http://www.targetmarketingmag.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss Social referral programs are end-to-end marketing programs that enable brands to reach out to highly engaged, loyal customers and turn them into "social advocates"—who, in turn, refer the brands and products or services they sell to their... ]]> Fri, 01 Jun 2012 15:40:59 EDT Pinterest, the social network where aphorisms go to live alongside (or in) photos, seems to be a marketer's dream—and nightmare. So, yes, posts of brands' products have plenty of positive comments, but those "pins" and "repins"... ]]> Fri, 01 Jun 2012 10:45:22 EDT Challenge: Acquire customers. Solution: Create an incentivized social referral and sweepstakes campaign to run concurrent with an Apple product launch. In September 2011, Will Spencer knew Apple was about to release something, and he... ]]> Fri, 01 Jun 2012 10:43:39 EDT Social media’s “game-changing” ability is so overstated and sensationalized that what you’re doing with it, right now, is likely working against your best interests. How can this be? There is no money in your knowing the... ]]> Fri, 01 Jun 2012 10:57:42 EDT Fri, 01 Jun 2012 14:57:22 EDT