http://www.targetmarketingmag.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss http://feedproxy.google.com/~r/targetmarketingmag/blog/muscle-marketing/~3/zeFe1LmGFkw/abc-intro-data-mining-slicing-dicing-your-in-house-list-profit In my last post, I introduced the RFM method, an effective direct response strategy to slice and dice your list for better conversion rates. The "R" represented recency—how long your customers have been with you. Today, I'm going... ]]> Mon, 07 May 2012 08:38:37 EDT http://www.targetmarketingmag.com/blog/abc-intro-data-mining-slicing-dicing-your-in-house-list-profit http://feedproxy.google.com/~r/targetmarketingmag/blog/muscle-marketing/~3/-TX6YCzyhWI/abc-intro-data-mining-dollars-slicing-dicing-your-in-house-list One of the best ways to build your online business is to build your list; that is, your "database" of potential subscribers, customers or prospects. This may not be as sexy as social marketing, as robust as mobile marketing or as challenging as... ]]> Mon, 23 Apr 2012 09:05:17 EDT http://www.targetmarketingmag.com/blog/abc-intro-data-mining-dollars-slicing-dicing-your-in-house-list http://feedproxy.google.com/~r/targetmarketingmag/blog/muscle-marketing/~3/UvbVCyUqS_o/seo-vs-ppc-5-power-tips-drive-organic-traffic-your-website OK, so you have a website. Blood, sweat and tears (as well as cash!) have gone into getting this thing up and running. You've used all your creative juices to get the words just right. And you added some nice graphics to make the site... ]]> Mon, 09 Apr 2012 09:19:19 EDT http://www.targetmarketingmag.com/blog/seo-vs-ppc-5-power-tips-drive-organic-traffic-your-website http://feedproxy.google.com/~r/targetmarketingmag/blog/muscle-marketing/~3/9yvQwGzEO0A/how-frienemy-marketing-can-save-your-online-and-offline-business With the economic climate as crazy as it's been, now more than ever businesses large and small are looking for creative ways to increase visibility, sales and leads. One effective way is to leverage the relationships with your... ]]> Wed, 14 Mar 2012 08:39:08 EDT http://www.targetmarketingmag.com/blog/how-frienemy-marketing-can-save-your-online-and-offline-business http://feedproxy.google.com/~r/targetmarketingmag/blog/muscle-marketing/~3/T-tBHCiRilI/the-real-truth-about-content-marketing-and-the-search-engines-part-ii [Editor's note: This is Part Two of a two-part series.] Lately, I've been hearing a lot of people saying things such as: "Google doesn't like content or article marketing since they changed their algorithms" and "article directories... ]]> Mon, 27 Feb 2012 09:42:37 EST http://www.targetmarketingmag.com/blog/the-real-truth-about-content-marketing-and-the-search-engines-part-ii http://feedproxy.google.com/~r/targetmarketingmag/blog/muscle-marketing/~3/h3A2v6lCcu0/the-real-truth-about-content-marketing-and-the-search-engines-part-i [Editor's note: This is Part One of a two-part series.] Lately, I've been hearing a lot of people saying things such as: "Google doesn't like content or article marketing since they changed their algorithms" and "article directories... ]]> Mon, 13 Feb 2012 09:49:10 EST http://www.targetmarketingmag.com/blog/the-real-truth-about-content-marketing-and-the-search-engines-part-i http://feedproxy.google.com/~r/targetmarketingmag/blog/muscle-marketing/~3/yBmHniyaDrU/13-things-you-must-do-this-year-to-boost-your-biz-part-two [Editor's note: This is Part Two of a two-part series.] In Part One, I mentioned some great, low-to-no cost tactics to help boost your business this year, including affiliate marketing, content syndication, search engine optimization,... ]]> Mon, 30 Jan 2012 08:30:27 EST http://www.targetmarketingmag.com/blog/13-things-you-must-do-this-year-to-boost-your-biz-part-two http://feedproxy.google.com/~r/targetmarketingmag/blog/muscle-marketing/~3/OPm6I48Aw2w/13-things-you-must-do-this-year-to-boost-your-biz-part-one [Editor's note: This is Part One of a two-part series.] OK, so 2011 was a tough year for a lot of business owners. Perhaps you got caught in the maelstrom of economic uncertainty and your business paid the price. Maybe you neglected your... ]]> Mon, 16 Jan 2012 07:19:54 EST http://www.targetmarketingmag.com/blog/13-things-you-must-do-this-year-to-boost-your-biz-part-one http://feedproxy.google.com/~r/targetmarketingmag/blog/muscle-marketing/~3/rEB_ladBsL4/best-online-marketing-practices-for-a-bionic-business-part-iii My last two posts, part one and part two , focused on real-life questions I've gotten from business owners, as well as my responses. Topics that were covered included free online press release distribution best practices and social... ]]> Fri, 06 Jan 2012 09:48:53 EST http://www.targetmarketingmag.com/blog/best-online-marketing-practices-for-a-bionic-business-part-iii http://feedproxy.google.com/~r/targetmarketingmag/blog/muscle-marketing/~3/C4jRbnC_qOI/best-online-marketing-practices-for-a-bionic-business-part-ii [Editor's note: This is the second installment in a series of three blog posts.] My last post focused on real-life questions I've gotten from business owners, as well as my responses. Topics covered were free online press release... ]]> Mon, 12 Dec 2011 09:24:50 EST http://www.targetmarketingmag.com/blog/best-online-marketing-practices-for-a-bionic-business-part-ii