http://www.targetmarketingmag.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss http://feedproxy.google.com/~r/targetmarketingmag/blog/making-social-sell/~3/1qtVNTbeLsM/how-keeping-up-with-social-media-sabotages-your-ability-sell-with-it What separates the leading social sellers from the aimless, follower marketers? Thinking. Sure, most of us believe we're thinking about social media, but we're actually just reacting to it. The sooner you stop reacting to every... ]]> Fri, 25 May 2012 08:00:56 EDT http://www.targetmarketingmag.com/blog/how-keeping-up-with-social-media-sabotages-your-ability-sell-with-it http://feedproxy.google.com/~r/targetmarketingmag/blog/making-social-sell/~3/9JHoOhqWNug/branding-is-not-enough-make-social-sell If you want to make social media sell for you, take action on the mercenary truth: Branding is rarely executed as a consistent, reliable process. Branding (the meaning of which is still not universally agreed upon) is not enough to create sales.... ]]> Fri, 11 May 2012 09:44:39 EDT http://www.targetmarketingmag.com/blog/branding-is-not-enough-make-social-sell http://feedproxy.google.com/~r/targetmarketingmag/blog/making-social-sell/~3/tpUZgVHGzDs/why-your-engaging-content-wont-produce-leads The ugly truth is, for many of us, engaging customers creates profitless prosperity—impressive marketing statistics that don't ultimately, directly help generate leads and sales. Engagement is creating momentary value that is aloof from... ]]> Fri, 27 Apr 2012 10:09:30 EDT http://www.targetmarketingmag.com/blog/why-your-engaging-content-wont-produce-leads http://feedproxy.google.com/~r/targetmarketingmag/blog/making-social-sell/~3/PhIcoJPBf10/generate-leads-with-social-media-provoking-thought-not-leading-it Why is it so difficult to generate sales leads using social media? Probably because we're all busy creating "quality content" (whatever that is!) rather than designing content to generate leads. At the risk of my wife divorcing me, I... ]]> Fri, 13 Apr 2012 08:50:28 EDT http://www.targetmarketingmag.com/blog/generate-leads-with-social-media-provoking-thought-not-leading-it http://feedproxy.google.com/~r/targetmarketingmag/blog/making-social-sell/~3/hjHiehChqrM/how-know-what-blog-always-forever How do I decide what to write about in my blog? What's the right balance of “providing value” and my product/service? These are great questions and everyone is asking them. So here I am answering them. In doing so I'm... ]]> Mon, 26 Mar 2012 08:35:38 EDT http://www.targetmarketingmag.com/blog/how-know-what-blog-always-forever http://feedproxy.google.com/~r/targetmarketingmag/blog/making-social-sell/~3/-0z1arPVW4E/what-do-social-media-marketing-weight-loss-have-common Scams, lies and half-truths. They're the staple of so-called gurus and a real problem for people trying to create tangible, measurable outcomes. Whether it's losing weight or producing leads and sales, your success relies on ignoring... ]]> Fri, 16 Mar 2012 08:44:29 EDT http://www.targetmarketingmag.com/blog/what-do-social-media-marketing-weight-loss-have-common http://feedproxy.google.com/~r/targetmarketingmag/blog/making-social-sell/~3/OnEisTv3IjY/todays-top-marketers-are-translators-publishers-utilities You can't control customers anymore. You need to enter the conversation or risk becoming an irrelevant brand. And when you start conversing, you must be transparent and humanize yourself. You need to be monitoring the pulse of... ]]> Tue, 28 Feb 2012 09:16:57 EST http://www.targetmarketingmag.com/blog/todays-top-marketers-are-translators-publishers-utilities http://feedproxy.google.com/~r/targetmarketingmag/blog/making-social-sell/~3/zil4pG8lP8Q/in-defense-selling-with-social-media If presidential hopeful Mitt Romney doesn't need to defend his financial success, why should I be forced to defend my book teaching people how to sell on Facebook? Lately, I've been taking flack from good-natured but... ]]> Fri, 17 Feb 2012 09:54:52 EST http://www.targetmarketingmag.com/blog/in-defense-selling-with-social-media http://feedproxy.google.com/~r/targetmarketingmag/blog/making-social-sell/~3/KHWQ8gk61fg/how-select-social-media-agency-consultant Social media agencies and consultants insist that following your customers into social spaces is a smart idea. Yet it's actually an incomplete idea, unless you have a clear means to capture demand and convert it to sales. So, it pays to make... ]]> Wed, 08 Feb 2012 08:18:15 EST http://www.targetmarketingmag.com/blog/how-select-social-media-agency-consultant http://feedproxy.google.com/~r/targetmarketingmag/blog/making-social-sell/~3/geiJwd5eIdU/moving-beyond-engagement When it comes to social media, most business folks think “engaging” customers is a priority. But it actually isn't, according to some of today's most successful social sellers.  These businesses are quietly selling... ]]> Thu, 26 Jan 2012 08:49:47 EST http://www.targetmarketingmag.com/blog/moving-beyond-engagement