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DMA Acting President and CEO Linda Woolley speaks with Target Marketing Senior Editor Heather Fletcher about her goals for her new leadership role; what impact... ]]> May 17, 2012 March 13, 2012
The "Seven Sins of Greenwashing" are detailed by Scot Case of TerraChoice in this audio clip from the "Green Marketing Without Greenwashing" webinar. ]]> April 8, 2010 Target Marketing Editor-in-Chief Hallie Mummert chats with Doug Garnett, president of Portland, Ore.-based direct response TV agency Atomic Direct, about how to leverage cable television networks to reach niche audiences. ]]> October 21, 2009 Target Marketing magazine, talks with Mark Smith during DMA09 in San Diego. Smith, executive vice president of global sales for Britain-based integrated marketing solutions provider Portrait Software, discusses trigger marketing and how CRM boosts overall retention rates. ]]> October 21, 2009 Target Marketing, speaks at DMA09 with Experian's senior vice president and global manager of integrated marketing, Joe Paulsen, who outlines some of the basic components involved in optimizing media mix for ROI. ]]> October 20, 2009 Target Marketing magazine, talks with Eric Harber, president and chief operating officer of Kirkland, Wash.-based HipCricket, during DMA09 in San Diego. Harber elaborates on mobile marketing strategies direct marketers should understand. ]]> October 20, 2009 Target Marketing magazine, speaks with Michael Ward, founder and president of Golden, Colo.-based Net-Results, a sales and marketing automation provider, during DMA09 in San Diego. ]]> October 19, 2009 Target Marketing magazine, speaks with Richard G. Rosen, president and CEO of Portland, Ore.-based ROSEN, about the roles of brand and direct in content marketing, during DMA09 in San Diego. ]]> October 19, 2009 Target Marketing, about the recession being an optimal time to test pricing models. Davenport was an NCDM keynote speaker on Tuesday, Dec. 9 in Orlando. ]]> December 10, 2008 Joe Paulsen, Experian's Senior Vice President & General Manager, Integrated Marketing Services, on Looking for Opportunities in a Down Economy with Hallie Mummert during DMA • 08 in Las Vegas, NV.

 

]]> October 14, 2008 October 12, 2008 Hallmark Business Expressions talks with Heather Fletcher about corporate apology cards during DMA 08 in Las Vegas, NV. ]]> October 11, 2008 October 11, 2008 November 9, 2007