you're prepared? With the simultaneous explosions of mobile, social networking, wi-fi and constant connectivity, we're creating a world that constantly offers more, with...

Target Marketing Print Production & Fulfillment News

Which Costs More: Video or Direct Mail?

Take Control of the Online Experience to Increase Conversions

9 Ways to Squeeze More ROI Out of Your Shopping Cart

Top 10 Steps to a Successful Content Marketing Strategy

The Three T's of Modern Marketing: Team, Technology, Tools