TAT Newsroom https://www.tatnews.org/ Travel News from Thailand Mon, 21 Sep 2026 07:52:29 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.1 https://www.tatnews.org/wp-content/uploads/2026/07/favicon-150x150.png TAT Newsroom https://www.tatnews.org/ 32 32 Thai Tourism Minister sets course for 1.5 million US visitors https://www.tatnews.org/2026/09/thai-tourism-minister-sets-course-for-1-5-million-us-visitors/ Mon, 21 Sep 2026 08:58:00 +0000 https://www.tatnews.org/?p=88924 TAT has set a target of 1.5 million US visitors, aligning its North American offices around a Value over Volume strategy. Priority segments include luxury, wellness, gastronomy and sports tourism, supported by airline and travel trade partnerships, alongside film-inspired travel and year-round demand, marking TAT’s 61 years in New York.

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]]> TAT returns for second year as official tourism partner of Sawasdee DC Thai Festival https://www.tatnews.org/2026/09/tat-returns-for-second-year-as-official-tourism-partner-of-sawasdee-dc-thai-festival/ Mon, 21 Sep 2026 07:46:37 +0000 https://www.tatnews.org/?p=88909 TAT returned as official tourism partner of the Sawasdee DC Thai Festival 2026 in Washington, D.C., connecting US audiences with Thailand through Muay Thai, traditional crafts, cuisine, music and travel experiences. The festival also showcased Amazing Thailand destinations, hands-on Ayutthaya craftsmanship, airline connectivity and Thailand’s distinctive cultural identity, inspiring travel.

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]]> “Thai T’Reasures by Amazing Thailand” brings Thai fashion tourism to life https://www.tatnews.org/2026/09/thai-treasures-by-amazing-thailand-brings-thai-fashion-tourism-to-life/ Mon, 21 Sep 2026 06:28:00 +0000 https://www.tatnews.org/?p=88895 TAT’s three-day Thai T’Reasures by Amazing Thailand showcase at ICONSIAM brought Thai fashion tourism to life through runway shows, designer collaborations, textile journeys and a nationwide marketplace. The event connected contemporary fashion, jewellery and craftsmanship with local communities, cultural heritage, sustainability and the destinations behind Thailand’s creative traditions and stories.

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]]> TAT launches Amazing Thailand Innovation Gadget platform for tourism technology https://www.tatnews.org/2026/09/tat-launches-amazing-thailand-innovation-gadget-platform-for-tourism-technology/ Fri, 18 Sep 2026 07:29:19 +0000 https://www.tatnews.org/?p=88871 TAT and the National Innovation Agency launched Amazing Thailand Innovation Gadget, a platform connecting Thai travel tech startups with tourism businesses, government agencies and partners. Building on the TAT Travel Tech Startup programme, it supports real-world adoption, commercial applications and new market opportunities across Thailand’s visitor economy and travel journey.

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]]> TAT drives Sub-Culture Economy through JISOO film location experience in Bangkok https://www.tatnews.org/2026/09/tat-drives-sub-culture-economy-through-jisoo-film-location-experience-in-bangkok/ Fri, 18 Sep 2026 03:08:00 +0000 https://www.tatnews.org/?p=88856 TAT brings JISOO’s CLICK music video locations to life at Siam Amazing Park through a limited-time Bangkok experience. Running until 15 November 2026, the campaign features six themed check-in points, fan activities, exclusive merchandise and amusement park access, supporting Thailand’s Sub-Culture Economy and encouraging interest-led travel among global audiences worldwide.

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]]> TAT showcases Thailand’s film production strengths and tourism appeal at TIFF 2026 https://www.tatnews.org/2026/09/tat-showcases-thailands-film-production-strengths-and-tourism-appeal-at-tiff-2026/ Thu, 17 Sep 2026 08:58:00 +0000 https://www.tatnews.org/?p=88829 TAT highlighted Thailand’s film production strengths and tourism appeal at TIFF 2026 through “Amazing Location Thailand: From Scene to Scenic”. Industry panels, media interviews, networking and 10 curated filming routes connected international filmmakers with locations, production capabilities, culture, communities and travel experiences, supporting Thailand’s film tourism strategy and international appeal.

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]]> TAT strengthens Norway market through “Thailand Beyond the Familiar” https://www.tatnews.org/2026/09/tat-strengthens-norway-market-through-thailand-beyond-the-familiar/ Thu, 17 Sep 2026 08:03:41 +0000 https://www.tatnews.org/?p=88802 TAT strengthened Thailand’s appeal in Norway through an Oslo trade and media event highlighting wellness, lesser-known destinations and year-round travel. Fifty industry partners attended, with presentations spanning Nakhon Pathom, Southern and Northeast Thailand. Strong air links and high-value Norwegian visitors support TAT’s strategy to grow bookings into 2027 and revenue.

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]]> TAT Governor welcomes Sri Lanka’s tourism minister with Songwat heritage walk https://www.tatnews.org/2026/09/tat-governor-welcomes-sri-lankas-tourism-minister-with-songwat-heritage-walk/ Wed, 16 Sep 2026 07:53:22 +0000 https://www.tatnews.org/?p=88794 TAT Governor Thapanee Kiatphaibool welcomed Sri Lanka’s tourism minister Vijitha Herath on a heritage walk through Bangkok’s historic Songwat neighbourhood. The TAT-hosted journey highlighted multicultural communities, traditional commerce, architecture, art and local life, while supporting meaningful travel and closer Thailand–Sri Lanka tourism cooperation through culture, connectivity and shared heritage experiences.

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]]> TAT spotlights Bangkok Art Biennale 2026 as a contemporary citywide art experience https://www.tatnews.org/2026/09/tat-spotlights-bangkok-art-biennale-2026-as-a-contemporary-citywide-art-experience/ Wed, 16 Sep 2026 04:00:00 +0000 https://www.tatnews.org/?p=88749 Bangkok Art Biennale 2026 transforms temples, museums, landmarks and public spaces into a citywide contemporary art route. Running from 29 October 2026 to 28 February 2027, Angels & Mara brings Thai and international artists together while strengthening Bangkok’s appeal as a global destination for culture-led, meaningful travel and creative discovery.

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]]> TAT strengthens global golf tourism connections at Thailand Golf Travel Mart 2026 https://www.tatnews.org/2026/09/tat-strengthens-global-golf-tourism-connections-at-thailand-golf-travel-mart-2026/ Wed, 16 Sep 2026 02:37:23 +0000 https://www.tatnews.org/?p=88778 TAT’s Thailand Golf Travel Mart 2026 connected 49 international buyer companies with 63 Thai sellers through trade meetings, product updates and media testing. The event promoted Thailand as a world-class golf destination, combining courses with wellness, gastronomy, culture and multi-region travel to encourage longer stays and wider tourism benefits nationwide.

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