http://www.targetmarketingmag.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss http://feedproxy.google.com/~r/targetmarketingmag/blog/who-s-your-data/~3/Rw91uvg6QY4/mdm-big-data-slayer There's quite a bit of talk about Big Data these days across the Web … it's the meme that just won't quit. The reasons why are pretty obvious. Besides a catchy name, Big Data is a real issue faced by virtually every firm in... ]]> Wed, 09 May 2012 08:06:30 EDT http://www.targetmarketingmag.com/blog/mdm-big-data-slayer http://feedproxy.google.com/~r/targetmarketingmag/blog/who-s-your-data/~3/3X_Y4z1V_uk/no-more-menial-jobs-2-other-steps-customer-experience-transformation As a marketing consultant, I read great articles about Customer Relationship Management (CRM) every day on the job. Most of them focus on the sales and marketing aspects of CRM … what strategies to employ, tools to use, messages to send out... ]]> Wed, 25 Apr 2012 08:13:37 EDT http://www.targetmarketingmag.com/blog/no-more-menial-jobs-2-other-steps-customer-experience-transformation http://feedproxy.google.com/~r/targetmarketingmag/blog/who-s-your-data/~3/J4mQFnGJSzA/marketing-it-s-new-it Spring is here and change is in the air for marketers in the way they consume technology. Big change. Not incremental or run-of-the-mill change. We're talking a paradigm-busting tectonic shift that's going to change the way that companies... ]]> Wed, 11 Apr 2012 08:19:42 EDT http://www.targetmarketingmag.com/blog/marketing-it-s-new-it http://feedproxy.google.com/~r/targetmarketingmag/blog/who-s-your-data/~3/eX4RAEHBh0w/whos-your-data-discusses-create-bucket-list Whether you're new to database marketing or a seasoned pro looking for some new idea to get your creative juices flowing, one of the most useful, and impactful, activities you can embark upon is to create what is called a "Bucket List." ... ]]> Wed, 28 Mar 2012 09:57:41 EDT http://www.targetmarketingmag.com/blog/whos-your-data-discusses-create-bucket-list http://feedproxy.google.com/~r/targetmarketingmag/blog/who-s-your-data/~3/FsVNgz4jSLU/content-marketing-selling-without-selling In my last post titled 'Be the Wave—Or 'The New Marketers' Manifesto,' I discussed that amazing transformation that's taking place in the way people interact with their favorite brands. Exciting stuff, right? Building on... ]]> Mon, 12 Mar 2012 08:45:59 EDT http://www.targetmarketingmag.com/blog/content-marketing-selling-without-selling http://feedproxy.google.com/~r/targetmarketingmag/blog/who-s-your-data/~3/9iDHiQCDVzg/be-wave-or-the-new-marketers-manifesto Don't ride the wave; be the wave. A friend of mine named Devin, who works as a management consultant, recently taught me this phrase. I simply love it. I interpret it to mean: Make your destiny; don't succumb to it. For marketers, I... ]]> Wed, 29 Feb 2012 08:38:09 EST http://www.targetmarketingmag.com/blog/be-wave-or-the-new-marketers-manifesto http://feedproxy.google.com/~r/targetmarketingmag/blog/who-s-your-data/~3/7rbFiMxHmPM/the-great-marketing-data-revolution-why-data-scientist-is-hot-job I think it's safe to say that "Big Data" is enjoying its 15 minutes of fame. It's a topic we've covered in this blog, as well. In case you missed it, I briefly touched on this topic in a post titled " Deciphering Big Data Is Key to... ]]> Wed, 15 Feb 2012 08:23:35 EST http://www.targetmarketingmag.com/blog/the-great-marketing-data-revolution-why-data-scientist-is-hot-job http://feedproxy.google.com/~r/targetmarketingmag/blog/who-s-your-data/~3/qIIxCLMQVxo/the-a-word-attribution-learn-it-love-it-live-it I attended a seminar earlier in January held by the Direct Marketing Club of New York titled "Annual Outlook: What to Expect in Direct & Digital Marketing in 2012." The main speaker at the event was Bruce Biegel , managing director at the... ]]> Fri, 03 Feb 2012 10:58:31 EST http://www.targetmarketingmag.com/blog/the-a-word-attribution-learn-it-love-it-live-it http://feedproxy.google.com/~r/targetmarketingmag/blog/who-s-your-data/~3/S7oXFIAoEfQ/the-mobile-nexus-if-you-re-marketer-be-prepared-live-die-by-it It's no secret that the mobile channel is exploding in our lives. Unless you've recently been living under a rock, you've undoubtedly come across some jaw-dropping stats on mobile usage. Here's a couple more to chew on. According... ]]> Wed, 18 Jan 2012 10:00:50 EST http://www.targetmarketingmag.com/blog/the-mobile-nexus-if-you-re-marketer-be-prepared-live-die-by-it http://feedproxy.google.com/~r/targetmarketingmag/blog/who-s-your-data/~3/rTbHK5j4pjA/deciphering-big-data-key-understanding-buyer-s-journey Long before a sale is won or lost, customers and prospects embark on what can be called the "buyer's journey." This journey is a complex evolution spanning the entire lifecycle of the customer-vendor relationship, beginning with... ]]> Fri, 06 Jan 2012 08:10:10 EST http://www.targetmarketingmag.com/blog/deciphering-big-data-key-understanding-buyer-s-journey