http://www.targetmarketingmag.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss http://feedproxy.google.com/~r/targetmarketingmag/blog/the-whole-magilla/~3/vEJArCTVQcE/what-marketers-can-learn-maines-political-email-idiocy It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted that the state party made numerous clerical errors in counting the state's... ]]> Fri, 24 Feb 2012 08:56:26 EST http://www.targetmarketingmag.com/blog/what-marketers-can-learn-maines-political-email-idiocy http://feedproxy.google.com/~r/targetmarketingmag/blog/the-whole-magilla/~3/JokeJMgbV-0/dmarc-another-step-fight-against-email-phishing Is there any topic more certain to make a marketer's eyes glaze over with boredom than email authentication? Don't answer. That was rhetorical. However, there was an email-authentication-related development earlier this week that... ]]> Tue, 31 Jan 2012 09:31:34 EST http://www.targetmarketingmag.com/blog/dmarc-another-step-fight-against-email-phishing http://feedproxy.google.com/~r/targetmarketingmag/blog/the-whole-magilla/~3/l8k5RT8pDNg/esp-deliverability-rates-some-email-industry-bs-we-should-all-wise-now Quick! Which email service provider has the best delivery rate? Don't know? Neither do I. Let's try and find an answer. According to a list put out by ranking firm topseos , Pinpointe On-Demand—as topseos referred to... ]]> Wed, 25 Jan 2012 08:08:41 EST http://www.targetmarketingmag.com/blog/esp-deliverability-rates-some-email-industry-bs-we-should-all-wise-now http://feedproxy.google.com/~r/targetmarketingmag/blog/the-whole-magilla/~3/34ErawlRiLk/how-dirty-mind-can-help-save-your-email-creative My journalism mentor Charlie Adair [RIP] was an utterly twisted human being, but in the best way imaginable for a student who wanted to learn to be the best reporter he could be. He could have taught marketers a thing or too, as well—for... ]]> Wed, 04 Jan 2012 08:30:47 EST http://www.targetmarketingmag.com/blog/how-dirty-mind-can-help-save-your-email-creative http://feedproxy.google.com/~r/targetmarketingmag/blog/the-whole-magilla/~3/T2NDDb2xXmY/email-deliverability-astonishing-the-one-email-that-made-through An astounding email hit my inbox this week that perfectly illustrates the value of triggered messaging, or email sent as the result of some sort of action or inaction by the recipient. The email itself wasn't particularly astounding. It was... ]]> Mon, 05 Dec 2011 14:06:20 EST http://www.targetmarketingmag.com/blog/email-deliverability-astonishing-the-one-email-that-made-through http://feedproxy.google.com/~r/targetmarketingmag/blog/the-whole-magilla/~3/UX0Yo8MLutc/open-rate-emails-misunderstood-metric-preview-pane-blocked-images So you're sitting around a conference table discussing your company's email marketing and someone starts talking about the program's open rate. To the uninitiated, common sense says "open rate" refers to the average percentage of... ]]> Tue, 08 Nov 2011 13:55:49 EST http://www.targetmarketingmag.com/blog/open-rate-emails-misunderstood-metric-preview-pane-blocked-images http://feedproxy.google.com/~r/targetmarketingmag/blog/the-whole-magilla/~3/2TphqDhxIc0/four-email-marketers-my-gmail-account-why-they-matter-you Let me tell you the story of four marketers' emails and their placement in my Gmail account. Trust me. Their story matters to you. I gave none of the four marketers permission to send me email. Yet, two are making it into my inbox. Two... ]]> Tue, 25 Oct 2011 17:35:11 EDT http://www.targetmarketingmag.com/blog/four-email-marketers-my-gmail-account-why-they-matter-you