http://www.targetmarketingmag.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss http://feedproxy.google.com/~r/targetmarketingmag/blog/marketing-sustainably/~3/T15qAkOWARc/how-make-billion-the-costs-undeliverable-addressed Mon, 30 Apr 2012 09:32:07 EDT http://www.targetmarketingmag.com/blog/how-make-billion-the-costs-undeliverable-addressed http://feedproxy.google.com/~r/targetmarketingmag/blog/marketing-sustainably/~3/eK0xUQKiCdI/earth-day-2012-enter-echo-awards-green-marketing-competition For the past three years, the Direct Marketing Association has awarded a Special ECHO Award in its International ECHO Awards competition dedicated to incorporating sustainable, environmental concerns in marketing: The ECHO Green Marketing... ]]> Mon, 16 Apr 2012 18:23:05 EDT http://www.targetmarketingmag.com/blog/earth-day-2012-enter-echo-awards-green-marketing-competition http://feedproxy.google.com/~r/targetmarketingmag/blog/marketing-sustainably/~3/y-j_XUFN7hE/new-paper-recovery-data-shows-impact-recession-digital-media New data from the American Forest & Paper Association regarding paper recovery rates in the United States has some good news—and not-so-good news—regarding U.S. recycling collection. As marketers, we need to pay close attention... ]]> Mon, 02 Apr 2012 09:29:24 EDT http://www.targetmarketingmag.com/blog/new-paper-recovery-data-shows-impact-recession-digital-media http://feedproxy.google.com/~r/targetmarketingmag/blog/marketing-sustainably/~3/3xw6ZrNx9aU/4-tips-improve-environmental-performance-email-digital-communications When discussing the sustainability of marketing, attention very much needs to be paid to digital communications. Many fall into a trap: We may believe we are being environmentally "good" when we use a digital message in place of a print message.... ]]> Mon, 19 Mar 2012 00:10:38 EDT http://www.targetmarketingmag.com/blog/4-tips-improve-environmental-performance-email-digital-communications http://feedproxy.google.com/~r/targetmarketingmag/blog/marketing-sustainably/~3/fmPSMM4U3UA/usps-green-teams-net-58-million-if-only-government-postal-policymakers-were-so-innovative The Postal Service recycled 215,000 tons of material, which saved $14 million in landfill fees and yielded $24 million in new revenue. Employee lean green teams were key to helping the Postal Service achieve the savings and revenue, part of... ]]> Mon, 05 Mar 2012 09:55:49 EST http://www.targetmarketingmag.com/blog/usps-green-teams-net-58-million-if-only-government-postal-policymakers-were-so-innovative http://feedproxy.google.com/~r/targetmarketingmag/blog/marketing-sustainably/~3/mQ4wiCjPyog/making-green-claim-not-waiting-ftc-green-guides Direct marketers and mailers making environmental claims have a number of resources available to them to help make such statements meaningful to consumers. The most important of those to U.S. marketers are the Federal Trade Commission's... ]]> Wed, 22 Feb 2012 22:29:57 EST http://www.targetmarketingmag.com/blog/making-green-claim-not-waiting-ftc-green-guides http://feedproxy.google.com/~r/targetmarketingmag/blog/marketing-sustainably/~3/Zf2ai75raOQ/inside-recycling-tub-catalogs-direct-mail-post-consumer The year was 1990. Earth Day turned 20 years old. The darling book that year was 50 Simple Things You Can Do to Save the Earth . Its author's top recommendation was "Stop Junk Mail." The book was a "cultural phenomena," as one reviewer... ]]> Mon, 06 Feb 2012 20:30:57 EST http://www.targetmarketingmag.com/blog/inside-recycling-tub-catalogs-direct-mail-post-consumer http://feedproxy.google.com/~r/targetmarketingmag/blog/marketing-sustainably/~3/nz17o8R8fxE/setting-sustainability-goals-dma-takes-industry-aim-bottom-line-benefits One of the challenges for advancing sustainability in everyday business practice is that investments made toward the "triple" bottom line must indeed generate payback in three ways: financial, environmental and social. Many times, "people"... ]]> Mon, 23 Jan 2012 08:25:26 EST http://www.targetmarketingmag.com/blog/setting-sustainability-goals-dma-takes-industry-aim-bottom-line-benefits http://feedproxy.google.com/~r/targetmarketingmag/blog/marketing-sustainably/~3/oB8aOLf9kEI/5-reasons-why-year-end-giving-should-include-dmef-donation “ The demand [for talent] has far outstripped the supply.” – Joe Zawadzki, Chief Executive, MediaMath, The New York Times (Front Page, Oct. 31, 2011) The uncertain domestic and global economy masks a glaring... ]]> Wed, 28 Dec 2011 08:32:21 EST http://www.targetmarketingmag.com/blog/5-reasons-why-year-end-giving-should-include-dmef-donation http://feedproxy.google.com/~r/targetmarketingmag/blog/marketing-sustainably/~3/mghOHxOGBjk/a-usps-development-that-truly-progressive-carbon-calculationss-your-mail While the nation's postal-related headlines are dominated by USPS plans to optimize (consolidate) its mail processing network and to slash costs during the next three years as it fights for financial sustainability, a less known development... ]]> Wed, 14 Dec 2011 08:41:20 EST http://www.targetmarketingmag.com/blog/a-usps-development-that-truly-progressive-carbon-calculationss-your-mail